- 29 minutes 32 seconds#595 - 6 Ways You're Killing Your Own Discovery Calls
You're losing deals before minute 10 because your discovery call feels like an interrogation or a demo.
In this episode, Jen Allen-Knuth breaks down her exact playbook, including:
๐ The 6 lethal discovery mistakes that make buyers lose respect for youโand how to fix them. ๐ฏ How to anchor your discovery to top-down CEO objectives instead of low-level pain points. ๐ The 7-step discovery flow that gets buyers to realize their status quo is too expensive to maintain.
Youโre one step closer to Presidentโs Club!:
๐ The Ultimate Multi-Threading and Selling to the C-Suite Report: https://hubs.ly/Q04rbRjx0
๐ 30MPC Training: https://www.30mpc.com/course/team-training
๐ Weekly Newsletter: https://hubs.li/Q02NJQ8p0ย
๐ Things you can steal and use today: https://linktr.ee/30mpc_youtube
30 July 2026, 7:00 am - 31 minutes 51 seconds#594 - The Perfect Outbound Sequence: Scripts, Templates, Messaging
Most sellers burn great accounts by spamming the exact same pitch 14 times.
In this episode, Nick Cegelski and Armand Farrokh break down their exact playbook, including:ย
๐ฅThe 10-to-14 touch multi-channel sequence that drives double-digit reply rates
๐ฏHow to write 4-sentence cold emails using a single piece of research
๐The cold call opener and voicemail script that triples email reply rates
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You're one step closer to President's Club!
๐ฆ Outbound Care Package: https://hubs.li/Q04qYFdF0
๐ 30MPC Training: https://www.30mpc.com/course/team-training
๐ Weekly Newsletter: https://hubs.li/Q02NJQ8p0ย
๐ Things you can steal and use today: https://linktr.ee/30mpc_youtube
28 July 2026, 7:00 am - 46 minutes#593 - EXACTLY How to Build an Unstoppable Sales Team in 60 days
Burning through 20 meetings a week with zero revenue to show for it?
In this episode, Armand Farrokh breaks down their exact playbook, including:
๐ฏ How to define "The Slot" and purge low-intent deals from your pipeline.
๐ The 3-Headed Hydra strategy to multi-thread directly to decision-makers.
๐ How to run "Pimp My Ride" demos that show only what solves their specific pain.
You're one step closer to President's Club!
๐ฆ Sales Leadership Care Package: https://hubs.li/Q04qnWYp0
๐ 30MPC Training: https://www.30mpc.com/course/team-training
๐ Weekly Newsletter: https://hubs.li/Q02NJQ8p0ย
๐ Things you can steal and use today: https://linktr.ee/30mpc_youtube
23 July 2026, 7:00 am - 47 minutes 32 seconds#592 - The Sales Process That Took Outreach From $0 To $250M
Most sales processes are completely backward because they track what the seller does, not how the buyer actually makes decisions.
In this episode, Mark Kosoglow breaks down their exact playbook, including:
๐Shifting from traditional meeting-based stages to a 5-stage psychological agreement framework that prevents late-stage deal stalls.
๐กDeploying a "Problem Hypothesis" led discovery call that builds instant executive authority and forces buyers to expose their real gaps.
๐ฅUsing reference calls and deep-dive demos fluidly across any stage to dismantle justification anxiety and consensus paralysis.
โ
You're one step closer to President's Club!
๐งฑ How to build your own sales process: https://hubs.li/Q04q1XLV0
๐ 30MPC Training: https://www.30mpc.com/course/team-training
๐ Weekly Newsletter: https://hubs.li/Q02NJQ8p0ย
๐ Things you can steal and use today: https://linktr.ee/30mpc_youtube
21 July 2026, 7:00 am - 30 minutes 48 seconds#591 - $250M CRO Teaches: How to Master Sales Metrics
Nobody ever shows first-time sales leaders how to actually know their numbers.
In this episode, Mark Kosoglow breaks down their exact playbook, including:ย
๐ How to isolate L1 lagging metrics like qualified pipeline and use L2 conversion rates to pinpoint exact process gaps.ย
โ๏ธ The operational framework to instantly determine if a drop in your revenue chain is a team skill issue or a RevOps routing error.ย
๐ Why relying on simple historical time-based win rates lies to you, and how to transition to cohort tracking for true forecast accuracy.
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๐ข Sales Metrics Pack: https://hubs.li/Q04pGGVv0
๐ 30MPC Training: https://www.30mpc.com/course/team-training
๐ Weekly Newsletter: https://hubs.li/Q02NJQ8p0ย
๐ Things you can steal and use today: https://linktr.ee/30mpc_youtube
16 July 2026, 1:10 pm - 48 minutes 4 seconds#590 - The Complete Discovery Call Playbook (Build It From Scratch)
Most reps trap themselves in the red sea of crappy discovery by stopping at basic operational problems that CFOs refuse to fund.
In this episode, Armand and Nick break down their exact playbook, including:
๐ Flipping the script on your agenda using the Purpose, Plan, and Outcome framework to disarm prospects in the first 90 seconds.
๐ฒ Dialing in your Discovery Tree to systematically force champion-level pain down into executive-level business impact.
โฑ๏ธ Running the 5-Minute Drill at the tail end of the call to prescribe the buying path, flush out tire kickers, and lock in multi-threaded next steps on the spot.
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You're one step closer to Presidentโs Club!
๐ The Discovery Care Package: https://www.30mpc.com/blog/the-discovery-care-package
๐ 30MPC Training: https://www.30mpc.com/course/team-training
๐ Weekly Newsletter: https://hubs.li/Q02NJQ8p0ย
๐ Things you can steal and use today: https://linktr.ee/30mpc_youtube
14 July 2026, 7:00 am - 46 minutes 4 seconds#589 - How to Build a World-Class SDR Team (Complete Playbook)
We've all felt the heavy silence of a sales floor trying to find its rhythm.
Armand Farrokh breaks down his playbook to turn an underperforming SDR team into an outbound machine.
Armandโs playbook includes:
๐ The "Between You, Me, and the Wall" tactic to win over individuals privately before you ever address the group publicly.
๐ The 5 core weekly meetings you need to bookend your team's activity with raw energy and continuous coaching.
๐ฅ How to run a mock cold call filter during interviews to test for a candidate's coachability and execution under pressure.
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You're one step closer to Presidentโs Club!
๐ The SDR Leader Pack: https://hubs.li/Q04nGgrk0
๐ 30MPC Training: https://www.30mpc.com/course/team-training
๐ Weekly Newsletter: https://hubs.li/Q02NJQ8p0ย
๐ Things you can steal and use today: https://linktr.ee/30mpc_youtube
9 July 2026, 7:00 am - 1 hour 35 minutes#588 - The Perfect 30 Day Onboarding Program
Most sales onboarding plans are slow, academic, and completely distract sellers from actually selling.
In this episode, Armand and Nick break down their exact playbook, including:
๐ How to get reps into the game safely using simulated mocks and SMB discovery loops.
๐ The exact 4-week calendar breakdown to balance industry, product, and sales execution training.
๐ The 4 team rhythms you must run every week to keep your veteran reps sharp and constantly upskilling.
You're one step closer to Presidentโs Club!
๐ Sales Onboarding Plan Care Package
๐ 30MPC Training
7 July 2026, 7:00 am - 4 minutes 34 secondsThe 30MPC Sales Summer Camp!
In the month of July you can expect:
๐ฅ Four weeks of free sales training across prospecting, discovery, leadership, and executive selling.
๐ Step-by-step playbooks for sellers and leaders, straight from 30MPC Enablement.
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You're one step closer to President's Club!
๐ 30MPC Training
6 July 2026, 7:00 am - 35 minutes 57 seconds#587 - Why Most Sales Teams Approach RFPs Wrong (Stop Wasting Time!) | Konnor Martin
Stop surrendering your team's time and resources to blind RFPs that are already rigged for your competitors.
In this episode, Konnor Martin breaks down his exact playbook, including:
๐ฏ Hijacking the clarification period to ask deep discovery questions instead of just defining basic requirements.
๐ก๏ธ Supplementing boring text spreadsheets with videos and hyperlinks to sell your differentiated value narrative.
โ๏ธ Calling the buyer's bluff by issuing a "no-bid" on heavily biased RFPs to force a real live conversation and regain leverage.
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You're one step closer to President's Club!
๐ 3 Proposal Accelerators to close deals faster
๐ 30MPC Training
2 July 2026, 7:00 am - 43 minutes 29 seconds#586 - Sales Masterclass: 40 Minutes to Go From Cold Call To Close
Tired of prospects hanging up on your cold calls or ghosting after discovery?
In this episode, Nick breaks down their exact playbook, including:ย
โ๏ธ The "Mr. Miyagi" method to flip objections by agreeing and selling the test drive.ย
๐ณ How to use a Discovery Tree to map operational annoyances to executive-level impact.
๐ฏ Moving away from meeting-based sales stages to verifiable buyer exit criteria.ย
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You're one step closer to Presidentโs Club!
๐ 30MPC Training: โ 30mpc.com/trainingโ ย
๐ Cold Calling Course: https://hubs.li/Q04mZ_-x0ย
๐ Weekly Newsletter: https://hubs.li/Q02NJQ8p0ย
๐ Things you can steal and use today: https://linktr.ee/30mpc_youtube
30 June 2026, 7:00 am - More Episodes? Get the App