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Facebook is changing - it’s becoming harder to target your ideal audience, to make sure your ad is being seen by the right people, especially if you don’t have millions to blow on marketing. So you need to make your ad account work for you.

Getting ahead of the game is key, and on this week’s episode we’re revealing the secrets that Facebook uses to target your audience and how to use them to your own advantage. We’ll be taking a look behind the scenes of Facebook’s targeting, and breaking down the ‘whys’ and ‘hows’ of their optimisation strategies. With changes coming quickly that are going to affect how we run ads, learning to adapt is critical. I’m sharing the exact ad campaigns that you need to run now to train your ad account to work effectively in the long run - we’re playing the long game.

Tune into this week’s episode to learn my mogul methods for growing your business to $50k a month and beyond.

Episode Highlights:
(00:05) Welcome to another episode
(00:41) Why do we need to run these campaigns?
(02:32) How Facebook optimisation works
(04:05) Looking at conversion mechanisms
(04:49) Build your email list now - not later
(07:06) Position yourself as a mogul of the industry

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
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Send us a text

How is breath tied into your business? Is there any connection between the two? It may sound a bit preposterous, but it’s actually true.

And that’s exactly what our guest for today talks about. Help me welcome Adrienne Rivera — spiritual business coach! Adrienne talks about how breathwork can change lives overall, your business, and other aspects of your life.

For those who’d like to grow their businesses but still find it confusing, listen to this interview and take away some golden nuggets as we progress with our conversation. Watch out for the end!

What we discussed in this episode:
[0:00] Introduction 
[01:11] What Adrienne Rivera does 
[2:02] How Adrienne came across breathwork 
[02:54] Bringing breathwork into business 
[04:57] Adrienne’s recommendation for people who wish to start breathwork 
[06:56] Other things you can do with breathwork
[10:05] Stories about breathwork changing lives
[13:19] Top tips on what’s working and not in the market in the coming year 
[18:41] Why do entrepreneurs need connection now more than ever? 

About Adrienne Rivera:
Adrienne Rivera is an intuitive business coach, breathwork guide, and certified CBT life coach. She helps people create clarity on their purpose, and create a thriving business.

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/
https://au.linkedin.com/company/prime-financial-group-ltd

Send us a text

Online business has made the barriers to entry low but also forced businesses to become more creative with their marketing and sales tactics. How can you get attention in a market that is filled with so many choices? How do you convert people into buying your product when everywhere you look somebody is pushing their product to anyone that listens?

Emotion and feelings are crucial to converting leads into sales. You have to move from being a product pusher into a problem finder. Then you can provide the solution.

In this episode, we get to pick the brain of Eli Wilde, the no. 1 salesperson of Tony Robbins. This former actor has conducted coaching and sales training events with Tony Robbins in his honest bid to transform people’s lives. Today, he’s going to reveal how psychology influences the sales process and how he is able to sell 5x more with the same price point and script used by other people. If that got you interested, then tune in to this episode now.

What we discussed in this episode:

• How he started his career in sales
• From acting/modeling to getting introduced to Tony Robbins
• The transference of energy and how to become good in sales
• Building his own training business as the self-education market booms
• The signs your business has a sales problem
• How patterns of language, emotion, and the quality of communication influence sales

About Eli Wilde
Eli Wilde has sold over 20,000 high ticket products for Tony Robbins and has even earned an award for being the top salesperson. If it has to do with influence, impact, and communicating your message, Eli can help. Fun fact: he was almost cast as a very famous superhero and has been on the cover of a romance novel.

Connect with Eli:
⏩ Connect with Eli on Facebook
⏩ Eli Wilde’s Website

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
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In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/
https://au.linkedin.com/company/prime-financial-group-ltd

Send us a text

Anyone can sell a product to a customer. But there’s a big difference between those businesses with one-time purchasers and those whose customers keep on coming back for more.

The key to gaining (and then retaining) loyal customers lies in building not just a business, but a brand that people are willing to follow. Our guest this week is Brittany Garbutt, founder and CEO of Pretzel, a bakery focusing solely on producing artisanal pretzel products. Known for their in-your-face entertaining pink branding, she’s expanded from one original store in Perth to now owning 12 stores nationwide and employing over 250 people. We cover everything she’s learned whilst building her empire, from investing all of her savings to start her first business at just 23 years old, to how to place your brand at the top of the market, and what she wishes she knew about taking on new talent into her team.

Don’t miss this high-octane Q&A with Brittany - she’s sharing her best advice as someone who has experienced the grind that comes with beginning a business, and the sweet success when it all pays off.

Episode Highlights:
(01:06) Going back to the beginning
(03:12) Making pretzels cool again
(07:51) When (and how) to expand your business
(10:56) Learning from her biggest mistakes
(18:32) Considering a franchise model
(23:17) One for the Perth locals
(27:30) Pricing in the hospo industry
(30:51) Do you hire from within, or look elsewhere?
(36:23) Creating a brand built for longevity
(43:25) The benefit of awareness and networking
(49:15) Opportunity cost
(52:05) Dealing with the emotional rollercoaster that is business
(1:03:28) The biggest financial risk of opening a store
(1:09.41) Know your everyday numbers too!
(01:17:00) Getting hacked on Instagram

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
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⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/
https://au.linkedin.com/company/prime-financial-group-ltd

Send us a text

Playing sports and running a business: some might consider them worlds apart. But whether it’s coming with the wins or losses, pressure is universal. When passion and dedication are the critical deciding factors in success, can we take those skills learned from the court into the boardroom?

Olympian Damian Martin is back for this week’s episode of the podcast. We branch out from sport and take a wider view at the life of an elite athlete, and how past experiences from the sporting world have shaped his future outside of it. He explains how professional athletes approach developing skills such as resilience and focus under pressure, and how he then applied this mindset to his working career. Damian shares what he learned from his own personal growth alongside the inspirational advice he gained from team members and leadership mentors alike, including what takes someone from better to best, and how you can lift up those around you to do the same.

Join us for part two of our conversation, we open up the floor and take questions from the audience. We get a professional athlete’s insight into the relationship between business and sport, and the transferable skills we can use from both to channel a winner’s mindset.

Episode Highlights:
(00:27) Don’t drop the Olympic merch!
(01:37) A work-life balancing act
(07:00) The psychology of maintaining performance
(08:59) Investing in the business that is our athletes
(11:47) How do the values of a sporting team translate into a workplace?
(17:07) Keeping cool under pressure at an elite level
(21:54) Getting into a leadership mentality
(24:33) Can you teach motivation?
(29:18) Playing the long game in your career: how to know what's next
(32:47) Your next book recommendation

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
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In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/
https://au.linkedin.com/company/prime-financial-group-ltd

Send us a text

We are often told: keep your dreams realistic. This automatically assumes there are limitations, whether they’re ones that society places on us or ones we place on ourselves. But if you could do absolutely anything in life, what heights would your dreams reach?

Someone who is familiar with answering this question (and is now getting the chance to ask it back!) is our guest this week, Damian Martin. A country boy who grew up on a dairy farm in a town of less than 3,000 people, Damian has now traveled all over the country and the world in pursuit of his dreams of playing basketball at an elite level. He’s now represented Australia at a domestic and international level with his efforts culminating in 6 NBL championships, an eponymous trophy, and a spot on the 2016 Rio Olympics basketball team. Going behind the scenes of his journey on the way to victory, he shares the unseen sacrifices, passion, and dedication it takes to achieve your dreams.

In part one of this episode, Damian has the floor as he starts his journey from the humble beginning. Tune in to this powerful conversation as he helps us understand the support systems and the work ethic that got him to where he is now.

Episode Highlights:
(00:38) Introducing Olympian Damian Martin
(01:22) Country boy beginnings
(03:19) The family sacrifices and dedication to the game
(04:16) If you could do anything in basketball, what would it be?
(07:10) Resilience is the deciding factor
(09:38) Making professional career decisions at a young age
(11:25) Highs and lows of returning home
(13:04) What puts others on a different level: aim to be elite
(15:18) Uprooting to the other side of the country (and an awkward footy mistake!)
(17:48) Prioritising a team mindset increases an individual's performance
(20:05) How do you communicate with someone who has different values?
(22:09) Creating an environment for connection
(24:20) Perspective on what’s really important
(27:21) Getting picked for the Olympics

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP
⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/ and LinkedIn

Send us a text

A professional athlete’s career can take them all over the world, and with that comes fame and fortune. But when that whirlwind journey comes to an end and they head home, how do you come back down to reality gently, and not crash-land back into normal life?

Building the strength needed for success isn’t purely physical. Aussie cricketing champion Ashton Agar returns for this week’s episode of the podcast. After leaving the world-stage of the Ashes with records broken in his trail, he returned to the domestic roster and has begun to enter the next phase of his career, using what he learned along the way to lead the next generation of cricketers. He shares how he has invested his own time and resources into improving support systems, and has a personal passion for elevating mental health awareness. Getting comfortable with the uncomfortable, he gives us his best tips for finding balance and resilience in the workplace, and life.

In part two of our conversation, we open up the floor and take questions from the audience. We’re breaking down everything you need to know to build a winning mindset and perform like a professional athlete in your day to day life. Listen now for some life-changing insights from one of Australia’s cricketing legends.

Episode Highlights:
(00:35) Strategies for resilience and mindfulness
(02:46) Can you lose yourself to ego and pride?
(07:25) Helping high performance athletes stay at that level
(9:52) When people feel valued, they’re able to grow
(11:12) How to not get distracted by the shiny things in life
(14:32) What makes cricket support systems different from other sports
(16:08) Never stop learning new things, never stop trying to grow
(20:46) Building on your own success: keeping a winning mindset

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
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In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/ and LinkedIn

Send us a text

Athletes are no strangers to performing at their peak in high-pressure situations. When all of your exhilarating wins and devastating losses are all playing out in real-time in front of a crowd of spectators, how do you cope with that pressure and still succeed?

Gaining a winner’s mindset is the goal for this episode, and that’s exactly what our guest Ashton Agar is here to teach us. Ashton’s professional cricketing career has now spanned just over a decade, from being a fixture in the domestic scene on the Western Australia and Perth Scorchers sides to smashing records at his Ashes debut at the incredible age of 19. He explains the factors behind his longevity in the cut-throat world of sporting contracts and shares the power of building a resilient mind and balanced life to drive success. Ashton gives a masterclass in leadership and teamwork, and how these fundamentals can be applied to all aspects of life.

In part one of our conversation, we’re diving into some of his career highlights and setbacks, and the keys to focusing and flourishing in demanding professional environments. Don’t miss out on our incredible interview with one of Australia’s cricketing legends.

Episode Highlights:
(00:34) Introduction to this week’s guest, cricketing superstar Ashton Agar
(01:48) Choosing between cricket and football as kid
(03:10) Setbacks in his early career - the ‘almost a lawyer’ path!
(05:06) Chasing his dream of playing professionally
(07:55) His Ashes debut: the highs and lows of pressure on a world stage
(10:38) How being in a like-minded team environment shapes your success
(12:36) Approaching competition with a spiritual approach
(16:23) Building resilience after losses: how do you persevere?
(19:50) The importance of finding a work-life balance
(21:32) Shifting from a team-player to a leadership role
(25:26) One of Ashton’s personal career highlights
(27:20) Knowing when to stick to a game plan, and when to pivot
(31:06) Trust, commitment, and humility

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
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⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
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In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/ and LinkedIn

Send us a text

In the age of goldfish-length attention spans and a saturated social media space, standing out from the marketing crowd can be difficult at best. So when you create an ad on Facebook, you ask yourself - video or image ad?

Breaking down the pros and cons to find the best answer for you is the aim of this week’s episode of the podcast. Whilst the answer isn’t always completely straightforward, we can use data-driven analytics to test your audience and prove exactly what it is that is capturing their attention. I’ll explain the differences between the two options, how testing is critical in finding what resonates with your target customer, and how to optimise your lead conversions.

Don’t miss this week’s episode - we’re creating engaging and high performing content that’s tailored to your exact business needs.

Episode Highlights:
(00:05) With so many options for Facebook ads, how do you choose?
(01:10) The best advice a marketing expert could give you
(02:01) Analyse your testing data: lead conversions vs watch rate
(03:42) Are people still willing to pay attention to you?
(04:51) Some final advice on what will work best for you

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
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⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/ and LinkedIn

Send us a text

It’s a question that catches out even the most experienced of entrepreneurs: to spend, or not to spend on Facebook ads?

We’re crunching the numbers on this week’s episode to give you the exact spending targets that you should be setting for your own Facebook ad campaigns. Becoming aware of how your ads are performing is critical to understanding your expected results, and we’ll discuss how you can then use knowledge of your ad metrics to create realistic budget goals. I’ll be breaking down what can seem like a complicated process into the 3 simple steps that will allow you to become strategic with your spending and still maximise your results. Whether you’re brand new to ads or just looking to refine and optimise, this episode is an unmissable crash course in ad spending.

Episode Highlights:
(00:03) The biggest question I always get asked about ads
(00:53) Why ad testing is worth the money, and how much to invest in research
(02:13) The importance of knowing your metrics
(04:03) How to reverse engineer your ad budget: a maths lesson
(05:32) Does it still work if I have a smaller budget?

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
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In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/ and LinkedIn

Send us a text

People tend to overthink Meta ads, and then wonder - why are they so complicated? The truth is, they don’t need to be.

Simplicity is key in this week’s episode as we go back to basics and look into the fundamentals of creating high-performing Meta ads. We’ll be breaking down common mistakes and misconceptions surrounding ad creation, and how you can use this knowledge to your advantage and streamline your ad processes. I’ll also explain how focusing on 3 key points - niche, offer, and copy - can make the difference between success and failure.

If you’re someone who feels overwhelmed by Meta ads, or you’re sick of wasting time and effort on fixing your current campaigns, this episode is for you!

Episode Highlights:
00:01 - Welcome to another episode of The Kim Barrett Show
00:35 - Why people think Meta ads are complicated - and are they actually?
01:02 - The NOC Method of ad creation
01:30 - Identifying your conversion method to drive sales
02:33 - How to decide which campaign structure to use, and what platform is best
04:01 - Combining offer and copy for uncomplicated and effective results
05:58 - Using the right tech to launch your ads

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (https://www.facebook.com/share/DrRcMBG44bhuwnwQ/?mibextid=K35XfP)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
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