7 Podcast Discovery Apps Helping Podcasters Grow - Part 1 of 2 (Podchaser vs Chartable vs Listenotes). This week we're talking about podcast discovery apps: what they are and how they can help indie podcasters grow. Currently, there is no ONE way people discover new shows.  These Apps are all working in some way to solve that problem.

1. Podchaser
2. Chartable 
3. Listen Notes 
4. Podz
5. Moonbeam 
6. Clubhouse 
7. Fireside

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CEO of Moonbeam Mike Chambers says TikTok's "democratized discovery" system inspired him and friend Paul English (co-founder of Kayak) to create a new discovery app for podcasters. For the most part, podcasters who aren’t backed by big production companies or who don’t have tons of money to invest in advertising struggle to grow their audience. Chambers says, with Moonbeam “It doesn’t matter if you are some kid in your basement in Iowa, your ability to get discovery is influenced by your ability to resonate with people.”

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Laura Cathcart Robbins talks about her “big break” into the podcasting world. She shares how she “got published,” her secrets to pitching, how she handles rejection and how her first paid speaking gig.  Laura is a writer, recovery thriver and survivor. She’s also the host of the popular podcast: The Only One In The Room! Which is a podcast for anyone who has ever felt alone in a room full of people. She shares vulnerable accounts from people who are eager to connect.

1:45: USPS, Elections, COVID-19 stresses; General check-In 

“There is great inquiry right now, and the people who were, you know, either borderline or struggling in a normal year, are really having a difficult time right now.”

4:00: Christine gave birth to her new baby!!!!

“I had a kid in quarantine!”

4:45: How Laura started her podcast

“Across the board, all of these people identified with that feeling of what it feels like to be the only one in the room. And, so the idea of this podcast came out of that.” 

12:45: Laura’s thought about the progress of her podcast’s success

1. “Since he built that studio, our downloads had tripled because we started producing more content as well” 
2. “We’re not at the number of downloads that we’d like to see weekly to attract the caliber of advertisers that we would like to attract...but someone who launched a year a change ago, yeah, we’re rocking right now”   

17:00: Monetizing in Podcasting

“And I was riveted by how many of them entered into podcasting with a step-by-step plan to make money by the end of the first year {...} which was exactly the opposite of the way that I entered into podcasting”  

20:00: Booking speaker gigs

“If you’re fortunate enough to get a gig without pitching yourself, to just post, you know, as you can”

23:30: Public Speaking

“I pitch everything. Any time there’s an opportunity, I pitch myself for it.” 

26:30: First time Laura has an article published

“Friday, I sent it to Jessica, Saturday I rewrote, Sunday I pitched it out, and Monday,  it went live at HuffPost”

31:45: Struggles in Laura’s Podcasting Journey”

“The biggest demographic of people who listen to podcasts are white men, and mainly they listen to other white men and I find that to be, at slivers of time, discouraging”

33:50: Dream Guest and Podcast Networking

There are so many people I would love to interview."

35:30: Laura’s Tips for New Podcasters

“So the newsletter I think is important, the website is very important, the Facebook group”

LINKS: 

Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

CREDITS:

Production:  Bright Sighted

Host: Christine O'Donnell 

Assistant Producer and Editor: Matthew Feiler 

Laura’s Website:

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Erica Mandy’s podcast THE NEWSWORTHY has millions of downloads and is keeping people informed on what’s going on in the world in a fast, fair and fun way. Her daily podcast has sold out of mid-roll ads for the year! In this episode, She opens up about how she did it, she shares the bumps in her podcasting journey and how she’s “pivoted” her strategy through COVID-19.

Learn more at thenewsworthy.com

Learn more about Christine at christine-odonnell.com 

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Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube. 

What we learn:

5:12 What is SEO and what does that mean for podcasters?

13:40: Transcribing podcasts for each episode

14:47 Untapped opportunity digging into your analytics 

26:18 Relatable and attainable testimonials 

29:12 How Spencer got a $3,000 bike for free because of his podcast

33:01 Name dropping and how download numbers aren’t everything

35:16 When an interview turns into a networking opportunity

35:43 It’s not about how many know you but who you know to interview. Turn your podcast into a business

37:21 Mistakes that podcasters make with SEO: Missing out on Transcriptions

40:13 Optimizing your RSS Feed with titles 

44:36 Spencer talks about the SEO tools he utilizes

48:40 Another mistake podcasters are making? Not leveraging YouTube

Helpful Links:

Otter AI Transcription Service: https://otter.ai/login

Descript AI Transcription Service: https://www.descript.com/

Paid SEO Tools:

Moz Keyword Explorer: https://moz.com/explorer

Ahrefs Content Gap Tool: https://ahrefs.com/content-gap

SEMrush: https://www.semrush.com/

Free Tools:

Google Trends: https://trends.google.com/trends/?geo=US

Answer the Public: https://answerthepublic.com/

Asked: https://asked.com/

Also Asked: https://alsoasked.com/

Want to connect with Stephan Spencer?

Stephan Spencer’s Website: https://www.stephanspencer.com/

Marketing Speak Podcast/Website: https://www.marketingspeak.com/

Get Yourself Optimized Podcast/Website: https://www.getyourselfoptimized.com/author/stephan-spencer/

Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Credits:

Production:  Bright Sighted

Host: Christine O'Donnell

Guest: Stephan Spencer

Editor: Laura Veloso

Assistant Producer: Heather Chiles

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Arielle Nissenblatt, Founder of Earbuds Podcast Collective, Podcaster, and Marketer walks us through how to get your podcast featured on listening Apps. She shares how she’s already got sponsors for her new podcast without proof of listenership and walks us through a day in her life. 

CLICK → Get A Shout Out! 

TAKEAWAYS:

• What makes a good podcast: Insights from a super listener
  • Content varies season by season
  • Orient your listener
  • Authenticity and transparency

• How Arielle’s Idea For A Podcast Collective Came To Be
• Why you shouldn’t go overboard with self-promotion on social media
• How to reach out to podcast app platforms to get your podcast featured
• How to overcome that feeling of being “intimidated” to reach out to others
• Creative ways to turn “Press Releases” in your inbox into sponsorship opportunities
• Arielle’s workflow to accomplish her newsletter and podcasting responsibilities

Christine's Website: https://christine-odonnell.com/

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Are you “embracing risk to change the world?” Many podcasters are. Becoming A Dangerous Woman Author Pat Mitchell joins Christine for this week’s episode of Podcast Coaching. Mitchell is the Editorial Director of TEDWomen and the chair of the Sundance Institute Board. In this week’s episode, we talk about her experience with power in the media. The importance of understanding your finances and pushing the boundaries of societal normals and expectations to achieve our full potential. 

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LaunchPod Media co-founders John John Dinkel and Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics to grow their productions, so you can too.

Places Podcasters Should Engage With Their Audience Online: 

1. Facebook
2. 1. Groups
   2. Live Streams
   3. Live Stream (stories) 
3. Instagram
4. Reddit
5. Discord
6. Quora 
7. Twitch Live Streams

Time Codes Worth Mentioning:

00:00:02:22  - How these cofounders met. 

00:00:02:40 -  “I started a podcast to piss off one of my professors and the rest is kind of history.” - John Dinkle

00:00:05:41 - My listenership is low, my market is small, but I have a very large portion of the market share. So, that means the people who are interested in my podcast are engaging; [Bringing in money and fan mail.]

00:00:06:10 - The 2 big misconceptions in podcasting. 

00:00:07:37 - “If you have 50 peeps in your email list, that doesn't mean very much, but 50 listeners in a podcasting sense, podcast listeners are much more dedicated than an email reader." DeeKei Waddell

00:00:07:49 - Conversion rate is 64%. IN other words, 64 percent of podcast listeners purchase something recommended by the host every 3 months. That kind of power does not happen in any other medium.

00:00:08:29 - "I just have a few hundred downloads. And, that's all it took for Spotify and Apple to recognize how I'm doing." -DeeKei Waddell

00:00:11:18 - You can be an expert at things, but still be learning through your podcasting process. 

00:00:12:42 - "As someone who has received a ton of hate mail. As you may imagine, being in the TV industry a lot of people have opinions about how you look, how you sound, what you say if you put a typo out there in an article, there's a lot of opinions that have come my way over time." 

"For every person who doesn't like what you're doing, for every person who's hating on you or sends you a mean message. There are probably 10 people who are so grateful...maybe even more.. maybe, even more, there are probably 100 people who love you and that one person who's like raaaah. And, they are the ones who write that email."

"If you’re going to podcast, if you're going to step in front of a microphone, you are now opening yourself up to criticism. Someone is going to say something, you are going to get hate mail, just prepare for it and think, every time you get 1 of those messages, there are 100 people that are so grateful that you delivered your message." 

- Christine O’Donnell 

00:00:14:48  - "What if Instagram is not working, where else do I go to promote my podcast? 

00:00:22:10 -  Speak Pipe --> Word Press Application where people can call in and leave you messages you can add to your podcast

00:00:22:54 - Use the same email in your RSS feed for all of the emails you use for your podcast! 

00:00:24:19 - 42 listeners for the first 3 months of your show -- the average download rate. 

00:00:25:41 - Resource for SEO growth with Keywords: AnswerThePublic.com

Google is now tracking the automatic transcript, then you have a very good chance of having your podcast rank at the top of Google. 

Companies will pay $60,000 for a SERP (Search Engine Results Pages) at the top of Google, You can go above the, by making a YouTube video and having the transcript there...then you can usually beat out advertisements at $16 a click. 

00:00:23:37 - Track Your Podcast: Chartable, Podtrac

Connect with Launch Pod Media's John Dinkle and DeeKei Waddell

• LaunchPod Media - Website
• John Dinkle - Manga Sensei Podcast 
• DeeKei Waddle:  Mixing Music Podcast

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Lexie Smith, PR Expert and Founder of The PR Bar – a coaching service which specializes in helping motivated entrepreneurs exponentially expand their impact, influence, and revenue through PR.

FREE PR Tools: 

• https://www.helpareporter.com/
• https://podcastguests.com/
• https://pitchrate.com/wphome/

Lexie’s Website: https://theprbarinc.com/

Christine’s Website: https://christine-odonnell.com/ 

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This week’s REPLAY episode features Carl Houde. Carl is the founder of Affogado Media, a company that offers editing and engineering services for podcasters. Within his business, Carl relies upon his technical skills in order to work on podcasts during their post-production stages so that his clients have content that is professional and worthy of publication. Tune in to learn about how Carl's editing and engineering background helped him find his place in the podcasting field. 

What We Learn: 

2:20:  Carl’s Business: The Podcast Engineer

3:40: Carl’s Own Podcast: DIY Podcasting

6:05: Struggles of Being a Podcast Business Owner

8:30: Is The Podcasting World Oversaturated?

12:40: Tips on How to make one’s podcast sound good

17:05/20:35: Investing in an editor to join your team v. Editing your Podcasts Yourself

17:45 Editing Software Options

24:50: Incorporating Music into One’s Podcast

26:55 Difference between Podcast Editing and Podcast Engineering

28:05 Using Effects and How A Studio Work

Helpful Links: 

Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Want to connect with Carl Houde? 

Instagram: https://www.instagram.com/thepodcastengr/

Website:https://www.thepodcastengineer.com/

Carl's Podcast: https://www.thepodcastengineer.com/diy-podcasting

Credits:

Production:  Bright Sighted

Host: Christine O'Donnell

Guest: Carl Houde

Assistant Producer and Editor: Matthew Feiler 

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Make your podcast production easier by recording live-to-tape. In this episode, you'll learn from podcast host and District Bliss founder Sara Alepin on why live-to-tape cuts down on production time, saves you money and connects you even more with your listeners. Learn how to spend less time in production even if interruptions happen. Did you enjoy this episode? Hear Sara speak more on recording live-to-tape at Podcast Movement 2021 on August 6th.

Watch Christine's Good Day LA Live Shot: https://youtu.be/B-T_BhqrVqA

Connect with Christine:

Website: www.christine-odonnell.com 

Instagram: @TheChristineOD

Connect with Sara: 

Website: https://districtbliss.com/

Instagram: @Sarawithoutanh

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