Alexia Lynn is a brand strategist, world-class designer, and rock star Web Designer Pro® member who 10x’d her revenue last year after going full-time in August 2025.

A huge aspect of her success (other than being an amazing designer and an awesome person) is how she’s learned to offer and sell both brand and web together.

In this chat, she shares her exact sales process and mindset around how leading with strategy makes selling design, branding and web so much easier.

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/430

👉 head to the full ProCon 2026 recap post

Links mentioned:

• Join the WDP Community Tier (50% off your first month)
• Join the WDP Coaching Tier (50% off your first month)
• Watch Bailey Collin's free Website in a Day training
• Why I've trusted SiteGround for 10 years video

Thanks to our PRO CON 2026 sponsors:

• 17hats
• SiteGround
• Termageddon
• LocalSEOAcademy
• Design Day Blueprint
• WP Umbrella (use code JOSHHALLWPU for a full free month)

Be sure to check out hashtag #PROCON2026 on Instagram, LinkedIn and Facebook to see all the posts around the event!

I look to Eric Dingler – CEO of my agency In Transit Studios – often for advice, wisdom and as a guiding light for hiring, team building and delegating. And in this special podcast chat, you’re gonna find out why.

Eric walks us through exactly the steps he took in finding, hiring and managing the current In Transit Studios team which is comprised of a couple of full-time team members and a few contractors.

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/429

Josh here checking in as this week, I'm at the beach with my wife and kiddos. We'll resume interviews next week, but in this one, I'm covering:

• a quick ProCon 2026 highlight tease and why IRL community hits different 
• why in-person networking is surging again and how it builds trust fast 
• the difference between networking groups and referral groups 
• building referral partners adjacent to web design services 
• ProCon 2026 workshop replays now live inside Web Designer Pro 
• headline strategy wins that turn into real client work 
• wealth building and retirement planning for business owners 
• why SEO fundamentals still work and how story-based content boosts results 
• moving from ManageWP to WP Umbrella and what prompted it 
• the rise of buying and selling web design businesses and what to watch for 
• next week’s interview on hiring and team building with Eric Dingler 
• the Web Designer Pro Mastermind and the six pillars: revenue, profit, team, time, offers, leadership 

Links mentioned:

Join Web Designer Pro®

My new SiteGround video

My Scale Your Way free masterclass

WP Umbrella (code JOSHHALLWPU for one month free)

Connect with me on Instagram or LinkedIn

You need social media to get web design clients in 2026, right? Isn’t that what they say?

Well, Michelle Bourbonniere missed that memo.

She’s booked out consistently with her SEO & copy services despite not being active on ANY social media. 

We dive into how she’s done it.

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/428

Jacob Cass recently had a post on LinkedIn go semi-viral, all about whether or not designers are cooked with the recent release or Claude Design and Chat GPT Images.

I think it went viral because many designers are worried and scared. But I also think it went viral because many designers are not worried or scared.

Jacob took some time with me to dig into both of these mindsets and how designers (in brand, graphic and web) can thrive in today’s age of inevitable design/AI integration.

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/427

P.S. if you want to stay on the leading edge of what’s going on in design, be sure to get your early access ticket to Jacob’s 2026 Brand Builder Summit happening in September!

This episode is our first ever greatest hits episode. I'm doing this for a couple reasons:

1. Number one, I am getting caught up on some podcast interviews because I've been a little busy with Pro Con recently and some other stuff going on, and number two…
2. I wanted to dig up some episodes from the past that I think are very relevant and more applicable than ever today in 2026. And that is definitely the case with this interview, which was with Amy Porterfield.

For new listeners to the show, you're coming into the podcast in the 400s and you may not know about what episodes are back in the hundreds or the two hundreds or three hundreds, even before that. So the ones that are really good, I want to make sure they continue to live on. And that's definitely the case with this conversation with Amy because it’s more relevant than ever, all about trusting yourself and preparing yourself to do this sustainably and do it for the long haul.

Plus, she laid down one of my favorite quotes in the podcast to date:
“you can't believe everything you think.”

True in good times and bad times, and in this age of change and flux and everything that's going on in all markets with AI and abroad, this conversation could not be more timely. 

In this one, we cover:

• Amy's path from corporate security (including 7 years at Tony Robbins) to going all-in on online business
• Why the early dip happens and how to push through it
• Shifting from one-on-one service work to digital courses — and why that change saved her business
• Getting through rough seasons by leaning on your support system and mentors
• The mindset motto that keeps Amy grounded: "You can't believe everything you think"
• How transparency in online business has changed — and the "scab vs. wound" method for sharing authentically
• What building an online course used to look like vs. today
• Why your "why" evolves over time — and how that fuels longevity
• Hustle as a short-term season, not a long-term identity
• How Amy moved her whole team of 20 to a four-day workweek — and what changed
• Owning your calendar as the boss (including Hobie's legendary line)
• The simplicity move: doubling down on what works and cutting what doesn't

This was originally episode 185, so head to the OG show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/185

👉 View this newsletter entry

🙏 Check out SiteGround's new Coderick AI

** sponsored **

Links mentioned:

• AprilRayCreative.com
• PRO CON 2026 Behind the Scenes
• Web Designer Pro Mastermind

→ Apply for the WDP Mastermind here

• First round applications open now through Sunday, May 10th, 2026
• Closed until it opens up again and depending on spots available
• 5/12 spots currently filled (at time of this release)
• First-come, first-served

Any questions, head here!

- Josh

In this special edition episode of the Web Design Business Podcast, I’m sharing a recent live interview I did with my mate from down under – James Barnard – one of the most prolific designers in the graphic, branding, and logo design space.

James invited me into his Designerrrs community for a live Q&A session which turned into a masterclass chat about how to build, grow, and scale a freelance design business.

He was kind enough to let me repurpose this interview for you! Whether you’re a web designer, graphic designer, or brand designer, this one digs into my experience from starting out to scaling up with a big emphasis on how to SCALE YOUR WAY.

Gosh doesn’t that sound like a good course?!? 

In this episode, we cover:

• My full career trajectory in web design
• The key stages of building and growing a design business
• What scaling actually looks like (and when to do it)
• How to start thinking about team building and hiring
• Ways to get everything off your shoulders as a solo designer
• Mindset shifts required to grow beyond freelancing

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/426

Your special offer:

Get 3 days free access to my scale your way course (actually, my entire course suite) inside Web Designer Pro® here!

Claim my 3-day trial to all Web Designer Pro Courses →

After trial, continue access to all courses for only $49/mo.

Here's a recap of our recent PRO CON 2026 event with a behind the scenes look of putting on an event of this scale, takeaways, lessons and tips for you to help you grow your web design business!

Full recap post to come soon...

Thanks to our PRO CON 2026 sponsors:

• 17hats
• SiteGround
• Termageddon
• LocalSEOAcademy
• Design Day Blueprint
• WP Umbrella (use code JOSHHALL for a full free month)

Links mentioned:

• Marc's post on LinkedIn about the power of having "your people"
• Austyn's agency - our PRO CON event assistant & coordinator
• Alexia's agency - our PRO CON brand & design strategist
• Circle which kept our community connected during the entire weekend! Special episode coming later this week about how I'm using Circle for Web Designer Pro®
• Join Web Designer Pro® 

Also, be sure to check out hashtag #PROCON2026 on Instagram, LinkedIn and Facebook to see all the posts around the event!