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A full service branding agency, serving businesses with strategies, messaging, videos and photos for websites and digital marketing by honing brand DNA™. We excel at creating videos based on high quality content.
- 7 minutes 34 secondsHyper Personalized Messages by AI Can Result in Loss of Consumer Trust & Company Profit_Episode 53, Season 2It is getting more difficult to tell AI generated, hyper personalized messages from human ones.
A friend told me recently that he called a company’s customer support, and was misled into believing that he was talking to a real human. Some time into the conversation, he realized the “person” he was conversing with was AI. “I don’t like it at all.” He said.
I, too, was almost fooled by a so-called “hyper personalization” email message generated by AI. Now, I invite you, the audience, to read this email - can you tell if it came from a real person or AI?
Read it as a 3-min blog
Watch it as a 7-min video
This will become part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.
© Joanne Z. Tan All rights reserved.
- Contact us for an initial discovery meeting
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
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12 April 2025, 4:25 am - 1 hour 7 minutesFinancial Crisis, Crypto, Regulations, AI, Danger of Synthetic Data, Future Economy_Interviews of Notables and Influencers_Tammy Roust_by Joanne Z. Tan_Episode 52, Season 2Financial crisis, crypto's fate, the danger of synthetic data, and governmental regulations - What is the future of AI and economy? - Listen to an AI expert, Chief Data Officer for a fintech, State & Federal governments, writer of cyber security law, former NASA senior engineer, who has been on the cutting edge and the front seat of all the above, and more... This ENTIRE interview has three parts:
- 1st part consists of Tammy Roust’s career journey from NASA to Fin Tech and her hands-on experience with AI almost 20 years ago, then the important roles she played at the state and federal Government level, and at a startup;
- 2nd part is about fintech, crypto, AI, data, governmental regulations thereof, and the future economy,
- 3rd part is about her personal story and goals.Read it as a 20-min blog
Watch it as a 1-hour video
Some of the insights will be quoted as a part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.
© Joanne Z. Tan All rights reserved.
- Contact us for an initial consultation meeting
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
3 April 2025, 11:19 pm - 7 minutes 24 secondsWant to get ahead of AI Search? - Focus on User Experience (AIUX), Brand Experience, AIXD_ Joanne Z. Tan_Episode 51, Season 2The point is: AI search can never replace face to face user experience. Human to human brand experience is ultimately the next level of goods and services in the age of AI search.
From a real life experience of buying hiking shoes, first using ChatGPT, then ordering on Amazon, then returning to Amazon, only to buy the same brand shoes again after face-to-face explanation, demonstration, and education at a REI physical store. ...
Read it as a blog
Watch it as a video
Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.
© Joanne Z. Tan All rights reserved.
- Contact us for an initial discovery meeting
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
31 March 2025, 5:21 pm - 10 minutes 3 secondsHow to be a Winner in AI Age: Brand Persona, Brand Messaging, Brand Voice_Joanne Z. Tan_Episode 50, Season 2AI search is a game changer for content creation. To be a winner, create powerful brand messaging in your own brand voice BASED ON your unique brand persona.
Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it.
But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed.
Read it as a blog
Watch it as a video
Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.
© Joanne Z. Tan All rights reserved.
- Contact us for an initial discovery meeting
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
14 March 2025, 6:32 pm - 4 minutes 33 secondsEmilia Perez and the Oscar 2025_Joanne Z. Tan_Episode 49, Season 2
Will trans gender phobia, self censorship, political correctness, and culture war prevent the Academy from awarding the best picture to the movie Emilia Perez? Will Oscar award the most powerful art? Will the 2025 Oscar live up to the test?
To read it as a 1-min blog
To watch is as a 4-min video
© Joanne Z. Tan All rights reserved.
- Contact us for an initial discovery meeting
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
2 March 2025, 10:38 pm - 2 minutes 56 seconds2025 Super Bowl Best 3 TV Ads_Joanne Z. Tan_Episode 48, Season 2Do Super Bowl commercials have to reply on celebrities to be effective?
For the sixth year, 10 Plus Brand rates all Super Bowl ads and comes up with top 3 winners - without celebrities:
To read it as a 1-min blog
To watch is as a 3-min video
© Joanne Z. Tan All rights reserved.
- Contact us for an initial discovery meeting
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
10 February 2025, 8:18 pm - 6 minutes 42 secondsTo Answer "What is a Personal Brand", Get in Touch with Yourself Is the First Step_Joanne Z. Tan_Season 2, Episode 47Being true to yourself is the key to unlock what is a personal brand, - your own unique brand.
There is a gift in each and everyone of you. It may be a gift of kindness, a gift of contentment, a gift of language, a gift using your hands, … Just being yourself without any observable or useful “gifts”, is a gift. There is only one of you on this Planet. You are a gift of life in your own unique way.
Start to treasure that gift - yourself.
Then you will have peace.
Then you can have loving relationships.
Then you have a personal brand.
That’s the beginning of truly living your life.
To read it as a 2-min blog
To watch is as a 6-min video
© Joanne Z. Tan All rights reserved.
- Contact us for an initial discovery meeting
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
2 February 2025, 5:47 am - 5 minutes 44 secondsSynthetic Data in AI and the Toxic Assets in Financial Crises_Joanne Z. Tan_Season 2, Episode 46Is synthetic data comparable to the toxic assets of subprime mortgage loans that caused the 2008 Financial Crisis? Or the junk bond of 1987 stock market crash? Why is it urgent for the US Government to come up with regulations requiring data to be labeled as original or synthetic?
To read it as a 2-min blog
To watch is as a 5-min video
© Joanne Z. Tan All rights reserved.
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
13 January 2025, 9:43 pm - 8 minutes 8 secondsWhy Brand Building is Vital for the Post AI 2nd Renaissance and the Knowledge Economy_Joanne Z. Tan_Season 2, Episode 45If you are a visionary leader, prepare today what's coming up beyond the AI Revolution: Build a Brand for the Knowledge Economy in the Second Renaissance. AI-enabled automation is leveling the playing field for all by commoditizing and equalizing products and services. In a sea of sameness, to build a brand that stands out is a necessity, not just an advantage.
To read it as a 4-min blog
To watch is as a 8-min video
© Joanne Z. Tan All rights reserved.
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
8 January 2025, 6:31 pm - 4 minutes 15 secondsBeyond AI - Originality Is the Winner! _ Joanne Z. Tan _ Season 2, Episode 44As AI is predicted to hit a point of diminishing return, and AI-generated content is creating a sea of sameness, originality, creativity, and authenticity is what matters.
Read it as a 2-min blog
Watch it as a 4-min video
© Joanne Z. Tan All rights reserved.
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
8 January 2025, 6:09 pm - 5 minutes 50 secondsHow to Grow (or Shrink) in the New Year - Overcome Your Self Limiting Beliefs_Joanne Z. Tan_Season 2, Episode 43You either grow or shrink in the New Year 2025, depending entirely on your self limiting beliefs. Life is either addition or subtraction - both can be a growth process. Joanne Z. Tan shared her "3-Cs" and "3-Ss" for growth, or not.
To watch it as a video
To read it as a blog
© Joanne Z. Tan All rights reserved.
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
30 December 2024, 6:02 pm - More Episodes? Get the App