Creating a Brand

Alex Sanfilippo

Creating a Brand is the podcast dedicated to helping you grow your personal and professional identity. Whether you're pursuing a side hustle, full-time venture, or just looking to get more out of life, you came to the right place! We’re a community focused on succeeding in life and in business. Message from the host, Alex Sanfilippo: "I believe the Creating a Brand Podcast is going to help a lot of people. I'm SO glad you're here!"

  • 14 minutes 59 seconds
    Recording Better Interviews That Listeners Love | Bob Wheeler

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    Hosting an interview-format podcast can be challenging because of all the unknowns from the guest seat. You're never entirely sure who you'll get! Thankfully, there is a framework that ensures your conversations with guests flow in a direction that serves listeners no matter what. In this episode, Bob Wheeler explains some techniques you can implement to make you stand out as a great interviewer. Get ready to have more powerful conversations with your guests that listeners will love!

    MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/306

    Chapters

    00:00 The Art of Hosting and Active Listening
    02:51 Preparing for Engaging Conversations
    06:14 Creating a Safe Space for Guests
    09:08 Techniques for Active Listening
    12:01 Enhancing Podcast Conversations
    14:00 Continuous Improvement as a Host

    Takeaways

    Active listening is crucial for effective podcasting.
    True connection comes from being fully present with guests.
    Researching guests enhances the quality of conversations.
    Setting clear intentions helps guide the podcast flow.
    Open-ended questions invite deeper responses from guests.
    Creating a safe space encourages guests to share openly.
    Empathy and curiosity foster meaningful connections.
    Taking notes keeps hosts engaged and informed.
    Practicing mindfulness improves focus during conversations.
    Continuous improvement is key to becoming a better host.

    MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/306

    19 November 2024, 11:00 am
  • 10 minutes 41 seconds
    Standing Out as a Podcast Guest | Brenden Kumarasamy

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    More people are wanting to be guests on podcasts than ever before. Because of this, it's becoming increasingly difficult to stand out in the minds of hosts and their listeners. Thankfully, there's something you can do to make sure you're the guest that is talked about for years to come. In this episode, Brenden Kumarasamy explains what you can do to ensure you're the guest who stands out from among the masses. Get ready to impact podcast hosts and listeners while getting invited to guest on more shows!

    MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/305

    Chapters

    00:00 Introduction to Grant Cardone's Influence
    01:49 Becoming an Undercover Billionaire in Podcasting
    06:01 Practical Steps to Podcast Guesting Success
    10:18 Final Thoughts and Key Takeaways

    Takeaways

    Grant Cardone exemplifies tenacity and grit in achieving goals.
    Listening to industry interviews can enhance your podcasting skills.
    Practice answering interview questions to build confidence.
    Don't wait for others to pick you; choose yourself.
    Recording practice interviews can help break the ice.
    A YouTube video can make your podcast pitch stand out.
    Focus on providing value in your pitches to hosts.
    Consistency in practice leads to expertise in podcasting.
    Networking is crucial for podcast guesting success.
    You can become a recognized expert in your field quickly.

    MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/305

    12 November 2024, 11:00 am
  • 14 minutes 35 seconds
    Automate Your Podcast to Get Time Back | Scott Wyden Kivowitz

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    Most podcasters struggle to keep up with all the tasks involved in podcasting; from production to repurposing, it takes most of our free time. But it doesn’t have to be this way. Thankfully, we live in a new era of content creation with AI and automation tools that can do much of the heavy lifting for us so that we can streamline the entire podcasting process. In this episode, Scott Wyden Kivowitz explains how you can utilize the tools available to free up your time so you spend less of it podcasting. Get ready to simplify your podcasting-related work so you enjoy it more!

    MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/304

    Chapters

    00:00 Introduction to Automation in Daily Life
    05:47 The Role of AI and Machine Learning
    10:58 Streamlining Content Creation with Technology
    12:26 Revolutionizing Audio and Video Editing
    14:23 Conclusion and Call to Action

    Takeaways

    Automating tasks can free up valuable time for family and personal growth.
    Smart home devices significantly enhance convenience and security.
    AI and machine learning can transform industries and improve efficiency.
    Automation tools can streamline content creation processes for podcasters.
    AI in design tools simplifies complex tasks and enhances creativity.
    Modern CRMs utilize AI to predict customer behavior and improve sales.
    Descript and Riverside FM revolutionize audio and video editing with AI.
    Automation reduces stress and increases productivity in daily routines.
    Using technology effectively can lead to a more fulfilling life and work balance.
    Exploring automation tools is essential for modern podcasters and content creators.

    MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/304

    5 November 2024, 11:00 am
  • 29 minutes 22 seconds
    Reaching More Podcast Listeners | Tom Webster

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    The most common question asked by podcast guests and podcast hosts is this: “How do I get more podcast listeners?” Most experts suggest advertising your podcast episodes or paying an agency to help get more eyes on your content, but that's not the best approach. In this episode, Tom Webster shares 5 things you can do today that will cause your podcast and episodes to gain more traction. Get ready to become a better podcast host or guest that's aligned to reach more listeners!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/303

    Chapters

    00:00 Introduction to the State of Podcasting
    02:15 Understanding the Pulse of Podcasting
    03:39 The Quest for More Listeners
    06:01 The Importance of Knowing Your Audience
    10:41 Defining Your Podcast Avatar
    13:34 Knowing Who You're Not For
    17:27 Creating a Unique Podcast
    20:45 The Necessity of Editing
    25:26 Building a Recommendable Podcast

    Takeaways

    The most common question in podcasting is how to get more listeners.
    Understanding your audience is crucial for podcast growth.
    Defining a specific avatar helps tailor content effectively.
    Knowing who your podcast is not for can clarify your target audience.
    Creating unique content is essential to stand out in the podcasting space.
    Editing is necessary to enhance the quality of your podcast.
    A podcast should be viewed as entertainment, not just a marketing channel.
    Engagement with listeners can provide valuable insights for improvement.
    Building a recommendable podcast involves being where your audience is.
    Creating a safe space for listeners fosters loyalty and engagement.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/303

    29 October 2024, 10:00 am
  • 14 minutes 16 seconds
    The Smarter Approach to Podcasting Success | Alex Sanfilippo

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    The further you get into podcasting as a guest or host, the more the work involved increases. At the same time, many of us notice a drop in listeners or the number of guesting opportunities we get. Thankfully, we do not have to experience this increase in work while yielding less results; in fact, the opposite can be true! In this episode, Alex Sanfilippo shares 6 steps for how working smarter instead of harder can be the very thing to help take your podcasting efforts to the next level. Get ready to begin getting your desired results from podcasting!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/302

    Chapters

    00:00 From Corporate Success to Podcasting Insights
    02:11 The Evolution of Podcasting and Its Challenges
    03:37 Six Steps to Revitalize Your Podcasting Efforts
    12:09 Building Connections and Understanding Your Audience

    Takeaways

    The market changes and so must your strategies.
    Continuous innovation is key to sustained success.
    Having a clear vision helps guide your efforts.
    Letting go of outdated practices can lead to growth.
    Maintaining focus is crucial for achieving goals.
    Articulating specific results leads to better outcomes.
    Engaging with your audience builds empathy and understanding.
    Podcasting requires adaptation to evolving trends.
    Success in podcasting is about working smarter, not harder.
    Building connections is essential for podcast growth.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/302

    22 October 2024, 10:00 am
  • 33 minutes 57 seconds
    From No Online Presence to $100M In Sales | Amy Porterfield

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    As podcast guests and hosts, we each have a vision and passion to make a positive impact on the world. However, we often get discouraged because it seems we're not getting closer to achieving our goal. In this episode, Alex Sanfilippo interviews Amy Porterfield about how she went from having no online presence to having one of the most well-known and impactful online brands in the creator space. Get ready to learn the secrets to Amy's success so you can apply them to your own journey!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/301

    Chapters

    00:00 Introduction and Qualifications
    01:11 Amy's Entrepreneurial Journey
    08:08 Focusing on Your Expertise
    21:45 The Role of Compassion
    32:32 Final Thoughts

    Takeaways

    Courage is essential when starting out as an entrepreneur, as it allows you to take risks and overcome setbacks.
    Having a strong why is crucial for staying motivated and focused on your goals.
    Focusing on a specific area of expertise and doing fewer things allows you to become known for something and excel in that area.
    Perfectionism can hinder progress and growth, and it's important to embrace B plus work and continuous improvement.
    Compassion plays a vital role in business and life, as it fosters connection, understanding, and success.

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/301

    15 October 2024, 10:00 am
  • 13 minutes 59 seconds
    The Podcast Guest Everyone Talks About | Michelle DeKeyser

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    More than ever, podcast hosts are expressing being frustrated by their guests and potential guests. This is because most people who are seeking to be podcast guests approach it with an agenda and expectation of what’s in it for them. This is the wrong mentality! In this episode, Michelle DeKeyser explains how you can better serve hosts and their audiences so you can stand out. Get ready to become a must-have podcast guest by leading with service!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/300

    Chapters

    00:00 Serving the Audience
    02:00 Knowing the Audience
    03:56 Following the Lead of the Host
    07:11 After the Podcast
    12:54 Celebrating Yourself

    Takeaways

    • Serve the audience by actively listening and staying on topic
    • Respect the host by mirroring their tone and respecting time constraints
    • Prepare for the podcast by researching the audience and tailoring the content
    • Be organized and share the episode in a way that resonates with the audience
    • Celebrate oneself for getting their voice out there and serving others


    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/300

    8 October 2024, 10:00 am
  • 14 minutes 9 seconds
    Getting Better at Interviewing Your Podcast Guests | Marcy Amaro

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    Podcast interviews that are powerful and impactful for listeners don't happen by accident. Sadly, most interview-based podcasts seem to get interviewing all wrong. But for serious podcasters, there is an opportunity here! In this episode, Marcy Amaro shares the art and science behind what it takes to conduct an engaging interview conversation that draws out the best possible content for your listeners. Get ready to level up your podcast interview skills so your listeners get more value!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/299

    Chapters

    00:00 Introduction: The Awkwardness of Short Answers
    01:03 Marcia Mauro: The Difference Between Art and Science of Interviewing
    05:19 Chapter 1: Deepening Human Connection
    09:05 Chapter 2: Edifying the Speaker
    12:18 Chapter 3: The Power of Presence
    13:47 Conclusion: Elevating the Art of Interviewing

    Takeaways

    • Deepen human connection with guests before the interview to create rapport and lessen tension.
    • Edify the speaker by being genuinely interested and engaged in their content.
    • Be fully present in the conversation to allow for natural flow and deeper engagement.
    • Practice active listening and speaking simultaneously to improve interview skills.
    • Elevating the art of interviewing enhances the overall podcasting experience for both the host and the audience.


    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/299

    1 October 2024, 10:00 am
  • 17 minutes 7 seconds
    Storytelling Techniques That Captivate Listeners | David Chotka

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    Nearly 82,000 new podcast episodes are released and listened to every day. The question on our minds is this: "How do I ensure that my podcast episode is remembered?" In this episode, David Chotka shares that by being concise, incorporating emotion, and including a compelling call to action within the story, you can ensure that listeners remember you and are moved to respond. Get ready to unlock the transformative power of storytelling in your next podcast episode!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/298

    Chapters

    00:00 The Power of Storytelling
    06:09 Fine Tuning the Story
    12:49 Engaging with Humor and Emotion
    14:58 The Importance of a Clear Call to Action

    Takeaways

    Use the power of storytelling to begin a call to action
    Keep the story on point and short enough to hold attention
    Invite the audience into the learning experience with humor or strong emotions
    Ensure the story leads to a clear call to action

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/298

    24 September 2024, 10:00 am
  • 12 minutes 4 seconds
    How to Make Your Podcast Unique So It Gets Noticed | Andrew Wang

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    Are you consistently podcasting, yet your show doesn't seem to be growing? Many podcasters face the same trouble. Thankfully, there is a simple solution to this problem. In this episode, Andrew Wang shares that the breakthrough you're seeking for your podcast can be accomplished simply by refining and changing your format into something more unique and even revolutionary. Get ready to experience an increase in downloads and receive more recognition for your podcasting efforts!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/297

    Chapters

    00:00 Introduction: The Challenge of Standing Out
    02:50 Creating a New Podcast Category
    04:18 Making Meaningful Changes to Your Podcast
    05:15 Going Live: Offering an Interactive Experience
    06:13 Revamping the Format: From One-on-One Interviews to Guest Panelists
    08:08 Streaming to Multiple Platforms and Proactively Promoting Episodes
    09:07 Being Intentional with Guest Selection and Planning Episodes
    10:35 Dare to Be Radically Different: Key to Podcast Growth

    Takeaways

    • To stand out in the podcasting landscape, it's important to be unique and create a new podcast category.
    • Making meaningful changes to a podcast requires introspection and looking for inspiration outside of the podcast category.
    • Going live and offering an interactive experience can help differentiate a podcast.
    • Revamping the show's format, such as having multiple guest panelists, can make the podcast a great networking tool.
    • Streaming to multiple platforms and promoting episodes proactively can contribute to podcast growth.
    • Being intentional with guest selection and planning episodes in advance can create a cohesive and strategic podcast catalog.
    • To grow a podcast quickly, it's essential to be bold, memorable, and dare to be radically different.


    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/297

    17 September 2024, 10:00 am
  • 12 minutes 49 seconds
    Creating a High-Quality Podcast Home Studio | Junaid Ahmed

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    Do you ever rewatch your podcast episodes and wonder how you can level up your home studio setup to look more like the pros? Many of us have been there but put it off because we're worried it will be a lot of work and break the budget. But this isn't the reality! In this episode, Junaid Ahmed explains the 4 key elements for enhancing your audio and video so you look and sound like the best of the best. Get ready to impress your audience by improving your podcast home studio setup!

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/296

    Chapters

    00:00 Introduction
    01:00 The Importance of Presentation
    04:55 Talent Lighting
    07:20 Camera Quality
    08:20 Room Treatment
    12:12 Conclusion

    Takeaways

    • Being a great podcast guest is about more than just what you say. It's about how well you present yourself, even from a distance.
    • Invest in a good quality microphone to ensure excellent audio quality. Avoid using built-in laptop microphones.
    • Proper lighting is essential to make yourself stand out on video. Use three-point lighting to light yourself effectively.
    • Invest in a good quality camera or use your smartphone as a webcam for better video quality.
    • Treat your room for audio, lighting, and video to create the best possible picture. Avoid distractions in your background.
    • By focusing on these four aspects, you show the podcast host and audience that you take your role as a guest seriously and are committed to providing value to their show.


    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/296

    10 September 2024, 10:00 am
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