This podcast episode of Future Shop features WSL’s Wendy Liebmann and Elia Auchane as they recap their recent trip to Cosmoprof North America in Miami. Together, they explore the shifting landscape of the beauty industry, questioning if the sector is “tapped out” while identifying the viral trends, from K-Beauty to Middle Eastern fragrances, that are currently dominating the global market. Through the lens of retail curation and the “toyification” of beauty, they break down how social media and community building have replaced traditional marketing as the primary engines of growth.

Episode Highlights 

• The Clash of Worlds: Why the “sleepy,” clinical minimalism of K-Beauty and the “glossy,” over-the-top opulence of Middle Eastern fragrances dominated the show floor. 
• The TikTok Feed Come to Life: How trade shows have evolved into live content sets for influencers and social media brands. 
• Fragrance Wardrobing: The shift from having a “signature scent” to collecting affordable, viral fragrances based on mood.
• Retail as Curator: Why small-footprint, discovery-focused environments like airport shops are becoming the gold standard for beauty retail.
• Beyond the Desk: The importance of Retail Safaris® and physical immersion to understand where the competition is actually spending.

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Join host Wendy Liebmann as she sits down with Kelsie Johnston, a retail strategist with a career spanning Macy’s, Walmart, Coty, and most recently, TikTok. In this episode of Future Shop, Kelsie breaks down the seismic shift from traditional omnichannel retail to the exploding world of social commerce and the dawn of “Agentic AI.” They discuss why brands and retailers must move beyond transactional selling to build genuine community and trust in an era where algorithms and AI agents will soon curate what we buy.

Highlights:

• From Omnichannel to Agentic: Tracing the evolution of shopping from “buy online, pickup in store” to AI-driven discovery.
• The TikTok Strategy: Why the platform is less about selling and more about fueling the “trust signals” of the future.
• Fast vs. Slow: Understanding the modern shopper's desire for friction-free speed or immersive, slow retail experiences.
• Retailer Advice: Why prioritizing pace and psychological safety is critical for legacy brands trying to survive the next disruption.

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In this episode of Future Shop, Wendy Liebmann sits down with Christi Geary, EVP at Advantage Marketing Partners, to explore the evolving landscape of retail and the enduring power of the human connection. They dive into the intersection of technology and emotion, discussing why physical retail remains vital despite the digital explosion and how brands must shift from simple execution to true transformation. Geary shares her unique perspective on breaking through the "mediocrity middle" by leveraging behavioral science and proprietary points of view to create harmonious shopping experiences. 

Highlights include:

• The Attention Economy: Why breaking through the noise has become a different task in the age of constant technological shifts. 
• Physical Retail’s Reinvention: Why the "race for reinvention" stalled and how retailers can tap into the human thirst for physical connection. 
• AI as Augmentation: Moving beyond mere efficiency to use technology as a tool for enhancing the human shopping journey. 
• Systems Over Silos: The necessity of breaking down corporate barriers to create a cohesive, shopper-centric ecosystem. 

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In this episode of Future Shop, Wendy Liebmann sits down with retail veteran Andy Murray to dissect the conflicting forces impacting the modern shopper. From the bifurcated "K-shaped" economy to the rise of "vibe shopping" among Gen Z, Andy shares insights from his time at Walmart,  ASDA, and P&G, and his current work with the University of Arkansas. Together, they explore a critical paradox: as technology like Agentic AI advances, the human need for physical touch and sensory retail experiences is growing stronger.

Key Highlights:

• The Muddy Middle: How the economy has split shoppers into value-seekers and luxury buyers, leaving a complex "middle" that is harder to define.
• Gen Z & Transparency: Why younger shoppers are using apps like Yuka to demand total ingredient transparency and how they are leading the charge back to physical stores.
• The KPI Problem: Why traditional channel-based metrics are stifling innovation and why retailers must shift to a total customer view.
• AI vs. Humanity: The danger of using AI solely for efficiency and the urgent need to develop "humanist" skills to coexist with Agentic AI. 

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In this episode, Wendy Liebmann and Justin Honaman (Amazon Web Services) dive into the chaotic yet exciting world of retail and technology as 2025 wraps up. From AI’s real-world impact on commerce to the rise of “agentic AI,” they explore what’s truly changing the business—and what’s just hype. They also touch on talent, innovation, loyalty, and what brands should expect heading into NRF 2026.

Highlights:

• How retailers and brands are preparing for Q4 2025 and beyond
• What “agentic AI” really means for commerce and customer experience
• Why data, not just technology, is key to resilience and growth
• The talent challenge: hiring and training in the age of automation
• Innovation meets pragmatism—how to balance AI efficiency with human connection
• What to expect at NRF 2026 and the next wave of retail transformation

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In this episode, Wendy Liebmann sits down with April Showers, the founder of Afro Unicorn®, a brand born from purpose, community, and the need for representation.  They discuss how April’s personal passion and smart retail partnerships brought her vision to life.

Highlights:

• How Afro Unicorn grew from T-shirts to Walmart shelves and national recognition
• Why purpose and community are central to building modern brands at retail
• The role of retail partners like Walmart and CVS in nurturing new voices
• Lessons for retailers on inclusion, authenticity, and growth
• April’s lessons on staying true to your “why” 

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In this milestone episode, Wendy Liebmann celebrates 100 episodes of Future Shop with WSL’s newest Director of Research & Insights, Rich Kaminski. Together, they unpack the latest How America Shops® in Chaos study — revealing how shoppers are navigating a world defined by constant disruption, rising prices, and shifting trust in retailers. From Gen Z to Boomers, everyone’s learning how to stay afloat in an endless wave of change.

Episode highlights:

• The evolving shopper mindset after two decades of “Black Swan” events
• Three shopper groups: Drowning, Treading Water, and Safely Afloat
• Why trust and emotional connection now drive retail loyalty
• How shoppers are adapting their spending without cutting retailers out
• The psychology of chaos — and what brands must do to stay on the list

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In this episode, Wendy Liebmann talks to Gina Zilleox, Senior Director Category Management, Glanbia Performance Nutrition about the need to make dramatic assumptions about the competitive landscape in order to thrive in the future. 

They discuss:

• Whether or not category management, as we know it, is dead.  
• How essential it is to broaden the perspective of what a category is, especially – but not only -- if you are in the health and wellness space
• The importance of building a needs-based segmentation approach
• The challenge of pricing transparency in a world of AI
• Where and how to look for white space growth opportunities
• What it takes to build individualized strategies for retail partners to ensure mutual success
• How the only way to succeed is with an omni-channel approach to category management

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In this episode, Wendy Liebmann talks to regular guest Justin Honaman, Global Head, Restaurants, Retail & Consumer Goods Business Development at Amazon Web Services, about what’s now – and next – as technology transforms retail and consumer goods businesses.

They discuss:

• Retail sales and the tension between inflation, tariffs and spending
• Managing pricing as shoppers shop and buy across multiple channels, with agentic AI guiding their journey
• Build loyalty and deliver customer experience as shoppers buy across so many channels
• The normalization of chaos: who are the retail winners – and losers
• Planning for the next disruption, and 2026

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In this episode, Wendy Liebmann talks to Amanda Coussoule, Chief Customer Officer at Kenvue, Marla Fielder, Health & Wellness Leader at Kroger and Sharon Glass, Global VP, OTC & Pharma at InMarket,  about how to transform organizations in challenging retail times. 

They discuss:

• Knowing when to use “soft” or “hard” influence to move organizations to change
• The importance of situational awareness and emotional intelligence as AI grows 
• How, in today’s fast moving retail environment, it is essential to get out of the office, to engage with consumers, shoppers and colleagues in real time, to create more human engagement, and be ever curious
• The need to be transparent, to provide history and context when making significant changes
• How to engage younger generations: when to say, “just do it” and when to be more empathetic 
• The importance of being consistent and authentic – with colleagues and partners – in times of dramatic change

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In this episode, Wendy Liebmann talks to Liza Rapay, Vice President, Head of Cosmoprof North America, and Founder of Beauty New York, about the importance of bringing industry, innovators and consumers together to grow the beauty business in chaotic times.

They discuss:

• The importance of connecting the industry in-person to build relationships, and drive innovation, education and growth
• How the beauty industry has changed: the influence of small brands from around the globe; the impact of consumers as brand builders; and the growing number of places to shop for beauty in a digital age
• What beauty means to consumers today and the breadth of categories that participate
• What it takes to ensure beauty remains resilient in challenging economic times
• The role Cosmoprof’s US events in Las Vegas, Miami and soon in New York City play in connecting and growing the industry
• What the industry – brands and retailers – need to do to ensure beauty remains relevant in the coming years

Get Your Tickets to Beauty New York Here!

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