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Contact Jason Zook at:

Twitter: @JasonDoesStuff

Email: Hello[at]JasonDoesStuff.com

Contact Greg Hartle at:

Twitter: @greghartle

Email: Online[at]GregHartle.com

Topics discussed in this episode:

• How to manage early-stage business stress
• Discussion around enough versus more
• Why stress is a natural by product of any significant accomplishment
• Discussion around lowering your stress versus improving your stress tolerance
• Are we experiencing a shift into a more stressful world and if so can we protect ourselves from it
• How much has technology contributed to our stress
• Why self-evaluation is important to help you determine what is contributing to your stress and how to better manage it

Twitter: 

@greghartle 

@jasondoesstuff

Email: 

online[at]greghartle.com 

hello[at]jasondoesstuff.com

Topics discussed in this episode:

• Working in sprints and taking breaks to recover
• Ways to bounce back after downtime
• The importance of working on ideas you love to help you sustain momentum
• Why problem-solving is a great way to "get into business"
• Why doing what you say you are going to do is the best business strategy
• How to get enough momentum to make significant changes in your life and business
• Why attaching your self-worth to your work is a bad idea
• Jason's terrible moving watching weekends

Reach Jason at Hello[at]JasonDoesStuff.com

Reach Greg at Online[at]GregHartle.com

Topics discussed in this episode:

• Feelings around taking time off and vacations when you own a business
• Concepts around building a life and schedule you enjoy
• Discussion about whether entrepreneurs are born or made
• What is work/life balance and how to find it
• The idea of pacing yourself and your business rather than chasing growth
• Why doing things that don't scale in the early days can lead to a more sustainable business model later

Reach Jason Zook at Hello[at]JasonDoesStuff.com

Reach Greg Hartle at Online[at]GregHartle.com

Topics discussed in this episode:

• Greg discussed finalizing a new business partnership, acquiring new investment capital to grow his coffee business, Youngblood Coffee Roasters.
• Greg talks about why he's delayed launching any online course. 
• A discussion around why Greg has avoided launching into a business just because he can, and instead is focused on what he should be doing.
• Jason talks about his new business model focused on business coaching, and what it took for him to get passed his personal hang-ups with negative connotations around online coaching programs.
• Why taking time to acknowledge and celebrate successes, even if small, are important for early-stage entrepreneurs in particular.
• Discussion on when and how to find value from what others are doing, but why mimicking others may lead to your downfall. 

Contact Jason at Hello[at]JasonDoesStuff.com or on Twitter at @JasonDoesStuff

Contact Greg at Online[at]GregHartle.com or on Twitter at @GregHartle

Topics discussed in this episode:

• Jason shares results from his Bump Sale of his Squarespace template.
• Discussion around Pinterest and Facebook ads.
• Jason's one big takeaway on his side-income projects.
• Discussion around the value of running experiments  and side projects and whether they are helpful or not.
• Jason and Greg each share their outlook on having business mentors.
• Is it always Mo Money Mo Problems or can you grow without creating more stress and more challenges?

Reach Jason Zook at [email protected] or @JasonDoesStuff

Reach Greg Hartle at [email protected] or @GregHartle

Topics discussed in this episode:

• How to handle customer support issues when you partner or integrate with third-party companies who experience challenges.
• Taking responsibility for poor customer experiences and how to rectify them.
• Why customer help documentation is critical to customer success.
• The importance of choosing strong third-party partners to ensure great customer experiences.
• How to choose business partners aligned with your values and vision.
• Jason's creative ideas to find a traditional book publisher aligned with his vision for his second book.
• Greg goes off on Sales and Self-Promotion and Jason talks him off the ledge.
• Marketers ruin everything, but we still need to market our products and services regardless.

Reach Jason Zook at Hello[at]JasonDoesStuff.com

Reach Greg Hartle at Online[at]GregHartle.com

Topics discussed in this episode:

• Greg shares how he's funding his new online business ventures with his one-on-one consulting income.
• How Greg landed a new consulting contract by reaching out directly to a potential client.
• Greg and Jason discuss their feelings on labels and why each chooses not to label themselves and instead focus on personal growth.
• Jason shares how he is handling Teachery.co software changes as a result of a third-party integration forcing his hand.
• Discussion around how to handle customer support issues when the issue is with a third-party integration or partner.
• Greg shares his largest purchase ever on OnlyOrnaments.Com.
• Greg talks about his Search Engine Optimization challenges with an e-commerce store with many different product SKUs.
• Jason shares his new idea to sell a product using the Bump Sale strategy; price increases incrementally after each purchase.
• Greg's (valid) fear of Bobcats attacking him while sleeping.
• Jason's thoughts on Airtable software for project management.

Reach Jason Zook at Hello[at]JasonDoesStuff.com

Reach Greg Hartle at Online[at]GregHartle.com

Topics discussed in this episode:

• Podcasting and podcast marketing.
• Podcasting as an ephemeral marketing tactic simply to build rapport and deepen relationships with potential and established customers.
• Executing marketing strategies when you don't have much marketing experience and a small marketing budget.
• Marketing this podcast in a unique enough way to substantially grow an audience.
• Is email still a useful way to market to consumers?
• The importance of ongoing adjustments to your marketing strategy based on feedback.
• How to build long-term and short-term marketing funnels at the same time.
• Why Word-of-Mouth marketing is still the best.

Reach Jason Zook at hello[at]JasonDoesStuff.com

Reach Greg Hartle at online[at]GregHartle.com

Topics discussed in this episode:

• Greg discusses plans to open a second cafe location for Youngblood Coffee in downtown Minnesota.
• Greg discusses the multiple ways the team is considering financing the second cafe location without using cash.
• Greg talks about why accredited investors are important when raising capital even for small investment deals.
• Greg and Jason discuss how hard (or easy) it is to say no to money when the deal isn't good for you.
• Jason and Greg discuss comparison traps and how we avoid comparing our inside to someone else's outside.
• Jason discusses the contract he establishes with himself to feel empowered about his work.
• Jason and Greg discuss why focusing on the Vibe you are trying to create with your customers will help you build momentum.
• How Jason works through the mental cycles of judgement of his own work and meeting and exceeding his expectations.
• Greg discusses how he will cover the costs of launching his digital products over the next year.
• Jason explains why it's so important to him to only sell courses on topics he's done himself.

Reach Jason Zook at Hello[at]JasonDoesStuff.com

Reach Greg Hartle at Online[at]GregHartle.com

Topics discussed in this episode:

• Greg gives an update on his next steps for deciding whether to create digital courses for an industry or a position across multiple industries.
• Greg explains the steps he's taking to research and decide which digital courses he may want to create. In particular, gaining clarity on what he doesn't want to do just as much as getting clear on what he does want to do.
• Jason and Greg discuss business financial lessons and what to do think about when starting a new business.
• Greg talks about Unexpected and Unknown expenses that come up when building a business and how best to prepare for them.
• Jason talks about the unexpected expenses he's experienced in the first year of Wandering Aimfully, the lessons he's learned, and adjustments he'll make next time.
• Greg talks about his personal investment philosophy and how he makes financial decisions.
• Jason talks about how he paid off over $100,000 in debt and how he makes financial decisions now.

Reach Jason at Hello[at]JasonDoesStuff.com

Reach Greg at Online[at]GregHartle.com