We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly case-study interviews with leading entrepreneurs and CEOs who share a SPECIFIC revenue growth strategy that has already been successfully tested in their own...
You don’t need a viral audience to monetize social media. Jess Freeman is proof.
With a small, non-viral audience on Threads, she secured $6,000 in summit sponsorships in just two months — without a hard sell, course, or product launch. The founder of Jess Creatives and The Ordinary Business, Jess has spent 14 years building a service-based business, but recently found incredible success when the idea for a summit dedicated to ‘ordinary’ business owners fell into her lap.
In this episode, she breaks down how she monetized her small but mighty Threads platform, her approach to locking in four figures in event sponsorships, and how she leveraged ordinary relatability to create extraordinary demand.
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Cubicle to CEO is entering its next era!
After six years of creating 400+ free episodes, we’re making big changes in 2026 to support our show’s next level of growth. Host Ellen Yin & producer Sabrina Nasser explain everything in this episode.
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