My Amazon Guy

Steven Pope

Seller Central Expertise. Technical how to advice to improve sales. With more than 300 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. www.myamazonguy.com

  • 15 minutes 39 seconds
    MAG Launches MAGai - AI Consulting

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    AI is no longer a future concept, it is ready for businesses right now. This video explains why AI agents can finally execute SOPs, automate workflows, handle keyword research, and support PPC decisions with real business impact. Learn why clean data, structured processes, and documented checklists make AI ready to improve operations across Amazon and ecommerce brands.

    If your SOPs are a mess and your team is drowning in repetitive Amazon tasks, it is time to get a real AI execution plan built for your business: https://bit.ly/4jMZtxu

    #AmazonSeller #AIforBusiness #AmazonPPC #EcommerceAutomation #WorkflowAutomation

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    Want free resources? Dowload our Free Amazon guides here:

    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    TIMESTAMPS
    00:00 - Why AI Is Ready Now
    01:43 - Preparing for the AI Shift in Business
    03:00 - How SOPs Power AI Agents
    04:29 - Why Humans Still Matter in Automation
    05:33 - Automating Law Firm Workflows
    07:27 - What Changed in AI This Year
    09:03 - AI Coding vs Zapier Workflows
    12:10 - AI Keyword Research and PPC Analysis
    13:26 - Growing a Business With AI Services

    ________________________________
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    3 March 2026, 4:00 pm
  • 3 minutes 33 seconds
    How to Track Your CTR on Amazon

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    Are you wasting ad spend on Amazon due to low click-through rates?

    This video identifies common Amazon PPC mistakes that prevent conversions, such as incorrect targeting and generic ad copy. We explain how these issues lead to poor ad performance and show you how to improve Amazon click through rate effectively. Learn how to optimize your Amazon ads for better results and boost your Amazon PPC CTR.

    Get help improving your Amazon listings and conversion rate with My Amazon Guy: https://bit.ly/4jMZtxu

    #AmazonFBA #AmazonSeller #AmazonMarketing #EcommerceTips #AmazonAdvertising
    --------------------------------------------------------------------------

    Want free resources? Dowload our Free Amazon guides here:

    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    --------------------------------------------------------------------------
    Timestamps

    00:00 – What Is Amazon CTR and Why It Matters
    00:30 – Where to Find Brand Analytics
    01:10 – Understanding IAP Funnel (Impressions to Purchases)
    01:50 – How to View CTR by Category and ASIN
    02:00 – Finding CTR Inside Campaign Manager
    02:40 – Checking CTR by Campaign
    03:10 – How to Download Reports to Track Over Time
    03:40 – Using CTR Data to Spot Funnel Drop-Off
    ________________________________
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw 

    Support the show

    2 March 2026, 2:00 pm
  • 10 minutes 51 seconds
    Hiring Your First Employee - What Founders Get Wrong

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    Steven Pope, founder of My Amazon Guy, shares insights on hiring first employee and navigating the early stages of `startup` growth. Learn practical `business tips` on `how to hire employees for a small business` and understand the mindset needed for `entrepreneurship`.

    Hiring a first employee comes down to solving one clear problem instead of chasing perfect resumes. This video explains simple hiring choices, task testing, and early delegation for small business growth. Learn how founders use first hires to free time, close more work, and build steady operations.

    If hiring feels stuck or risky, talk to someone who has built teams from zero and fixed it fast: https://bit.ly/4jMZtxu

    #FirstHire #HiringTips #BusinessGrowth #EntrepreneurAdvice #TeamBuilding

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    Want free resources? Dowload our Free Amazon guides here:

    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    TIMESTAMPS
    00:25 – Why founders delay the first hire
    01:20 – Hiring to remove work you hate doing
    02:05 – Why skills matter more than resumes
    02:55 – First hire with no SOPs in place
    03:45 – Managing a first virtual assistant
    04:35 – Checking work early to avoid mistakes
    05:30 – Solving one problem before adding more
    06:20 – Delegating work you already know
    07:25 – Why founders must cover every role early
    08:10 – Finding your first hire through networks
    09:05 – In-person vs remote first employees
    10:00 – Keeping hiring simple at the start

    ________________________________
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    27 February 2026, 4:00 pm
  • 6 minutes 17 seconds
    Can You Own Multiple Amazon Seller Accounts?

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    This video addresses a common question: can Amazon sellers operate multiple Amazon seller account simultaneously? Noah Wickham from My Amazon Guy explains that the answer is nuanced, detailing Amazon's policy on multiple amazon account types. Learn about the conditions for seller registration amazon and how to navigate selling on amazon with more than one account.

    If you are unsure whether your second seller account setup could trigger a suspension, get direct strategy guidance before Amazon makes that decision for you: https://bit.ly/4jMZtxu

    --------------------------------------------------------------------------

    Want free resources? Dowload our Free Amazon guides here:

    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    TIMESTAMPS
    00:00 – Can You Have Multiple Amazon Seller Accounts?
    00:38 – When Amazon Allows Separate Seller Accounts
    01:55 – Why Separate Accounts Help When Selling a Brand
    02:11 – Business Information Required for Multiple Accounts
    03:02 – Legal Entity Rules and EIN Requirements
    04:12 – What You Cannot Do with Two Seller Accounts
    05:17 – Selling the Same Product on Two Accounts Risk
    05:39 – When It Makes Business Sense to Open Another Account

    ________________________________
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    26 February 2026, 4:00 pm
  • 3 minutes 19 seconds
    This Amazon Feature is Destroying Your Conversion Rate

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     Are you an amazon seller dealing with the new "frequently returned item" banner? 

    This video addresses the frustration caused by large quantity returns on amazon, a new feature impacting ecommerce businesses. Learn what actions you can take to mitigate the effects of this banner and continue selling on amazon effectively, even with these new challenges. We discuss how it affects amazon fba sellers and strategies for managing your inventory.

    Get help from My Amazon Guy to grow your Amazon sales:
    https://bit.ly/4jMZtxu

    #AmazonFBA #AmazonPPC #FrequentlyReturnedItem

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    Want free resources? Dowload our Free Amazon guides here:

    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    ________________________________

    Timestamps

    00:02 – Frequently Returned Item Banner Issue
    00:22 – Why the Banner Is Hard to Remove
    00:52 – How to Find the Real Return Reason
    01:07 – Fix Listing With Charts and Clear Info
    01:29 – Amazon Doesn’t Give a Timeline
    01:50 – 120% ACoS but Strong Organic Sales
    02:02 – Lower Bids Gradually to Reduce ACoS
    02:19 – PPC Impact on Organic Ranking
    02:28 – Should You Automate PPC?
    02:33 – Why MAG Avoids PPC Software
    02:36 – Learn Bulk Files Before Automation

    ________________________________

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw 

    Support the show

    25 February 2026, 2:00 pm
  • 6 minutes 52 seconds
    How to Make YouTube Thumbnails with Gemini Banana Pro

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    Steven Pope demonstrates exactly how to make a youtube thumbnail using Gemini Pro, starting with generating AI instructions. This youtube thumbnail tutorial covers using ai tools to create effective youtube video thumbnails. Learn how to leverage gemini 3 pro for your channel's success and improve your ai for youtube strategy.

    If thumbnails are holding views back, get direct feedback on what to fix before another video underperforms: https://bit.ly/4jMZtxu

    #YouTubeThumbnails #YouTubeTips #ContentCreators #YouTubeGrowth #aiforcreators 

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    Want free resources? Dowload our Free Amazon guides here:

    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    TIMESTAMPS
    00:00 – Why AI thumbnails save weekend time
    00:45 – Setting instructions before image generation
    01:35 – Fixing wrong image size issues
    02:20 – Why AI fails without clear rules
    03:05 – Testing prompts until images work
    03:50 – What makes a thumbnail usable
    04:30 – Using Gemini Pro Banana settings
    05:10 – Fixing image size and file limits
    06:00 – When AI thumbnails are good enough

    ________________________________
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    24 February 2026, 4:00 pm
  • 1 hour 4 minutes
    4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

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    Are you an Amazon seller feeling like you're just spinning your wheels? This video introduces the 4 Pillars of Amazon Growth Masterclass for Amazon sellers, designed to help you scale your business beyond basic optimization tactics. We'll explore effective strategies for how to sell on amazon, including advanced amazon seo techniques and amazon fba insights, ensuring your amazon listing stands out. Learn how to achieve real sales growth and move past common PPC pitfalls.

    Learn how AB testing improves click-through rate, conversion rate, and overall Amazon sales performance. This video breaks down how to test main images, A+ content, pricing strategy, and product detail pages using real Amazon data. Understand how SEO, PPC, catalog merchandising, and design work together to increase ranking and drive consistent growth.

    Amazon Dynamic Pricing Strategy: https://myamazonguy.com/amazon-product-launch/amazon-dynamic-pricing-strategy/

    Amazon FBA Product Launch Pricing Strategy: myamazonguy.com/price

    --------------------------------------------------------------------------

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    Timestamps:
    00:00 – Why Sellers Feel Stuck on Amazon
    01:02 – The Four Pillars of Amazon Growth
    04:00 – Why Click-Through Rate Drives 18% of Sales
    05:43 – Dynamic Pricing Strategy Explained
    09:05 – Coupons vs Promotions vs Deals
    15:55 – Lightning Deals and Seasonal Strategy
    22:42 – Design Mistakes That Kill Conversion
    23:01 – Main Image CTR Tactics
    26:51 – Infographics That Prevent Bad Reviews
    32:35 – A+ Content That Increases Conversion
    35:19 – How SEO, PPC, Design, and Pricing Work Together
    38:18 – Rufus and AI Impact on Amazon Search
    46:31 – Using Amazon AB Testing for Conversion Data
    54:27 – Common Seller Mistakes with Growth Strategy
    56:36 – Next Design Changes After Main Image
    58:39 – Fundamentals Every Amazon Seller Must Learn
    ________________________________
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    23 February 2026, 4:00 pm
  • 1 minute 28 seconds
    Tariff Update Part 2 - Global 10% Tariff in Effect

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    A new 10% global tariff has been announced after the Supreme Court ruling on Trump tariffs, creating major uncertainty for importers and ecommerce sellers. This tariff update follows a fast legal reversal and introduces a 150-day window under federal trade law. Businesses are now watching Congress, refund decisions, and future tariff changes that could impact supply chains and pricing.

    If rising tariffs are about to squeeze your margins, schedule a strategy session now and get a real action plan before the next policy shift hits: https://bit.ly/4jMZtxu

    #AmazonSellers #AmazonFBA #TariffNews #EcommerceStrategy #tariffnews2026
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    Want free resources? Dowload our Free Amazon guides here:

    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    ________________________________

    Timestamps:

    00:00 – Supreme Court Overrules Trump Tariff Decision
    00:30 – New 10% Global Tariff Announced Under 150-Day Law
    01:00 – What Happens Next and No Refunds Update
    ________________________________

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    21 February 2026, 2:00 am
  • 2 minutes 56 seconds
    Supreme Court Overrules Tariffs - Everything Amazon Sellers Need to Know

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    Supreme Court ruling strikes down major Trump tariffs, changing import costs for Amazon sellers overnight. This update affects China tariffs, reciprocal tariffs, import taxes, and seller inventory planning. With billions collected in tariff fees and refund questions still open, Amazon FBA sellers must review sourcing strategy, inventory orders, landed cost, and cash flow impact before the next policy shift. This tariff decision reshapes product margins, supply chain planning, and ecommerce pricing strategy heading into peak selling seasons.

    If tariff changes just reopened your margins, now is the time to get a real profit plan in place before the next policy shock hits. Book a free call with experts now! https://bit.ly/4jMZtxu

    #AmazonSellers #AmazonFBA #TariffNews #EcommerceStrategy #tariffnews2026
    -------------------------------------------------------------------------

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    ________________________________

    Timestamps:

    00:00 - Supreme Court Strikes Down Trump Tariffs
    00:32 - What Tariffs Are Still Staying in Place
    01:00 - Refund Questions and $133 Billion Collected
    01:40 - Costco Moves First on Tariff Refunds
    02:08 - What Amazon Sellers Should Do Right Now

    ________________________________

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    20 February 2026, 6:00 pm
  • 6 minutes 27 seconds
    Amazon's New A+ Content Recommendations

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    Ever wonder how to make your A-plus content as optimized as possible? This video explains the Amazon's New A+ Content Recommendations and explores how to create effective amazon product page design and offers recommendations for improving content quality. Learn how to optimize your amazon product descriptions to balance conversion factors with product details, helping every amazon seller improve their amazon listing optimization. 

    If your A+ Content is guessing instead of testing, fix it now with a direct strategy session that breaks down your listing and shows exactly what is costing you sales: https://bit.ly/4jMZtxu

    #AmazonAPlusContent #AmazonListingOptimization #AmazonConversionRate #AmazonABTesting

    -------------------------------------------------------------------------

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    ________________________________

    Timestamps:

    00:00 - Amazon A+ Content Quality Analysis Explained
    00:40 - Reviewing Detailed AI Recommendations
    01:15 - Technical Specifications and Product Scale
    02:05 - Installation Clarity and Reducing Returns
    03:10 - Surface Compatibility and Listing Images
    04:20 - Durability and Noise Reduction Messaging
    05:00 - When to Use A+ Content vs Listing Images
    05:45 - Above the Fold vs Below the Fold Strategy
    06:20 - AI Impact on Amazon Image Analysis

    ________________________________

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    20 February 2026, 4:00 pm
  • 7 minutes 49 seconds
    How Amazon Ad Attribution Actually Works

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    Ever wonder how attribution is measured for Amazon ads? 

    This video breaks down common questions about the transparency of Amazon ad attribution, guiding sellers through understanding this crucial aspect of their campaigns. Learn about effective marketing attribution and refine your amazon advertising strategy for better results. Gain insights into different attribution model frameworks and their impact on marketing measurement. 

    Wasting ad spend? Book a PPC strategy call here:  https://bit.ly/4jMZtxu

    #AmazonAds #AmazonPPC #AmazonAttribution #AmazonFBA #ecommercemarketing 

    -------------------------------------------------------------------------

    Want free resources? Dowload our Free Amazon guides here:

    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    ________________________________

    Timestamps:

    00:00 – What Is Amazon Ad Attribution?
    00:47 – Types of Amazon Ads Explained
    01:12 – First Touch vs Last Touch Attribution
    02:08 – Why Amazon Uses Last Click
    02:37 – Attribution Windows and Time Frames
    02:57 – 7-Day Window for Sponsored Products
    03:40 – 14-Day Window for Sponsored Brands and Display
    04:02 – Click vs View Attribution (VCPM)
    04:43 – Auxiliary Purchases and Brand Halo Effect
    05:42 – How to Pull Attribution Reports in Seller Central
    06:34 – Sponsored Brand Attributed Purchases
    07:15 – Sponsored Display Purchased Product Report

    ________________________________

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    19 February 2026, 6:00 pm
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