Ankit Malhotra kicks off Season 2 of Owning the Outcome with a bang: He breaks down how to architect multi-agent systems with HubSpot at the center, connecting Claude, Clay, and LinkedIn into ecosystems that run prospecting, qualification, and outreach with minimal human involvement.

Ankit gets specific and the conversation goes deep: Real builds, real outcomes, and real insight on HubSpot's contextual intelligence and where partners close the gap. Figuring out how to build high-value agentic services? Here's a blueprint.

AI was supposed to kill services businesses. Instead, it made partners—and ecosystems—indispensable to deliver customer value.

In 2025, HubSpot's top partner tiers grew by 30%. IDC set the opportunity ahead at $42 billion by 2030. And just last month, the companies building the world's most powerful AI concluded that human expertise is still the distribution layer.

Season 2 of Owning the Outcome goes deeper into how HubSpot's partners are leading in the AI era—from building agentic solutions to focusing on customer value when the technology changes every day.

New episodes drop every week, starting June 3.

Most agencies use AI the same way: Customers talk to humans, humans run it through AI, work comes out faster. Superside does the exact opposite—and it's why the biggest agencies on the planet are watching them.

Jen Rapp, Chief Customer Officer at Superside, calls it the agentic front end. Customers interact with AI first. The AI builds a context-rich brief from everything the client has ever done. Then the human takes it across the finish line. It sounds like a subtle distinction, but it isn't.

Superside has 750 people in 72 countries, a client roster they can barely talk about, and a subscription model that's making legacy creative agencies rethink their approach to revenue. Superside's story also isn't AI native: They were founded in 2015, but decided earlier than almost anyone that they had to rethink everything.

This is a special episode of Owning the Outcome—Superside sits outside of the HubSpot ecosystem—but essential listening for any partner leader thinking about what AI transformation actually requires.

Listen in to this special episode of Owning the Outcome, as Sarah dives into product strategy and customer value in the AI era with HubSpot’s new Chief Product & Technology Officer, Duncan Lennox.

Duncan brings decades of experience as a founder, product leader, and builder through multiple technology shifts—from the early days of SaaS to today’s AI era—and a relentless focus on solving for the customer.

In this episode, you’ll hear:

• Duncan's journey from growing up in a small family business to founding his own companies to leading product and technology for global enterprises

• How AI is raising the bar for product expectations—and why trust and quality matter more than ever

• Where HubSpot's partners play—and where the ecosystem opportunity lives in the AI era

• How HubSpot is thinking about platform extensibility, unified data, and innovation with partners

• Duncan's leadership philosophy and guiding teams with clarity and consistency through rapid technology shifts

It’s an energizing look at where HubSpot is headed—and why the best is still ahead. Partners, listen in and don't forget to join us for Ecosystem Kickoff (February 23 and 24)—check your inbox for details.

We’re closing out the season with two of HubSpot’s top leaders—Karen Ng, EVP of Product, and Angela O’Dowd VP of the Global Partner Ecosystem— to share their takeaways and what's ahead for partners.

We'll cover:

• Why HubSpot believes partners will lead the AI transformation

• The AI-Ready Partner Playbook in action: Where leaders are already generating 20% of revenue from AI services, and what’s holding others back

• Pricing in the AI era: Why outcome-based and hybrid models might replace billable hours

• Unified data as the unlock: How Data Hub and Smart CRM help partners move customers from experimenting to ROI

• Upmarket expansion: Why the partner ecosystem is what makes HubSpot easy, fast, and unified for enterprise customers

• The builder profile: How the next wave of partners will act as both app builders and service providers

• The human edge: what Karen and Angie say AI can never replace—and why leadership in this era must remain profoundly human

It's been an amazing season filled with stories on how partners—big and small—are leading in this AI-shift to deliver outcomes for customers. We'll see you in 2026 for more Owning the Outcome!

This episode is all about tactics and customer value. Join Sarah and Aimane Ben M Hand, head of AI & Innovation at Bright Digital, for a packed 20 minutes on how to build a relentlessly innovative AI-first culture within your business and how to deliver AI outcomes for customers, even when trust has been eroded in the past. You'll learn:

• How to drive AI adoption internally: Bright Digital’s playbook for building an AI-first mindset and scaling team innovation fast.

• What to do when AI projects fail: Why 62% of mid-market companies struggle with early adoption, and how to reset the strategy.

• Relational intelligence in practice: Why human connection and trust are more critical than ever in an AI-driven world.

• Bright Digital’s AI service mix: From strategy and governance to hands-on agent workflows that boost client outcomes.

• Practical frameworks for ROI: How to evaluate tools without falling into FOMO and build a realistic path to return on investment.

Consider this your step-by-step guide on moving beyond hype, building trust, and delivering measurable AI outcomes.

Gemma Price is the founder and CEO of HubGem, a UK-based diamond HubSpot partner that has grown from a kitchen-table startup to a 20-person team serving schools and nonprofits worldwide. Her story blends bold entrepreneurship, deep commitment to culture, and a clear-eyed embrace of AI as an amplifier of human potential. In this episode, you’ll hear:

• How Gemma turned her experience in education into a thriving HubSpot consultancy

• Why every HubGem employee is now “AI-amplified” and what that means for scaling without losing quality

• The PACE Model (playfulness, acceptance, curiosity, empathy) and how it shapes team culture and customer relationships

• Practical examples of navigating client fears and resistance to AI adoption

• Why HubGem’s people-first approach earned recognition at the British HR Awards

• Gemma’s advice to other partners on scaling authentically while holding fast to their values

It’s a masterclass in building hybrid teams where humans and AI work together—without losing the heart of the business.

HubSpot’s new Chief Sales Officer, David Cohen, has spent the last six months traveling the globe meeting partners and customers. What he’s learned is shaping not only how HubSpot goes to market, but how to win upmarket—together. It’s a conversation about leadership, the AI transformation reshaping go-to-market, customer value, and why partners are central to winning the next era of growth.

From breaking into North American professional sports to scaling complex organizations worldwide, Engaging.io has built a reputation for technical depth, honesty, and impact.

In this episode, CEO Michelle O'Keeffe dives into AI adoption, why clean data beats hype, the importance of verticalization, and how a strong collaborative leadership style fuels growth across the ecosystem.

The next 30 minutes offer a practical playbook for founders and operators chasing enterprise-level impact without enterprise-level headcount.

You’ll learn: • How to unify your data model so AI agents operate with precision • Where to apply AI to collapse workflows, cut costs, and speed cycle times • How to re-engineer delivery so humans and AI work in sync • Change management tactics that get skeptical teams on board • Why “AI without the bloat” is the next competitive advantage

Tune in to get energized by innovation—and don't forget to review the show and leave us a comment!

There's never been a better time to be a builder, and in HubSpot's ecosystem, we're seeing more and more partners who deliver solutions and list apps in our marketplace. Why? Daryl Michel—CEO at Cogent Connective—says its all about freedom of choice and the best way to solve a customer's challenges.

This episode is an energizing look at how to scale as a partner today, including:

• How building with AI can supercharge client outcomes
• Unlocking new revenue streams with apps
• A real-world example of how one ERP integration is now helping them close deals faster and at scale
• The ripple effects on client growth, cost per acquisition, and profitability
• Building apps to solve for gaps in the customer experience

Whether you're a builder, a CEO, or just looking to revisit the idea of building for HubSpot's marketplace, this conversation highlights the compounding impact of combining service excellence with scalable tech—and how AI is the great accelerator.