How do you build your personal brand and succeed in your career? In her best-selling book, LEAVE YOUR MARK, Aliza Licht, marketing executive and former Twitter phenomenon, DKNY PR GIRL, answers these questions and more. Now in LEAVE YOUR MARK, the podcast, Aliza brews fresh career advice every Sunday with some of her most successful and dynamic friends. With an emphasis on communicating and building your brand, Aliza and her guests deliver essential advice, inspiration, and motivation for succeeding in the working world, where the most important thing you can have is a strong sense of self.
This week’s episode is personal.
I am taking a moment to share a glimpse of what is coming next in my own evolution.
If you have read my book, On Brand, you know that your personal brand changes. It grows as you grow. Today I am living that truth in a very real way.
In this episode, I talk about
• the career shifts that shaped me
• the unexpected turn my passions have taken
• why I am rethinking how I show up as a communicator
• and why this moment feels like a natural next chapter
A new phase is coming, and it connects everything I have ever done.
Thank you for listening, for growing with me, and for letting me evolve in real time. I cannot wait to bring you into what is next.
In this episode, I’m talking about something I’ve seen again and again in leadership: Toxic Nonchalance. It's when a manager appears calm, easygoing, and “empowering,” but their lack of direction and decisiveness quietly drives everyone crazy. They think they’re creating space. What they’re really creating is stress. I break down how this leadership trap shows up — from unclear expectations and delayed decisions to endless “You decide” moments that leave teams spinning. Drawing on insights from Forbes and Harvard Business Review, I’ll unpack why leaders fall into this pattern, what it signals to employees, and how to shift from passive to purposeful.You’ll learn:
If you’ve ever worried that being too chill might come across as careless, this episode will help you find that sweet spot between calm and confident leadership. Because being easygoing isn’t the goal. Being clear is.
In this episode of Leave Your Mark, I sit down again with New York Times bestselling author Marisa Meltzer to talk about her new book, IT GIRL — the first comprehensive biography of Jane Birkin, actress, singer, and legendary style icon.
Jane Birkin was synonymous with chic. Her effortless style and artistic legacy have been immortalized through her music and film career. And of course, she was the inspiration behind one of the world’s most coveted bags, the Hermès Birkin. But who was the real woman behind the it girl?
Marisa sheds new light on Birkin’s enigmatic life and explores her profound influence on generations in a rigorously reported biography unlike any other. It Girl paints a vivid portrait of Birkin’s life — from her early years in 1960s London to her rise as a beloved celebrity in France — revealing her creative drive, personal challenges, and the delicate balance between her public persona and private self.
Together, we talk about how Birkin redefined femininity, inspired an entire cultural aesthetic, and carved out a creative identity that was far more than a muse. Far from being just the woman behind the bag, Jane Birkin was a woman ahead of her time — and It Girl finally gives her the recognition she deserves.
In a world that rewards busyness, focus has become a radical act. Amanda Goetz — 2x founder, 4x CMO, and author of Toxic Grit — joins me to unpack why our obsession with doing it all is costing us what matters most. From the myth of balance to the power of intentional imbalance, Amanda shares how to build a version of ambition that fuels joy instead of burnout. This episode is your permission slip to stop chasing more and start focusing on what actually moves you forward.
In a world where everyone’s juggling side hustles, creative projects, and career pivots, how do you stay recognizable — and not just busy?
This week on Leave Your Mark, we’re diving into polyworking, one of Forbes’ top personal branding trends for 2025. Learn how to juggle multiple roles without losing your identity, the 5 must-dos (and don’t-dos) of building a multi-lane career, and why the smartest professionals are choosing to build a brand of self, not a brand of tasks.
Perfect for anyone balancing consulting, content, or creative work — and wondering how to make it all make sense.
Where does free speech really end when it comes to your job? In this episode of Leave Your Mark, I sit down with Peter Rahbar, employment lawyer and founder of The Rahbar Group, to break down the tricky intersection of the First Amendment, company policies, and employment contracts. Using Jimmy Kimmel’s recent headlines as a case study, Peter explains how morals clauses work in talent agreements, what rights companies have to suspend or fire employees over remarks, and why business risk often drives decisions more than legal standards. We also dig into the pitfalls of vague contract language, what “actual malice” really means in defamation cases, and how at-will employees should think before posting online.
Through his New York boutique practice, Peter represents executives, media personalities, and professionals across industries, and he also co-hosts the Across the Bar Podcast, which explores current events and their impact on the workplace. Whether you’re an executive, on-air talent, or simply navigating your company’s handbook, this conversation delivers clear, practical takeaways on how to protect both yourself — and your career.
In this episode of Leave Your Mark, I dig into a survey that honestly horrified me: 77% of Gen Z job seekers have brought a parent to an interview, and nearly half admit their parents regularly speak to their boss. Let that sink in. I break down what this looks like to managers, why it’s a personal branding nightmare, and how parents are unknowingly sabotaging their kids’ careers by taking away the discomfort that builds problem-solving and resilience. This is a tough-love conversation with tips on how parents can guide without overstepping, and how Gen Z can start advocating for themselves. It’s time for a wake-up call—because no one gets promoted when their mom is making the call.
Most of us were raised to believe being manipulative is a career killer. Jenny Wood says it’s the opposite—if you reframe it. In her New York Times bestseller Wild Courage, the former Google exec argues that being manipulative, bossy, or even reckless can actually fuel your success—when done with empathy, strategy, and courage. In this conversation, Jenny reveals how to self-promote without the cringe, negotiate without apology, and lean into the traits you’ve been taught to suppress to finally get what you want.
Why do some people move ahead even when they’re underprepared — while others hold back until they’re overprepared? The secret often comes down to a simple mindset shift: act as if. In this episode, I dive into the science of why confidence in motion creates momentum, the dangers of overdoing it, and practical ways you can harness “acting as if” to grow into the career you want.
What happens when employees don’t quit—but instead break quietly on the inside? Welcome to quiet cracking, the hidden crisis of the modern workplace. In this 15-minute deep dive, I trace how we got here—from the Great Resignation to the Big Stay—and share real stories, mental health insights, and practical solutions. Whether you’re an employee feeling the strain or a manager trying to lead through it, you’ll walk away with tools to spot the signs, prevent burnout, and rebuild trust at work.
The pandemic made the “nice boss” the gold standard—leaders who prioritized empathy, flexibility, and understanding. But as Forbes Senior Contributor Caroline Castrillon reports, that era is ending. In today’s results-driven workplace, leaders are dialing back on perks, flattening hierarchies, and adopting tougher, more direct management styles. In this episode of Leave Your Mark, I break down what’s driving this shift, the risks of going too far, and how to strike the right balance between compassion and accountability. You’ll hear: The “mean boss” playbook—and why it’s on the rise Real-world examples Expanded tips for managers to lead with kind candor Actionable advice for employees to prove their value in measurable terms Whether you’re leading a team or working within one, this episode is your guide to navigating—and thriving in—the new leadership reality.