In this episode of the Coinbound Podcast, we’re uncovering the most overlooked Web3 marketing tactics that could be holding your project back. Whether you're building an NFT collection, a DeFi protocol, or a Layer 1 blockchain, these are the gaps we see over and over again — and they’re costing brands growth, engagement, and long-term success.

We’ll break down:

• How to actually use SEO and content to drive organic growth

• The untapped power of email marketing in Web3

• Why most communities feel dead (and how to fix it)

• How to use data and analytics, even in a decentralized world

• The right way to work with influencers

• Why localization is the next big unlock for crypto marketing

If you want to build a smarter, more sustainable Web3 marketing strategy, this episode is packed with actionable advice that will set you apart from the noise.

In this conversation, Ty Smith delves into the differences between earned media and paid media, particularly in the context of crypto marketing. He outlines the pros and cons of each media type, discussing the speed, simplicity, and control of paid media versus the trust and organic reach of earned media. The conversation also covers the cost structures associated with both media types and provides guidance on choosing the right strategy based on specific marketing needs.
Takeaways Paid media offers speed and simplicity in execution. Earned media builds long-term trust and credibility. Analytics are more robust in paid media campaigns. Control over messaging is a significant advantage of paid media. Earned media can be more cost-effective in the long run. Paid media guarantees placement and visibility. Earned media relies on organic coverage and relationships. The cost structure for paid media is straightforward and predictable. Choosing between paid and earned media depends on marketing goals. Long-term strategies benefit from earned media approaches. Chapters 00:00 Understanding Earned vs Paid Media 04:16 Pros and Cons of Paid Media 08:50 Pros and Cons of Earned Media 10:54 Cost Structures of Paid and Earned Media

In this episode, Ty discusses the top 5 questions every prospective agency client should ask a marketing agency before they decide to hire them.

When hiring a marketing agency, it's important to ask the right questions to determine if they are the best fit for your company. Five key questions to ask are:

1. What is the size of the agency team? Matching the size of the agency to the size of your company is crucial for a good fit.
2. How does the agency communicate with clients? Understanding the frequency and style of communication is important for managing expectations.
3. What are the billing options and payment terms? Different agencies have different billing styles and payment terms, so it's important to find one that aligns with your preferences.
4. What are the agency's past results? Asking about past results and case studies can give you an idea of their track record.
5. What is the agency's approach to strategy? Understanding how the agency creates strategies and if they tailor them to each client is important for success.

Takeaways

• Match the size of the agency team to the size of your company for a better fit.
• Clarify the frequency and style of communication with the agency to manage expectations.
• Understand the billing options and payment terms before hiring an agency.
• Ask about the agency's past results and case studies to assess their track record.
• Learn about the agency's approach to strategy and if it is tailored to each client.

Chapters

00:00 Introduction: Hiring a Marketing Agency 01:30 Communication Styles 02:42 Billing and Payment Methods 03:09 Proven Track Record 04:22 Approach to Strategy 05:34 Conclusion: Key Questions to Ask Follow along:

Ty on Twitter: x.com/tysmithhq

Ty on LinkedIn: https://www.linkedin.com/in/ty-smith/

Coinbound website: https://coinbound.io

In this episode, Ty shares his five predictions for crypto marketing in 2024. He discusses the potential for fractional CMOs, the revitalization of media, the SEO shakeup, the rise of inexpensive content production, and the increasing popularity of real-life events. These trends are expected to shape the marketing landscape in the coming year. Takeaways - Fractional CMOs are becoming popular in the web3 industry, providing flexible and on-demand marketing executives for early-stage companies. - The digital media space, both inside and outside the web3 world, is experiencing a revitalization, with more budget and advertising opportunities. - Google's algorithms are changing rapidly, leading to a significant SEO shakeup and the need for companies to re-earn their rankings. - AI technology is making content production more affordable, but companies need to focus on creating unique and high-quality content to stand out. - Real-life events and conferences are gaining popularity, offering immersive advertising opportunities and attracting attendees with increased spending power. Go to Coinbound: https://coinbound.io Follow Ty on Twitter/X: https://twitter.com/tysmithhq

In this episode, we'll walk you through everything you need to know about creating a press release-- what they are, how to write one, the different components, and how to distribute it effectively to the widest audience possible.

Follow Ty on Twitter: https://twitter.com/tydanielsmith.

Try Coinscribble: https://coinbound.io/coinscribble

This week, Ty discusses everything you need to know about thought leaders in Web3. What they are, why Web3 thought leadership is important, and how you can become a thought leader yourself. Key Takeaways: 0:00 Being seen as a thought leader 0:26 What does thought leadership mean? 0:55 Main benefits of being a thought leader 1:52 Examples of thought leaders 2:22 Top Tactics to Build Yourself as a Thought Leader 5:24 Working with an Agency 7:27 Conclusion Resources ► Connect with Ty: https://twitter.com/tydanielsmith ► Check out our crypto marketing agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple ► Join the #1 NFT Newsletter: https://NFTLately.com/#cryptomarketing #cryptomarketingstrategy #cryptomarketingagency #nftmarketing #nftmarketingstrategy #nftmarketingagency #nftmarketing101 #web3marketing #web3marketingstrategy #thoughtleaders #markcuban #kevinoleary