That’s one of the challenges with this space is that we do have a level of disorganization that we are working to try and unify, but we also have to remember the value of the podcast industry is the individual contributor. It is beautiful that we can all get together as an industry and have our own role to play within this whole ecosphere.

In today’s episode, our host, Heather Osgood, unpacks Podcast Movement 2024 and the value of face-to-face connection within the industry.

Tune in to learn more about:

• Wins from Podcast Movement 2024
• Leaning into technological advancement 
• The importance of continued conversation in and about the space

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

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You can also follow us on social

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LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

“The beauty of podcasting is that you can actually help people get to conversion faster through a quality ad read”

In today’s episode, our host, Heather Osgood, is joined by Audrey Renken, Account Executive at True Native Media, sales expert and podcast conissuer. 

Tune in to hear the two discuss:

• What advertisers are looking for in podcasts
• The things that move the needle for podcaster in approving advertisers
• Favorite podcasts
• Predictions for the future of podcasting 

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

Welcome to the final episode of our Podcast Advertising Mini Masterclass!

Over the past four weeks, we’ve released four new episodes that act as a mini masterclass on different aspects of podcast advertising. If you haven’t listened to the other episodes, make sure you listen to episode one first. 

Today’s episode is all about tracking your campaign and what to do with those results. 

• How do you know what’s actually working? 
• Which is better, a unique URL or a promo code? 
• Should you use pixel tracking? 
• How do you learn from your campaign results? 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  

Welcome to Episode 3 of our Podcast Advertising Mini Masterclass!

Make sure to catch up on our Mini Masterclass by listening to the last two episodes. Next week, we’ll release our final episode to round out this series. 

Today’s episode is all about talking points and CTAs. 

• What should your talking points to hosts look like? 
• Why are talking points so important? 
• How can you have a strong call to action? 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  

Welcome to Episode 2 of our Podcast Advertising Mini Masterclass!

Over the next few weeks, we’ll be releasing new episodes that serve as masterclasses on different aspects of podcast advertising. If you haven’t yet, make sure you listen to last week’s episode. 

Today’s episode is all about targeting. 

• Why is targeting so important? 
• What kind of targeting is available? 
• Who can you target? 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

Welcome to Episode 1 of our Podcast Advertising Mini Masterclass!

Over the next four weeks we’ll be releasing four new episodes that act as a masterclass to different aspects of podcast advertising. Today’s episode is all about what to do before you start your campaign. 

• What are your goals? 
• How do you establish your brand?
• How are you going to buy ads? 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

“But, I think when you talk about programmatic, it really comes down to everything that is not hot read or sponsorship through the show.” 

In today’s episode, our host, Heather Osgood, is joined by Paul Lajoie, a seasoned professional and the Director of Brand and Agency Partnerships at Triton Digital, a leading SSP (supply-side platform) in the podcasting industry. 

Tune in to hear the two discuss: 

• CTV and shifting those ad dollars into podcasting 
• What an SSP is and how Triton Digital is a flagship company 
• Scalability within programmatic advertising 
• How an increase in transparency leads to a rise in brand safety 
• Who handles different ad buys with an omnichannel approach 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  

This solo episode features our host, Heather Osgood, and she answers questions about a hot topic in advertising: Share of Voice. 

According to Sounds Profitable, Share of Voice refers to the percentage of impressions that one advertiser receives measured against the total impressions within a specific ad position or an entire episode. 

Tune in to hear Heather discuss Share of Voice and how it works in tandem with episodic separation and overall ad load. 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

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YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

“But the thing that I love about podcasting, even still today, is that the film industry is so gigantic, and there are so many stakeholders and different voices involved in making any kind of decision. Podcasting, when I first got into it, still felt like the silent movie days. Like we were all kind of a bunch of amateurs jumping into this business and figuring it out.” 

In today’s episode, our host, Heather Osgood, is joined by Ben Mathis, the Chief Content Officer at Airwave. Ben shares his journey to becoming the Head of Content at Airwave, a podcast network of over 100 podcasts and YouTube channels, and his opinions on the current podcasting landscape. 

Tune in to hear Heather and Ben discuss: 

• Why advertisers need to consider the type of content just as much as the audience demographic 
• Breaking the stereotypes often associated with different genres of podcasts 
• What to consider in terms of brand safety and content alignment 
• The state of content integration with other channels like YouTube and Newsletters
• The dangers of too narrowly defining podcasts 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  

“If we’re truly going to hit our goals, it’s going to be essential for us to offer, all in unison if possible, the same opportunities to invest in podcasting that advertisers have in the video and the rest of the audio space.” 

In today’s episode, host Heather Osgood is joined by John Fitzgerald, the EVP of Ad Sales at DAX US. Tune in to hear Heather and John discuss: 

• The shift in advertisers being interested in the whole package, not just podcasts
• Is it true that you should only advertise on the top 1% of podcasts? 
• What level of targeting actually exists for podcasting? 
• The benefits of taking a broad approach to selecting shows

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook