10PlusBrand

branding10plus

A full service branding agency, serving businesses with strategies, messaging, videos and photos for websites and digital marketing by honing brand DNA™. We excel at creating videos based on high quality content.

  • 5 minutes 44 seconds
    Synthetic Data in AI and the Toxic Assets in Financial Crises_Joanne Z. Tan_Season 2, Episode 46
    Is synthetic data comparable to the toxic assets of subprime mortgage loans that caused the 2008 Financial Crisis? Or the junk bond of 1987 stock market crash?  Why is it urgent for the US Government to come up with regulations requiring data to be labeled as original or synthetic?

    To read it as a 2-min blog 

    To watch is as a 5-min video

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance

    13 January 2025, 9:43 pm
  • 8 minutes 8 seconds
    Why Brand Building is Vital for the Post AI 2nd Renaissance and the Knowledge Economy_Joanne Z. Tan_Season 2, Episode 45
    If you are a visionary leader, prepare today what's coming up beyond the AI Revolution: Build a Brand for the Knowledge Economy in the Second Renaissance.  AI-enabled automation is leveling the playing field for all by commoditizing and equalizing products and services.  In a sea of sameness, to build a brand that stands out is a necessity, not just an advantage.

    To read it as a 4-min blog 

    To watch is as a 8-min video

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance

    8 January 2025, 6:31 pm
  • 4 minutes 15 seconds
    Beyond AI - Originality Is the Winner! _ Joanne Z. Tan _ Season 2, Episode 44
    As AI is predicted to hit a point of diminishing return, and AI-generated content is creating a sea of sameness, originality, creativity, and authenticity is what matters. 

    Read it as a 2-min blog

    Watch it as a 4-min video

     

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance

     

    8 January 2025, 6:09 pm
  • 5 minutes 50 seconds
    How to Grow (or Shrink) in the New Year - Overcome Your Self Limiting Beliefs_Joanne Z. Tan_Season 2, Episode 43
    You either grow or shrink in the New Year 2025, depending entirely on your self limiting beliefs.   Life is either addition or subtraction - both can be a growth process. Joanne Z. Tan shared her "3-Cs" and "3-Ss" for growth, or not. 

    To watch it as a video

    To read it as a blog

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    30 December 2024, 6:02 pm
  • 4 minutes 36 seconds
    How Many of the Seven 2024 Predictions Did Joanne Tan Get Right?_Season 2, Episode 42
    Joanne Tan made seven predictions in January 2024, she got five correct, one wrong, and one too-early-to-tell. What is her one and only 2025 prediction and beyond? Joanne Tan also shared about her personal growth she achieved in 2024, thanks to the Presidential Election.

    To watch it as a video

    To read it as a blog

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    15 December 2024, 11:47 pm
  • 10 minutes 16 seconds
    How to Reinvent Yourself and Your Company in the AI World, for Leaders_Episode 41, Season 2
    What I mean by the word “reinvent” is to evolve, to grow. Set goals and take action. The journey to reinvent and rebrand yourself starts with your first step, and the next step… Eventually you become a better, stronger, and happier self after the 10,000th step.
    • Don’t wait for opportunities to happen to you.  
    • Opportunities favor the prepared.
    • Create the conditions for opportunities. 
    • Create opportunities.

    Let’s face it: change is uncomfortable, even threatening.  It seems only yesterday that you achieved certain stability in your life, career, or your company. It seemed to have taken all you’d got to get there, and you thought you could now enjoy a long vacation, to recharge and get some well-deserved rest - only to be rudely awoken: Get up, put on your running shoes, and race again.

    (A) Lead yourself and reinvent yourself, before you can lead organizational changes (B) Change is incremental. Start small to change yourself before changing the world (C) An individual CAN change the world, with many other individuals

    To watch it as a video

    To read it as a blog

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    25 November 2024, 12:21 am
  • 9 minutes 8 seconds
    Personal Brand Building for Board Member Candidates and Board Assessment Improvement_Season 2, Episode 40
    To become a board member requires more than industry expertise, domain expertise, functional expertise, or specialized expertise. Recent survey reveals discontent by board members about their peers: Almost half of them want at least one board member replaced, and a quarter of board members want more than two members replaced.  Joanne Z. Tan explains, from both individual candidates' point of view and the boards' perspective, how to improve the right fit, why personal brand building is the first step for aspiring board members, before they develop their LinkedIn profile, board bio, and resume, and what can a board do to improve onboarding assessment of candidates.

     

    To read it as a blog

    To watch it as a video

     

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    4 November 2024, 12:38 am
  • 4 minutes 55 seconds
    The Best Thing from This Presidential Election: Get Rid of Electoral College - You and Me! _Joanne Z. Tan_Season 2, Episode 39
    It is time to get rid of the electoral college! All voters, regardless of their political affiliation, are disenfranchised because the power of our votes are either diluted or inflated, depending entirely on where you live. This is contrary to the intention of the Constitution and its Amendments regarding equal rights under the law.  This is against the “one person, one vote” principle. This is a non-partisan issue.

    To read it as a 5-minute blog

    To watch it as a 5-minute video

    Across the political spectrum, advocates for abolishing the electoral college system include Brookings Institution, the Heritage Foundation, National League of Women Voters, Pew Research Foundation, etc. 

    How can we replace the electoral college system?

    There are two ways: either by Constitutional Amendment, or by the National Popular Vote Interstate Compact (NPVIC). 

    Amending the US Constitution requires a two-thirds vote in both US House of Representatives and the Senate.Three-fourths of state legislatures must then ratify the amendment. This is challenging, since states with disproportionately more voting power won’t easily give up. 

    NPVIC, on the other hand, can bypass this challenge, with the state's plenary power over election, believed to be given by the US Constitution. As of now, 17 states have already signed up, consisting of 77% of the 270 electoral votes needed to elect a President. When more states join the pact, they will award all their electoral votes to the candidate who wins the popular vote in all 50 states and the District of Columbia. 

    What can we do as citizens?

    Sign up and do something, at various organizations, such as: 

    https://www.nationalpopularvote.com/ (Bipartisan support for NPVIC)

    https://www.lwv.org/opov (League of Women Voters)

    https://abolishtheelectoralcollegepac.org/

    https://www.thenationalvote.com/

    https://abolishtheelectoralcollegepac.org/ 

     

    –  THANK YOU, for sharing with others!

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    26 October 2024, 10:11 pm
  • 5 minutes 40 seconds
    AI Generated Reality and the Slow Oblivious Death of Human Race_Joanne Z. Tan_Season 2, Episode 38

    The great irony:  The Nobel Prize in Physics is awarded today (Oct. 9, 2024), to John Hopfield and Geoffrey Hinton for their work that contributed to AI neural networks and pattern recognition, among other areas.  At least one of these AI godfathers is not optimistic about AI:

    Geoffrey Hinton was asked by journalists following the announcement about Generative AI and ChatGPT, he said: “We have no experience of what it’s like to have things smarter than us”. Hinton has frequently voiced fears of an AI apocalypse.

    Joanne Z. Tan likens it to an "Oblivious Death" syndrome, very much like a frog being boiled slowly to death, as humans become overly reliant on AI-generated realities. AI could lead to a loss of human ability to discern reality independently, based on human first hand experiences. This can also lead to mental health issues resulting from misrepresented virtual realities created by AI.

    To read it as a 3-minute blog

    To watch is as a 5-minute video

    –  THANK YOU, for sharing with others!

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    9 October 2024, 10:28 pm
  • 2 minutes 39 seconds
    A Pinhole into a Multiverse_A short poem by Joanne Z. Tan_Season 2, Episode 37
    Is our system-to-system way of modern living in harmony with the celestial way of life?  Poet Joanne Z. Tan analogizes religion as a pinhole into infinity. "Through a Pinhole into a Multiverse"

    By Joanne Z. Tan

     

    (To watch this as a 2-min video

    To read as a 1-min blog )

     

    From systems to systems,

    Our lives are lived daily:

    System of a society, 

    System of laws,

    System of a family,

    System of a religion,

    System of a company,

    System of politics,

    System of an economy,

    System of cloud computing,

    System of AI …

    Struggling, straining, striving

    to stay on paths, to fit-in, to sacrifice, to comply.

     

    Only tens of thousands of years ago,

    humans lived like a free flowing poem,

    a part of the Universe:

    No destiny 

    no purpose

    No goals

    No worries

    No controls…

    - Is a life of true luxury,

    like wild animals Earthly?

    ...  

    –  THANK YOU, for sharing with others!

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    14 September 2024, 10:45 pm
  • 4 minutes 56 seconds
    Why is LinkedIn Personal Branding & Optimization Important in AI Age? _ Season 2, Episode 36
    A unique, authentic, and powerful personal brand, professional brand, and a business brand on LinkedIn - why LinkedIn optimization with personal branding makes winners and losers in the AI Age? Do you want to sound like an AI robot? Do you want to be one of many or stand above the crowd with brand power?

    We just re-branded 10PlusProfile.com, our subsidiary website devoted to LinkedIn profile personal branding and business branding, and LinkedIn optimization, under the flagship of 10 Plus Brand. Check it out and let us know if you need any help with your LinkedIn presence.

    To watch this as a 5-min video

    To read as a 5-min blog

    –  THANK YOU, for sharing with others!

    © Joanne Z. Tan   All rights reserved.

    - To stay in the loop, subscribe to our Newsletter

    - Download free Ebook

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    14 September 2024, 6:25 pm
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