10PlusBrand

branding10plus

A full service branding agency, serving businesses with strategies, messaging, videos and photos for websites and digital marketing by honing brand DNA™. We excel at creating videos based on high quality content.

  • 4 minutes 36 seconds
    How Many of the Seven 2024 Predictions Did Joanne Tan Get Right?_Season 2, Episode 42
    Joanne Tan made seven predictions in January 2024, she got five correct, one wrong, and one too-early-to-tell. What is her one and only 2025 prediction and beyond? Joanne Tan also shared about her personal growth she achieved in 2024, thanks to the Presidential Election.

    To watch it as a video

    To read it as a blog

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    15 December 2024, 11:47 pm
  • 10 minutes 16 seconds
    How to Reinvent Yourself and Your Company in the AI World, for Leaders_Episode 41, Season 2
    What I mean by the word “reinvent” is to evolve, to grow. Set goals and take action. The journey to reinvent and rebrand yourself starts with your first step, and the next step… Eventually you become a better, stronger, and happier self after the 10,000th step.
    • Don’t wait for opportunities to happen to you.  
    • Opportunities favor the prepared.
    • Create the conditions for opportunities. 
    • Create opportunities.

    Let’s face it: change is uncomfortable, even threatening.  It seems only yesterday that you achieved certain stability in your life, career, or your company. It seemed to have taken all you’d got to get there, and you thought you could now enjoy a long vacation, to recharge and get some well-deserved rest - only to be rudely awoken: Get up, put on your running shoes, and race again.

    (A) Lead yourself and reinvent yourself, before you can lead organizational changes (B) Change is incremental. Start small to change yourself before changing the world (C) An individual CAN change the world, with many other individuals

    To watch it as a video

    To read it as a blog

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    25 November 2024, 12:21 am
  • 9 minutes 8 seconds
    Personal Brand Building for Board Member Candidates and Board Assessment Improvement_Season 2, Episode 40
    To become a board member requires more than industry expertise, domain expertise, functional expertise, or specialized expertise. Recent survey reveals discontent by board members about their peers: Almost half of them want at least one board member replaced, and a quarter of board members want more than two members replaced.  Joanne Z. Tan explains, from both individual candidates' point of view and the boards' perspective, how to improve the right fit, why personal brand building is the first step for aspiring board members, before they develop their LinkedIn profile, board bio, and resume, and what can a board do to improve onboarding assessment of candidates.

     

    To read it as a blog

    To watch it as a video

     

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    4 November 2024, 12:38 am
  • 4 minutes 55 seconds
    The Best Thing from This Presidential Election: Get Rid of Electoral College - You and Me! _Joanne Z. Tan_Season 2, Episode 39
    It is time to get rid of the electoral college! All voters, regardless of their political affiliation, are disenfranchised because the power of our votes are either diluted or inflated, depending entirely on where you live. This is contrary to the intention of the Constitution and its Amendments regarding equal rights under the law.  This is against the “one person, one vote” principle. This is a non-partisan issue.

    To read it as a 5-minute blog

    To watch it as a 5-minute video

    Across the political spectrum, advocates for abolishing the electoral college system include Brookings Institution, the Heritage Foundation, National League of Women Voters, Pew Research Foundation, etc. 

    How can we replace the electoral college system?

    There are two ways: either by Constitutional Amendment, or by the National Popular Vote Interstate Compact (NPVIC). 

    Amending the US Constitution requires a two-thirds vote in both US House of Representatives and the Senate.Three-fourths of state legislatures must then ratify the amendment. This is challenging, since states with disproportionately more voting power won’t easily give up. 

    NPVIC, on the other hand, can bypass this challenge, with the state's plenary power over election, believed to be given by the US Constitution. As of now, 17 states have already signed up, consisting of 77% of the 270 electoral votes needed to elect a President. When more states join the pact, they will award all their electoral votes to the candidate who wins the popular vote in all 50 states and the District of Columbia. 

    What can we do as citizens?

    Sign up and do something, at various organizations, such as: 

    https://www.nationalpopularvote.com/ (Bipartisan support for NPVIC)

    https://www.lwv.org/opov (League of Women Voters)

    https://abolishtheelectoralcollegepac.org/

    https://www.thenationalvote.com/

    https://abolishtheelectoralcollegepac.org/ 

     

    –  THANK YOU, for sharing with others!

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    26 October 2024, 10:11 pm
  • 5 minutes 40 seconds
    AI Generated Reality and the Slow Oblivious Death of Human Race_Joanne Z. Tan_Season 2, Episode 38

    The great irony:  The Nobel Prize in Physics is awarded today (Oct. 9, 2024), to John Hopfield and Geoffrey Hinton for their work that contributed to AI neural networks and pattern recognition, among other areas.  At least one of these AI godfathers is not optimistic about AI:

    Geoffrey Hinton was asked by journalists following the announcement about Generative AI and ChatGPT, he said: “We have no experience of what it’s like to have things smarter than us”. Hinton has frequently voiced fears of an AI apocalypse.

    Joanne Z. Tan likens it to an "Oblivious Death" syndrome, very much like a frog being boiled slowly to death, as humans become overly reliant on AI-generated realities. AI could lead to a loss of human ability to discern reality independently, based on human first hand experiences. This can also lead to mental health issues resulting from misrepresented virtual realities created by AI.

    To read it as a 3-minute blog

    To watch is as a 5-minute video

    –  THANK YOU, for sharing with others!

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    9 October 2024, 10:28 pm
  • 2 minutes 39 seconds
    A Pinhole into a Multiverse_A short poem by Joanne Z. Tan_Season 2, Episode 37
    Is our system-to-system way of modern living in harmony with the celestial way of life?  Poet Joanne Z. Tan analogizes religion as a pinhole into infinity. "Through a Pinhole into a Multiverse"

    By Joanne Z. Tan

     

    (To watch this as a 2-min video

    To read as a 1-min blog )

     

    From systems to systems,

    Our lives are lived daily:

    System of a society, 

    System of laws,

    System of a family,

    System of a religion,

    System of a company,

    System of politics,

    System of an economy,

    System of cloud computing,

    System of AI …

    Struggling, straining, striving

    to stay on paths, to fit-in, to sacrifice, to comply.

     

    Only tens of thousands of years ago,

    humans lived like a free flowing poem,

    a part of the Universe:

    No destiny 

    no purpose

    No goals

    No worries

    No controls…

    - Is a life of true luxury,

    like wild animals Earthly?

    ...  

    –  THANK YOU, for sharing with others!

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    14 September 2024, 10:45 pm
  • 4 minutes 56 seconds
    Why is LinkedIn Personal Branding & Optimization Important in AI Age? _ Season 2, Episode 36
    A unique, authentic, and powerful personal brand, professional brand, and a business brand on LinkedIn - why LinkedIn optimization with personal branding makes winners and losers in the AI Age? Do you want to sound like an AI robot? Do you want to be one of many or stand above the crowd with brand power?

    We just re-branded 10PlusProfile.com, our subsidiary website devoted to LinkedIn profile personal branding and business branding, and LinkedIn optimization, under the flagship of 10 Plus Brand. Check it out and let us know if you need any help with your LinkedIn presence.

    To watch this as a 5-min video

    To read as a 5-min blog

    –  THANK YOU, for sharing with others!

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    14 September 2024, 6:25 pm
  • 13 minutes 34 seconds
    Customer Loyalty & Brand Loyalty Programs for B2B Services in the Age of AI_Joanne Z. Tan _Season 2, Episode 35_Joanne Tan
    In the AI age, decision paralysis can drive customer loyalty, and is an opportunity for developing brand loyalty so long as a brand leads the market.  B2B services need to rewards customers with loyalty programs. In the AI age, loyalty rewards and customer experience are the differentiators.

    AI will level the competitive playing field for many products and services by reducing costs across the board. 

    When lots of B2B expertise will be at one’s fingertips, what differentiates one service from another is personalized customer experience, and loyalty programs. For B2B service providers (such as business consulting, leadership coaching, accounting or law, financial advisory), the age-old tradition of shying away from loyalty programs will make you fall behind.  Joanne Z. Tan of 10 Plus Brand explains why and how.

    –  THANK YOU, for sharing with others!

    Read it as a 7-min blog 

    Watch it as a 13-min Video

    © Joanne Z. Tan   All rights reserved.

    ========================================================

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    22 August 2024, 6:05 am
  • 12 minutes 16 seconds
    Break Through Barriers in Our Own Minds - a true story_Season 2, Episode 34
    Achieving mental and psychological break through is best by doing, not just talking: This is a true story that not only helped with a breakthrough to start Joanne Tan's first book, but also taught her that in serving and leading others, we actually have served and empowered oneself. Joanne was asked to volunteer to hold the wood boards for others to hit and break at a conference.  Little did she know that in doing so, she learned about her own breakthrough and became a changed person herself. 

    –  THANK YOU, for sharing with others!

    Read it as a 8-min blog 

    Watch it as a 12-min Video

    © Joanne Z. Tan   All rights reserved.

    ========================================================

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    12 August 2024, 12:38 am
  • 14 minutes 33 seconds
    High Sierra Adventure True Stories, Part 1 of 3 - Joanne Z. Tan, Season 2, Episode 33
    This is Part 1 of 3 of true adventure stories. (The video and blog versions also show photos taken there). Each Part has heart warming, funny, and adventure stories full of wise lessons. The High Sierras' jagged granite peaks, wild and lush, secluded meadows, pristine, snow-melt creeks and lakes cleanse the souls and refresh the minds and hearts of those who brave there. But getting there is truly not for the faint of heart.

    –  THANK YOU, for sharing with others!

    Read it as a 8-min blog 

    Watch it as a 14-min Video

    © Joanne Z. Tan   All rights reserved.

    ========================================================

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    1 August 2024, 2:36 am
  • 31 minutes 42 seconds
    Part 3 of 3-pt Interview of Tani: SCOTUS Ethics Rules,Term Limits, Rank Choice Voting, Democracy_Episode 32, Season 2
    "The ramifications and consequences of the US Supreme Court's decision on Presidential Immunity will be long lasting," said former Chief Justice of CA Supreme Court Tani Cantil-Sakauye, currently the President of PPIC (Public Policy Institute of California), in the 3rd and last part of the interview with Joanne Z. Tan, where she discussed Rank Choice Voting, term limits, SCOTUS ethics rules, the future of US democracy.

    Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part three of the three-part series in the almost 2-hour interview. 

    –  THANK YOU, for sharing with others!

    Read it as a 20-min blog 

    Watch it as a 31-min Video

    To listen to the entire interview

    © Joanne Z. Tan   All rights reserved.

    ========================================================

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    9 July 2024, 12:01 am
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