#Storyteller

#Storyteller

#Storyteller is dedicated to the doers, the makers, the producers, marketers, and storytelling teams innovating across the evolution of media, sports, and entertainment. Each episode features guests who are leaders in their field and who tell incredible interactive and engaging stories using diverse perspectives from around the world.

  • 29 minutes 26 seconds
    Inside FOX Sports’ Digital Workflow: Super Bowl, World Cup, & More
    Super Bowl week. A LiveU backpack. Jameis Winston doing Jameis Winston things. In this episode, Tagboard CEO Nathan Peterson catches up with FOX Sports' Ric Perez-Selsky and LiveU CTO Dan Pisarski to talk about how they're pulling off real-time content from just about anywhere. They get into the Jameis Winston Super Bowl success story, soccer shows with Alexi Lalas, and why vertical content isn’t just a trend—it’s the job now.
    9 September 2025, 7:57 pm
  • 19 minutes 2 seconds
    65 Toss Power Trap to ACL Tears: Stories Behind the Chiefs’ Content Machine
    Step into the world of elite NFL storytelling with Rob Alberino, Vice President of Content and Production at the Kansas City Chiefs. Rob shares the art of crafting compelling narratives, insights on how to connect fans with players, and why passion drives every great story. Highlights include: - Rob’s three secrets to unforgettable storytelling - The exclusive tale of tearing his ACL during a Super Bowl celebration - The iconic backstory of 65 Toss Power Trap, the Chiefs’ production powerhouse Whether you're a die-hard sports fan, an industry producer, or someone looking for creative inspiration, you won't want to miss a Storytelling masterclass from the mind of Rob Alberino.
    7 August 2025, 8:12 pm
  • 32 minutes 39 seconds
    Data's Role in Sports Storytelling with AWS' Global Head of Sports
    Tagboard CEO Nathan Peterson sits down with AWS's Global Head of Sports, Julie Souza, for an unfiltered conversation on how data is redefining storytelling in sports. From cloud-powered live productions to alternate broadcasts with attitude, they dive into: How real-time data fuels emotional fan connection Why UX (not just analytics) is the real game-changer The future of AI-driven commentary, personalization, and global reach Behind-the-scenes stories from F1 sims to NHL data casts Whether you're in a control room or on your couch, this one's for the storytellers shaping the future of sports media.
    17 July 2025, 7:13 pm
  • 30 minutes 50 seconds
    No Risks, No Story: Riot Games Wins Emmys by Betting Big on Storytelling
    What does it take to produce Emmy-winning broadcasts that fans actually care about? In this episode of Storyteller, Tagboard CEO Nathan Peterson sits down with Stefan Richardson, Director of Global Broadcast at Riot Games, to talk about the power of risky storytelling, emotional connection, and turning esports into cinematic experiences. From shark-bitten fiber cables to the “Riot Broadcast Bingo” card of production disasters, Stefan shares behind-the-scenes stories and hard-earned lessons from the edge of innovation. No risks, no story. This one’s a masterclass in making people care.
    5 June 2025, 3:56 pm
  • 22 minutes 48 seconds
    Stories Beneath the Surface with the Super Bowl Champs
    From SiriusXM Studio at NAB 2025 in Las Vegas, Storyteller host Farren Benjamin sits down with Stacy Kelleher, Director of Production at the Philadelphia Eagles, for a bird's-eye view look at what it really takes to produce content at the highest level in sports. From capturing emotional unscripted moments to managing drone chaos at the 2025 Super Bowl parade, Stacy shares what goes into great storytelling, embracing the cloud, and how the Eagles are using content to champion causes like autism awareness.
    25 April 2025, 5:35 pm
  • 35 minutes 31 seconds
    Producing a Star: Jameis Winston, FOX Sports Correspondent
    FOX Sports Digital had a record breaking week in the lead up to Super Bowl 59. The breakout star of the week, their Super Bowl correspondent, Jameis Winston. SVP of Digital, Michael Bucklin, gives us the origin story on how this perfect partnership came to light, and what it's like working with the most watched man in media.
    14 March 2025, 3:00 pm
  • 19 minutes 12 seconds
    Nightcap, Draymond, and the Wave of Athlete-led Content at The Volume
    Andrew Samson went from being the lead producer for Colin Cowherd at FOX Sports, to leading Colin Cowherd's sports media company, The Volume. Hear stories from what it's like working with Colin, how Andrew thinks about content and what's key to success with new shows. You won't want to miss Andrew share his front-row perspective to one of the biggest shows in media today. The Nightcap.
    13 March 2025, 10:23 pm
  • 26 minutes 3 seconds
    Connections, Representation, and Innovation in Marketing & Event Promotion with Suzanne Richardson
    With three decades worth of experience promoting and managing live events and venues, Suzanne Richardson joins us on Storyteller to share stories from throughout her career. We discuss the importance of connections, innovations in event promotion, and the need for diverse representation across the industry.
    17 July 2024, 11:27 pm
  • 15 minutes 16 seconds
    AI in Broadcast workflows and Cloud Collaboration with Adobe
    Through AI, Adobe is empowering creatives around the world to buy back time and create new content at incredible speeds. Eliza Tan, Product Ecosystem Manger for Creative Cloud Video at Adobe, joins us on Storyteller to go in-depth on what industry pain points Adobe is looking to solve, highlight the Tagboard and Adobe collaboration, and share fun personal stories, like her dad’s fast rise to 70k+ followers on TikTok.
    12 June 2024, 9:00 pm
  • 24 minutes 8 seconds
    The playbook on innovation in sports production from the mind of a broadcast mad scientist
    He's a visionary, inventor, and content creator of media technologies. The Coordinating Producer of Live Events Technology for NBC Sports Bay Area & California, Rusty West, stops by the hashtag#Storyteller stage from SiriusXM Studio at Wynn Las Vegas.
    22 May 2024, 7:31 pm
  • 19 minutes 46 seconds
    Sharks, Hollywood Screenplays & the Cloud Solution to Scaling Productions
    Overseeing production and operations on more than 60 shows per week at FOX Sports/FOX Deportes' 1440 Studio, Rich Briant jumps on the #Storyteller stage to share fun stories from a career in live production. From troubleshooting audio hiccups under pressure to unveiling innovative, cost-effective strategies for scaling production, Rich has seen it all. Don't miss out as he shares insights into cloud production and other game-changing tactics that have slashed production build times by an astounding 80%.
    7 March 2024, 6:30 pm
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