As the world of technology rapidly evolves, so do the possibilities of Artificial Intelligence (AI) applications. We are now on the cusp of an AI revolution that has the potential to revolutionize every aspect of our lives. But how do we use AI in a way that serves us, not at our detriment? In this episode, Cory Lopes-Warfield is back on Insight Out and he outlines the potential of AI and how to best utilize its capabilities. 

Meet Cory Lopes-Warfield, Cory is a Linkedin influencer and has amassed nearly 500k followers on Linkedin. He has trained some of the other influencers on the platform and works with individuals looking to expand their influence on Linkedin. In addition, Cory is an early adopter expert of ChatGPT-3 and a leader in the tech world. Cory has been exploring the power of ChatGPT-3 and has seen its potential to revolutionize the way we work. He was enthralled by the possibilities of AI when he first encountered it, and he quickly realized its immense potential. Cory dedicated himself to learning AI and used its power to create amazing outcomes like business plans, resumes, and even a virtual avatar to help others reach their goals. With the introduction of GPT4, Cory is optimistic that AI can be used to improve the lives of people worldwide, from reducing greenhouse emissions to helping those who cannot afford coaching. He is determined to use AI to bring people together and create a better future.

Tune in now to discover the fascinating and powerful implications of AI applications 

Here's what Cory and I cover:

• Cory shared some of the Powerful use cases of ChatGPT in his own exploration (00:06:30)
• What are the differences of ChatGPT3 and ChatGPT4 (00:11:40)
• What advice would Cory have for somebody who is wanting to use AI and ChatGPT (00:15:25)
• Microsoft is about to embed OpenAI technologies into their office suite, and their search engine Bing (00:19:28)
• What if AI can bring us closer together and provide us with basic income and a shared economy (00:27:30)
• How AI will change the way we as humans think about creativity (00:33:40)
• Cory shared other useful platforms (00:41:55)

Here are the steps you need to follow to also get maximized efficiency:

1. Ask Chat GPT to act as an expert in a specific field

2. Give it a detailed prompt and be specific

3. Ask it to format its response in a specific way (e.g. in bullet points or a drop-down table)

You can find Cory:

Personal website: https://coryconnects.com/

Company website: https://shedwool.com/

Linkedin: https://www.linkedin.com/in/corywarfield/

Instagram: Coryconnects

Twitter: @cory_warfield

Connect with me:

Email Addresses: [email protected] and [email protected]

LinkedIn: Billy Samoa Saleebey

Instagram: billysamoa

Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497

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George J. Chanos is a lawyer and a former attorney general with both eyes on the future. His foresight led him to write the books Seize Your Destiny: A Roadmap to Success and Millennial Samurai: A Mindset for the 21st Century. 

However, creating thought-provoking books isn’t his only talent. George has recently been hard at work on an NFT art project called People Reign.

In this episode, George shared his predictions for the future and his latest undertaking.

George talked about how his desire to help his daughter and his nephew navigate their futures led to the creation of his first book. He quickly came to the realization that his young relatives wouldn’t be experiencing the same world that he had been dealing with all his life. Their future looked different.

Determining what that entailed led him to create his second book. 

George now believes that a technological tsunami is coming for all of us and the water is currently rising. Automation will make many jobs things of the past. But if we put our minds together and ask the right questions, we can ultimately choose what our future will look like.

In This Episode:

• [02:44] - George talks about his heart attack and what he learned from the experience.
• [05:25] - A letter to George’s teenage daughter becomes the book: Seize Your Destiny.
• [06:34] - What will reality look like 30 to 40 years from now?
• [08:42] - How do we give our children a better life?
• [11:10] - Using your mind to overcome obstacles.
• [16:12] - The value of different views.
• [18:30] - How to make sense of different perspectives.
• [37: 22] - What skills do we need to survive?
• [45:30] - The future of technology.
• [58:18] - The need for intelligent discussion.
• [1:04:30] - George discusses how his passion for art led him to create People Reign.

QUOTES

• [09:56] - “Embrace your ignorance. And the reason why is that learning begins with a recognition of ignorance. If we think we know all the answers, why bother to learn? Right. So the reality is: is that we don’t know all the answers.” - George J. Chanos

• [11:10] - “Frank Zappa. Your mind is like a parachute. It doesn’t work if it isn’t open.” - George J. Chanos

• [12:10] - “Your mind is a double-edged sword. It’s both your most powerful tool and your greatest liability.” - George J. Chanos

• [15:37] - “We should learn that our beliefs and our views have no privileged legitimacy. Just because I think it’s a certain way does not mean that’s the way it is…. Just because my brain is telling me that this is reality and this is what it is doesn’t mean I’m right.” - George J. Chanos

• [28:42] - “The more character you have, the more successful you are likely to be.” - George J. Chanos

• [1:01:10] -“What is more important than knowledge is intelligence….Knowledge is accessible to all of us…But you have to know what question to ask. That is not knowledge. That is intelligence.” - George J. Chanos

• [1:11:37] - “I believe it is important to speak out and to leave something behind.”- George J. Chanos

RESOURCES

 George J. Chanos

Website: https://georgejchanos.com/

Facebook: https://www.facebook.com/georgejchanos/

LinkedIn: https://www.linkedin.com/in/georgejchanos/

Twitter: https://twitter.com/georgejchanos

George’s Works

Seize Your Destiny: A Roadmap to Success. https://www.amazon.com/gp/product/B01D6DZKTS/ref=dbs_a_def_rwt_bibl_vppi_i0

Millennial Samurai: A Mindset for the 21st Century

Buy the Book: https://www.amazon.com/Millennial-Samurai-Mindset-21st-

Century/dp/1688563334/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

Free Digital Download: https://millennialsamurai.com/freegiveaway

People Reign: https://peoplereign.com/

Insight Out Links

Website: https://insightoutshow.com/

YouTube: https://www.youtube.com/user/RollingMovie

Billy Samoa Saleebey

Email Addresses: [email protected] and [email protected]

LinkedIn: https://www.linkedin.com/in/billysamoa/

This is an encore episode and was originally published on October 28, 2022

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Are you feeling stuck in life, like a pumpkin in a jar? You’re not alone. Many people suffer from a “mistaken identity”, not realizing their true potential or the power of their own dreams. This week on Insight Out, Doug Dane is here to show us how to use the Mistaken Identity Model to get self-discovery, freedom, and success. He's been able to beat the odds and find success in his own life, despite the trauma of physical, emotional, and sexual abuse he experienced as a child. He will share how to break free from limiting beliefs to discover his true self and how he transformed his life, breaking free from the oppressive jar of his past and inspiring others to do the same. Through the stories of Gandhi, mentors, and books like Think and Grow Rich, Doug was inspired to take control of his life and find who he truly was. He faced his fears and story and through this, discovered his purpose. This journey taught him that everyone has a special gift and that one can change their story and the world.

Meet Doug Dane, Doug is the author of Mistaken Identity, a mentor for leadership, business, and mindset. Doug has spent over 25 years coaching people to improve their results and feel better about themselves so they can stop hiding and start living. He's on a mission to show people how to let go of their past so they can create a better life for themselves, their families, and the world. 

Have you ever grappled with attaining self-realization, autonomy, and success? Then this episode is for you. Tune in now to uncover the power of transformation!

Here's what Doug and I cover:

• What inspires Doug about the great leader Gandhi. (00:03:00)
• How did a young Doug Dane survive the abusive environment he was brought up in and then go on to achieve success?(00:05:28)
• The Pumpkin a Jar story. (00:12:41)
• How can people break free from their mental programming and limiting beliefs to follow their hearts and discover their real Identities? (00:15:40)
• Why you need to have clearly defined goals. (00:19:56)
• The importance of believing in ourselves. (00:26:00)
• Why you need to have a healthy self-image (00:29:26)
• How should we think about goals? (00:36:22)
• The importance of discipline to develop good habits (00:40:00)
• How to set mindset (00:47:53) 
• Why you don't have to go looking for your calling. (00:53:00)

Notable quotes: 

• “The average person tiptoes through life hoping to make it safely to death” - (0012:22)
• ‘’We're kind of like pumpkins in a jar’’ - (00:12:31)
• “There's nothing wrong with you. The only thing that's wrong is what you believe about yourself or about the way you should approach the world. One of the chapters is called Stop Shooting on Yourself” - Doug (00:18:29)
• “Just because someone loves you doesn't mean they give you good advice” - Billy quoting David Meltzer (00:25:07)
• Rather than fighting the existing reality, why not create a new model that makes the existing reality obsolete?” - Doug (00:28:02)
• “Energy comes from a desire” - Doug (39:00:25)
• “Mindset is an action. It's not a thing” - Doug (00:50:02)
• “If you're busy out there searching online and on dates, trying to find the love of your life, they can't find you because you're moving all around” - Doug (00:53:20)
• “Take an action, and you get a reaction” - Doug (00:56:00) 

Resources & Links:

Doug’s Website:

dougdane.com

Doug’s Book:

https://www.dougdane.com/mistakenidentity

Doug on Social Media:

https://www.linkedin.com/in/dougdane/

https://twitter.com/dougdane

https://web.facebook.com/dougdaneofficial

https://www.instagram.com/doug.dane/?hl=en

https://www.youtube.com/@DougDaneCoaching

Billy Samoa Saleebey 

LinkedIn: https://www.linkedin.com/in/billysamoa 

Email: [email protected] and [email protected] 

Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497

This is an encore episode and was originally published on February 10, 2023

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Wealth distribution in corporate culture has a tremendous impact on the way we do business today, but oftentimes it is hard to pinpoint exactly when and how the changes began. From Henry Ford to Elon Musk, wealth distribution has been a driving force in how we interact with the business world. With the shrinking of the middle class and the seemingly endless wave of technology advancements, how did we get here? Join us this week as we interview Dan Lyons and explore the purpose of a corporation and the creation of prosperity and good jobs. You will hear Dan's unique perspective on the current state of business, technology, and the future, and uncover the secrets to success. 

Dan Lyons is a New York Times bestselling author and prolific journalist, a TV producer and writer, a satirical novelist, and a brand strategist. Dan wrote about technology at Forbes and Newsweek. He is also the author of Disrupted: My Misadventure in the Startup Bubble and Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us. Dan has spent his entire career shining a spotlight on how we do business today.

Are you ready to find out how to get the most out of your business? Tune in to this eye-opening episode with Dan.

In this episode, you will learn the following: 

• What is the impact of being surrounded by corporate culture? (00:05:44)
• How did companies create prosperity and good jobs for their employees in the last century? (00:14:14)
• Why Dan decided to blend comedy in his work. (00:18:45)
• What Dark Side Fuels the Brilliance of Steve Jobs and Elon Musk? (00:26:28)
• Why do we have so many preposterous characters in Silicon Valley? (00:31:40)
• Helping people listen and communicate better (00:37:52)
• How can we use AI in a positive manner? (00:46:45)
• What is a conscious preneur? (00:51:18)

Notable quotes: 

• "There's an audacity and an ego and a belief in yourself that only certain people have and it's the only way to get the money to start one of these companies." - Dan
• “People have a dark side that fuels the brilliance” - Dan
• “If we could put Laughter in pill form, it'd be the greatest medicine ever” - Billy
• “It's better to be positive than negative, to be optimistic rather than pessimistic, and to affect change without having to hurt people or offend people.” - Dan
• 
  

Resources & Links:

Dan’s Website:

danlyons.io

Dan’s Book:

https://danlyons.io/books

Dan on Social Media:

https://www.linkedin.com/in/realdanlyons/

https://twitter.com/realdanlyons

https://www.facebook.com/realdanlyons

Billy Samoa Saleebey 

LinkedIn: https://www.linkedin.com/in/billysamoa 

Email: [email protected] and [email protected] 

Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497

This is an encore episode and was originally published on February 13, 2023

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How can we shift our thinking in order to break a pattern? And how can we take positive action to make transformative changes in our lives?

That’s the focus of Scott Miller’s new book, “Master Mentors Vol. 2.” It examines key insights from 30 of the world’s most transformational leadership thinkers – including Seth Godin, Susan Cain, General Stanley McChrystal and more – and provides simple steps to implement the same insights in your own life. 

In today’s episode, Scott joins me to talk about the most valuable lessons he’s learned from his own mentor, the concept of transformational insight, the subtle nuances between self-worth, self-esteem and self-confidence, why vulnerability is a key element of leadership, and more.

“I think the power of transformation has the power for you to see yourself differently. It has the power for you to challenge your paradigm, your mindset, your belief system, to say, gosh, I always thought about gratitude in this way, but now I'm gonna think about gratitude in this way. Or I thought about what's next for me or my business model. They're personal and professional. I think it's really intended to help kind of shake you to say you've been in this pattern of thinking this line of behavior and just shaking a little bit to say, is that serving you well? Is that serving those around you?” – Scott (06:03)

Top 3 Takeaways 

• A mentor can be anyone. “I don't think you have to know or be in an intimate relationship, professional relationship with your mentor at all,” Scott says. It doesn’t matter that you can’t meet with them for one-on-one guidance; a mentor is anyone who helps you understand how to improve your life, and in the age of podcasts and YouTube, you can get that wisdom in a variety of ways. 
• Try to assume positive intent. Everybody makes mistakes, and sometimes even the most well-intended words come out wrong. A person’s words say more about them than they do about you. 
• Self-worth is inherent and unchanging. “Self-esteem and your self-confidence ebbs and flows based on your sense of self and the kind of relationships you're in and the things that you do that you value or don't value,” Scott says. “But your self-worth cannot be changed and no one else can change it.”

In This Episode

• (01:13) Why you don’t need to meet your mentor to benefit from their wisdom
• (05:21) Scott’s definition of a transformational insight
• (07:14) The practical applications of insights, and using them to transform your life
• (11:30) Bobby Herrera’s life-changing bus ride
• (22:50) Self-worth vs self-esteem vs self-confidence
• (31:51) “Your future truth should be your present.”
• (36:03) BJ Fogg and the power of tiny pattern-breaking habits

Resources & Links

Billy Samoa 

• https://billysamoa.com/
• https://www.facebook.com/BillySamoaSaleebey/
• https://twitter.com/BillySamoa
• https://www.instagram.com/billybelieve/
• https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw
• https://www.linkedin.com/in/billysamoa/
• https://billysamoa.com/podcast-archive/
• https://billysamoa.com/video-carousel/
• https://billysamoa.com/blog-with-sidebar/

Scott Miller

• https://www.scottjeffreymiller.com/
• https://www.facebook.com/scottmillerj1
• https://twitter.com/scottmillerj1
• https://www.instagram.com/scottjeffreymiller/
• https://www.linkedin.com/in/scottmillerj1/

Mentioned

• https://tinyhabits.com/book/
• https://bobby-herrera.com/
• https://www.franklincovey.com/speakers-bureau/sean-covey/

This is an encore episode and was originally published on August 26, 2022

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Ever had to lead a project without being the official leader? Lots of people have. Today, unofficial project managers are like secret heroes. But how do they do it without the fancy title or training? Let's find out together.

In today’s episode of the Insight Out podcast, I am joined by Kory Kogon, Vice President and Content Development and Bestselling Author at FranklinCovey. 

During our conversation, we talk about her book Project Management for the Unofficial Project Manager and insights on project management and leadership. Kogon emphasizes the importance of leading people, setting clear expectations, and effectively closing projects. She advocates for learning from retrospectives and choosing the right project management tools that align with project principles. Kogon also discusses the integration of waterfall and agile methodologies, stressing the significance of aligning projects with organizational values. She concludes by highlighting the mindset of value, people, and process as the key to success for project managers.

In this episode, you will learn the following:

• Understanding the productivity paradox in the knowledge worker era
• The significance of leading with clarity and purpose, regardless of position
• The benefits of conducting retrospectives for continuous learning and improvement
• Key to success for unofficial project managers
• Advice on choosing project management tools that align with key principles
• The value plus people plus process mindset

In This Episode:

• [03:14] - Introducing the productivity paradox
• [04:14] - Changes in society and productivity
• [06:25] - Tips for making high-value decisions 
• [06:36] - The five choices for project management
• [08:18] - Update on of the book
• [10:11] - Unofficial project managers and their challenges
• [11:55] - Pitfalls causing project failures
• [14:15] - Tips to improve engagement 
• [19:36] - Discoveries and surprises in research
• [23:50] - Self-awareness and Leadership
• [24:54] - Actionable insights from the book
• [27:33] - Postmortem and debrief
• [30:59] - Selecting project management tools
• [35:15] - Blending Waterfall and Agile
• [38:16] - Defining value in project management
• [41:46] - Leadership Mindset in Project Management

Notable Quotes

• [04:37] "Now we're in the knowledge worker world where we're paid to think, innovate, create, and execute." -Kogon

• [04:51] “It's no longer about time management. It's more about how do I make the best decisions” -Kogon

• [14:34] “The overarching mindset for a leader needs to be that it's the value of the project plus people plus process equals project success.”-Kogon

• [29:16] "Recognizing people and letting them know that they did a good job lights up their brain more than if you gave them cash."- Kogon

•  [[42:19] “If you want to change behavior or little, work on your behaviors, but if you want quantum leaps in behavior, work on your mindset.” -Kogon

Resources and Links

Kory Kogon

• https://www.linkedin.com/in/kory-kogon/
• https://www.franklincovey.com/

Billy Samoa 

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

Mentioned Book

• Project Management for the Unofficial Project Manager

This is an encore episode and was originally published on March 2, 2024

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Have you ever watched a viral video on social media and wondered how it captured millions of views? What magic formula did the creator use that made you hit the share button without hesitation? In today’s episode of Insight Out, I'm thrilled to have Joel Lalgee, a social media sage and content wizard, especially when it comes to making waves on platforms like LinkedIn and TikTok.

In this episode, we discuss the craft behind viral content, the importance of developing a recognizably unique voice, and the strategies for keeping viewers hooked from the first second. Joel shares the invaluable insights he gained from his triumphs on TikTok and LinkedIn. We explore the world of social media algorithms, discover what makes posts attention-grabbing, and look into the effectiveness of niching down to create impactful, resonant messages. Joel opens up about the balance between entertaining and informative content, the value of engaging directly with your audience, and the relentless pursuit of improvement through content iteration.

Tune in now, and gain the knowledge you need to make your content truly stand out.

Here's what you can expect in this episode:

• Loving content creation means consuming and understanding it. - (06:01)
• Social media platforms focus on revenue through ads. - (13:30)
• The Power of Niching Down - (19:10)
• Joel covers LinkedIn credibility and text in videos for attention. (20:18)
• Simplify speech and writing for more impact.- (25:03)
• Competition for attention in content creation. - (30:06)
• Blocking time for priorities in calendar is key for building a brand. - (34:00)
• Using funny, entertaining content for marketing strategy. - (38:50)
• Monetizing meme accounts and TikTok challenges, preferring content monetization - (47:20)
• Building relationships through unique content is essential. - (57:07)
• Focus on real relationships, not just gaining followers.- (1:04:19)

Key insights:

• Mastering the perfect hook, line, and sinker for your videos
• Riding the hashtag highway to get your content seen
• Time juggling like a boss between work, family, and content creation
• Real talk on the common facepalms content creators make

Notable quotes:

• “At a certain point, you have to just do some of this stuff... you've got to do it as well and test it out.” (10:46) - Joel

• “After four years of just creating content, I just don't care... I'm just more interested in what works and what doesn't.” (11:10) - Joel

• “Once I get past that three to five-second mark... whatever I say after that doesn't matter as much... So that's what I think of with a good video.” (20:23) - Joel
• "You're not just competing against other people on LinkedIn, you're competing against Instagram, Snapchat, YouTube, Hulu, Netflix, the news, the newspaper, every podcast in the world. Everybody's competing for that same thing." (39:29) - Joel

• “At the end of the day, if you just do trending stuff all the time, you're never gonna really create like something that people recognize because it's just they're following the trend. They're not following you.” (46:58) - Joel
• 
  
• "having a point of view is so important. And whatever the point of view is, a point of view is what's going to get the conversation going." (48:45) - Joel

Resources

Joel:

Joel's Company Website:

https://www.therealestrecruiter.com/

Social Media

• https://www.linkedin.com/in/joellalgee/
• The_realest_recruiter
• https://www.youtube.com/@Therealestrecruiter
• https://www.instagram.com/the_realestrecruiter/
• https://twitter.com/Humanheadhunter

Billy Samoa 

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

This is an encore episode and was originally published on February 2, 2024

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Steve Hoffman—or Captain Hoff, as he’s known in Silicon Valley—is the CEO of Founders Spac. One of the world's leading startup incubators and accelerators, Founders Spac prepares entrepreneurs to avoid disastrous mistakes, surmount sizable obstacles, and master the skills necessary to make the right choices along their path to success.

Steve is also the author of the books Make Elephants Fly, Surviving a Startup, and The Five Forces. On this episode of INSIGHT LIVE, Captain Hoff returns to the show to share insights and important principles from his books.

This is one you won't want to miss!

Valuable Insights by Steve

• A startup with nice-to-have products will never succeed.
• Borrowing money from family and friends for your startup is a dangerous thing to do.
• There is a myth out there that you're going to have that epiphany in your head, and the world will love it.
• If you want to maximize your chance of success, don't take specific ideas.
• Having some knowledge of technology is very critical to starting a company.
• Build a team of people around you who are as obsessed with the company's success as you are.
• One of the core things you need to realize as an entrepreneur is that your job is discovery. Your job isn't to know the answers when you start. Your job is to go on a crazy journey.
• Know your competitors inside out.
• Smart entrepreneurs enter deep into their enemy's territory.
• If you take the risk out of your equation, you take the growth of your organization from your equation.

Tips by Steve:

• Have 2 or 3 founders for your startup.
• Platforms are better than products.
• Build the team, then build the company.
• Copying is the best business model in the world.
• If your idea is not working out, then don't stick too long with the same idea.
• Software is the evergreen industry.

Notable Quotes:

[04:00] - The only reason that you should start a startup is that in your life, you have seen a need for something that isn't there, and you want to bring that need into life."

[08:30] - Don't start a startup if you want an easier quality of life.

[13:30] - Money is a funny thing. It can drive a wedge between family members, best friends, etc.

[17:35] - To make the best decision for yourself, you must know what you're getting into.

[19:42] - It's better to spend 80% of your time not building your product, not thinking of an idea, not talking to the customer but going out and finding the people you want to work with.

[34:00] - Great entrepreneurs are the ones who gather the most information about their market, customers, competitors, etc.

[55:40] - You can be nothing without taking risks.

[1:00:10] - "People have bais, and we have to recognize this."

[1:02:40] - Entrepreneurs die not because they give up on products too early. They fail because they stick with them too long.

USEFUL RESOURCES/ LINKS:

Steve's Website: https://www.foundersspace.com/contact/

Social Media:

https://www.linkedin.com/in/foundersspace

https://www.instagram.com/foundersspace/

https://twitter.com/FoundersSpace

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on November , 2021

Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever found yourself scrolling through your LinkedIn feed, connecting with professionals left and right, only to realize that your network feels more like a collection of random profiles than a genuine community?

In today’s episode of the Insight Out podcast, I am excited to be joined by Liam Darmody, a personal branding consultant with a wealth of knowledge on leveraging LinkedIn for building authentic relationships. 

In our conversation, we delve into the value of human connections, the power of conversation, and LinkedIn's community aspect. Liam advises enjoying content creation without being hindered by engagement metrics, treating it like a journal. He shares his transition from corporate to consultancy, emphasizing the importance of building connections and attracting meaningful relationships. Liam and Billy discuss LinkedIn strategies, the role of analytics, and the importance of engaging with comments as part of building a community. They also pay homage to influential LinkedIn figures like Andy Foote and John Espirian, highlighting the importance of learning from experienced users and sharing content authentically.

In this episode, you will learn:

• The art of authentic connections and personal insights
• The importance of human relationships
• LinkedIn: The serendipity manifestation platform
• Why every post is a networking event
• Paying homage to LinkedIn influencers
• The role of analytics in content strategy
• The joy of content creation
• The efficiency of posts

In This Episode:

• [00:10] Building authentic relationships on LinkedIn
• [00:28] The role of insights in personal growth
• [04:26] Transitioning from corporate to personal branding consultancy
• [08:20] Reflection on the journey of building a business and a flashback to a pivotal moment in 1997
• [11;12] The power of human connections
• [11:40] LinkedIn as a serendipity manifestation platform
• [14:50] The power of conversation on LinkedIn
• [18:38] Relationship with LinkedIn OGs
• [19:27] Understanding LinkedIn community
• [24:37] The power of engagement metrics
• [26:21] Analyzing content performance
• [32:22] Experimenting with posting frequency
• [31:22] Importance of human connection
• [37:03] Studying engagement metrics
• [37:42] Building engagement
• [38:36] Tracking engagement
• [39:34] The power of conversation
• [41:17] Content creation strategy
• [43:10] Efficiency in content creation
• [45:36] Creation process
• [49:39] Experimentation and enjoyment
• [52:12] Liam’s engagement strategies
• [56:38] Increasing visibility through early comments 
• [57:53] Effectiveness of reposting in gaining traction on social media

Notable Quotes

• [11:56] "Once you get to a place where you don't feel inhibited and you feel like I'm just going to be myself and I'm going to invest in the people that find that to be worth paying attention to, it shifts your perspective and your experience on this platform significantly."- Liam

•  [16:51] "Every post is an opportunity to start a conversation with people who are passionate about that topic and who have a lot of value to add, and you're sort of the host of that conversation." -Liam 

• [31:53] "For me, I consider a successful post one that starts a lot of conversation."- Liam

• [37:42] "There's no slight on you; it doesn't mean that you're any less of a human being. You're just sharing content that is valuable to you, and some people might see it and react, some people might not." - Liam

• [39:38] "When somebody shows up to your post and leaves a thought in the form of a comment, respond to it. They're doing you a favour”-Liam

Resources

Liam Darmody

• https://www.linkedin.com/in/liamdarmody1/

Billy Samoa

• https://www.instagram.com/billysamoa/
• https://www.youtube.com/@BillySamoa
• https://www.linkedin.com/in/billysamoa/

This is an encore episode and was originally published on January 26, 2024

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Travis Brown jumped up to 90,000 followers on Instagram in just six weeks, and he’s joining us on today’s Insight Out episode to give YOU the tools you need to make that happen on your own social media platform. 

As we dive into how his hit idea Pod Decks came to fruition, media consumption, the pressure to create viral content, secrets to a great hook, and more, you’ll learn about his journey to his multitude of business endeavors, how he hopes to help fellow content creators, and get a peek into his own content creation process. 

You don’t want to miss out on this opportunity to hear about how the man who lived and breathed podcasts broadened his business and his audience! 

Let’s Meet Our Guest

Travis Brown is a social media content creator, keynote speaker, and Social Boom coach who believes in helping creatives, entrepreneurs, and business-minded individuals of the world reach their audience and their goals. While his own social media content focuses on business and income-inspired content (beginning with his unique tagline “Here’s a business idea – do something with it!”), his work for Social Boom centers on supporting and encouraging the rapid growth of anyone he seeks out his expertise. 

Here’s What You’ll Learn

• How to manage your expectations and anxiety for your own creative output (3:30)
• Why testing your strategies before committing to them is important (9:50)
• Mindless scrolling vs. conscious consumption (17:00)
• How to do your research in this field and why it’s essential (42:10)
• Brown’s tips for crafting hooks and calls to action (45:08)
• His top two tools for content creation right now (57:23)
• Where you can find his content, a community of like-minded individuals, and resources for your own growth (1:00:18)

Travis Brown’s Thoughts on Content Creation & Research

Media Consumption:

1. Manage the habit (and comparison) by setting a timer before you scroll. 
2. Pay attention to what’s working and what draws you in. Use this time to research!

Creating Content:

1. Let go of the expectation that your content needs to always succeed or go viral. Manage your anxiety about the pressure so you can create freely! 
2. Do your research by paying attention to popular content, hooks, etc. 
3. Define your outcome. What are people going to get from consuming your content?
4. Test your ideas to see what works and what doesn’t. 
5. Once you find what works, stick with it! Your hook should remain constant, and keep your content within your niche. 

Crafting a Hook:

1. Your hook can play on people’s fear of missing out, be a listicle, or even work to relate to your audience. 
2. Whichever you choose, you want to draw them in with a big statement that requires a reveal.
3. After your big statement, offer your audience that instant gratification with an answer! If you wait around to reveal, you risk losing their attention. 

How to Research on TikTok:

1. Open TikTok and filter by content made in the last three months and “most liked” content. This will show you what’s working RIGHT NOW. 
2. Look around and pay attention to hooks, video formatting, graphics, etc. 
3. Let this inspire you and fuel the success of your own content! 

Quotes

Billy Samoa Saleebey

• “Sometimes you gotta slow down to speed up.”
• “Being able to pivot is a superpower.”

Travis Brown

• “You don’t need more information. You need more action.”
• “Nobody cares; we’re just making chairs.” (Originally Chris Ballew)
• “Research gives me a lottery ticket with five of the numbers already filled out.”
• “Virality comes from predictability, not creativity.”

Resources & Links to Travis Brown’s Socials 

Travis Brown

Instagram: @travisbrown

(If you DM “pm22” to Travis on Instagram, you’ll receive his 10,000 Follower Blueprint book.)

Social Boom:

https://www.socialboom.club/signup

Travis Brown’s Everyday Tools:

Capcut: A free resource for adding captions to music, videos, etc. 

Copy.ai: A tool for generating ideas for blogs, emails, etc. 

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Who do you look up to the most? Is it a superhero from a comic book, a famous athlete, or a historical figure? We often forget the everyday heroes who quietly make a big impact on our lives. Our dads, the real-life heroes in our families, shape who we become, teach us important values, and help us navigate life's twists and turns.

In today’s episode of the Insight Out podcast, I have the pleasure of having a conversation with Paul Epstein. Paul has a remarkable background as a former top-tier executive in both NFL and NBA organizations, and he's also a two-time bestselling author of the books "The Power of Playing Offense" and "Better Decisions Faster." His exceptional achievements in 2022 earned him a spot among SUCCESS magazine's prestigious list of accomplished thought leaders, sharing the spotlight with well-known names such as Tony Robbins, Brené Brown, Gary Vaynerchuk, and Mel Robbins. Furthermore, Paul's work has received significant recognition and media coverage, being featured on major platforms like ESPN, NBC, Fox Business, and USA Today. 

In our conversation, Paul shares powerful stories about the impact his parents had on his life, shaping his core values of growth, impact, courage, authenticity, and belief. He discusses his father's influence on his students and his mother's courage in the face of adversity. Paul also talks about his journey from a successful sports manager to a more authentic self, acknowledging the role of his executive coach, Suzanne, in this transformation. He introduces the "head heart hands equation" for decision-making and discusses the importance of personalizing and internalizing values. The episode highlights the significance of authenticity, self-reflection, and making better decisions faster.

Key Takeaways

• The power of belief: Small acts of kindness and belief in others can have a profound impact.
•  Courage as a superpower: Drawing inspiration from personal stories of courage can empower us.
•  Defining core values: Identifying and living by our core values can guide our decisions and lead to personal growth.
• The journey to authenticity: Staying true to ourselves and not selling out is crucial for personal fulfilment.
• Navigating decisions: The "head heart hands equation" can help align our mindset, authenticity, and actions for better decision-making.

In This Episode:

• [05:30] Age 19: A pivotal and life-changing moment
• [07:42] Real leadership and impact
• [09:44] Courage modelled by Paul's dad
• [09:51] Courage as a superpower
• [12:13] The ripple effect of small acts
• [14:10] Finding and living your core values
• [20:31] The beauty of the journaling process
• [22:02] The importance of memorializing and defining values
• [26:23] The impact of belief and humility
• [32:18] Feeling off despite winning
• [34:09] Feedback on not caring about the team
• [37:12]Overcoming self-limiting beliefs
• [40:31] The audit and self-reflection
• [41:49] The Jerry Maguire leap
• [44:00] The head-heart-hands equation

Notable Quotes

• [00:11:00] “Courage is standing tallest when fear and risk are highest” -Paul

• [00:14:29] “Confidence is the Annie that we need to make better decisions faster. Confidence is the Annie to play. If you want to play offence in a world that is largely stuck on defence and so confidence is the through line.” -Paul

• [00:27:16] "I want to surround myself with people that do what they don't want to do in the unseen hours because they believe in it and because they care about it. That, in a sentence, is how I would describe people that win in life.”- Paul

• [00:32:18] “I don't feel purpose, there's a bunch of different shades of this, it's a very gray kind of space but like at the end of the day you just know it's not perfect” -Paul

Resources and Links

Paul Epstein

• https://www.linkedin.com/in/paulepsteinspeaks/
• https://www.instagram.com/paulepsteinspeaks/
• https://www.paulepsteinspeaks.com

This is an encore episode and was originally published on October 27, 2023

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