As Audience comes to an end, we're signing off with a collection of podcasting tips from our season 3 guests

We're excited to collaborate with our friends at The Podglomerate and their show, Podcast Perspectives:

How does the Washington Post share sweeping stories through audio?

Today on the podcast, we’re excited to feature a conversation from Podcast Perspectives, produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the biggest news of the day and to go deep on topics that podcasters need to know - like IP and rights issues, ad tech, podcasting’s role in media at-large, and more. 

In today’s episode, Podglomerate founder/CEO Jeff Umbro sits down with The Washington Post’s Lillian Cunningham, who produced, wrote, and hosted one of the Washington Post’s first podcasts: Presidential, a series about the history of the American presidents. Despite the show being Lillian and The Post’s first audio project, it was an immediate hit. Since then, Lillian has gone on to produce and host three more narrative series for The Post, including Constitutional, Moonrise, and most recently Field Trip, a series about the messy past and uncertain future of America’s national parks.

Listen to more episodes of Podcast Perspectives and follow the podcast: https://listen.podglomerate.com/show/podcast-perspectives/ 

On this episode of the Audience podcast, Stuart and David talk about his limited series, Dreamtown, the Story of Adelanto. David shares his expertise on podcasting and storytelling in general. It can be difficult to tell someone else’s story compassionately and compellingly. Dreamtown aims to do that for–not only–the main character, but also the town of Adelanto. He also touches on the importance of being able to explain your podcast in one sentence, what to do when your story evolves during the production process, and the reason why he chose to use a narrator (who wasn’t him).

David Weinberg grew up in Colorado and moved around for a while until he found himself in New Orleans. There he got his start in radio, writing and creating stories for WWOZ. He was a staff reporter at Marketplace and KCRW where he hosted the podcast Welcome to LA podcast. Welcome to LA was named one of the best podcasts of 2018 and 2020. His latest project is Dreamtown: The Story of Adelanto. His print work has been published in The New York Times. 

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

• David’s journey from freelance to radio to podcasting
• The story behind Dreamtown
• Finding the focus of your story and staying true to your vision
• Establishing trust with guests and interviewees
• Reasons behind the use of a narrator 
• The sound design for Dreamtown
• David’s next big project
• How David gets his story ideas

Resources/Links:

David C Weinberg: https://www.davidcweinberg.com/about-1 

Dreamtown: https://crooked.com/podcast-series/dreamtown-the-story-of-adelanto/ 

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/privatepodcast/ 

Castos, website: https://castos.com/ 

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

Stuart talks to Tania Mohammad, the host and producer of the award-winning podcast, Undiscarded: Stories of New York. They talk about how audio can be used to bring artifacts back to life and how objects can tell bigger stories.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

• The story behind Undiscarded: a museum of New York by New Yorkers
• The collaboration of many institutions of New York behind the scenes
• The selection process for the objects focused on in each episode
• Most well-known New York landmarks
• Hanging on to classic New York as it evolves and changes
• Gentrification can happen anywhere
• The difficulties of being an indie podcast
• Trusting in yourself and your perspective

Resources/Links:

Tania Mohammad’s LinkedIn: https://www.linkedin.com/in/taniamohammad/ 

Undiscarded Podcast: https://undiscarded.org/ 

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/privatepodcast/ 

Castos, website: https://castos.com/ 

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

Today, Stuart and Chris Linnane discuss Chris' podcast The Parlor Room, and what it's like to talk to experts. Chris lives his life surrounding himself with smart people on purpose. For some people, that can lead to imposter syndrome. Chris uses it to motivate him to do better. He also talks about his background in music, what makes The Parlor Room stand out from other podcasts, and the value of video in podcasting.

Chris Linnane is the creative director of Harvard Business School Online (HBS Online). In The Parlor Room,  Chris sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

• “Never be the best guitar player in the room”
• How Chris’ creative background led him to his podcast
• The anonymity of creating music versus podcasting
• Dealing with imposter syndrome
• The Parlor Room and what makes it different from other podcasts
• Chris’ thoughts about AI and the future
• Truly trying and truly failing and how it can help people grow
• Making audio for video and how video can give a podcast more personality
• Microphones for newbie podcasters

Resources/Links:

Christopher Linnane LinkedIn: https://www.linkedin.com/in/christopherlinnane/ 

The Parlor Room: https://online.hbs.edu/podcast/ 

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/privatepodcast/ 

Castos, website: https://castos.com/ 

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

As we continue to work on new Audience episodes, here's an episode from one of our other shows, 3 Clips. It first aired on September 6, 2021, was hosted by Jay acunzo and was produced/ edited by Cherie Turner

Amy Westervelt is a print and audio journalist and environmentalist; she founded the podcast network Critical Frequency, which raises up important but often overlooked voices; and she is the executive producer and host of the critically acclaimed show Drilled.

The through line here is that Amy has an enduring interest in telling stories that are getting covered up, and doing the hard work of figuring out what’s really going on.
Jay and Amy discuss the rigorous and thorough process involved in creating a show like Drilled, which focuses on stories that investigate propaganda in the fossil fuel industry. And they get into why audio is a powerful medium for the stories Amy chooses to cover on the podcast.
EXPLORE THE SHOW
Visit 3clipspodcast.com for all episodes of the show. 

On this episode of the Audience podcast, Stuart talks to Charles Austin about the comedy podcast, Episode One.

Episode One is a satirical podcast that started out as just a funny passion project for three friends. After a while, they realized that they had an idea that could possibly take off. E1 is a podcast starring Andrew, Branson, and Charles. Each episode is the first—and only—episode of a failed podcast that never existed. Today, Stuart and Charles talk about what it takes to make a funny podcast while staying genuine. They also talk about when to delegate tasks, when to crowdsource ideas, and when to collaborate.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

• How Charles’ background in music helps him with podcasting
• The importance of having fun and making each other laugh
• Developing an internal idea of what’s funny
• Not boxing yourself in 
• Audiences have a massive demand for a large amount of content
• Staying in character and being genuine
• The talents of each host and what they bring to E1
• How they come up with topics and episodes
• Delegation and collaboration among multiple hosts
• What is passion burnout and gauging your passion for your podcast

Resources/Links:

Episode One Podcast: https://www.e1pod.com/about 

Solipse Linktree: https://linktr.ee/solipse 

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/privatepodcast/ 

Castos, website: https://castos.com/ 

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

Stuart's Other Podcast:  https://obscureballpod.com/

On this episode of the Audience podcast, Stuart and Elaine talk about her podcast "Sound Judgment" and what it takes to be a great host. (Stuart gets a lesson from an expert.) Elaine uses her experience as a lifelong journalist to help hosts become better at what they do, no matter the genre. 

Elaine Appleton Grant is the CEO of Podcast Allies, an audio storytelling consulting, production and training company helping public media, NGOs, social impact and higher ed organizations make beautifully crafted shows. She is also the host and executive producer of the podcast Sound Judgment, which unpacks how today's best radio and podcast hosts make their magic. 

When not leading Podcast Allies, Elaine is a gardener, kayaker, traveler, entertainer, partner, and mom and bonus mom of four kids, a dog, and a cat.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

• Bringing who you are to the table
• How Elaine’s past experience helps her as a host
• Qualities of good hosts
• Does the role of a host differ with each genre?
• Knowing your audience
• The importance of “sound vision”
• What is your animating force or motivation
• Psychological safety is "the permission you give a source to feel safe and candid"
• H.E.A.R. M.E.
• Examples of great hosts and their qualities

Resources/Links:

Podcast Allies: https://podcastallies.com 

Sound Judgement Podcast:  https://www.soundjudgmentpodcast.com/

Elaine Appleton Grant, LinkedIn: https://www.linkedin.com/in/appletongrant/ 

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/privatepodcast/ 

Castos, website: https://castos.com/ 

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

Today Stuart talks to Bethanne Patrick about her podcast, Missing Pages. Being a critic of your professional industry can go one of two ways, horribly wrong or positively eye-opening. Bethanne’s podcast, Missing Pages, is all about the controversies in the publishing industry. From the way that big publishers treat their authors, to plagiarism, to scams, to literal snake oil salespeople, the publishing industry is no stranger to controversy. Bethanne dives deep into these controversies while also conveying deeply meaningful and thought-provoking stories to her listeners.

Missing Pages is an investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. An all-new season of the investigative podcast Missing Pages premieres on October 23rd. Produced by The Podglomerate.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

• Bethanne’s writing journey
• The stories behind Missing Pages 
• The problems in the publishing industry 
• Feedback and response from the community
• The future of Missing Pages, podcasting, and the literary industry
• Podcasting as a literary form
• Audio and video podcasts

Resources/Links:

Bethanne Patrick’s website: https://www.bethannepatrick.com/

Missing Pages: https://listen.podglomerate.com/show/missing-pages/

Podglomerate: https://podglomerate.com/ 

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/privatepodcast/ 

Castos, website: https://castos.com/ 

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

While we work on new episodes, here's an episode from another Castos Original, 3 Clips. It firt aired in October of 2021, was hosted by jay Acunzo, produced by Andrea Muraskin and was edited by Stuart Barefoot. 

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The World needs more sensitive creators. Content that moves the world, moves listeners and make things better. And you know what? That doesn’t have to come in the form of some epic narrative. It can be stories from daily life. The seemingly innocuous details of our day-to-day can provide inspiration.
Enter Ian Coss. For this episode he and Jay break down his five part series, Forever is a Long Time. Ian explores the topic of marriage by interviewing members of his family who are divorced, which is most of them. These candid and poignant conversation with his relatives are both deeply personal and relatable at the same time.

Ian is an award winning musician, podcaster and sound designer who has worked with well known outlets like PRX, and the nationally syndicated radio show, The World. He’s been recognized with a national Edward R. Murrow Award for excellence in sound and his music is even featured in museums. Forever is a Long Time, however, was produced independently, something he and Jay discuss at length.

On this episode of Audience, Stuart talks to Anisa Khalifa about her podcast, The Broadside, which is a podcast that covers a variety of different topics. Anisa talks about her career in radio and podcasting and how she and her team work to develop great stories in order to fully immerse listeners in each of their stories. While most of the stories on The Broadside cover topics that are centered in North Carolina, the themes are universal so everyone can get value and information out of each episode.

Anisa Khalifa is an award-winning podcast producer and host at WUNC. She grew up in a public radio household and fell in love with podcasts shortly before her friends convinced her to start one with them about Korean dramas. Since joining WUNC in 2021, Anisa has produced Me and My Muslim Friends, CREEP, Tested, and Dating While Gray, and is the host of WUNC's weekly podcast The Broadside. Anisa is also the co-creator of indie podcasts Dramas Over Flowers and Muslim in Plain Sight. In her non-podcast life, she’s a culture writer, poet, visual artist, and chronic insomniac, who is fascinated by the stories we tell about ourselves and each other.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

• Anisa’s past and present projects
• Why The Broadside has such eclectic topics
• Highlighting why these topics matter to everyone
• The variety of WUNC podcasts and how they deal with stereotypes
• Breaking down barriers with podcasting
• The team behind The Broadside and what they bring to the podcast
• Collaborating with other newsrooms
• The importance of preparation

Resources/Links:

The Broadside: https://www.wunc.org/podcast/the-broadside 

CREEP podcast: https://www.wunc.org/podcast/creep 

Me and My Muslim Friends: https://www.meandmymuslimfriends.com/ 

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/privatepodcast/ 

Castos, website: https://castos.com/ 

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

Stuart's Other Podcast:  https://obscureballpod.com/