Creating a Brand

Alex Sanfilippo

Creating a Brand is the podcast dedicated to helping you grow your personal and professional identity. Whether you're pursuing a side hustle, full-time venture, or just looking to get more out of life, you came to the right place! We’re a community focused on succeeding in life and in business. Message from the host, Alex Sanfilippo: "I believe the Creating a Brand Podcast is going to help a lot of people. I'm SO glad you're here!"

  • 15 minutes 38 seconds
    Becoming a More Confident Podcast Guest | Vince Quinn

    Podcast guesting appearances can be intimidating. What if it isn’t interesting? What if you say something wrong? What if you don’t know enough about the topic? Thankfully, there’s a way to grow your confidence as a podcast guest! In this episode, Vince Quinn shares a simple before, during, and after playbook to build real confidence so you can show up as the best possible guest for hosts and listeners! Get ready to become more confident in every podcast interview!

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    Chapters

    00:00 Introduction to Podcasting Confidence
    10:55 Preparation for Podcasting Success
    15:09 Navigating Uncertainty in Podcasting

    Takeaways

    You will naturally get better over time through practice.
    Embrace your unique knowledge and experiences.
    Preparation is key to building confidence in podcasting.
    Identify a clear and concise topic for your podcast.
    Ensure your podcast has a moral or value for the audience.
    Provide actionable insights for listeners to implement.
    Start with smaller interviews to gain confidence.
    Listen back to your interviews to improve.
    Stay in your lane and avoid topics outside your expertise.
    It's okay to admit when you don't know something.

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    24 March 2026, 10:00 am
  • 9 minutes 37 seconds
    Turn Email Subscribers into Podcast Listeners | Tracy Beavers

    Relying on social media alone to drive listeners to your show is like building your podcast on rented land. Visibility fades and algorithms change! Instead, there’s an alternative you should be focused on. In this episode, Tracy Beavers explains why email converts higher than social, how to stay top of mind between episodes, and the simple calls to action that get listeners to join your list. Get ready to grow your podcast audience faster through an engaged email list!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/375

    Chapters

    00:00 The Power of Email Lists for Podcasters
    06:20 Strategies for Growing Your Email List

    Takeaways

    Email is a crucial asset for podcasters.
    Email conversion rates are significantly higher than social media.
    Relying solely on social media is risky for podcasters.
    Email allows direct communication with your audience.
    Regular emails keep listeners engaged between episodes.
    Email lists can lead to increased downloads for new episodes.
    Building an email list creates future monetization opportunities.
    Calls to action are essential for list growth.
    Offering exclusive content can entice sign-ups.
    An email list can change the trajectory of your podcast.

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    17 March 2026, 10:00 am
  • 14 minutes 51 seconds
    Growing Your Network Through Podcast Guesting | Mista Yu

    Every podcast guest wants to grow their network and build relationships from their podcast interviews. But most guests make the mistake of moving on the moment their interview ends. This is a big missed opportunity! In this episode, Mista Yu shares why keeping the relationship going with your host is a key part of long-term podcasting success. Get ready to learn how to go deeper, not wider, in your podcast guesting efforts so you can build lasting connections!

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    Chapters

    00:00 The Importance of Post-Interview Relationships
    02:56 Building Connections in Podcasting
    05:49 Supporting Each Other in the Podcasting Community
    08:46 The Power of Encouragement and Appreciation
    12:11 Practical Tips for Maintaining Relationships

    Takeaways

    Building relationships post-interview is crucial for growth.
    Quality over quantity is essential in networking.
    Collaboration can lead to new opportunities.
    Simple gestures can have a big impact.
    Support your fellow podcasters by engaging with their content.
    Leaving thoughtful reviews can encourage others.
    Virtual coffees can strengthen community ties.
    Encouragement can help podcasters through tough times.
    Networking is about building genuine connections.
    Helping others can lead to unexpected friendships.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/374

    10 March 2026, 10:00 am
  • 13 minutes 3 seconds
    How to Have a Podcast and a Full-Time Job | Marc Alcobé Talló

    Most podcasters quit because they can’t keep up while working a full-time job. It’s a tough thing to balance both without burning out! But, it doesn’t have to be that way! In this episode, Marc Alcobé Talló shares practical strategies for staying consistent with your podcast without burning out, while also balancing your full-time job. Get ready to protect your energy, maintain high quality, and build a show you can sustain without losing your job!


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    Chapters

    00:00 Introduction to Podcasting Challenges
    02:50 Understanding Burnout in Podcasting
    05:46 Strategies to Combat Burnout
    09:09 Building a Support Network and Utilizing Technology
    12:05 Finding Balance and Self-Care in Podcasting

    Takeaways

    Over 70% of podcasters quit within the first year due to burnout.
    Setting realistic goals is crucial for sustainability.
    Managing your podcasting schedule can alleviate stress.
    Passion for your content is essential to keep going.
    Experimenting with new formats can reignite enthusiasm.
    Building a support network with other podcasters is beneficial.
    Utilizing AI tools can save time and reduce workload.
    Taking breaks and practicing self-care is vital for mental health.
    It's okay to take a step back and reassess your approach.
    Podcasting is a journey that requires balance between passion and responsibilities.

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    3 March 2026, 11:00 am
  • 9 minutes 31 seconds
    Becoming the Guest Listeners and Hosts Want | Shontra Powell

    Most podcast guests get it all wrong. They focus on what they’ll say on podcasts instead of who they’re speaking to and how they can serve. To become the best possible guest, you must get this right! In this episode, Shontra Powell shares her guesting framework for showing up to serve in the best possible way. Get ready to show up with purpose and create an unforgettable listener experience!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/372

    Chapters

    00:00 Understanding Your Audience
    02:29 Crafting Your Message
    04:23 Embracing Flexibility in Conversations
    08:14 The Power of Podcasting and Community

    Takeaways

    Know your audience and their preferences.
    Ask questions to understand the podcast's community.
    Be clear about your key messages before the podcast.
    Use stories to engage listeners effectively.
    Be open to the direction of the conversation.
    Trust the podcast host's instincts about the audience.
    Prepare key points but be flexible in delivery.
    Podcasting can extend your reach and create community.
    Even one listener can make a significant impact.
    Enjoy the experience and relax as a guest.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/372

    24 February 2026, 11:00 am
  • 9 minutes 47 seconds
    5 Elements of a Swap Worthy Podcast | Kim Stewart

    Most podcast guest swaps are lacking true match potential and are more of a quick fix for an episode. This is a problem if you want to keep your podcast valuable for listeners. Thankfully, there’s a framework you can follow to ensure you’re guest swaps are high value! In this episode, Kim Stewart shares 5 elements of a swap-worthy podcast that will ensure every swap you do is high quality! Get ready to make your podcast swaps an easy yes that listeners love!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/371

    Chapters

    00:00 Introduction to Podcast Guest Swaps
    02:17 Consistency in Publishing Schedule
    04:07 Matching Show Description and Episode Titles
    05:39 Leveraging FOMO with Guest Names
    07:03 Sharing Guest Episodes with Your Community
    09:11 Final Thoughts on Creating a Swapworthy Podcast

    Takeaways

    Podcast guest swaps are effective for growth.
    A great show is essential for attracting guests.
    Current listener reviews are crucial for credibility.
    Consistency in publishing builds trust with hosts.
    Show descriptions must align with episode titles.
    Leverage guest names to create FOMO.
    Sharing guest episodes enhances community engagement.
    Social media presence can attract potential guests.
    Email lists are valuable for sharing episodes.
    Always evaluate your show from another host's perspective.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/371

    17 February 2026, 11:00 am
  • 12 minutes 2 seconds
    Building AI Search Authority with Podcast Guesting | Jason Barnard

    Most podcast guests treat interviews like one-and-done exposure, then wonder why nothing materialises from it. This is the wrong mindset and a big missed opportunity! In this episode, Jason Barnard shares a simple 10-step generative engine optimization workflow to help hosts and AI search assistants actually recognize and recommend you. Learn how to claim, frame, and prove your expertise so each appearance drives lasting results. Get ready to turn every guest spot into a real return on investment!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/370

    Chapters

    00:00 Introduction to Podcast Guesting and AI Influence
    02:21 Defining Your Brand and Credibility
    05:13 Building Your Online Presence
    07:38 Understanding AI Assistive Engines
    10:54 Leveraging AI for Podcast Guesting Success

    Takeaways

    Podcast guesting is a powerful strategy for personal branding.
    AI assistive engines are the new influencers.
    Defining your brand is crucial for effective communication.
    Building a personal website amplifies your online presence.
    Consistency across your digital footprint is key to success.
    Engaging with AI can enhance your visibility in search results.
    Claiming, framing, and proving your expertise is essential.
    Updating past podcast appearances can improve your credibility.
    AI engines operate as recommendation systems now.
    Patience is required for long-term digital strategy success.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/370

    10 February 2026, 11:00 am
  • 13 minutes 57 seconds
    How to Say No to Guest Pitches | Agi Keramidas

    If your email inbox and direct messages are full of podcast guest requests, you’re not alone. Most podcasters receive hundreds of guest pitches every week! For many of us polite podcasters, saying no can be really difficult. In this episode, Agi Keramidas shares a simple three-filter process to vet guest pitches with clarity. Get ready to protect your time, serve your audience, and say no without guilt!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/369

    Chapters

    00:00 The Challenge of Guest Requests
    02:56 Establishing a Filtering Process
    05:52 The Three Filters for Guest Selection
    12:09 The Importance of Audio Quality and Professionalism

    Takeaways

    You can't say yes to every guest request.
    Having a clear process respects both the host and guests.
    A dynamic USB microphone is essential for quality.
    Filtering guests helps maintain professionalism.
    Responding politely can turn a no into a positive interaction.
    Categorizing guests into clear categories aids decision-making.
    The 'Prove You Care' test helps assess potential guests.
    Audio quality is crucial for good conversations.
    Setting clear boundaries leads to better guest experiences.
    Saying no is an act of leadership, not rejection.

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    3 February 2026, 11:00 am
  • 30 minutes 38 seconds
    Leading the Community Shift in Podcasting | Darrell Vesterfelt

    Most podcast hosts and guests feel they must continually create more resources and tools to build their brand. But, there’s a change coming, and that’s no longer reality. The way that people learn has changed forever, and that’s good for podcasters! In this episode, Darrell Vesterfelt and Alex Sanfilippo explain why community-centered learning is the future of online learning and how you can lean into this shift to get better results. Get ready to make your creative endeavors a more meaningful experience!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/368

    Chapters

    00:00 Introduction to Community Learning
    02:46 The Evolution of Learning and AI
    05:46 Defining Community in the Digital Age
    09:06 The Importance of Human Connection
    12:01 Transformative Learning Experiences
    14:50 Building Engaging Communities
    18:02 The Future of Community as a Business Model
    20:57 Creating a Successful Community Framework
    24:11 Final Thoughts on Community and Learning

    Takeaways

    Community learning is becoming essential in the digital age.
    AI is fundamentally changing how we learn and engage with content.
    Defining community involves understanding shared goals and transitions.
    Human connection is increasingly valued over digital interactions.
    Transformative experiences are key to effective learning.
    Building engaging communities requires a focus on connection and interaction.
    Community is a sustainable business model for creators.
    A successful community framework can be established with just 30 members.
    The future of learning lies in collaborative environments rather than solitary consumption.
    Creating a community allows for shared experiences and collective growth.

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    27 January 2026, 11:00 am
  • 18 minutes 48 seconds
    The Rise of the Podcasting Algorithm | Alex Sanfilippo

    Podcast discoverability is changing; old podcast growth tactics are fading, and a new reality is here. Podcast listeners are discovering shows through algorithms! Thankfully, there’s a way to create content that will automatically get recommended to listeners! In this episode, Alex Sanfilippo explains the top-ranking factors that the podcasting algorithm favors and how to ensure your show is positioned correctly. Get ready to unleash more organic growth than ever before!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/367

    Chapters

    00:00 From Zero to Thousands: The Podcasting Journey
    03:16 The Rise of Algorithms in Podcasting
    06:32 Engagement Metrics: Time on Screen
    11:44 Strategies for Longer Listener Retention
    17:21 The Future of Podcasting: Serving One to Grow Many

    Takeaways

    I went from just a few people listening to thousands.
    The algorithm in podcasting is a dirty word.
    Time on screen is the only important metric.
    Improve your sound and video quality.
    Shorten your introductions and your outros.
    Make sure the content follows a narrative.
    Infotainment is the goal.
    Be real, be raw, be relevant.
    The algorithm is going to hold us accountable.
    Serve that one person the best you can.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/367

    20 January 2026, 11:00 am
  • 38 minutes 24 seconds
    How Podcasters Can Achieve More by Learning Less | Pat Flynn

    Most podcasters try to learn everything and end up doing nothing. The pressure to master it all becomes overwhelming and stalls progress. Don't let this be the case for you! In this episode, Alex Sanfilippo and Pat Flynn share how to focus your learning, eliminate noise, and grow by doing less. You’ll learn how to take aligned action, avoid burnout, and get real results without chasing every new idea. Get ready to stop the overwhelm and move forward with clarity and purpose!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/366

    Chapters

    00:00 Introduction to Lean Learning Lifestyle
    01:25 Defining Lean Learning
    04:41 Inspiration Overload and the Inspiration Matrix
    10:49 Choosing Action Over Information
    18:43 Navigating Mistakes and Community Feedback
    19:38 Navigating Hurt and Vulnerability
    23:43 Protecting Your Progress and Time
    30:15 The Decision to Persist or Pivot
    36:55 Embracing Mistakes and Learning

    Takeaways

    Lean learning is about doing more with less.
    Just-in-time learning is more effective than just-in-case learning.
    We are overwhelmed with information in today's digital age.
    Inspiration overload can lead to burnout and lack of focus.
    The inspiration matrix helps prioritize what truly matters.
    Choosing action over information leads to faster results.
    Mistakes are part of the learning process.
    Community feedback can be harsh but is essential for growth.
    Joy of opting out helps manage FOMO.
    Simplicity in approach often leads to better outcomes. It hurts to be hurt, especially for creators.
    Hurt people often project their pain onto others.
    Feedback, even if hurtful, can be valuable for growth.
    Protecting your time is essential for progress.
    Time blocking can help maintain focus on tasks.
    Commit to experiments for a set period to gauge success.
    Count episodes, not downloads, to measure progress.
    Persistence is key, but know when to pivot.
    Chasing money can lead to poor decisions.
    Embrace mistakes as learning opportunities.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/366

    13 January 2026, 11:00 am
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