We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly case-study interviews with leading entrepreneurs and CEOs who share a SPECIFIC revenue growth strategy that has already been successfully tested in their own...
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Imagine saving yourself 20 hours per month while qualifying over 100 leads for your offer.
Jenna Nelson is a nationally recognized AI strategist and advisor helping founders simplify systems, strengthen visibility, and build businesses that attract attention without constant hustle. As the founder of Her AIgency, she helps business owners get found in the era of AI using her Align, Automate and Appear framework.
Continuing our series on most unique ways to sell a service/product/offer in 2026, Jenna's case study today focuses on how she replaced sales calls with a consultative AI lead magnet that filtered thousands of leads for her and increased conversion rates to 80%+.
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This is a free preview of a paid episode (38 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
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Dana Hork is a transformational brand leader, entrepreneur, and founder and CEO of Beers with Friends, an agile creative agency helping ambitious brands solve high stakes creative challenges in just five days.
Dana partners with founders, CMOs and marketing leaders to unlock fast, high impact brand solutions through the agency's signature beer run sprint approach, delivering expert driven creativity without the bureaucracy of traditional agencies. And it's actually this exact beer run strategy that really caught our eye.
Continuing our series on unique ways to market a service, product, or offer in 2026, Dana shares why her agency packages their services like a direct-to-consumer beer brand. This case study unlocks how this unexpected positioning keeps Beers With Friends memorable and their client pipeline full.
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Julia Carlson is an 8-figure entrepreneur, a top ranked financial advisor by Barron's and Forbes, author of Money Loves You and Let’s Get You Fired, and speaker who’s spent more than 25 years helping women build real wealth without burning themselves out in the process. She has built and scaled multiple companies, including a financial services firm, while raising a family.
Today, Julia helps women entrepreneurs scale to 7 & 8 figures by firing themselves from the day-to-day and stepping into true CEO leadership to build businesses that create freedom, impact, and legacy.
To give us insight into what that looks like in practice, this conversation will focus on the identity shift required to move from operator to visionary and why doing “more” stops working after 7 figures.
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Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: cubicletoceo.co/podcast
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This is a free preview of a paid episode (42 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
Questions about our premium podcast subscription? Send us a DM @cubicletoceo
Dr. Nata Salvatori, founder of the Accidental CEO, works with entrepreneurs who have built reliable revenue but are still tangled in the weeds of their business.
In today’s case study, we’ll be examining how Nata hosted a 24 hour auction on Instagram for her VIP day service, sparking a bidding war that resulted in $9,700 in related sales.
The magic here wasn't just in auctioning off a VIP day, but it was also the pre-auction, during auction, and post-auction stack of actions that built on each other to get the most juice out of her squeeze. We go over a 9-page document with all of the details of her strategy and execution, so listen in to discover how this unique marketing campaign turned into a visibility play, a list builder, a workshop filler, and a VIP day booking system all rolled into one.
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You don’t need a viral audience to monetize social media. Jess Freeman is proof.
With a small, non-viral audience on Threads, she secured $6,000 in summit sponsorships in just two months — without a hard sell, course, or product launch. The founder of Jess Creatives and The Ordinary Business, Jess has spent 14 years building a service-based business, but recently found incredible success when the idea for a summit dedicated to ‘ordinary’ business owners fell into her lap.
In this episode, she breaks down how she monetized her small but mighty Threads platform, her approach to locking in four figures in event sponsorships, and how she leveraged ordinary relatability to create extraordinary demand.
Connect with Jess:
Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: cubicletoceo.co/podcast
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Cubicle to CEO is entering its next era!
After six years of creating 400+ free episodes, we’re making big changes in 2026 to support our show’s next level of growth. Host Ellen Yin & producer Sabrina Nasser explain everything in this episode.
Join us as a premium subscriber: https://cubicletoceo.co/podcast
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Many entrepreneurs start podcasts to “build awareness,” but very few turn their show into a real revenue engine. Cait Howard wants to change that.
As a podcast strategist who has launched more than 100 shows over the last six years, she’s seen exactly why most business owners fail to turn listeners into leads — and what strategic podcasters do differently.
In this episode, Cait breaks down the most common mistakes she sees in the first 90 days of launching a show and why podcasts are an especially powerful tool for women and moms with limited time & energy capacity for marketing.
Keep listening to turn your podcast into an asset that shortens the path from discovery to purchase.
Connect with Cait:
Join us for the free Mom Friends Media Collective Workshop: Your 2026 Success Blueprint
Apply for the collective: https://www.momfriendsmedia.com/collective
Listen to Pamela Krista's episode: https://open.spotify.com/episode/0xLpJOBJPRsPFF1y104lnA?si=8m4zhN5eQWWudKIbnCkjkg
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
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What if a partnership workshop strategy could quietly generate 7,200 leads—and nearly $600,000 in coaching revenue?
That’s the organic engine Cassie and Shay built.
For the last two years, the founders of Bucketlist Bombshells have used a simple workshop strategy to bring in an average of 450 new subscribers per workshop, adding more than 3,600 high-intent leads to their list every year. All ad free.
This single strategy has produced $596,000 in revenue, shaped their messaging through built-in market research, and strengthened partner relationships that produce repeat workshops year after year.
In this case study, Shay Brown breaks down how a lean, relationship-driven workshop model became their most reliable source of leads, conversions, and program demand.
Connect with Shay:
Your FREE Dream Client Playbook to consistently land more clients & grow your revenue: https://bucketlistbombshells.com/cubicletoceo/
Get booked out in your business and start generating $5k+ months: https://bucketlistbombshells.com/shesfullybooked
Hit 6-figures and ready to scale? Join our small group coaching program: https://bucketlistbombshells.com/mastermind
Tune into the Freedom Filled Life Podcast: https://bucketlistbombshells.com/podcast/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
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Burnout is pervasive among high-performing professionals. After more than 20 years as a physician, Dr. Erin Hurley hit her own breaking point and rebuilt her life using a method that now helps women reclaim 5 to 20 hours a week.
As a productivity and well-being coach, she turns evidence-based research into simple habits that reduce overwhelm fast. In this episode, she breaks down the patterns driving women’s burnout, why balance is harder for women than men, and how her RESET Method helps clients get their time and energy back.
If you feel deep in overwhelm, this conversation will show you the first step to reset your work and your wellbeing.
Connect with Dr. Erin Hurley:
Grab a copy of Invisible Women: Data Bias in a World Designed for Men: https://amzn.to/3X3w2hC
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
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When a traumatic brain injury forced Jenny Groberg to step away from her company for two years, it could have ended her business.
Instead, it became the catalyst for exponential growth.
Jenny, founder and CEO of BookSmarts Accounting and Bookkeeping, handed day-to-day leadership to her manager, Emily, granting her 10% ownership of the business plus profit sharing. During Jenny’s absence, the company grew 30% year-over-year—scaling from $300K to seven figures in revenue annually.
In this case study, we’ll unpack how giving up control and ownership unlocked unprecedented growth, why empowering women became BookSmarts’ biggest advantage, and how Jenny turned adversity into opportunity to build an unstoppable company.
Connect with Jenny:
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
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When Ipek Gray launched her business The Born Method™ — a system rooted in decades of her mother’s research but newly introduced to the US — she generated $50,000 in 1:1 coaching revenue in her first year.
Booking 200 private clients in just six months as a new founder, her growth came entirely from community partnerships.
By embedding herself in values-aligned groups, Ipek turned small, trusted circles into a scalable referral engine where 30% of clients were directly community members and the rest were referred by community members.
In this case study, we unpack how Ipek built a profitable coaching business through a simple community-driven workshop strategy.
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Want another case study like this one? Listen to Flo Esho's episode: https://open.spotify.com/episode/3xTex3IxAEXxI6qR9Fc0NW?si=JIfrAwURRtKNyvjpmSXekg
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Learn more about your ad choices. Visit megaphone.fm/adchoices