Creator Science
Jay Clouse
Advanced creator education
- 47 minutes 48 seconds#217: Chase Jarvis – Thinking bigger and taking more risks as a creator [Greatest Hits]
Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010.
I’ve been a long-time listener of Chase’s podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way back in 2020.
So this is a full circle moment for me. This week, Chase is releasing his newest book, Never Play It Safe – A Practical Guide to Freedom, Creativity, and a Life You Want. I’ve pre-ordered my copy and I’ve read the first chapter, and recommend you do the same.
This conversation is about thinking bigger, taking risks, and getting out of your own way. I left feeling more relaxed, inspired, and fully recharged. I hope you do, too.
Full transcript and show notes
Chase's Website / Twitter / Instagram / Facebook / YouTube
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→ #153: Tina Roth Eisenberg – Building Creative Mornings into a global brand
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1 April 2025, 7:00 am - 4 minutes 30 seconds#249: This is helping me make better decisions (faster) [Voice Memo]
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!
29 March 2025, 2:24 pm - 42 minutes 2 seconds#248: Justin Moore - Lessons from hosting his first 3-day event
Last week, my good friend and frequent podcast guest, Justin Moore, hosted his first in-person event, Sponsor Games. It was three days designed to help people master their sponsorship pitch, get expert coaching in real-time, connect with fellow creators, and land repeat brand deals.
If you remember the last conversation between Justin and I, he was launching his book and feeling a little nervous about planning this event. I was excited to join him in San Antonio for Sponsor Games, but unfortunately, I got sick and I had to cancel my trip.
So, as a consolation prize, Justin agreed to stop by the show, close the loop on his experience organizing this event, and brain-dump all the learnings he had along the way.
Full transcript and show notes
Justin's Website / Instagram / Twitter / YouTube / TikTok
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→ #239: Justin Moore – What if feels like launching a book and an in-person event at the same time
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25 March 2025, 7:00 am - 58 minutes 1 second#247: How you can plan for growth in 2025
We are almost a quarter through 2025. This is a good time to look against your goals for the year, take stock, and say, how are things tracking a quarter through the year? Do I need to refocus, redirect, and reallocate to hit these goals I set earlier in the year? Or, in some cases, maybe your goals have changed.
I typically judge the health of my business on revenue and profitability. And for a little behind-the-scenes, I'm taking some big bets in the business this year and investing a lot of dollars into those bets.
As I look at this new future where we're investing more in video and we're investing in audience growth and better content, I am asking myself, how do I increase revenue in 2025? And maybe you are asking yourself the same thing. So, in this episode, I'm going to talk about my plan for increasing revenue in 2025, give you some specific examples of how I'm thinking about that in my business, and maybe that will inspire you a little bit, too.
Full transcript and show notes
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→ #177: Chris Hutchins – A master of podcast growth and building relationships.
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18 March 2025, 7:00 am - 1 hour 21 minutes#246: Planning for a recession, my approach to email, increasing customers, and finding your partner [Ask Creator Science]
In this episode, I'm recording for the first time in the brand-new Creator Science home studio. Kevin Shen's team came out and visited the house, put the finishing touches on setting up the studio and it is glorious. I'm so excited to have this just steps away every moment of the day to come down here and record. I feel like this is going to be truly life and business-changing.
So, I thought this would be a great opportunity to do another listener Q&A episode. I've been asking for questions this morning on social media and in email, and I will be answering them here in this episode.
Full transcript and show notes
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11 March 2025, 7:00 am - 5 minutes 9 seconds#245: How to get more done [Voice Memo]7 March 2025, 8:36 pm
- 1 hour 4 minutes#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]
Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.
Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team.
And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew.
So in this episode, you'll learn
- Katelyn's approach to short form writing
- Why she treats her content like a chocolate covered almond
- The risk that comes with accounts getting too big
- And what she would do differently the next time she launches her cohort program
Full transcript and show notes
Katelyn's Twitter / Unignorable / LinkedIn
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4 March 2025, 8:00 am - 1 hour 31 seconds#221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year. [Greatest Hits]
Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader.
Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He’s become a friend and someone I really admire for his intentionality and the way he shows up for others—his friends, his family, and his community.
Ryan’s business isn’t built on podcast advertising, as one may expect. It’s actually built on what he calls Leadership CIRCLES. These are groups of 10-15 people that he hand-selects for a group learning experience. They meet once per month on Zoom and once per year in person.
In this episode, Ryan breaks down the specifics of how he runs these programs, prices them, and plans to grow them. We even workshop some of his questions on the fly.
→ Listen to my first episode with Ryan
Full transcript and show notes
Ryan's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn
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→ #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)
→ #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)
→ #206: How I’d approach hosting in-person events
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25 February 2025, 8:00 am - 6 minutes 16 seconds#244: I've been avoiding this for too long [Voice Memo]21 February 2025, 4:21 pm
- 59 minutes 41 seconds#243: Brock Johnson – How to grow on Instagram in 2025
Brock Johnson is an Instagram growth coach with nearly 800,000 followers. Brock has grown his Instagram by 1,000 followers per day, for the last two years. He's helped thousands of people improve their Instagram through one-on-one coaching and his membership, the InstaClub Hub.
In this episode, I ask Brock a lot of my basic questions, like how often to post and whether scheduling has a negative impact, and some more nuanced questions, like how to move people off of Instagram.
Full transcript and show notes
Brock's Website / Instagram / TikTok
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→ #229: Natasha Willis – $70M from automated Instagram DMs
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18 February 2025, 8:00 am - 53 minutes 1 second#242: Mark Manson – Why YouTubers aren’t making more money
Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck.
Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years.
In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success.
Full transcript and show notes
Mark's Website / Twitter / Instagram / YouTube / LinkedIn / TikTok
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TIMESTAMPS
(00:00) YouTubers and Business
(01:13) Why Do YouTubers Suck at Business?
(10:14) Make Brainstorming Ideas Easy with 1of10
(11:50) How to Turn Your Channel into a Business
(15:55) When to Make the Transition
(24:43) When Maximizing Views is Bad
(27:31) The Case For Not Taking Brand Deals
(35:33) 1st Step to Take
(37:48) Futureproofing Your Channel
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→ #179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size
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ASK CREATOR SCIENCE
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WHEN YOU'RE READY
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