Join Sheri Hinish, the Supply Chain Queen®, and co-host James George for Big Idea 7 of the Supply Chain Revolution podcast all about Forest Positive Supply Chains. This episode is part of the 10 Big Ideas to Transform Supply Chains for a Regenerative Future series and explores how global supply chains can evolve from deforestation free compliance to forest positive regeneration.

Featuring Sophie Beckham, Chief Sustainability Officer of International Paper and one of the world’s most respected leaders in forestry and biodiversity stewardship, this conversation reframes forests as living infrastructure that underpins long term business resilience, economic value, and climate stability.

Drawing on decades of experience across forest management, conservation partnerships, and large scale industrial operations, Sophie shares how supply chains that depend on forest systems must move beyond short term optimization toward multi generational regeneration. Forests are not interchangeable inputs. They are place based systems that require trust, data, collaboration, and long horizon thinking.

In this episode, you will learn why deforestation free is only the starting point, how forest positive supply chains actively enhance biodiversity, water quality, and ecosystem health, and why nature must be treated as a core stakeholder rather than an externality. The discussion spans landowner trust, regulatory uncertainty on EUDR, data and GIS enabled transparency, climate volatility, and the role of fiber based packaging in keeping forests standing.

Key themes include how forests function as living infrastructure that cannot be relocated, why regenerative forestry does not require economic tradeoffs, how early data driven interventions create positive outcomes on the ground, and why nature is the silent guarantor of all other forms of capital.

This is not a theoretical sustainability discussion. It is a practical, business grounded exploration of how supply chains can become regeneration catalysts that strengthen operations, protect assets, support communities, and restore biodiversity at scale.

Perfect for supply chain leaders, sustainability and ESG executives, risk and resilience leaders, operations and procurement teams, and anyone responsible for long term sourcing, infrastructure, or climate adaptation strategies.

What You Will Learn

• Supply chains can act as catalysts for forest regeneration.
• The European Deforestation Regulation (EUDR) poses challenges for businesses.
• Technology is essential for bridging gaps in forestry management.
• Understanding the interconnectedness of forest ecosystems is crucial.
• Nature should be viewed as a key stakeholder in supply chains.
• Balancing commercial viability with sustainability is a complex challenge.
• Adapting to climate change is vital for forestry management.
• Consumers play a significant role in promoting sustainable packaging.
• Forests have the potential to contribute to climate change mitigation.
• The future of forestry lies in sustainable and regenerative practices.

Sound Bites

• "We should lean into unsentimental valuation."
• "What can the average consumer do?"
• "How do we deliver sustainable outcomes?"

Chapters

00:00 - Introduction to Supply Chains and Regeneration

02:07 - Understanding the European Deforestation Regulation (EUDR)

06:08 - Technology Bridging Gaps in Forestry Management

09:32 - The Interconnectedness of Forest Ecosystems

12:04 - Nature as a Stakeholder in Supply Chains

15:01 - Balancing Commercial Viability with Sustainability

18:14 - Adapting to Climate Change in Forestry

21:22 - Consumer Responsibility in Sustainable Packaging

25:36 - Looking Ahead: Future of Forestry and Sustainability

Keywords

supply chain, forest regeneration, sustainability, EUDR, technology in forestry, biodiversity, climate change, consumer responsibility, packaging, carbon sequestration

What if the most transformative infrastructure for regenerative supply chains was the one you never notice? 

In this episode of the Supply Chain Revolution podcast, hosts Sheri Hinish (Supply Chain Queen) and James George sit down with Sandra Leyva Martinez, Head of Sustainability for CHEP Americas at Brambles—the world's largest circular asset pooling company. Sandy brings extraordinary experience from leading transformation at Amazon, managing sustainability across 40,000 suppliers, and building the first sustainability hub for Amazon's 2.5 million selling partners. 

Together, they explore how circular distribution infrastructure serves as the invisible backbone for regenerative communities, moving beyond basic sustainability to systems that actively restore ecosystems and create distributed economic opportunity. 

Key insights from this conversation: 

• Why seamless integration makes circular supply chains invisible—and why that's exactly the point 
• How data analytics and traceability enable collaborative decision-making across stakeholders 
• The strategic shift from planting trees by units to measuring impact by hectares for biodiversity 
• Why creating your own sustainable timber source makes business sense in a world of certified forest scarcity 
• How "infrastructure as a service" forces companies to rethink ownership and access 
• The role of local repair hubs in decentralizing logistics and creating community employment 
• Why the best use of AI combines data processing with human quality oversight 
• Sandy's "nothing is stopping us" philosophy—it's about strategic timing, not barriers 
• How to reduce empty miles and pilot alternative fuels through partnership models 
• The urgent need for innovation hubs to address electronic waste infrastructure gaps 

Sandy shares CHEP and Brambles' journey from pioneering circular economy models in 2017-2018 to today's regenerative ambitions, revealing how efficiency, resilience, and business continuity create the perfect conditions for transformation. 

This is Big Idea 6 in our series on transforming supply chains for a regenerative future. The message is clear: start now. 

Connect with the Supply Chain Revolution: Subscribe for the full "10 Big Ideas" series exploring how to transform supply chains for a regenerative future. Follow the Supply Chain Queen on LinkedIn for additional insights and resources. 

Guest: Sandra Leyva Martinez, Head of Sustainability, CHEP Americas (Brambles) 

Hosts: Sheri Hinish & James George 

Series: 10 Big Ideas to Transform Supply Chains for a Regenerative Future 

The next transformation in global trade isn’t being written in boardrooms — it’s being built in the Global South.

In this episode of The Supply Chain Revolution®, host Sheri Hinish (The Supply Chain Queen) and co-host James George are joined by Professor Gautam R. Desiraju, one of India’s most distinguished scientists and co-author of India’s Supply Chains in a World at War. Together, they uncover how supply chains — once designed for efficiency and control — have become tools of conflict and power.

But within this chaos lies a blueprint for regeneration.

Through stories spanning semiconductors, pharmaceuticals, energy, and even extraterrestrial logistics, this conversation explores how nations like India are leveraging strategic autonomy, capability building, and cultural wisdom to create supply chains that regenerate economies, ecosystems, and communities.

💡 What You’ll Learn:

• Why “decolonizing resilience” may be the most important shift in global supply chain strategy

• How the Global South is rewriting the rules of economic power

• The emerging science and policy behind regenerative development

• What companies can learn from India’s approach to sovereignty, cooperation, and innovation

This is more than an episode — it’s a journey from conflict to cooperation, from extraction to regeneration, and from efficiency to equity.

🎧 Tune in to learn how the future of global supply chains will be written by collaboration, capability, and regeneration. 

Order his new book here - https://www.amazon.in/dp/9365479908

Join the Supply Chain Queen and James George with Julia Armstrong D'Agnese, Co-Founder and CEO of Earth Knowledge, for a groundbreaking discussion about making nature a measurable stakeholder in business operations. 

In this episode of the Supply Chain Revolution's "10 Big Ideas" series, you'll learn how Julia's team has pioneered Integrated Planetary Intelligence™—a platform that translates the complexity of Earth's natural systems into actionable business insights to build regenerative supply chains. As a top Microsoft partner serving Fortune 500 companies and now featured on NASDAQ DataLink with 800,000 users, Earth Knowledge is transforming how companies understand their planetary dependencies. 

Key Insights: 

• The Five Critical Planetary Dependencies: Water availability, soil health, biodiversity, energy demands, and agriculture/food vulnerabilities—and why supply chains are blind to these risks until crisis hits 
• Digital Twin Technology: How Global Twins (1km resolution, forecasts from 1900-2100) and Regional Twins (250m resolution with daily forecasts) enable both strategic planning and real-time operational decisions 
• From Compliance to Competitive Advantage: Why planetary intelligence transforms environmental data from reporting burden to profit driver 
• Real-World Applications: How companies use daily forecasts to optimize inventory, protect infrastructure, and adapt agricultural sourcing ahead of climate impacts 
• The $7 Trillion AI Opportunity: Balancing data center growth with water and energy availability—why site selection now requires planetary intelligence 
• California's Climate Whiplash: How atmospheric rivers delivering "two Amazon rivers" require 10-day forecasts for emergency preparedness and groundwater recharge 
• Integration Strategy: Why Earth Knowledge plugs into existing platforms (Microsoft Fabric) rather than requiring new infrastructure 

What You'll Learn: 

• How extreme weather events costing $1 billion+ now occur every three weeks instead of every four months 
• Why $44 trillion of economic value (over half of global GDP) depends on nature's services 
• How Fortune 500 companies are shifting from transition risk to physical asset risk assessment 
• The difference between managing water like a "bank account" vs traditional approaches 
• Why inventory decisions based on last year's sales are being replaced by planetary forecasts 
• How wine and agriculture companies use long-term forecasts to identify optimal growing regions decades in advance 

Julia shares compelling examples of companies discovering that planetary intelligence isn't just for compliance—it's needed across risk management, real estate, site selection, business continuity, supply chain operations, and strategic planning. 

This isn't theoretical sustainability—it's practical guidance on using Earth systems data to build resilient, regenerative supply chains while improving business outcomes. 

Perfect for: Supply chain leaders, sustainability executives, risk managers, operations professionals, and anyone responsible for long-term business resilience. 

About Julia Armstrong D'Agnese: Co-Founder and CEO of Earth Knowledge, Julia brings decades of entrepreneurial experience including scaling a company from trailers to IPO in four years. Earth Knowledge's team includes five IPCC/National Climate Assessment authors, President Obama's former White House climate director, and pioneers in Earth systems science. Founded in 2003, Earth Knowledge was ahead of the market in understanding that businesses need integrated planetary intelligence to make decisions that serve people, profits, and planet. 

Connect with the Supply Chain Revolution: Subscribe for the full "10 Big Ideas" series exploring how to transform supply chains for a regenerative future. Follow the Sheri Hinish on LinkedIn for additional insights and resources. 

Episode Length: 28 minutes 

Join the Supply Chain Queen and James George with Teesee Murray, Group President of Turtle | CEO of TurtleX, for an eye-opening discussion about transforming manufacturing through AI-powered regenerative systems. 

In this episode of the Supply Chain Revolution's "10 Big Ideas to Transform Supply Chains for a Regenerative Future" series, discover how companies are leveraging AI and exponential technologies to create regenerative manufacturing outcomes. Teesee, leading a fourth-generation, family-owned Certified Women's Business Enterprise with over 100 years of history, shares insights from navigating multiple industrial revolutions—from electrification through automation to today's AI transformation. 

Key Insights: 

• How to turn "transformation into trust" by inspiring people to embrace AI-driven change at the individual level 
• Why growing power demands from AI data centers are driving innovation in sustainable energy solutions 
• The role of microgrids, atmospheric water generation, and advanced battery technologies in creating regenerative systems 
• How digital twins and IoT enable comprehensive Scope 3 emissions reporting across supply chains 
• Why new market mechanisms are financing the energy transition beyond government subsidies 
• The critical importance of systemic thinking: changes must benefit individuals, teams, companies, and customers 

What You'll Learn: 

• Practical approaches to enterprise-wide AI transformation that creates sustainability benefits 
• How to manage cultural resistance when implementing exponential technologies 
• Real examples of innovative solutions like utility-grade water-from-air generation coupled with renewable energy 
• Why successful transformation requires augmenting individual skill sets and building appetite for change 
• Technology solutions making regenerative manufacturing tracking and optimization possible 
• The business case for resilience: how microgrids and energy independence create competitive advantage 

Teesee shares compelling stories from the frontlines of AI transformation, including how companies are solving the "juice problem" in the grid through market-driven innovation and why the biggest risk with AI is ignoring it rather than embracing it thoughtfully. 

This isn't theoretical sustainability talk – it's a practical guide to using AI and exponential technologies to build regenerative manufacturing systems while creating business value. 

Perfect for supply chain leaders, manufacturing executives, sustainability professionals, and anyone interested in leveraging AI for regenerative transformation. 

Connect with the Supply Chain Revolution: Subscribe for the full "10 Big Ideas" series exploring how to transform supply chains for a regenerative future. Follow the Supply Chain Queen on LinkedIn and James George for additional insights and resources. 

About Teesee Murray: Teesee Murray is Group President of Turtle | CEO of TurtleX. Turtle is a global leader in electrical distribution, industrial MRO, automation, technology, supply chain solutions, and energy management. As a fourth-generation, family-owned Certified Women's Business Enterprise (WBE) with over 100 years of history, Turtle delivers mission critical solutions through radical collaboration, technical expertise, innovation, and sustainability. Visit www.turtle.com. 

Join the Supply Chain Queen and Dr. Garry Cooper, neuroscientist-turned-circular economy pioneer, for an eye-opening discussion about transforming the trillion-dollar waste economy into business value through circular materials practices. 

In this episode of the Supply Chain Revolution's "10 Big Ideas to Transform Supply Chains for a Regenerative Future " series, discover how companies are moving beyond recycling to create true circular materials economies. Dr. Cooper, CEO and Founder of Rheaply, shares insights from 10 years of building one of the country's largest reuse networks, revealing why the global circularity rate has actually declined despite increased awareness. 

Key Insights: 

• Why there's literally a trillion-dollar economy of unused materials beneath our feet 
• How businesses can generate immediate ROI from materials they're currently throwing away 
• The infrastructure gap preventing circular economy adoption and how technology is solving it 
• Why reuse and repair should come before recycling in the circular hierarchy 
• The critical importance of designing products for multiple lifecycles from the start 
• The mindset shift from seeing "waste" as problems to recognizing valuable assets 

What You'll Learn: 

• Practical KPIs that matter for circular materials implementation 
• How leading companies are capturing value from products across multiple lifecycles 
• Why designing for reuse from the start is essential for true circular materials economy 
• Technology solutions making circular materials tracking and verification possible 
• The business case beyond sustainability: faster sourcing, reduced costs, supply chain resilience 
• Future trends: take-back programs, carbon accounting integration, and mainstream adoption 

Dr. Cooper shares compelling stories from the frontlines of circular economy implementation, including how Northwestern University labs sparked a reuse revolution and why companies are paying millions to throw away materials that other projects desperately need. 

This isn't theoretical sustainability talk – it's a practical guide to unlocking hidden value in your supply chain while building a regenerative future. 

Perfect for supply chain leaders, procurement professionals, sustainability executives, and anyone interested in turning waste streams into revenue streams. 

Connect with the Supply Chain Revolution: Subscribe for the full "10 Big Ideas" series exploring how to transform supply chains for a regenerative future. Follow the Supply Chain Queen on LinkedIn for additional insights and resources. 

About Dr. Garry Cooper: Dr. Cooper is the CEO and Founder of Rheaply, a technology platform that enables organizations to track, manage, and exchange resources to reduce waste and create value. With a background in neuroscience and a passion for systems thinking, Cooper has spent over a decade building one of the country's largest reuse networks. 

In Season 2, Episode 2 of the Supply Chain Revolution podcast, hosts Sheri Hinish and James George delve into the concept of regenerative sourcing as a transformative approach to supply chains. They discuss the shift from traditional sustainability practices to a regenerative mindset that aims to leave ecosystems better than they found them. The conversation covers systemic thinking, practical applications in agriculture and textiles, the role of technology in enabling regenerative practices, and future trends in supply chain sustainability. The episode concludes with a call to action for listeners to be curious and engage in learning about these critical topics.

Takeaways

-Regenerative sourcing represents a fundamental shift in supply chain thinking.

-The focus should be on creating net positive outcomes rather than just reducing harm.

-Systemic thinking is essential for understanding the interconnectedness of supply chain elements.

-Practical examples of regenerative sourcing can be found in agriculture and textiles.

-Technology plays a crucial role in enabling regenerative practices and data transformation.

-Future supply chain strategies must integrate regenerative principles to remain competitive.

-Consumer demand is shifting towards brands that prioritize sustainability and regeneration.

-Long-term strategies are necessary for meaningful change in supply chains.

-Engagement and collaboration are key to advancing regenerative practices.

-Being aggressively curious is vital for understanding and implementing regenerative sourcing.

Sound Bites

"We need to think about new and radical ideas."

"We need to think about it very differently."

"Be aggressively curious."

Chapters

00:00 Introduction to Regenerative Sourcing

03:33 The Shift from Sustainability to Regeneration

06:27 Understanding Regenerative Sourcing

09:32 Practical Applications in Agriculture

12:34 Innovative Practices Across Sectors

15:35 The Role of Technology in Regenerative Sourcing

18:43 Future Trends in Supply Chain Practices

21:29 Closing Thoughts and Call to Action

About

The Supply Chain Revolution® isn't just a top-ranked podcast—it's a movement reimagining global networks as pathways of restoration. Host Sheri Hinish (Supply Chain Queen), a globally recognized thought leader in sustainability and supply chain innovation, challenges the notion that we can only be "less bad." Instead, she explores how supply chains can actively regenerate our world.

In our groundbreaking new series "10 Big Ideas to Transform Supply Chains for a Regenerative Future," co-hosted with James George, former Ellen MacArthur Foundation leader, we move beyond incremental sustainability to explore transformative approaches that regenerate natural and social systems. From Regenerative Sourcing to Transparent Value Chains, each episode unpacks revolutionary concepts with world-class experts and provocative voices disrupting the status quo.

As a recognized pioneer and leader with a distinct point of view, Sheri brings unparalleled expertise in technology-enabled transformation, circularity, sustainability innovation and the most advanced 'sustainable' supply chain practices. This podcast delivers actionable insights where innovation meets impact—equipping professionals to design supply chains that heal rather than harm.

Join our vibrant community of Rebels who are forward-thinking practitioners and leaders committed to disrupting the status quo for positive transformation. Subscribe now to architect a world where business success and environmental prosperity grow together. Engage other Rebels in our community who share your passion and vision for a new world where people, planet, and business can thrive.

Welcome to the new season of the Supply Chain Revolution podcast, where hosts Sheri R. Hinish and James George discuss the launch of '10 Big Ideas to Transform Supply Chains for a Regenerative Future'. As they reflect on their previous conversations and emphasize the need for actionable change in the industry. The episode serves as an introduction to the new season, highlighting the personal motivations behind their work and the legacy they wish to leave for future generations. They outline the upcoming episodes focused on transformative ideas that can reshape supply chains for a better future.

Takeaways

• The conversation around sustainability is still lacking in action.
• Personal motivations, like family, drive the urgency for change.
• Supply chains can be a conduit for global change.
• It's essential to operationalize ambitious sustainability goals.
• Building resilience in supply chains is crucial for future success.
• The upcoming season will explore ten transformative ideas.
• Legacy and future generations are central to the discussion.
• Economic opportunities can arise from sustainable practices.
• The focus should be on doing more good, not just less bad.
• Innovation in sourcing is a key theme for the first episode.

Sound Bites

• "It's a legacy conversation."

About

The Supply Chain Revolution® isn't just a top-ranked podcast—it's a movement reimagining global networks as pathways of restoration. Host Sheri Hinish (Supply Chain Queen), a globally recognized thought leader in sustainability and supply chain innovation, challenges the notion that we can only be "less bad." Instead, she explores how supply chains can actively regenerate our world.

In our groundbreaking new series "10 Big Ideas to Transform Supply Chains for a Regenerative Future," co-hosted with James George, former Ellen MacArthur Foundation leader, we move beyond incremental sustainability to explore transformative approaches that regenerate natural and social systems. From Regenerative Sourcing to Transparent Value Chains, each episode unpacks revolutionary concepts with world-class experts and provocative voices disrupting the status quo.

As a recognized pioneer and leader with a distinct point of view, Sheri brings unparalleled expertise in technology-enabled transformation, circularity, sustainability innovation and the most advanced 'sustainable' supply chain practices. This podcast delivers actionable insights where innovation meets impact—equipping professionals to design supply chains that heal rather than harm.

Join our vibrant community of Rebels who are forward-thinking practitioners and leaders committed to disrupting the status quo for positive transformation. Subscribe now to architect a world where business success and environmental prosperity grow together. Engage other Rebels in our community who share your passion and vision for a new world where people, planet, and business can thrive.

Follow Supply Chain Revolution: https://www.linkedin.com/company/supply-chain-revolution + supplychainqueen.com/podcast

Follow Sheri Hinish: https://linktr.ee/Supplychainqueen

Follow James George: https://www.linkedin.com/in/james-a-george/

In Episode 77, Dr. Yossi Sheffi, iconic thought leader and professor at MIT, innovator, and author of a new book ‘ The Magic Conveyor Belt’ chats with host Sheri Hinish about the future of supply chain including the people, exponential technology, and disruptive themes that will shape the future of the profession. This book offers explanations to pressing supply chain topics and much more, with historical perspectives and modern examples. It covers contemporary issues of outsourcing and re-shoring, sustainability, resilience, regulations and the social, managerial, and policy issues resulting from technological innovations.

Additional topics covered in this episode include: how tech adoption has shaped and helped humanity, how technology has repurposed jobs, the digital divide, the impact of AI and ChatGPT on the future of work and automation, and freeform flow on sustainability, quantum, nuclear, and many other political, provocative topics!

In the Magic Conveyor Belt, Professor Sheffi lays the foundation for understanding supply chains and the characteristics that make them complex. In Part 1 of the book “The Global Dance,” he delves into the often-hidden intrinsic structure of supply chains to ground the reader in the challenges of managing the mammoth networks involved.

Part 2, “Further Complexity and Challenges,” shows how the last 50 years have added even more complexity to supply chains. This part covers the rising demand for goods, as well as the increasing consumer expectations for fast, perfect delivery services.

The relevance on technology creates a sobering thought around the digital divide. The digital divide is multifaceted and includes many factors such as access, affordability, quality, and relevance. As Michael Kende wrote, “the digital divide is not a binary.” These gaps in availability, affordability, interest, and digital literacy. The UN’s Broadband Commission for Sustainable Development estimates that nearly 3.6 billion people remain totally unconnected to the Internet by any measure. This means there are around 4.1 billion people online, about 53.6% of the global population. 

What does the future hold for global supply chains and countries, economies, marginalized communities left behind in a technology infused world? 

The capabilities and future roles of automation, robotics, and artificial intelligence are changing and augmenting the jobs held by workers—covered in Parts 3 and 4. Elements of the book trace the implications of multiple trends in the operating environment for tomorrow’s global supply chains, as they change and augment the jobs held by workers.

While many of the new skills require technical knowhow, it is social skills, ironically, that may be a key for future human employment in an economy dominated by technology.

To learn more about The Magic Conveyor Belt, visit https://a.co/d/0mUVNYq

To connect with Yossi Sheffi on linkedin, visit https://www.linkedin.com/in/yossi-sheffi-b38b731/

To connect with Host Sheri Hinish, visit https://www.linkedin.com/in/supplychainqueen/

In an exclusive Earth Day Special, Jim Massey lays out the case for why all progress in sustainability depends on trust - the basis of successful selves, teams, and systems. Sustainability is the path to prosperity for humanity and businesses alike. Every April 22nd, stakeholders of all backgrounds come together to advance sustainability and climate action in commemoration of Earth Day.

Companies who’ve developed strong Environment Social Governance (ESG) standards are seeing better profitability, stronger financial performance, and happier employees. But this transformation isn’t just about transforming our economies, operating models, and supply chains, it is about transforming lives by putting people and trust at the heart of decisions we anchor in sustainable development.

When Can, Care, and Do come together, something interesting happens: trust is formed. Across regions, cultures, and languages, trust is a common currency - the connective tissue that makes all positive action possible. In an exclusive Earth Day Special, Jim Massey lays out the case for why all progress in sustainability depends on trust - the basis of successful selves, teams, and systems. In a time when many are rapidly losing trust in our institutions – whether in government, society, or finance – it’s more critical than ever that leaders cultivate their ability to build trust. 

Episode 76 is the 3rd Earth Month feature celebrating provocative themes and people in sustainability, supply chain innovation, and circularity. Jim Massey is a Chief Sustainability Officer, Global ESG Expert, and former VP of ESG Sustainability, Ethics, and Compliance at AstraZeneca. 

In our chat, Jim unpacks wisdom from Trust in Action, including:

* where will leaders have the greatest impact

* what is the “breakthrough” proven trust model for sparking action

* how can folks listening drive positive change in their organization

* what are some of the actionable repeatable approaches for working with teams to tackle today's toughest problems 

* what words of wisdom can you give others leading or have the ambition to lead in sustainability?

This year, we rally behind the Earth Day theme “Invest In Our Planet”, which highlights the importance of dedicating our time, resources, and energy to solving climate change and other environmental + social issues. Our world needs transformation. Solving the environmental crisis calls for bold, creative, and innovative solutions and leadership. This will require action at all levels, from business and investment to city and national government. Investing in our planet is necessary to protect it and the best way to pave a path towards a prosperous future. When we Invest In Our Planet together, we are supporting healthy, happy, and thriving communities worldwide.

To learn more about Jim Massey and Trust in Action, visit https://www.jimmassey.co/

Earth Month Exclusive featuring Steve Pratt (CEO of Noodle Al, Co-Founder of Infosys and Regenerative Ranch aficionado) + Supply Chain Revolution podcast to explore how better math and Al can enable circularity in a new supply chain planning paradigm.

The way supply chain planning has been done for the last 30 years has been under the assumption that computers were slow and data was expensive, and so they needed to make a lot of simplifying assumptions.. Very importantly, they ignore probabilities and complex pattern recognition that are all allowed by this more advanced mathematics.

To Learn more about Steve - visit https://noodle.ai/ or https://www.linkedin.com/in/stephen-pratt-094b5916/

Circular economy is increasingly recognized as a better alternative to the dominant linear (take, make, and dispose) economic model. Circular Supply Chain Management (CSCM), which integrates the philosophy of the circular economy into supply chain management, offers a new and compelling perspective to the supply chain sustainability domain.

Two aspects that make a CSCM unique: 1) its restorative and regenerative cycles designed based on circular thinking; 2) the vision of a zero-waste economy that is inherent in the CE philosophy. This is CEO Steve Pratt + Noodle AI's mission - to build and design a world without waste. Steve also walks the talk as a farmer and student of nature, where he brings inspiration like the Noodle culture mantra BCHILL, and planting seeds of innovation for long-term value creation.

Steve is an O.G. Rebel and friend of the podcast, one of the original supporters. He is an incredible technical background and at every turn has pushed boundaries with tenacity and a 'people and planet first' north star. His journey in consulting started at Deloitte. He went on to start Infosys, had a brief stint at IBM, then founded Noodle with a lingering nudge 'there has to be a better way' and a vision of a world where nothing is wasted where technical, natural, and human systems exist in harmony.

About Noodle: Noodle.ai software uses some of the most advanced math on the planet to tame global supply chain chaos—so the right stuff gets to the right place at the right time with less drama. More importantly, Noodle's 'Value at Risk' shows you the hard money costs of each of the millions of errors made by your planning stack, for both demand and supply, across raw materials, production, and distribution.

This episode is packed full of lessons in big transformation, inspirational messages, and pragmatic reasons why circular supply chains provide the conduit for marrying the environmental, social, and economic benefits for change. Sectors and client examples highlighted are from CPG, Industrial and automotive. Everything we need exists NOW to build and empower better decisions for a circular and inclusive world.