We’re joined by Deepica Mutyala, the creator-turned-founder who built Live Tinted into one of the most culturally impactful brands at Ulta Beauty. We get into her founder routine, the early audience insights that gave her an edge before “creator-founder” was even a term, and why nailing the complexion category is so important to her. We also talk hero products (is it Huestick or Hueguard?), unexpected hits and misses, and what it really takes to stand out on shelves at Ulta. Plus, Deepica shares her honest take on whether beauty has actually become more inclusive or just better at marketing it—and how she keeps Live Tinted grounded in its mission as it scales.

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This week, we’re diving into the latest beauty news — starting with the growing epidemic of over-the-top brand mailers, from performers showing up at your door to giant, impossible-to-ignore deliveries (very The Devil Wears Prada). Then, it’s time for “Misscontinued,” where we mourn the products that still live rent-free in our heads — especially Marc Jacobs Beauty’s Velvet Noir mascara, Omega Bronze, and those iconic magnetic lipsticks — which leads us to a major update: Marc Jacobs Beauty is officially returning in June 2026!!! We also get into a quick update on Pat McGrath and what’s next for the legendary artist and her brand.

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This week, we’re joined by Nour Tayara, founder of AORA and a beauty industry veteran on a mission to make beauty plastic-free. After nearly two decades at L’Oréal, Nour pulls back the curtain on what he learned about waste, overconsumption, and the myths we’ve been sold about “luxury” packaging. We get into how AORA is rethinking sustainability from the ground up, why Mexico is central to the brand’s story (and how to do that respectfully), plus the real data behind building a purpose-driven beauty brand. 

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We’re recapping everything you need to know from Ulta Beauty World—the brands, the booths, the chaos, and the criticisms. From hosting the masterclasses to hitting the expo floor with 3,000 beauty lovers (and a lot of product), we’re breaking down what this event actually looks like behind the scenes—and why it’s become one of the biggest moments in beauty retail.

We get into the standout booths, the brands we discovered and loved, and the logistics people don’t realize—like what it really costs to show up as a brand. Plus, we address the biggest critiques of the event (influencers, tickets, accessibility) and give context on how it all actually works.

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Alexandra French is back! Every makeup artist’s favorite makeup artist returns to catch us up on everything since her last visit. We get into her WOYF staples (she brought her entire makeup bag with her!) and why she approaches makeup through the lens of character and storytelling. We also talk about how TikTok has made her better at her job, what brands are doing right (and wrong) from a MUA perspective, and her thoughts on Euphoria season 3 glam. Plus, she shares behind-the-scenes truths from working across film and fashion, and answers your listener questions, including the makeup tips you actually want to know.

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We’re kicking things off with a big announcement: we’re officially hosting Ulta Beauty World this year (!!). If you’re going, come find us—we’ll be on the ground, on Ulta’s socials, and of course recapping everything on the pod.

Are you excited about Euphoria’s latest and final season? Kirbie is! The show’s head of makeup and Half Magic founder Donni Davy is launching a 9-piece collection in Ulta Beauty on 4/29. We get into the hero products (including the Euphoria palette and a gloss called “Bitch You’re My Soulmate”), the collectible packaging, and what this moment means.

Finally, we report back from Coachella with a full breakdown of the brand activations, from our VIP treatment with Neutrogena to the rise of influencer “theme houses.” Who won the weekend? We’re calling out the brands that got it right (and why the stakes keep getting higher).

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We’re joined by Dianna Cohen, founder of Crown Affair, to talk all things building a modern haircare brand, from her now-iconic mint green aesthetic to the product that put her on the map. We get into her WOYF staples, the best lessons she’s learned from working at major brands like Away and Harry’s, and the one product she’ll never make (and why). Plus, what it really takes to scale in Sephora, what $9M in funding actually does behind the scenes, and how to shop smarter when it comes to haircare.

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We’re kicking things off with a brand-new segment: New, True, Through — our spin on WOYF where we each share what’s new to us, what we’re loyal to, and what we’ve fully emptied (and whether it’s worth the repurchase). Sara breaks down her latest lineup from the Flaus flosser to the Mane hot round brush and a drugstore hair mask that’s giving luxury, while Kirbie shares her current obsessions, including chic allergy essentials, a cult-favorite cleanser, and a viral setting spray.

We dive into the biggest beauty launch of the week: Alix Earle’s new skincare line Reale Actives. With a reported $1M in sales in its first hour and $5M by end of day, is this the new blueprint for celebrity beauty brands? We unpack the marketing machine, the criticism (from the name to the acne discourse), and why this launch feels bigger than your typical influencer brand.

Then, style expert Dana Avida Cohn stops by to share the Spring Fashion Forecast featuring trends and items you can shop at Macy’s, a proud partner of our podcast.

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Today we’re joined by celebrity makeup artist Jamie Greenberg, whose decades-long career spans red carpets, A-list clients, and the evolution of the beauty industry itself. We talk about what it really takes to stay booked in Hollywood, how the role of the makeup artist has changed in the age of social media, and why today’s artists are expected to be creators as much as they are pros. Jamie also shares her best tips for women 40+, including the biggest mistakes she sees and the small tweaks that make an instant difference. If your makeup routine isn’t hitting the same way it used to, this one’s for you.

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We’re recapping our SEPHORiA weekend in LA—from a VIP dinner the night before with our favorite founders and Sephora execs to getting first access at the press preview before doors opened to the public. Of course, we have thoughts: from the (very good) VIP swag bags to the not-so-happy chatter around general admission sample-size gifting.

We also break down exactly what we wore to the event, including Rare Beauty’s new True To Myself Natural Matte Longwear Foundation—a self-priming, self-setting formula we’ve been testing for months alongside the Glams through our partnership with Gloss Angeles Confidential. Plus, hear directly from Selena Gomez on why she wanted to create this formula (and why she even wore it to her wedding).

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This week, we’re joined by Spencer Hedges — aka Painted by Spencer — the self-taught Cuban-American makeup artist turned global beauty creator known for his incredible before-and-afters and beautiful, cinematic content. Spencer shares how he went from moving to LA at 16 to building a multi-platform empire. We talk about high-production content in a lo-fi era, the influence of his Cuban heritage, and what he’s learned from teaching masterclasses around the world. Spencer also opens up about becoming a father through IVF, getting candid about his mental health, and yes… a recent “refresh.” Plus, we end with rapid-fire takes on makeup musts and misses.

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