Cubicle to CEO
Ellen Yin
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly case-study interviews with leading entrepreneurs and CEOs who share a SPECIFIC revenue growth strategy that has already been successfully tested in their own...
- 57 minutes 18 seconds327. The Next Era of Cubicle to CEO: What’s Coming in 2026
Cubicle to CEO is entering its next era!
After six years of creating 400+ free episodes, we’re making big changes in 2026 to support our show’s next level of growth. Host Ellen Yin & producer Sabrina Nasser explain everything in this episode — listen to the full conversation first, then join our waitlist to help shape what’s next >> https://cubicletoceo.co/waitlist
Thoughts on today's episode?
- Leave a comment on Spotify or chat with us on Instagram: @missellenyin & @cubicletoceo
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8 December 2025, 9:01 am - 32 minutes 26 secondsBonus: This Is How You Turn Listeners Into Leads (Backed by 100 Podcast Launches)
Many entrepreneurs start podcasts to “build awareness,” but very few turn their show into a real revenue engine. Cait Howard wants to change that.
As a podcast strategist who has launched more than 100 shows over the last six years, she’s seen exactly why most business owners fail to turn listeners into leads — and what strategic podcasters do differently.
In this episode, Cait breaks down the most common mistakes she sees in the first 90 days of launching a show and why podcasts are an especially powerful tool for women and moms with limited time & energy capacity for marketing.
Keep listening to turn your podcast into an asset that shortens the path from discovery to purchase.
Connect with Cait:
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Join us for the free Mom Friends Media Collective Workshop: Your 2026 Success Blueprint
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Apply for the collective: https://www.momfriendsmedia.com/collective
- Learn more about the 2026 Podcasting Moms Conference: https://www.momfriendsmedia.com/conference
- https://www.amplifyboutique.com
- IG: @amplify.boutique
Listen to Pamela Krista's episode: https://open.spotify.com/episode/0xLpJOBJPRsPFF1y104lnA?si=8m4zhN5eQWWudKIbnCkjkg
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
- Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
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3 December 2025, 8:00 am -
- 44 minutes 10 seconds326. 7,200 Leads, $596K In Program Sales, Zero Ad Spend
What if a partnership workshop strategy could quietly generate 7,200 leads—and nearly $600,000 in coaching revenue?
That’s the organic engine Cassie and Shay built.
For the last two years, the founders of Bucketlist Bombshells have used a simple workshop strategy to bring in an average of 450 new subscribers per workshop, adding more than 3,600 high-intent leads to their list every year. All ad free.
This single strategy has produced $596,000 in revenue, shaped their messaging through built-in market research, and strengthened partner relationships that produce repeat workshops year after year.
In this case study, Shay Brown breaks down how a lean, relationship-driven workshop model became their most reliable source of leads, conversions, and program demand.
Connect with Shay:
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Your FREE Dream Client Playbook to consistently land more clients & grow your revenue: https://bucketlistbombshells.com/cubicletoceo/
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Get booked out in your business and start generating $5k+ months: https://bucketlistbombshells.com/shesfullybooked
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Hit 6-figures and ready to scale? Join our small group coaching program: https://bucketlistbombshells.com/mastermind
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Tune into the Freedom Filled Life Podcast: https://bucketlistbombshells.com/podcast/
- Connect with Shay directly in the DMs here: @bucketlistbombshells
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
- Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices
24 November 2025, 8:00 am -
- 40 minutes 52 secondsBonus: The 5 Steps Helping Burned-Out Women Cut Their Workload by 30%
Burnout is pervasive among high-performing professionals. After more than 20 years as a physician, Dr. Erin Hurley hit her own breaking point and rebuilt her life using a method that now helps women reclaim 5 to 20 hours a week.
As a productivity and well-being coach, she turns evidence-based research into simple habits that reduce overwhelm fast. In this episode, she breaks down the patterns driving women’s burnout, why balance is harder for women than men, and how her RESET Method helps clients get their time and energy back.
If you feel deep in overwhelm, this conversation will show you the first step to reset your work and your wellbeing.
Connect with Dr. Erin Hurley:
- Download her RESET Framework PDF: https://transformationaldoc.com/resetgetyourtimeback
- FB: https://www.facebook.com/erin.hurley.927
- LinkedIn: https://www.linkedin.com/in/erin-hurley-md-transformationaldoc/
- IG: @erinhurleymd
Grab a copy of Invisible Women: Data Bias in a World Designed for Men: https://amzn.to/3X3w2hC
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
- Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices
19 November 2025, 8:00 am - 50 minutes 17 seconds325. How Giving 10% Equity to One Employee Tripled This Business to 7 Figures
When a traumatic brain injury forced Jenny Groberg to step away from her company for two years, it could have ended her business.
Instead, it became the catalyst for exponential growth.
Jenny, founder and CEO of BookSmarts Accounting and Bookkeeping, handed day-to-day leadership to her manager, Emily, granting her 10% ownership of the business plus profit sharing. During Jenny’s absence, the company grew 30% year-over-year—scaling from $300K to seven figures in revenue annually.
In this case study, we’ll unpack how giving up control and ownership unlocked unprecedented growth, why empowering women became BookSmarts’ biggest advantage, and how Jenny turned adversity into opportunity to build an unstoppable company.
Connect with Jenny:
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
- Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
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17 November 2025, 8:00 am - 41 minutes 19 seconds324. How a New Founder Landed 200 Clients in 6 Months
When Ipek Gray launched her business The Born Method™ — a system rooted in decades of her mother’s research but newly introduced to the US — she generated $50,000 in 1:1 coaching revenue in her first year.
Booking 200 private clients in just six months as a new founder, her growth came entirely from community partnerships.
By embedding herself in values-aligned groups, Ipek turned small, trusted circles into a scalable referral engine where 30% of clients were directly community members and the rest were referred by community members.
In this case study, we unpack how Ipek built a profitable coaching business through a simple community-driven workshop strategy.
Connect with Ipek:
- Get 15% off the Core Experience when you use the code 'CEO': https://thebornmethod.com/foundational-session
- www.thebornmethod.com
- IG: @thebornmethod
Want another case study like this one? Listen to Flo Esho's episode: https://open.spotify.com/episode/3xTex3IxAEXxI6qR9Fc0NW?si=JIfrAwURRtKNyvjpmSXekg
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
- Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 November 2025, 8:00 am - 40 minutes 13 secondsBonus: Turn Your IP Into Global Revenue By Translating It Into New Languages
What if the fastest way to scale your income wasn’t by creating something new — but by translating what already works?
That’s exactly what Léa Jeanmougin did when she licensed an existing American program and brought it to a new spoken-language market. Within just three months of launching the beta offer, her monthly sales grew from $3K to $9K — all while navigating the nuances of a different culture.
In this episode, Léa breaks down:
- How she structured a zero-upfront licensing deal that included mentorship from the original creator
- The cultural roadblocks she hit — and how she turned them into growth levers
- The process for adapting intellectual property across languages to build recurring, passive income streams
If you’ve ever wondered how to turn your expertise — or someone else’s — into a globally scalable business, this episode will change how you think about intellectual property and international expansion.
Connect with Léa Jeanmougin:
- Book a 60 minute consultation with Léa: https://bit.ly/47wxldM
- https://profitrecurrent.com/
- IG: @lea.jeanmougin
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
- Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
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5 November 2025, 8:00 am - 45 minutes 51 seconds323. Landing $100K in Corporate Contracts in 90 Days
When Dr. Taryn Fletcher walked away from her six-figure leadership career in education, it wasn’t because she failed—it was because she outgrew it.
Within just 90 days of starting her business, she turned her professional network and reputation into $100,000 in corporate contracts. Three years later, her business had generated over $1 million in revenue—all through organic visibility and relationships built long before she became an entrepreneur.
Taryn calls this leveraging leadership equity—using the skills, credibility, and connections you’ve already built to create new opportunities. By positioning herself as a thought leader through her TEDx talk, bestselling book, and consistent visibility, she built trust that converted into demand.
In this case study, you’ll learn how Taryn turned her corporate influence into a seven-figure brand—and how you can use the same principles to power your own career or business pivot.
Listen to Dr. Taryn's free private podcast, Be Brave Enough: https://www.drtaryn.co/clarity
Connect with Dr. Taryn:
Get our Perfect Podcast Pitch template: https://www.cubicletoceo.co/offers/obPiv8Np/checkout
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
- Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
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3 November 2025, 8:00 am - 50 minutes 4 seconds322. Replacing Yourself in Your Business: The Strategy That Increased Revenue By 94%
Fractional CFO Pam Jordan fell into the classic service-based business owner’s trap: she was the business. She was handling sales, delivery, managing the team, and still trying to grow—but she recognized this limited her scaling.
Then she made a bold, uncomfortable move: she fired herself from fulfillment and sales.
By stepping fully into the CEO role, Pam overhauled her team, hired A-players for delivery and operations, brought on a dedicated sales closer, and restructured her calendar to focus on strategy and growth instead of client work.
The results were dramatic. Revenue jumped 94%, average client value grew 30%, and she cut her workweek to under 40 hours—while building new recurring revenue streams.
In this case study, Pam shares the exact mindset shifts and structural changes that allowed her to stop being the bottleneck in her business.
Thank you to our sponsor:
Create a cohesive brand in 30 days using the WorkPlay Method. The #1 done-for-you branding solution! Use code 'CEO' when you apply: https://www.theworkplaymethod.com/schedule
Connect with Pam:
- https://www.pamjordan.com/
- http://pivotbusinessgroup.com/
- IG: @pamjordancfo
- https://www.linkedin.com/in/pamjordan
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
- Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
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27 October 2025, 7:00 am - 33 minutes 3 secondsBonus: What’s Possible When You Delegate 80% of Your Workload to a Force Multiplier
Entrepreneurs know they should delegate — but few actually know how.
After 15 years as the right hand to high-growth CEOs, Hallie Warner has seen the difference a true Force Multiplier can make — the kind of partner who can help a founder stop making 80% of the decisions in their business, and finally scale faster.
As the co-author of the Amazon best-seller The Founder & The Force Multiplier, Hallie’s work has helped thousands of entrepreneurs identify their 20% zone of genius and hand off the rest. In this episode, she breaks down:
- What separates a Force Multiplier from a traditional assistant or ops hire
- The exact signs you’re ready to bring one on (even if you can’t afford full-time yet)
- How to set them up for success in the first 90 days
If you’re a founder who feels like you’re the bottleneck in your own growth — this conversation could be the unlock you’ve been looking for.
Connect with Hallie:
- Get your Force Multiplier: https://hallie.myflodesk.com/how-to-find-and-hire-an-executive-assistant
- www.founderandforcemultiplier.com
- Join Hallie's newsletter: https://founderandforcemultiplier.com/newsletter/
- https://www.linkedin.com/in/halliewarner/
- IG: @halliewarner
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
- Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
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22 October 2025, 7:00 am - 49 minutes 49 seconds321. Let’s Collab & Mastermind in Mexico Together in 2026!
You're invited!
- RSVP for a Magic Mixer on Nov. 13th or 14th to preview The MixerMind: https://resources.lindasidhu.com/a/2147961181/HV842Z9z
- Join The MixerMind (enrollment opens Nov. 13th and closes Nov. 18th): https://resources.lindasidhu.com/a/2147711406/HV842Z9z
- Have further questions? Vox with Linda directly (https://voxer.app.link/profile?username=lsidhu891) or send Ellen a DM @missellenyin (https://instagram.com/missellenyin)
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
- Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
- Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices
20 October 2025, 7:00 am - More Episodes? Get the App