Marketing for Humans, Bringing the Human Back into Marketing.  Christina Frei is a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. She helps you become the compelling expert of your field, so you can get great clients by being you.

Sarah Santacroce:
Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!

Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.

Sarah's Links:
My visit to Sarah's Humane Marketing show.

Grow Your Business without Social Media  Workshop

Sarah Santacroce's Website

Sarah's YouTube Channel
Sarah's Twitter Feed
Sarah's Freebie: The One-Page Marketing Plan - Humane Marketing

Make Facebook One Click Safer

The Books Sarah Mentioned:
The Membership Economy by Robbie Kellman Baxter
The Art of Gathering by Priya Parker
The Book of Beautiful Questions by Warren Berger

Discover your Innate Marketing Genius type here. 

Hiring a web designer is an investment and I want you to feel confident when you do this. Maureen Ciaccio, a web developer and designer in Marlborough, MA, is here to help. She outlines exactly what you need to get the biggest bang for your website dollar. She also addresses why it matters and some of the pitfalls clients encounter along the way.   She’s the perfect person to address this because she’s been creating websites since 2011and has a long track record in the ad and marketing industries.

Maureen Ciaccio's website

Today I am joined by Kristi Mitchell, a digital marketing expert in upstate New York.  Kristi brings calm and sanity to your social media and other digital marketing.  In our conversation, Kristi helps us think strategically about being on social media, and she emphasizes the importance of engaging not just posting.  She also tells us why research is so helpful in your digital marketing. She finally touches on how to make your funnel effective.  Working on a  funnel? Wondering how to be more intentional and strategic on LinkedIn and Facebook? Listen on, my friend.

Kristi Mitchell's Website

Discover your Marketing Archetype

Visit Innate Marketing Genius to find out more.

Purchase The Generosity Practice Book. 

Today I am joined by Lexie Sparrow,  a business coach who leads with Human Design.  Like myself, Lexie makes sure your business reflects your strengths.  Today’s chat is  specifically about developing your offer.  She touches on the 3 biggest mistakes new service providers make when creating their offer/services and 5 places to promote your new offer for easier sales when you’re a new service provider.   Let’s get the scoop from Lexie.

Lexie Sparrow's Website

Discover your Marketing Archetype

Visit Innate Marketing Genius to find out more.

Purchase The Generosity Practice Book. 

Today I am joined by Gina Ahtof, promotional items queen based in Metrowest Massachusetts.   Gina owns Promo Print Plus, a promotions and design company that helps you stay top of mind with your clients.  Let me assure you we are not going to talk about how to buy tons of swag so that your client sees your logo all the time. It’s way more thoughtful and nuanced than that.  In this episode, Gina offers an alternative to business cards, a creative way to use QR codes on stickers, and reasons to give someone a great pen.  We also addressed sustainability, which I think of when imagine lots of plastic pens sailing out into the world. Gina speaks to that.  So let’s learn how to treat your clients well using strategically chosen promotional products.

Gina's Website - Promo Print Plus

Discover your Marketing Archetype

Visit Innate Marketing Genius to find out more.

Purchase The Generosity Practice Book. 

Shannon Giordano will tell you she’s not a digital native but she loves social media when it’s used for good: to connect us, to share authentically, and to build relationships. She is passionate about helping business owners and entrepreneurs build a strategy to authentically share their products and services online.  Her  goal is to get the best return on investment from social media marketing. What gets her out of bed in the morning, other than her 3-year-old chinook, Gracie, and the need to get her kids up for school, is helping business owners and entrepreneurs build the social media community they dream of.

We discussed:
How to get clients on Instagram
How to build trust on Instagram
What makes a Facebook group actually work
What to do about all the negative impacts of social media
Examples of what works for all of this

Shannon's Website: Serendipity Social Media

Discover your Marketing Archetype

Visit Innate Marketing Genius to find out more.

Purchase The Generosity Practice Book. 

Marketing for Humans, Bringing the Human Back into Marketing. Hello. I’m Christina Frei, and I’m a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you.

Kc Rossi is a Business & Leadership Coach who helps high-achieving CEOs and entrepreneurs go from people-pleasing burned-out perfectionists to profitable powerhouses.

She’s been a full-time entrepreneur since 1991 and has built six and 7+ figure businesses. Kc is a Certified Aromatherapist, Mind-Body Eating Coach, and NLP Practitioner. This allows her to bring an integrated and intuitive approach to her coaching.

Today Kc shares the realities of being a leader, especially as a woman.  One of the challenges is burnout and Kc has a lot to say about this.  Plus, she touches on the difference between glossy marketing and substantive marketing and why it matters.  We chatted about emotional intelligence and Kaizen and even capsule wardrobe.   

Kc Rossi's website

Discover your Marketing Archetype

Visit Innate Marketing Genius to find out more.

Purchase The Generosity Practice Book. 

Today I have a special treat. We are joined by KyAnn Anderson, the leader of the WH Wolfpack, named after Wim Hof, the cold plunge guru.  KyAnn started this group in November 2020 with her husband and another couple. By November, it had grown to 30 people.  Now, even in February, 20+ people show up to dip in the Atlantic Ocean north of Boston 2x a week.  What I appreciate about KyAnn is that she embodies one of the marketing archetypes I study: the Celebrator.  She loves to bring the good life, and she’s a walking party wherever she goes. Just ask the Wolfpack members. She’s a natural marketer, on Instagram with lots of jolly posts about in the ocean.  I’ve personally been inspired by KyAnn’s fortitude and have been cold-dipping since June 2021.  2 days after I recorded this, I did one of the hardest things I’ve ever done: dipped in 40 degree water during an ice storm and low tide. 

KyAnn's Background
KyAnn has been a registered Architect and LEED Accredited Professional since 2007.
While remaining active in design, KyAnn’s career focus shifted in 2016, when s he started utilizing her talents to increase health and wellness through helping others, following her battle with cancer. Her role as Marketing Director of CannMed Events (founded by Medicinal Genomics) prioritizes cannabis science, innovation, and collaboration, to advance the industry and improve patient care, by way of CannMed, a yearly cannabis science conference.

@whwolfpack on Instagram

Discover your Marketing Archetype

Visit Innate Marketing Genius to find out more.

Purchase  The Generosity Practice Book. 

Marketing for Humans, Bringing the Human Back into Marketing. Hello. I’m Christina Frei, and I’m a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you.

Today’s guest is an internationally best selling author of Intropreneur: Strategies to Build Your Business as an Introverted Entrepreneur.  Jen Jones. A successful real estate agent and business coach, Jen has been in business for over 20 years.   She has successfully scaled businesses by building deep, meaningful relationships with her clients that inspire repeat business and referrals. She lives by the motto go deep not wide.

These days, Jen helps introverts get more business by helping them play to their strengths.  In this interview, she addresses the 5 strengths an introvert  brings to networking, 3 ideas on networking amidst strangers, and the ins and outs of becoming a best-selling author. Let’s hear from Jen.

Discover your marketing archetype.  in 5 minutes.

Intropreneur Book by Jen Jones

I’m Christina Frei, and I’m a marketing consultant for service-based professionals, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you.

Today’s episode is a marketing field study with 3 seasoned financial advisors . We’re going to peal back the curtain and look at what’s been working for them in their marketing? Where are their clients coming from?  What are they exploring next? These are professionals with established careers and a solid roster of clients, and with all the marketing shiny toys out there, isn’t it time to take a step back and look at what’s actually working?  Let’s meet our panel.

Discover your marketing archetype.

Panelists:
Shawn Cook
Matthew Schroeder
Catherine Valega

I’m Christina Frei, and I’m a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you.

Today’s episode is a panel of 3 coaches, including a life coach, a relationship coach, and a business coach.  These are seasoned professionals who are going to share their secrets of what’s working in their marketing. Call this a marketing field study of sorts. I invite you to check in with yourself on what resonates, instead of thinking you have to do it all. Marketing is always a test to see what works after all.  Let’s hear from our panel.

Discover your marketing archetype.

Panelists:
Elaine Blais
Kim Dawson
Susan Trotter