Youth sports are simultaneously a disaster and more important than ever. They remain one of the best places for kids to develop and, as we always say, do real things in the real world with real people. But they're also being hijacked by profit-driven leagues that exploit parental fears that their kid is getting left behind. We're exploring this conundrum today, unpacking how youth sports came to be a reportedly $40 billion (!) dollar industry, debunking the myth of the 10-year-old scholarship prospect, explaining what really matters (hint: it's not the 10-U championship), how to keep things fun in an age of hyper-competition and comparison, and how to think through these trade-offs for your own family.

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(This week, we are revisiting a conversation from last year that Brad and Clay had with George Mumford. It's one of our most popular episodes and one we personally have come back to many times — so we believe you'll enjoy it, even on a second listen!)

Before the 1993-1994 NBA season, coach Phil Jackson wanted to get his Chicago Bulls some help. They'd won the championship the previous year, but right before the season, Michael Jordan made a surprise retirement announcement. So Jackson called George Mumford—a meditation practitioner who was then teaching mindfulness in hospitals, clinics, and prisons—hoping he might be able to use the same techniques to help the Bulls deal with the stress of success and MJ's departure. Mumford would go on to work with Jackson through six NBA titles: the Bulls in '96, '97, and '98—after MJ returned—and the Lakers in '00, '01, and '02. He has since gone on to a long and successful career as a sports psychologist and performance consultant, teaching people how to stay mentally fit and resilient even amidst difficulty and uncertainty. We often discuss the importance of cultivating the ability to respond rather than react—and George Mumford has made a living out of teaching that skill to some of the world's best performers, including Kobe Bryant and Michael Jordan. Today, he discusses how to make yourself "flow ready," silence your "negative committee," use his 4 A's framework to deal with difficulty or pain, and manage the moment.

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Peptides! They're everywhere in the health and performance world (and, increasingly, outside of it, too). So... what is a peptide? Are they safe? Should you be taking them? We're going to get into all of that today, breaking down what the science says (and doesn't say) about the efficacy and safety of peptides, go over a "three-legged-stool" framework that will help you evaluate novel supplements or treatments in the increasingly wild world of wellness, and give you a better understanding of how to think through the trade-offs involved in incorporating new tools into your own health and performance routine.

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This week, we're reacting to an article about the rise of souped-up A.I. baby monitors, and a video from popular podcast host Chris Williamson responding to the anti-optimization movement. Both hint at something nefarious happening in the health and wellness industry—and, as always, we're hoping to inject a bit of sanity and wisdom. We talk about weighing the costs and the benefits of tracking everything (including your baby), why following the example set by elite performers can sometimes backfire, how athletes use (and, more importantly, don't use) data, and what we lose when we outsource our intuition to devices.

"Aw, It's Baby's First A.I. Surveillance System:" https://www.nytimes.com/2026/08/02/business/smart-baby-monitors-nanit-owlet.html

"My Reaction to the Anti-Optimization Trend:" https://www.youtube.com/watch?v=Pi2WGB1Zdws

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Why is it so hard to focus these days—and what can we do about it? On today's episode, we talk about the science behind our collapsing focus and fractured attention. (If you're feeling frazzled, foggy, or unable to concentrate, you're not alone—so are we!) Then we get into the practical ways you can begin to build both back. We talk about the four key pillars of focus (and how to train them), what the "baseline aerobic capacity" for your brain should be, and offer a scuba diving metaphor that just might change how you think about pushing through the discomfort that sustained attention requires.

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Coaching is one of the most meaningful and valuable jobs out there. Which is why it's all the more important that it's done the right way. Today, Steve and Brad—who have more than 30 years of sports and performance coaching experience between them—share their ten commandments for transformative coaching (you won't be surprised to hear it overlaps with great teaching, parenting, and leading, too). Whether you're leading individual athletes, teams, or just coaching yourself, this is one you don't want to miss.

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Brad and Steve are solo for a throwback episode. First, they discuss Josh Kerr's mile world record: Kerr called his shot four months ago, named the time, named the meet, and then went and did it, fueled entirely, he says, by consistency and stacking days. Then: the World Cup. Brad and Steve dig into the moments that stuck: Haaland's cowboy boots and Katz's Deli pastrami as a lesson in competitive joy; Cape Verde's 40-year-old bus-driver-turned-goalkeeper as a lesson in belief; England's collapse as a lesson in what happens when you stop playing your game and start playing prevent. And a bigger question underneath all of it: why is a country of 330 million people still getting outplayed in soccer by nations the size of Buncombe County, North Carolina? There was a lot to learn from this last month of elite sports.

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It's natural to want to get rid of anxiety. It's uncomfortable, we worry that it holds us back from being our best, and we believe that those who perform at the highest levels have figured out a way to beat it. The bad news is that we can't just rid ourselves of anxiety. It's part of the human condition. The good news is that, despite the common misconception, elite performers experience anxiety all the time—they've just learned how to manage and even channel it in skillful and adaptive ways. So today's episode is all about providing you ways to accept anxiety (which, ironically, helps mitigate it, since resisting anxiety only makes it worse) and giving you the tools to make it work for you rather than against you.

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What is it like to race 21 days across France wearing little more than underwear, going over 50 miles an hour, burning 8,000 calories a day, in the shadow of the ever-present threat of a violent peloton crash? Brent Bookwalter did it four times, including the 2011 race that Cadel Evans won — one of the great team performances in the sport's history. He did it clean, in arguably the dirtiest era cycling has ever seen. Now retired after a 16-year career and working as a commentator and a mental performance coach, he joins us for a conversation that moves from the fascinating details of being a pro cyclist — the salaries, the eating, the four-hour hurt box, the 30ish hours on the bike a week— to the deeper questions of why anyone does it at all. He talks about overcoming a fractured tibia in the beginning of his career, the mental skills that got him through — breaking a 200-kilometer stage down to one kilometer at a time — and how he's navigating the hardest transition of his life — from an existence where every minute was optimized and accounted for, to figuring out who he is without the bike. One of the more honest conversations we've had about what excellence actually costs, and what it gives back.

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We've been sold a lie: that with the right systems, mindset, and tools, you can have it all — great career, present parent, devoted partner, thriving social life, passionate hobbyist. You can't. But that's not a bad thing! It's the sacrifices that give meaning to our lives. So today, we're exploring how to make hard choices with clarity and honesty. We discuss why we don't even like the word "sacrifice" to begin with, why your values are shaped more by your ecosystem than by you, how to figure out what you actually want (as opposed to what you've been told to want), two simple frameworks for navigating career and life trade-offs, what to do when two things you love are competing for the same time and energy, and why regret might not be such a bad thing after all.

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Brad and Clay Skipper first became friends over books — specifically, a DM about Brad's bookshelf. Today, they return to that origin with a show-and-tell on six books that have genuinely changed how they think about performance: a poet-philosopher on the tension between work, self, and relationships; a Buddhist nun on learning to stop fighting the inevitable; a tennis coach who figured out the mind-body problem 50 years ahead of everyone else; the psychologist who named flow; a philosopher who quit his tenure to fix motorcycles; and an artist who wrote a book about dropping out of the stream of productivity and did just that. Think of it like the world's most useful book report: we do all the reading, but you still get all the tools (and a handful of good summer book recommendations should you want to go deeper).

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