The Next Big Idea

Next Big Idea Club

  • 54 minutes 10 seconds
    Does "Mattering" Explain Everything?

    In her new book, ⁠Mattering⁠, Jennifer Wallace argues that our deepest crises — loneliness, anxiety, political rage — stem from a single unmet need: the need to matter. How did this happen, and what can we do about it?

    The Next Big Idea is now on YouTube! Check out our episodes ⁠here⁠.

    If you enjoyed this conversation, we think you'll like Jennifer’s previous appearance on the show, her episode of The Next Big Idea Daily, and Rebecca Goldstein’s book bite for The Mattering Instinct.

    Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email.

    The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).

    Today’s episode is sponsored by Shopify. Start your $1/month trial at ⁠shopify.com/nbi⁠

    29 January 2026, 10:30 am
  • 49 minutes 8 seconds
    The Superpower You Didn’t Know You Had

    You know that feeling when you meet someone and something just … clicks? Scientists have a name for it. They call it “interpersonal synchrony.” Turns out we subconsciously mimic other people’s movements, postures, facial expressions, and gestures. We even sync involuntary functions like heart rate, blood pressure, brain waves, pupil dilation, and hormonal activity. Kate Murphy, author of the forthcoming book Why We Click, says interpersonal synchrony — syncing for short — is our superpower. But there’s a catch. The same instinct that bonds us can also hijack us.

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    Shopify - Start your $1/month trial at ⁠shopify.com/nbi⁠

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    If you enjoyed this episode, check out our conversations with Charles Duhigg, David Brooks, and John Colapinto.

    Want to connect?

    22 January 2026, 10:30 am
  • 1 hour 5 minutes
    ‘It’s a Real Company Run by Fake People’

    Evan Ratliff started a company last summer. He and his co-founders came up with a name, hired a team, built a website, and launched an app. They interviewed interns, planned a company hiking trip, and fielded inbound interest from VCs. Normal startup stuff. Except for one thing: All of Evan's employees are AI agents. So are his co-founders.

    He's been documenting the journey on his podcast Shell Game — what works, what doesn't, and what it might tell us about a future where AI employees are everywhere.

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    15 January 2026, 10:30 am
  • 1 hour 16 minutes
    CRYPTO: Is It Quietly Transforming the Global Economy?

    As the co-founder and CEO of Circle — the fintech powerhouse that issues USDC, a popular cryptocurrency pegged to the US dollar — Jeremy Allaire has had a front-row seat to the crypto revolution. Circle now commands a market cap of over $20 billion, yet Jeremy insists it is still an "early stage company." Why? Because the true transformation of the global economy, he says, is just beginning.

    In this episode, Jeremy and Rufus discuss how the economic system is becoming “internet native," what happens when money becomes programmable, and why blockchain is the "major missing layer" of the internet.

    Sponsored By: Shopify - Start your $1/month trial at shopify.com/nbi

    🎁 Join the Next Big Idea Club and we'll send you a signed copy of Walter Isaacson's new book, The Greatest Sentence Ever Written. You’ll also get ad-free versions of this show, invitations to member-only Q&As, and the six best books of the year delivered to your door. Sign up at nextbigideaclub.com and use code PODCAST for 20% off.

    🎥 Watch video episodes on our YouTube channel: https://www.youtube.com/@NextBigIdeaClub

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    8 January 2026, 10:00 am
  • 1 hour 9 minutes
    Why the Blockchain Is Still Critical to Our Future

    Chris Dixon runs a16z crypto, a fund that has raised more than $7 billion. So it’s no surprise that when talking about the blockchain, he says things like, “ I've never seen a situation in technology where the gap between what I believe is the potential of the technology and the perception is so wide.” The thing is, he may be right. From enabling digital ownership to complementing AI, the blockchain is poised to reshape the world. In this episode, which first aired in February 2024, Chris explains how.

    Sponsored By:

    Shopify - Start your $1/month trial at shopify.com/nbi

    The Next Big Idea Club - Join a stimulating community for a year of learning and growth at nextbigideaclub.com

    6 January 2026, 10:00 am
  • 46 minutes 23 seconds
    Reading Rewired the Human Brain. What Happens If We Stop Doing It?

    Maryanne Wolf is a UCLA professor and the renowned author of "Proust and the Squid: The Story and Science of the Reading Brain" and "Reader, Come Home: The Reading Brain in a Digital World." She says deep reading makes you a better thinker, communicator, and citizen. But what happens if you lose the ability to read slowly, patiently, and critically? Is there anything you can do to get it back?

    Sponsored By:

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    (This episode first aired in March 2023.)

    28 December 2025, 10:00 am
  • 42 minutes 34 seconds
    How to Make Your Holiday Gatherings Memorable

    This is one of our favorite episodes — a conversation with Priya Parker, a conflict resolution specialist who’s worked on peace processes around the world, about her book The Art of Gathering. What she told him changed how we think about every dinner party, every work meeting, every family get-together we host. Priya’s argument is simple but radical. She says most of our gatherings fail because we focus on the wrong things. We obsess over the menu, the playlist. And we ignore the one question we should be asking: Why are we bringing these people together? With the right answer to that question, she says, you can turn any gathering into something meaningful — maybe even transformative.

    (This episode first aired in January 2020.)

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    Aura Frames - Get $35 off Aura’s best-selling Carver Mat frames by using promo code IDEA at auraframes.com 

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    The Next Big Idea Club - Take 20% off a subscription or gift with code PODCAST at nextbigideaclub.com

    23 December 2025, 10:00 am
  • 1 hour 17 minutes
    FLOURISH: Daniel Coyle on the Art and Science of Feeling Alive

    What does it mean to flourish? According to author Daniel Coyle, flourishing is “joyful, meaningful growth — shared.” But how do you achieve that enviable state? The answer lies in Dan’s forthcoming book, “Flourish,” which you can pre-order now on Amazon, Audible, or Bookshop.org.

    Highlights:

    (5:11) Life isn't a treasure hunt; it’s more like treasure creation

    (14:15) The $90 million deli that said no to Disney

    (20:40) Your brain’s two attention systems

    (58:00) The rule of the beautiful mess

    (65:07) Why you should open yellow doors

    Sponsored By:

    GoDaddy | Get a domain and professional email plan for just $0.99/month at Godaddy.com/GDNOW

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    The Next Big Idea Club | Know someone who devours great nonfiction? Get them a year of the best new ideas and take 20% off with code PODCAST at nextbigideaclub.com

    16 December 2025, 10:00 am
  • 59 minutes 25 seconds
    Kari Leibowitz Loves Winter (And You Can Too)

    In our divided nation, there's one thing many of us seem to agree on: winter sucks. A recent study found that nearly half of Americans would skip winter if they could. Yet not everyone dreads the cold months. Psychologist Kari Leibowitz has spent years studying these winter-lovers, and she's arrived at a surprising truth: people who thrive this time of year aren't just born that way — they've learned to see the season differently. So can you.

    (This episode first aired in January 2025.)

    Sponsored By:

    Aura Frames - Get $35 off Aura’s best-selling Carver Mat frames by using promo code IDEA at auraframes.com 

    GoDaddy - Get a domain and professional email plan for just $0.99/month at Godaddy.com/GDNOW


    11 December 2025, 10:00 am
  • 1 hour 10 minutes
    Best Of: How Successful Groups Work

    Daniel Coyle will soon join us on the show to talk about his forthcoming book, Flourish. Today, we're revisiting our 2022 conversation with Dan about his last book, The Culture Playbook. Here's how we described the episode back then:

    The filmmakers at Pixar. The servers at Union Square Cafe. The badasses on SEAL Team Six. What do these super successful groups all have in common? Strong team culture. But what exactly is culture, and how do you build it? Daniel Coyle has spent the last few years searching for answers. In this episode, he shares what he’s found.

    Sponsored By:

    Aura Frames - Get $35 off Aura’s best-selling Carver Mat frames by using promo code IDEA at auraframes.com 

    GoDaddy - Get a domain and professional email plan for just $0.99/month at Godaddy.com/GDNOW

    4 December 2025, 10:00 am
  • 44 minutes 1 second
    AI and the Future of the University

    A few weeks ago, Rufus moderated a panel discussion at Vanderbilt’s New York City campus on artificial intelligence and the future of American higher education. Today, we’re bringing you that conversation. It features Nabiha Syed, executive director of Mozilla Foundation; Nicholas Dirks, president and CEO of the New York Academy of Sciences; Julie Samuels, president and CEO of Tech:NYC; and Matthew Johnson-Roberson, inaugural dean of the College of Connected Computing at Vanderbilt.

    • Listen to our interview with Sal Khan here
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    2 December 2025, 10:00 am
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