Building an email list is already tough—but growing one to 46,000+ subscribers in a space people actively avoid? That’s next-level.

Attorney turned entrepreneur and author, Sam Vander Wielen, was able to do exactly that. She turned dry, intimidating legal topics—contracts, website policies, and email compliance—into content that’s engaging, approachable, and surprisingly fun.

Her strategy? Hooking leads with must-know legal insights, then keeping them engaged with high-value business growth content.  And with a 37% average open rate, her audience isn’t just opting in once—they’re paying attention and coming back for more.

In this case study, Sam breaks down exactly how she fueled her list growth  to 46,000 active subscribers so you can apply what works to your own niche.



Connect with Sam:

• Get your hands on Sam's book: https://www.samvanderwielen.com/book/
• Listen to Sam’s Podcast On Your Terms®: https://www.samvanderwielen.com/podcast
• Watch Sam's free legal workshop '5 Steps to Legally Protect & Grow Your Online Business': https://www.samvanderwielen.com/legal-workshop/
• IG: @samvanderwielen

Listen to Sam's last episode of Cubicle to CEO: https://open.spotify.com/episode/4mSfMTXqRnyUJ4Hj4Ot31q?si=ieHDKOhzRuSZLtKg29wRAA

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

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Most new business owners either waste money on the wrong things or avoid spending altogether out of fear. Money coach Emilie Nutley did neither.

When Emilie quit her 9-5 in January 2024, she had one client, £500 in her business account, and three months to replace her salary. By the end of year one, she’d made £36,642, was paying herself £2,000 a month, and is now on track to close this year at £135,000+—all by making every pound work for her with a Strategic Investment Framework.

For every £1 she spent, she made £2.50 back—reinvesting £15,000 from profit into mentorship, marketing, and high-ROI tools. But smart investing isn’t just about numbers—it’s about mastering the mindset behind money, too.

In this case study, we’re breaking down exactly how Emilie decides what, when, and how much to reinvest in her business.

Connect with Emilie:

• https://emilienutley.co.uk/
• IG: @emilienutley
• Threads: @emilienutley

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

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There are over 4 million podcasts in the world, but only 15% have published a new episode in the last 30 days and are considered “active” shows. How do you beat the odds and grow a successful show on a medium with such high abandonment rates? Podcast manager and coach Pamela Krista shares simple tips to keep your momentum as a podcaster.

Connect with Pamela:

• https://pamelakrista.com
• Moms Who Podcast: https://pod.link/1661545580
• IG: @pamelakrista

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

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Could your business not only survive, but thrive, if you eliminated all external marketing efforts?

This boutique firm did just that, and scaled to multi-seven figures annually—entirely through referrals.

Today’s case study features Jessica Marx, a former corporate healthcare executive who launched Tailored Premier, a business advisory firm, with an unconventional approach: no traditional marketing, just a relentless focus on delivering best-in-class results so impactful that her clients do the selling for her.

As a result, her 100% referral based business is thriving and pays out tens of thousands of dollars annually to their partners.

With a simple referral deck, high-value referral partners, and an invitation-only referral program, she’s showing us why business isn’t one size fits all and that in her case, the best marketing strategy for her business might just be no marketing at all.

Connect with Jessica:

• www.tailoredpremier.com
• IG: @thejessicamarx
• IG: @millionsweremade

Link mentioned in this episode:

• Referral Case Study: https://link.chtbl.com/0S-dsD4W

Episodes with wealth advisor, Kaitlyn Carlson:

• This Wealth Advisor’s Investment Strategy To Grow A $15M Portfolio And Retire On $165K/Year: https://link.chtbl.com/7BuSVxwt
• How Much Is Enough In Your Business? Wealth Advisor Shares Shocking Truth: https://link.chtbl.com/U05UjFBx
• [Q2 2023 Income Report] Our Lowest Ad Spend In Years Still Generated $126K In Revenue: https://podcasts.apple.com/us/podcast/q2-2023-income-report-our-lowest-ad-spend-in-years/id1470966370?i=1000622897242
• [Q3 2023 Income Report] What Did Taking A Month Off Do To The Business Bottom Line?: https://link.chtbl.com/b1mfYwOo

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
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What does it really take to make a million dollars, three years in a row?

Sales coach Dielle Charon has hit seven figures annually for 3 years now, without ever having more than 200 buyers in her ecosystem at any one time —proving that sustainable success isn’t necessarily about volume, but rather selling smarter. In today’s case study, we debrief each of her three million dollar years, including how the offers, team structure, expenses, and profit margins varied between years 1, 2, and 3. Plus, Dielle gets honest about the lessons only business owners who’ve reached this rare 2% revenue milestone have the hindsight to share.

Connect with Dielle:

• https://diellecharon.com
• IG: @diellecharon
• Listen to Dielle's last episode: https://link.chtbl.com/Q4fO-vVp

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
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Are your podcast interviews producing profit for your business? You may be missing a major revenue opportunity every time you guest on someone else’s podcast. In today’s conversation, Beth Nydick will point out the common pitfalls preventing you from maximizing each media opportunity, as well as how you can use her “Profitable Podcast Guest System” to turn each podcast feature into $10K+ paydays. Go beyond the conversation and approach future interviews with a conversion mindset!

Connect with Beth:

• IG: @bethnydick

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
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The nonprofit industry is in crisis—74% of employees are actively job hunting or considering it this year. Burnout is at an all-time high, and many professionals are desperate for an exit plan.

Enter Relatable Nonprofit,  a company helping nonprofit professionals turn their expertise into thriving consulting businesses. Instead of relying on cold outreach or conventional content marketing to reach the ideal clients for their mentorship program, co-founder Catalina Parker created an Instagram meme account that speaks directly to frustrated nonprofit professionals—turning laughs into leads.

With over 7,000 engaged followers, this low effort lead gen machine has driven a 313% increase in client growth and $55,500 in revenue in just three months—with only $500 a month in ad spend. 

Here’s how she did it.

Connect with Catalina:

• https://www.relatablenonprofit.com/
• https://www.linkedin.com/in/catalinaparker/
• IG: @relatable_nonprofit

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
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In just eight weeks, Jenna Capozzi’s new business venture skyrocketed to $100,000 in revenue—was it beginner’s luck, or a brilliant launch? 

Before selling a single offer, she used a series of strategic surveys to get inside her ideal clients’ heads—identifying their biggest frustrations and spotting recurring patterns.

Armed with these insights, Jenna activated a mix of strategic partnerships, social media, email marketing, and live events to build momentum quickly.

When starting from zero, the fastest way to grow isn’t ads or automation—it’s direct, intentional conversations that make you the obvious solution to your clients’ problems. In this six figure case study, we’ll examine four launch levers Jenna pulled to fuel early, explosive growth.

Virtual Summit Case Study: https://podcasts.apple.com/us/podcast/179-grow-your-email-list-by-500-2000-leads-in-1-week/id1470966370?i=1000597219605

Connect with Jenna:

• Get Jenna's FREE 'Leader Builder Workbook': https://leadwithjenna.com/
• Elev8Pwr Community: https://www.jennacapozzi.com/community
• IG: @jennacapozzi_retreats
• https://www.facebook.com/jennacapozzirutgersson
• https://www.linkedin.com/in/jennacapozzi

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

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After nearly a year-long maternity break, career & job search coach Simi Awokoya knew she needed a strategic way to relaunch her coaching business upon her return. The solution she tested? A self-published book priced at £26.99 ($34 USD), designed as both a revenue stream and a lead-generation tool for her premium coaching program.

With no paid ads and just organic marketing, Simi leveraged her 17,000 LinkedIn followers and 700 warm email subscribers to sell 150 copies in 30 days, generating £4,048 (~$5,200 USD) in revenue. The book didn’t just sell—it worked as a high-converting funnel, tripling inbound coaching inquiries and landing her podcast invitations that expanded her visibility.

This case study breaks down how a well-positioned low-ticket offer can inject fast cash into a business, rebuild authority after a hiatus, and drive high-ticket conversions.

• Thank you to The Easy Flow Life who supported Ellen in the National Mrs. America Pageant: https://theeasyflowlife.com/

Get $200 off Simi's LinkedIn Content & Sales System when you use code 'CEO200' at checkout: https://coach-simi.com/cubicletoceo

Connect with Simi:

• https://coach-simi.com
• Newsletter: https://coach-simi.com/email
• https://www.linkedin.com/in/simiawokoya
• IG: @coachsimi 

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

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• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

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Most entrepreneurs think of income as something they have to work for—but what if your investments could do the heavy lifting for you?

Today’s case study dives into how financial coach Gina Knox built a wealth portfolio that gives her financial freedom, allowing her to work because she wants to, not because she has to. With seven accounts in her portfolio—including IRAs, a 401K, a crypto wallet, and a personal brokerage—she’s created a passive income safety net that relieves pressure on her business.

From leveraging index funds to understanding the tax advantages of different investment vehicles, Gina shares how she strategized her wealth portfolio to generate enough funds to keep her financially stable, even if she didn’t work for the next 14 years. 

If you’ve ever worried about how to fund maternity leave, step away from your business, or prepare for the unexpected, this episode is packed with practical investment strategies that every entrepreneur should know. Keep listening to learn how to build wealth beyond your business.

Connect with Gina:

• Subscribe to the Small Business Big Money Podcast: https://ginaknox.co/podcast/
• https://ginaknox.co/email-list
• IG: @ginaknox

Resources:

• This Wealth Advisor’s Investment Strategy To Grow A $15M Portfolio And Retire On $165K/Year: https://link.chtbl.com/7BuSVxwt
• Retirement For Entrepreneurs Series: Investing In Real Estate To Retire By 40 With $300K/Year: https://link.chtbl.com/cubicletoceo
• How Much Is Enough In Your Business? Wealth Advisor Shares Shocking Truth: https://link.chtbl.com/U05UjFBx
• CEO Collective Expert Roundtable #1: https://link.chtbl.com/TvHTGsdH
• CEO Collective Expert Roundtable #2: https://link.chtbl.com/62Dz42kh
• CEO Collective Expert Roundtable #3: https://link.chtbl.com/J20mpUf7
• CEO Collective Expert Roundtable #4: https://link.chtbl.com/UIlpkND6
• Money with Katie Podcast: https://podcast.moneywithkatie.com/

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

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Attract. Cultivate. Engage. Three simple steps to turn cold leads into closed contracts for high ticket services. In today’s episode, Hope Trory breaks down her ACE framework and real-world examples showing how she closed contracts for high ticket services by making simple tweaks in each of these areas.

Connect with Hope:

• Take the ACE Marketing Assessment: https://ace.hopeworksdesign.com/start
• https://www.linkedin.com/iln/hopew/ 
• IG: @hopeworksdesign

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite

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