Customers today aren’t just buying products and services - they’re buying the experience, and are willing to pay more for a great CX. Welcome to The Future of Customer Engagement and Experience, dedicated to actionable thought leadership and analysis on all things commerce, both consumer-facing and business to business, from sales, marketing, customer experience, data management, purpose, and more. Hosted by Steven Spears in partnership with FCEE.
Recommendation engines, dynamic pricing, conversational CX—AI can unlock them all. But without trustworthy, unified data, AI simply amplifies bad patterns. Inspired by No AI without data: Why digital success starts with the basics, this episode separates signal from noise: the trillion-dollar cost of poor data quality, why “garbage in, garbage out” still rules, and the concrete steps leaders are taking to fix foundations before scaling AI.
What You’ll Learn in This Episode:
Why AI Fails (and How Data Breaks It)
The Foundational Fix—A Practical Blueprint
From Cost Center to Growth Engine
Organization & Culture—Making ‘Data First’ Stick
Key Takeaways:
Subscribe for more pragmatic playbooks on turning AI ambition into measurable outcomes. Visit The Future of Commerce for deep dives on data governance, architecture patterns, and AI implementation. Share this episode with ops leaders, data teams, and execs who own revenue and risk.
Existing home sales don’t count as new GDP output, but they trigger a burst of spending that powers dozens of industries. When sales sink, that “turnover multiplier” fades—hitting retailers, manufacturers, and last-mile logistics fast. This episode, inspired by U.S. home sales decline: How companies can offset the ripple effect, connects the macro dots (7% mortgage rates, rate-lock, inventory scarcity) to the micro results (weaker durable-goods demand, slower last-mile, cautious consumers).
We highlight four strategies leaders are deploying to offset the drag—from IKEA x Best Buy pop-ups to Pro-segment plays, international expansion, AI shopping-agent readiness, and granular scenario modeling—so companies can protect margins now and position for the rebound.
What You’ll Learn in This Episode:
Why a Frozen Housing Market Ripples Everywhere
Where the Drag Shows Up First
The Four-Part Corporate Playbook
A. New Business Models & Markets
B. Experience-Led Retail
C. Tapping New AI-Driven Channels
D. Intelligent Scenario Modeling
Signals to Watch in H2
Key Takeaways:
Subscribe for more deep dives on macro shocks and practical playbooks. Visit The Future of Commerce for research and case studies on demand resilience, AI-ready data, and scenario modeling. Share this episode with leaders in retail, CPG, logistics, and durable goods who need an actionable plan for a slow-churn housing market.
Generative AI is rapidly becoming a game-changer for customer experience (CX), but the real differentiator isn’t the technology itself—it’s how organizations adapt. Inspired by GenAI is reshaping CX, but only for organizations ready to reinvent themselves, this episode unpacks the organizational shifts required to truly harness AI’s potential.
We highlight the reinvention imperative: why sustainable CX gains demand new processes, redefined team roles, and flexible technology stacks. From orchestrating customer interactions to hyper-personalizing journeys, we explore the top 11 GenAI use cases already deployed in contact centers, sales, and marketing—and the measurable results they’re delivering.
What You’ll Learn in This Episode:
The Reinvention Imperative
Delegating the Drudgery
Shortening the Cycle
From Personas to People
Real-World GenAI Use Cases
Key Takeaways:
Subscribe to our podcast for insights on CX, digital transformation, and AI strategy. Visit The Future of Commerce for in-depth coverage of GenAI and customer experience innovation. Share this episode with CX leaders, digital strategists, and business executives preparing for the AI-driven future.
The modern shopping journey is nonlinear, unpredictable, and driven by rising expectations. Inspired by How to power personalized, AI-driven customer experiences for digital shopping, this episode unpacks how generative AI is closing the “experience gap” by transforming static commerce into fluid, intelligent journeys.
We’ll explore how composable commerce, SAP Commerce Cloud, and endorsed partners like Coveo enable businesses to deliver real-time personalization, conversational product guidance, and seamless integration across channels. Case studies from Blackwoods, Nespresso Oceania, and Xero show how AI search and discovery translate into measurable gains in adoption, conversions, and customer satisfaction.
What You’ll Learn in This Episode:
The Rise of Generative AI in CX
The Experience Gap
Composable Commerce as the Strategic Answer
How AI Makes Shopping Seamless
Case Studies in Action
Key Takeaways:
Subscribe to our podcast for insights on customer experience, digital commerce, and AI-driven personalization. Visit The Future of Commerce for in-depth analysis on how technology is reshaping shopping journeys. Share this episode with CX leaders, digital commerce teams, and marketers working to bridge the experience gap.
Once seen as a resource-intensive, slow-moving sector, the pulp and paper industry is now at the forefront of sustainability, digital transformation, and profitability. In this episode, we examine how mills are embracing advanced biotechnology, AI, and ERP process transparency to reduce waste, diversify products, and gain competitive advantages.
We dig into real-world innovations—from turning black liquor into biocomposites and bioethanol to deploying SAP Signavio for process mining—and how these technologies are helping companies meet aggressive environmental targets while boosting their bottom line. Learn why eliminating “process debt” in ERP systems is the hidden lever for enabling AI and why data-driven decision-making is becoming the ultimate competitive differentiator in this industry’s reinvention.
What You’ll Learn in This Episode:
1. Industry Transformation
2. Waste-to-Value Innovation
3. Digital Optimization & ERP Transparency
4. AI-Driven Operations
5. Data as a Competitive Advantage
Key Takeaways:
Subscribe to our podcast for expert insights on manufacturing transformation, ERP optimization, and the intersection of sustainability and profitability. Visit The Future of Commerce for in-depth coverage of how legacy industries are leveraging digital tools to reinvent themselves. Share this episode with industry leaders, sustainability strategists, and operations professionals looking to drive both environmental and economic gains.
Retail’s “canary in the coal mine” moment has arrived. The H1 2025 Retail Recap Report reveals a sector under strain from economic volatility, shifting consumer habits, tariff pressures, and rising job losses. In this episode, we unpack the numbers and narratives driving this change, from cautious shoppers and evolving mall spaces to mounting supply chain costs and looming risks for the second half of the year.
Drawing on retail performance data, executive insights, and industry forecasts, we connect the dots between consumer psychology, policy impacts, and the strategic crossroads facing retailers. Whether targeting high-income spenders or pivoting to extreme value propositions, businesses must navigate a retail landscape that’s fundamentally shifting beneath their feet.
What You’ll Learn in This Episode:
1. The State of Consumer Spending
2. Economic Indicators Behind the Slowdown
3. Tariff Pressures and Their Consumer Impact
4. Job Market Shifts in Retail
5. Tourism and Service Sector Headwinds
6. What to Expect in H2 2025
Key Takeaways:
Subscribe to our podcast for expert analysis on retail trends, economic indicators, and consumer behavior shifts. Visit The Future of Commerce for deeper insights into how market forces and policy decisions are shaping the retail landscape. Share this episode with retail strategists, policy watchers, and anyone navigating the challenges of 2025’s volatile economy.
If you’ve ever checked online stock, headed to the store, and found empty shelves—or seen a promotion vanish at the register—you’ve felt the friction of outdated retail systems. In this episode, inspired by Unified commerce benefits: Powering retail renewal and marketplace AI, we uncover how unified commerce fixes these gaps by integrating every channel, system, and data point into one real-time view.
We also explore how marketplace AI builds on this unified foundation to automate listings, optimize inventory, personalize recommendations, and dynamically adjust pricing across major e-commerce platforms. From solving everyday shopping frustrations to giving retailers the agility to adapt instantly, this pairing is transforming retail at every level.
What You’ll Learn in This Episode:
1. Unified Commerce vs. Omnichannel
2. The Core Benefits of Unified Commerce
3. AI as the Next Layer of Retail Intelligence
4. Marketplace AI in Action
5. The Strategic Imperative for Retailers
Key Takeaways:
Subscribe to our podcast for expert insights on retail transformation, AI in commerce, and customer experience innovation. Visit The Future of Commerce for deep dives into how technology is reshaping the way we shop and sell. Share this episode with retail leaders, e-commerce strategists, and marketplace managers looking to future-proof their operations.
B2B buyers now expect the same speed, personalization, and precision they enjoy in consumer shopping—and that expectation is redefining digital commerce. In this episode, inspired by How Boston Scientific uses AI search to transform B2B commerce + boost conversions, we break down how AI-powered search is closing the experience gap, boosting conversions, and creating measurable ROI.
With insights from Boston Scientific’s digital transformation journey, we explore how they tackled search performance challenges, integrated Coveo’s AI relevance platform into SAP Commerce Cloud, and deployed an “intent box” to unify search and chat into a single entry point. The results: faster customer experiences, empowered sales teams, higher retention, and a staggering 300% growth in online order revenue.
What You’ll Learn in This Episode:
The Experience Gap in B2B Commerce
What Makes AI-Powered Search Different
Boston Scientific’s Search Transformation
The “Intent Box” Innovation
Measurable Impact and ROI
Key Lessons for AI Success in B2B
Key Takeaways:
Subscribe to our podcast for expert insights on AI in commerce, B2B digital transformation, and customer experience innovation. Visit The Future of Commerce for in-depth research on how technology is driving measurable business results. Share this episode with digital leaders, e-commerce managers, and sales enablement teams looking to close the experience gap.
A slowdown in retail sales is rippling through the industry, with new tariffs and supply chain volatility forcing retailers to rethink everything from pricing to inventory management. In this episode, inspired by Retail and tariffs: Stockpiles, agility, and a supply chain reckoning, we break down the economic forces and operational shifts behind the headlines.
Drawing on the latest NRF Retail Monitor data, RELX Solutions’ supply chain study, and real-world cases from Target to the toy industry, we explore how consumer caution, trade policy, and global disruptions are converging—and how retailers are responding with AI, automation, and supplier diversification to stay resilient.
What You’ll Learn in This Episode:
1. The Current State of Retail Sales
2. Why Consumer Psychology Matters
3. The Supply Chain Pressure Cooker
4. Three Major Pressure Points and Solutions
5. Case Studies in Change
6. Technology as the Strategic Lever
Key Takeaways:
Subscribe to our podcast for expert insights on retail strategy, supply chain innovation, and the evolving consumer landscape. Visit The Future of Commerce for in-depth research on how global trade and technology are reshaping retail. Share this episode with supply chain leaders, retail strategists, and consumer market analysts navigating the current volatility.
In today’s fast-moving, high-volatility markets, the old way of managing pricing—manual processes, siloed data, reactive decisions—just can’t keep up. This episode, inspired by AI agent pricing: Faster, smarter decision making for margin growth, examines how AI agents are changing the game for sales, pricing, and revenue management.
We dive into what makes agentic AI different from traditional automation, why human-AI collaboration is key, and how unified technology platforms create the environment these agents need to thrive. Real-world examples, including Pricevex’s specialized pricing agents, show how businesses can detect margin leaks, optimize discounting, accelerate quoting, and capture premium opportunities—at scale.
What You’ll Learn in This Episode:
1. The Shift to Agentic AI
2. Core Characteristics of an AI-Agent-Ready Platform
3. Practical Applications in Pricing
4. Pricevex in Action
5. The Strategic Role of Unified Platforms
6. Looking Ahead: AI and Business Strategy
Key Takeaways:
Subscribe to our podcast for expert insights on AI in pricing, sales, and business strategy. Visit The Future of Commerce for in-depth research on how technology is transforming decision-making. Share this episode with pricing leaders, CIOs, and revenue strategists who want to harness AI for margin growth.
Manufacturing execution systems (MES) have long driven efficiency in paper and packaging operations. But many of these systems—often 20 to 30 years old—are now a drag on agility, innovation, and competitiveness. This episode, inspired by Rethinking manufacturing execution systems in paper and packaging, dives into why legacy MES platforms are reaching their limits and what the next generation of manufacturing technology looks like.
We examine the growing demand for semantically rich, unified data to power AI and intelligent agents, and the need to rethink the MES–ERP relationship. From moving quality management into ERP to leveraging open, adaptable MES platforms like SAP Digital Manufacturing, the conversation highlights real-world partner solutions that blend modern core capabilities with deep industry specialization.
What You’ll Learn in This Episode:
1. Why Legacy MES Is Hitting Its Limits
2. The Shift to Semantically Rich, Unified Data
3. Breaking Down MES–ERP Silos
4. The Platform-and-Partner Model
5. Future-Ready Manufacturing
Key Takeaways:
Subscribe to our podcast for expert insights on manufacturing innovation, AI in industry, and digital transformation strategies. Visit The Future of Commerce for in-depth research on how technology is reshaping production systems. Share this episode with manufacturing leaders, operations managers, and technology strategists navigating the MES evolution.