This bonus episode is a replay of the panel Ellen hosted on the topic of leadership growth and leadership capacity for Carmen Ohling's Amplify Your Life Conference. Take a listen as these business owners share their approaches to leadership across their differing industries - and keep an ear out for a little challenge that we encourage you all to take on for yourself this week!

Keep up with the work Carmen is doing through The Amplified Life Company at https://carmenohling.com/

Access the transcript of this episode HERE: https://otter.ai/u/Y6hNRe-sIpbn1hNZHs0lYHObuO8?utm_source=copy_url

Panelists:

• Anne Tevelin, Founder of @skinowl
• Bobby Samai, Founder of @ionbottles
• Ashley Schneider, Founder of @msruntheus
• Louis Taylor, Founder of @twm_wealth

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

Experience a preview of the MixerMind at one of Linda’s open houses November 20th or 21st! Sign up for you preferred Open House date here: https://resources.lindasidhu.com/a/2147981062/HV842Z9z 

Meet all the qualifications and ready to skip straight to joining me as a participant in the MixerMind? Lock in your spot by November 26th for an epic 2025: https://resources.lindasidhu.com/a/2147711406/HV842Z9z

All details about the MixerMind shared at the links above.

Have a question about my MixerMind experience or want me to personally introduce you to Linda? Shoot me a DM on Instagram @missellenyin

Connect with Linda directly on Instagram @linda_sidhu_quizzes

Access the transcript of this episode HERE: https://otter.ai/u/WRHUggyxOp7LIjgKXgEA8XZJNfA?utm_source=copy_url

If you enjoyed today's episode, please:

• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
• Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
• Follow (+) our show for new episodes every Monday

Learn more about your ad choices. Visit megaphone.fm/adchoices

We all know running ads during Black Friday may leave your business in the dust when corporations are funneling cash to their campaigns. So what can you do to set your business apart this holiday season? Stephanie Paradiso of Inspired Social is a certified master social media strategist who is giving us the insider scoop on how to make Q4 your biggest revenue quarter yet.

Access the transcript of this episode HERE: https://otter.ai/u/R-4hcBv9GasC3ItXtHzAmeSND_w?utm_source=copy_url

Connect with Stephanie:

• https://inspiredsocial.co/vip-days
• IG: @inspiredsocialco

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

Reducing risk is a huge lever scaling startups can use to their advantage. 

This was a big theme in my conversation with Match.com co-founder, and current CEO of BabyQuip, Fran Maier.

BabyQuip is the world’s largest baby gear rental marketplace, empowering thousands of independent contractors around the country to build successful side hustles, while helping families travel more easily. In today’s case study, Fran details how they were able to grow their network of these independent contractors (AKA Quality Providers) by 60% in one year by alleviating as much risk as possible for their providers. 

From streamlined tech infrastructure, to added insurance coverage, to offering trainings and negotiating discounts with partners on their behalf, Fran has made it a no brainer for motivated mothers to partner with BabyQuip in this gig economy business model. 

Keep listening to get creative ideas on how to prioritize lowering risk in your own business to drive growth!

View the transcript for this episode at: https://otter.ai/u/uRsmCSyIcYO8QJ8ZHeKcQ5UD1cc?utm_source=copy_url

Thank you to our sponsor!

• Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/

Connect with Fran:

• https://www.babyquip.com
• Fran Maier LinkedIn: https://www.linkedin.com/in/franmaier
• IG: @babyquip
• Facebook: https://www.facebook.com/babyquip
• BabyQuip LinkedIn: https://www.linkedin.com/company/babyquip

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s case study is a testament to how impactful nurturing your past client relationships can be!

Copywriter Katie Peacock is the founder of Post Sale Profit Studio, where she helps 7 figure coaches seamlessly add 5-6 figures to their bottom line through strategic backend email automations that prioritize the often-overlooked post-sale phase. Leveraging 3 simple but effective relationship marketing strategies, Katie has added $244,870 revenue to her business solely through repeat and referral clients.

Find out how joining paid programs outside of her niche has given Katie an ROI of $98K, the easiest way to get client testimonials, and why brainstorming with your client after you’ve completed their project is a smart move.

View the transcript for this episode at: https://otter.ai/u/9LMIxCp_epN_gl0T8XmxSxYbteo?utm_source=copy_url

Thank you to our sponsor!

• Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/

Connect with Katie:

• Referral Partner Resource: https://www.canva.com/design/DAGTqorazXs/AYtbqVb8jtUgsNlCL1EdPQ/view?utm_content=DAGTqorazXs&utm_campaign=designshare&utm_medium=link&utm_source=editor
• Profit without Pressure FREE Workshop: https://www.postsaleprofitstudio.com/c2c-workshop
• FREE ROI Calculator: http://www.postsaleprofitstudio.com/roi
• IG: @postsaleprofitstudio

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

Our Q3 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating. 

For more in-depth, behind the business case study episodes (including episode 8 documenting our experimentation with pop-up offers during our 4th of July Flash Sale), check out our private podcast, the C-Suite: https://ellenyin.com/csuite

View the transcript for this episode at: https://otter.ai/u/q-7Q6iwQOj3Z6WSnBLoARiJLYpc?utm_source=copy_url

Thank you to our sponsor!

• Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen

Links mentioned in this episode:

• Listen to our previous quarterly reviews and income reports: https://ellenyin.com/incomereport
• Business Insider article: https://www.businessinsider.com/female-breadwinner-supports-husband-stays-home-2024-8
• Follow @missellenyin on Instagram for more BTS updates
• Get access to our private podcast in the C-Suite: https://ellenyin.com/csuite
• Stay updated on upcoming offers by signing up for our weekly newsletter: https://cubicletoceo.co/

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

When you’re overworked in your business, the last thing you want to do is add an after-hours commitment. But a strategic evaluation process completed in the evenings over a 2 week window is exactly what allowed this week’s guest to cut her weekly working hours from 45 down to 15!

Serial entrepreneur and founder of the Pursuit Company, Amanda Moffett, developed the GOLD framework out of this experiment, an approach she utilized to streamline her business, get rid of anything that wasn’t necessary, and make her operations as efficient as possible.

After working through this framework solo, she brought it to her team and they saw improvements in just 24 hours after implementing new systems.

Here’s the step-by-step framework that reimagined Amanda’s business and reduced the chaos.

View the transcript for this episode at: https://otter.ai/u/Or2CyNCryblBcvQqIf_IW8MIxYU?utm_source=copy_url

Thank you to our sponsor!

• Get the support you need to ignite your business' growth through the Women's Business Development Center! Visit https://wbdc.org to browse all the available programs, services, financial assistance and events they provide.

Connect with Amanda:

• Free Resource: The 6 Pillar Business Checklist: https://thepursuit.site/checklist
• https://thepursuit.site/
• Join The Freedom Society: https://pursuit.kartra.com/page/joinnow
• IG: @pursuit.company
• IG: @the.pursuitpodcast
• The Pursuit Podcast: https://podcasts.apple.com/us/podcast/the-pursuit-podcast/id1727602219
• Pinterest: https://www.pinterest.com/pursuitcompany/

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

We hear it all the time: location, location, location. But what if this concept didn’t just apply to real estate and could actually impact the success of your business? Imagine having answers to where to move to support your next big uplevel, what city to host your conference in, or what geographic area your dream clients are most concentrated. Astrocartography does just that. Sandra Nelly is an astrocartographer and relocation astrologer working on the intersection of astrology and the topics of travel, careers, and business. She helps business owners unlock their cosmic blueprint through their personal and business' birth chart (yes businesses can have birth charts too). Curious? We put Sandra in the hot seat to reveal how you can apply the universe’s secrets to aid your business success.

Access the transcript of this episode HERE: https://otter.ai/u/RjkmqyN4GprzqV209Qo7igkfqa4?utm_source=copy_url

Connect with Sandra:

• https://sandranelly.com
• https://bio.site/takeoffwithastrology
• IG: @astrologyventures

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

We’ve had a few guests on the show who have sold their businesses, but this case study is the first time we’ve explored what it looks like to buy your business back post-exit. 

After building BestSelf Co. to $45 million in sales, Cathryn Lavery sold her company to private equity in 2022 for 7 figures. She remained involved in the company as a brand ambassador, but watched as they made big changes that did little to grow the business.

Then last year, she was given the once in a lifetime opportunity to buy the business back for pennies on the dollar - a six figure sum - when the private equity firm decided to close down. Now with a second chance to rebuild more sustainably, Cathryn is applying what she learned from her first go-around and taking notes on what the private equity firm did well and where they fell short to fix the mistakes she’s inherited.

Was it worth it? Here’s the full scoop.

View the transcript for this episode at: https://otter.ai/u/7q9URJWpWve5ZPDkpQJML7VBe-E?utm_source=copy_url

Thank you to our sponsor!

• Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/

Connect with Cathryn:

• Use code 'CEO' for a discount at https://bestself.co/
• https://www.littlemight.com/
• IG: @bestselfco
• X: @cathrynlavery
• Make QR codes like Cathryn with https://joyqr.com/

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia?

Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview.

Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) much faster.

Through a 3 pronged, education-first marketing approach of trade shows, organic content, and influencer campaigns with dental professionals, Slate Flosser’s sales have increased by 20%, going from $10K months to experiencing $10K sales days.

Here’s Brynn’s take on how problem awareness changes user behavior and drives purchasing power.

View the transcript for this episode at: https://otter.ai/u/oZLu0BAAO4Ci84-PStv4Pw2KB3w?utm_source=copy_url

Thank you to our sponsor!

• Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/

Connect with Brynn:

• Use code 'CEO10' for 10% off your order! https://slateflosser.com/products/slate-rechargeable-electric-flosser
• IG: @slateflosser
• IG: @brynn.mac.snyder
• https://www.linkedin.com/company/slate-dental/
• https://www.facebook.com/slatedental

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s case study is a lesson in using customer feedback to evolve your brand. Despite uniquely positioning themselves as frameless prints for 15 years, Fracture recently made a surprising move.

When Meredith English, who led teams at well-known consumer brands like Crocs and Daily Harvest, became the new CEO of Fracture, she recognized the customer demand for a framed option of their signature frameless glass photo prints, and took a calculated risk to roll out this product add-on.

Introducing this add-on to their checkout resulted in a 20% increase in their average order value, improved their customer acquisition costs, and finally converted fence-sitters who had been sitting for ages on their email list into paying customers.

Here’s exactly how Fracture made this decision and launched this add-on, and when it's smart to adapt your business to grow alongside your customers’ evolving preferences.

View the transcript for this episode at: https://otter.ai/u/RpoGvP9Pdn_GV-_ZhZ38y3pWehA?utm_source=copy_url

Thank you to our sponsor!

• Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/

Connect with Meredith:

• www.fractureme.com 
• IG: @fractureme
• TikTok: @fractureme_
• https://www.linkedin.com/company/fracture/ 
• https://www.pinterest.com/fractureme/

Link mentioned in the episode

• Net Promoter Score software: https://fracture.asknice.ly/login/?uri=%2Fdash%2Foverview

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices