This week on The Podcast Advertising playbook, our host Heather Osgood breaks down how companies with zero podcasting experience can take the first steps to dive in, even on a budget. We’ll discuss simple strategies for leveraging podcast interviews, reaching new audiences, and creating a podcast that connects with customers on a deeper level.

Key Takeaways:

• Interviews as a Low-Cost Entry Point: Start by guesting on established podcasts to build credibility and reach.
• Targeted Podcast Outreach: Focus on shows that align closely with your product or service for maximum impact.
• Creating a Company Podcast: Use your own show to engage with potential clients and create meaningful conversations.
• Exploring Podcast Advertising: Learn how podcast ads can be an effective way to extend your brand's reach.

To learn more, subscribe to the Podcast Advertising Playbook 👇

https://www.podcastadvertisingplaybook.com/

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Website: https://truenativemedia.com/

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#podcast #podcastadvertising #advertisingagency

This week on The Podcast Advertising Playbook, our host Heather Osgood sat down with Stew Redwine, VP of Creative Services at Oxford Road and Oskar Serrander, Co-Founder and CEO of Wondercraft, to explore the transformative role of AI in the podcast industry. From revolutionizing podcast ads to navigating ethical challenges, we dive into how AI tools are reshaping the way we create, measure, and distribute content. Whether you're a podcaster, advertiser, or AI enthusiast, this conversation uncovers the current landscape and future possibilities for AI-powered podcasting.

Tune in to hear more on:

• Lord of The Rings & Home Alone (kidding, kind of...)
• How AI is currently enhancing the creation of podcast content, from automation to personalization, and what the future holds
• How AI tools are helping craft more compelling, data-driven podcast ads while also discussing potential risks and ethical concerns
• How AI is changing the way we track and analyze success in podcasting, with new metrics and insights for creators and advertisers
• And more

To learn more, subscribe to the Podcast Advertising Playbook 👇

https://www.podcastadvertisingplaybook.com/

_______________________________________________________________

Follow us on social media 👇

X (Twitter): https://twitter.com/truenativemedia

Instagram: https://www.instagram.com/truenativemedia/

LinkedIn: https://www.linkedin.com/in/podcastadvertising/

Website: https://truenativemedia.com/

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#podcast #podcastadvertising #advertisingagency

"What I thought was fascinating was some of the talk about content and influencers and what we talked about at the beginning, how people buy from people they trust...people trust creators more than brands."

This week on The Podcast Advertising Playbook, our host Heather Osgood, sat down with E.B. Moss of Moss Appeal to discuss their journey from representing the same podcast to becoming powerful female entrepreneurs. Tune in to hear more on:

• Swing dancing (yup, you read that right)
• Similarities between podcasting and CTV
• The rise of integrated podcast campaigns
• Controlling ad frequency & more!

To learn more, subscribe to the Podcast Advertising Playbook 👇

https://www.podcastadvertisingplaybook.com/

_______________________________________________________________

Follow us on social media 👇

X (Twitter): https://twitter.com/truenativemedia

Instagram: https://www.instagram.com/truenativemedia/

LinkedIn: https://www.linkedin.com/in/podcastadvertising/

Website: https://truenativemedia.com/

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#podcast #podcastadvertising #advertisingagency

“I feel like one of the big [missing pieces] is [tackling] frequency. That is something we’re working on trying to control more with our partners. So a definite need is refined frequency tools, and maybe understanding how much market share we are taking from our competitors”

This week on The Podcast Advertising Playbook, our host, Heather Osgood, sat down with the Associate Director of Digital Media at Veritone One, Maggie Beyer, to discuss the state of the podcast market. In this episode, the two breakdown:

• Interesting happenings taking place at Veritone One with customers and focus areas to meet industry needs
• Unpacking the industry-wide conversation on frequency and frequency capping
• The role audio plays in a successful, full-funnel media mix,
• And more!

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To learn more, subscribe to the Podcast Advertising Playbook 👇

https://www.podcastadvertisingplaybook.com/

_______________________________________________________________

Follow us on social media 👇

X (Twitter): https://twitter.com/truenativemedia

Instagram: https://www.instagram.com/truenativemedia/

LinkedIn: https://www.linkedin.com/in/podcastadvertising/

Website: https://truenativemedia.com/

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#podcast #podcastadvertising #advertisingagency

“We talk about how podcast advertising is sort of the last channel without ridiculous ad fatigue. We're starting to sort of enter into a space where we need to be really careful because we're going to start sort of diminishing that.”

This week on The Podcast Advertising Playbook, our host, Heather Osgood, sat down with the Head of Growth at Podscribe, Amelia Coomber, to unpack the most recent Quarterly Podscribe Performance Benchmark Report to really dive deep into it’s development, the data and takeaways inside, and what is to come in future reports. Tune in to learn:

• Key takeaways to help advertisers create the most effective ads possible
• Insights on what podcasters can take away from these reports
• Considerations for comparing the efficacy of audio to traditional advertising channels
• And more!

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

“There’s only one medium that can you with you from experience to experience in every day life."

On today's episode of The Podcasting Advertising Playbook, our host, Heather Osgood, sits down with Senior Vice President, Research and Insights at Audacy, Idil Cakim, to unpack:

• Audacy's 2024 Podcast Playbook
• Key recommendations for measuring campaign success
• Important factors for new advertisers to think about

"Emotional response comes from sound...no one hums the copy or visual..."

Today's episode of The Podcast Advertising Playbook features Scott Simonelli, Founder and CEO of Veritonic. As audio enthusiasts, Heather and Scott unpack:

- Where audio came from and the measurement tools that have turned it into a powerhouse today

- The growth period audio is still experiencing and what to expect with advertiser adoption

- The importance of a strong media mix

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

"I am forever grateful that they care, I really am. I'm the luckiest man that our audience stays with us and they care at all. I mean that for sure."

In today's episode, our host, Heather Osgood speaks to True Native Media's own Jimmy Pardo of Never Not Funny about:

• The birth of his show and breaking into podcasting
• The road to podcast monetization
• The power of the medium
• And more!

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

That’s one of the challenges with this space is that we do have a level of disorganization that we are working to try and unify, but we also have to remember the value of the podcast industry is the individual contributor. It is beautiful that we can all get together as an industry and have our own role to play within this whole ecosphere.

In today’s episode, our host, Heather Osgood, unpacks Podcast Movement 2024 and the value of face-to-face connection within the industry.

Tune in to learn more about:

• Wins from Podcast Movement 2024
• Leaning into technological advancement 
• The importance of continued conversation in and about the space

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

“The beauty of podcasting is that you can actually help people get to conversion faster through a quality ad read”

In today’s episode, our host, Heather Osgood, is joined by Audrey Renken, Account Executive at True Native Media, sales expert and podcast conissuer. 

Tune in to hear the two discuss:

• What advertisers are looking for in podcasts
• The things that move the needle for podcaster in approving advertisers
• Favorite podcasts
• Predictions for the future of podcasting 

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook