What do you do when you've already lost the battle with Microsoft?

Why would Steve Jobs put his stores in the one place he hated most?

And why would Apple build a store that doesn't want to sell you anything?

Ron Johnson was recruited by Steve Jobs to do something almost everyone thought was a bad idea: open stores. For his first year at Apple, Steve called him almost every night. Ron went on to create the Apple Store and worked alongside Jobs for more than a decade. Six months into building the very first one, he told Steve the whole thing was wrong.

He discusses:
● Why Steve Jobs hated malls, and the conversation that changed his mind
● The sports metaphor that convinced Steve that Apple hadn't lost yet
● Why the Apple Store was designed not to sell you anything
● What ChatGPT would have told them to do, and why it would have been wrong
● The sleepless night that made Ron tell Steve the store was all wrong
● What happened after a 10-minute car ride in complete silence
● How the world's most famous control freak became the best delegator Ron ever worked for
● Whether Steve Jobs was really as brutal as his reputation suggests
● The store that was meant to be asleep, and what happened between 11pm and 8am
● The night before the first iPhone went on sale, and the phone call Ron will never forget
● Who was really better at retail: Ron or Steve?

The legend of Steve Jobs doesn't tell the whole story.

Ron Johnson reveals what Steve was like when the cameras were off, why the best ideas can't survive early sceptics, and the mistake he made when he tried to repeat Apple's success somewhere else.

A daycare started fining parents for picking up their children late. Instead of arriving on time, parents started arriving even later.

Why would a punishment encourage the very behavior it was meant to stop?

Stephen Dubner, bestselling co-author of Freakonomics and longtime host of Freakonomics Radio, has spent more than 20 years uncovering the hidden forces behind human behavior. What he's discovered challenges some of our most deeply held assumptions about why people do what they do.

In this conversation, discover:

• Why punishing bad behavior can actually encourage more of it
• Why rewarding students for perfect attendance can make them show up less
• The shocking discovery about teachers who secretly changed their students' test answers
• What drug dealers living with their mothers reveal about how the world really works
• Why Stephen Dubner thinks we're asking the wrong question about AI
• What he believes we'll look back on in 20 years and wonder how we ever accepted
• The surprising lesson about parenting that changed his own life

What if some of our biggest mistakes come not from failing to think, but from being too sure we already know the answers?

What separates great communicators from everyone else? It’s not confidence, charisma, or having the perfect words.

Matt Abrahams, Stanford Graduate School of Business lecturer, bestselling author of Think Faster, Talk Smarter, and host of the Think Fast, Talk Smart podcast, reveals why many of our instincts before presentations, meetings, and difficult conversations may be working against us.

In this episode, we cover:

• The best way to introduce yourself
• How to interrupt someone politely
• What to do in the final five minutes before an important presentation
• Why memorizing a speech can actually make you worse
• What Matt means when he tells people to “dare to be dull”
• How to respond to criticism 
• How great communicators listen, ask questions, and make others feel heard.

Matt’s central message: great communication isn't about perfection. It's about connection.

What if joy isn’t a reward for when life goes well, but the thing that helps us survive when it doesn’t?

Psychologist and Stanford lecturer Kelly McGonigal reveals that joy is not the same as happiness, and that many of us quietly push it away without realizing it.

In this episode, you’ll learn:

• Why happiness needs everything to be good, while joy needs just one thing
• Why so many of us protect ourselves from joy, and why anxiety can feel safer
• How power and success can make connection, and joy, harder to reach
• Why people in war zones, hospitals and hospice understand joy best
• How to follow the news without being consumed by outrage and fear
• The simple practice of “meeting joy with joy”

Joy is not something you wait for.

It is something you can create for yourself and for others.

Kelly McGonigal is the author of Joy Is a Risk Worth Taking.

As Arctic ice melts, the struggle for the frozen north is beginning to resemble a new Cold War.

Russian submarine activity is rising. China is mapping the seabed and expanding its icebreaker fleet. And Greenland sits at the center of a growing contest over shipping routes, critical minerals, energy, and missiles.

Heather Conley, a senior fellow at the American Enterprise Institute and one of America’s leading experts on the Arctic, Europe, and transatlantic security, spent years warning that this region would become critical to America’s defense.

What did she see that America and its allies were missing and how much time is left to prepare?

She discusses:

• How much of what Trump wanted in the recent Greenland deal was already possible 
• Why Russia sees the Arctic as central to its military and economic future
• Why the United States secretly offered Denmark $100 million for Greenland after WWII
• Why Greenland’s location makes it critical to America’s missile defenses
• How the Arctic shortens distances for missiles, submarines, ships, and undersea cables
• Why China’s Arctic science will also have military applications
• What Greenland’s mineral wealth means for U.S. interests
• Why America cannot adequately defend the Arctic without its allies

The next decade in the Arctic could determine whether America and its allies are ready for when the Cold War in the Arctic gets hot.

The world map we grew up with makes Greenland and Africa look the same size. The problem?  Africa is actually an astonishing 14 times larger.

The even larger problem? There's no such thing as an accurate map. They all distort how we see the world. 

Jay Foreman and Mark Cooper-Jones are comedians, writers, and YouTubers with millions of followers where they are better known as Map Men. Their new book, This Way Up, explores how maps shape our understanding of the world and what happens when they inevitably get it wrong. 

They discuss:

• Why a 500-year-old deeply-flawed map became our standard picture of the world
• Why Greenland and other northern regions appear much larger than they really are
• Why creating a completely accurate flat map is impossible
• Why north being “up” is simply a convention
• How a country’s apparent size and position may shape how important we believe it is
• Why Google Maps can display different borders depending on where it is viewed
• What London taxi drivers reveal about navigation, memory, and the brain
• How relying on GPS is weakening abilities we once took for granted
• What GPS and AI have in common

Maps look objective, but they're actually very subjective and flawed. Where and how are they misleading us? 

And if you're looking for a more topical take on Greenland, Trump, and the recent security deal -- be sure to tune in next week for my conversation with security expert Heather Conley. 

What if one of the things Americans believe most deeply about America simply isn’t true?

Americans have a powerful story about who they are and why America acts when it does.

Historian Robert Kagan, a senior fellow at the Brookings Institution, says America's own history tells a very different story.

He discusses:

● The biggest myth Americans believe about their own country
● What American history looks like when you strip that myth away
● Why America keeps doing something it insists it doesn’t want to do
● Whether America’s wars were really forced upon it
● The unexpected connection between American power and the threats America faces
● What China and Russia may understand about America that Americans don’t
● What happens if America turns inward again

What if the biggest thing Americans misunderstand about their role in the world isn’t the world?

It’s America.

What if AI becomes easier to talk to than another person?

And what happens to us when it does?

MIT professor Sherry Turkle has spent decades studying what technology does to the way we think, work, and love. Now she says there are two parts of our lives we should never let AI into.

She discusses:

• Why ordinary conversation has started to feel like work
• The surprising reason people may prefer talking to chatbots
• How AI will change what we expect from other people
• Why “pretend empathy” may be more dangerous than it seems
• What happens when relationships become frictionless
• What it could mean for a child to have an AI friend
• Whether AI could make us worse at being with each other

The question isn’t just what AI can do. It’s what AI may do to us.

Mark Cuban told people that television would eventually be delivered over the internet. 

Everybody thought he was an idiot.

Now, Cuban is making another prediction that runs counter to what we all believe, but this time it's about A.I.

Few people have made as many big bets across as many industries as Mark Cuban. The billionaire entrepreneur and investor has built businesses in technology and media, transformed the NBA's Dallas Mavericks, and is now taking on prescription drug companies with Cost Plus Drugs.

He discusses:

● What everyone may be getting wrong about AI
● What he sees happening to jobs and where the real opportunity may be
● The one thing he believes AI will never replace
● How he decides whether a seemingly crazy idea is actually an opportunity
● The quality he looks for after seeing thousands of entrepreneurs
● The mistake incredibly smart people make again and again
● Why one of his biggest decisions required him to become “the younger Mark Cuban” again
● Why being wrong repeatedly may not matter nearly as much as we think
● What success means to him now that money is no longer the measure
● What he thinks most Americans still don’t understand about healthcare

Mark Cuban saw streaming coming and almost nobody believed him. What does he see now that the rest of us may be missing? 

What if the president can act before Congress has time to stop him?

As former U.S. Secretary of Homeland Security, former General Counsel of the Department of Defense, and a member of the National Security Council, Jeh Johnson has advised presidents on war, terrorism, cyber threats, and some of the country’s most consequential national security decisions.

He has seen what happens when the pressure to “do something” collides with incomplete intelligence, rapidly changing facts, political pressure, and enormous presidential power.

He discusses:

● Why “Mr. President, do something” can be dangerous advice
● Why Congress has formally declared war in only five conflicts in U.S. history
● How much military force a president can order without first going to Congress
● What happens to constitutional checks and balances when weapons can strike in minutes
● Why presidential power looks different from inside the Oval Office
● What actually happens inside the Situation Room when the intelligence is incomplete and the stakes are enormous
● The threat that worries him the most

The Constitution gives Congress the power to declare war. But modern military strikes and warfare can move extraordinarily fast. 

So who can stop a president from starting a war? Where are the limits on presidential power when a decision has to be made in minutes? And when the law leaves enormous discretion in the hands of one person, how much ultimately depends on that person’s judgment and restraint?

What if trying harder is sometimes exactly the wrong thing to do?

Angela Duckworth, University of Pennsylvania psychologist, MacArthur Fellow, and author of the #1 New York Times bestseller Grit, has spent years studying achievement. In her new book, Situated, she explores why perseverance alone isn't enough.

She discusses:

• How Angela and her husband nearly “gritted” their way out of their marriage
• How much your environment shapes who you become
• The small change that can make good habits easier
• Why parents may be asking the wrong question about their children
• How peer pressure can become a force for good
• Whether AI could make us worse at thinking
• When changing your situation matters more than changing yourself

We spend enormous energy trying to improve ourselves. Angela Duckworth asks a different question: what if the more important thing is to change what’s around us?