EPISODE 180 | Guest: Debbie DeWitt, marketing communications manager for Visix

This episode explores the critical role digital signage plays in bridging communication gaps and energizing public participation in local communities. Moving beyond static posters and outdated bulletin boards, we discuss how dynamic, real-time displays can be a game-changer for promoting local happenings, increasing attendance, and fostering a stronger sense of community identity.

We delve into actionable strategies and content examples for public-facing screens in various settings, including government buildings, libraries, and chambers of commerce. From engaging residents with civic information and interactive wayfinding to supporting the local economy and disseminating critical public health and emergency alerts, discover how to leverage visual communications to inform, connect, and inspire your community.

• Learn strategies for promoting local events with dynamic schedules, countdowns, and QR codes.
• Understand how institutions can use real-time updates, policy summaries, and interactive wayfinding for civic engagement.
• Discover content ideas that build community pride, like local hero spotlights and showcasing arts/culture.
• Get tips for using digital signage to support the local economy with dynamic job boards and "shop local" campaigns.
• Explore best practices for critical and emergency communications, focusing on public health and accessibility.

See the full transcript HERE

Get more content ideas in our Free Digital Signage Content Guide HERE

EPISODE 180 | Guest: Debbie DeWitt, marketing communications manager for Visix

Hybrid work presents unique challenges, with communication being the biggest hurdle. This episode dives into how digital signage systems are more relevant than ever for keeping a dispersed workforce connected and engaged. The discussion focuses less on the technology itself and more on specific, actionable content ideas that digital signage managers can implement to foster a shared sense of purpose and belonging, regardless of an employee's location.

We explore innovative ways to address common hybrid challenges like information silos, collaboration gaps, and culture drift. Additionally, we discuss the rapidly growing application of digital signage for seamless workspace management, including room and desk reservations, to improve the overall in-office experience.

• Discover content for engaging remote employees, like spotlights and user-generated social feeds.
• Understand key hybrid work challenges: information silos and culture drift.
• Explore how to use signage for real-time workspace management and wayfinding.
• Get tips on using visual content to boost company culture and motivation.
• Hear why consistent messaging across all digital platforms is vital.

See the full transcript HERE

Get more tips in our free Guide to Engaging Remote Employees HERE

EPISODE 179 | Guest: Brandon Glassmaker, application support analyst for Visix

While ePaper hardware is simple (battery-powered, no cables), getting a large system running requires precise technical groundwork. This episode covers why IT professionals are vital for the initial setup of this enterprise software and focuses on the crucial back-end setup, including networking hurdles, essential port configuration, and preparing your event data source.

Whether you're planning a small deployment or a massive rollout, you'll discover how the process scales and why ePaper's wireless, low-power nature makes it an increasingly dominant technology in the visual communications space.

• Understand essential networking needs and data source preparation for EPS.
• Hear a step-by-step rundown of the ePaper implementation process.
• Learn how ePaper's battery power and RF communication simplify installation (no cables!).
• Discover that scalability mostly impacts time, not the difficulty of the deployment process.
• Explore the role of RF transmitters, their range, and environmental factors that affect signal strength.

See the full transcript HERE

Get more information about ePaper desk and room signs HERE

EPISODE 178 | Guest: Trey Hicks, COO & CSO of Visix, Inc.

 The rise of hybrid workplaces and office hoteling has created a need for better room and desk booking solutions. While LCD signs were an early option, ePaper has emerged as the superior technology that's more efficient, sustainable and cost-effective, especially when deployed at scale. The age of LCD signs for workspaces is over, and ePaper displays are now the go-to choice for the modern workplace.

We take a deep dive into the practical advantages of ePaper over traditional LCDs, focusing on the massive difference in total cost of ownership (TCO). Our conversation covers the "Big Three" factors – acquisition, installation and maintenance – to show how ePaper's wireless, battery-powered design saves significant time and money, avoids network congestion and creates a cleaner, more professional aesthetic. It's a practical breakdown of why ePaper is simply a smarter investment for any organization embracing flexible office models.

• Discover how ePaper creates a seamless experience for office hoteling and hot desking.
• Learn why ePaper's total cost of ownership is significantly lower than LCDs at scale.
• Understand how ePaper simplifies installation and maintenance compared to wired LCDs.
• Get the details on the massive energy savings and sustainability benefits of E Ink technology.
• Explore various applications for ePaper signs, from desk booking to digital nameplates.

See the full transcript HERE

See our four different ePaper sign specifications and learn more HERE

EPISODE 177 | Guest: Jill Perardi, senior director of professional services for Visix

A culture of recognition actively builds a more positive and productive environment. Publicly acknowledging achievements and positive behaviors isn't just a morale booster; it's a strategic tool that directly impacts the bottom line. It fuels engagement, strengthens loyalty and significantly improves retention by tapping into the fundamental human need to feel valued as part of a group. In any setting – from corporate offices to school hallways – a strong recognition strategy transforms a collection of individuals into a motivated and cohesive community.

Moving from the "why" to the "how," this episode details the advantages of using digital signage for recognition over traditional methods like plaques or trophies. We cover practical applications, from interactive donor boards and digital yearbooks to celebrating employee milestones, showing how modern technology can help build a stronger, more connected community.

• Learn why public acknowledgement is a powerful driver of behavior and culture.
• Understand the advantages of digital recognition over traditional plaques and trophies.
• Discover recognition signage ideas for corporate, education and healthcare settings.
• Get tips for implementing a recognition strategy, from content mix to display placement.
• Explore how to create a living history with interactive storytelling and recognition.

See the full transcript HERE

Learn more about our interactive recognition boards HERE

EPISODE 176 | Guest: Phil Epple, software support specialist for Visix

A successful digital signage deployment doesn’t just happen – it’s the result of careful planning. The crucial step between purchasing your system and captivating your audience is implementation.

In this episode, we break down the technical and logistical steps for a painless launch, emphasizing that setup is first and foremost an IT project that demands the right people, careful planning and a clear understanding of your network environment. We’ll walk through key pre-implementation checklist items so you can avoid common hurdles and ensure your system launch is smooth, fast and professional.

• Learn why successful implementation is an IT project, not just an AV one.
• Understand the two-phase process for a seamless system launch.
• Discover the most common technical issues that can cause delays.
• Get a breakdown of pre-implementation and IT readiness checklist.
• Explore different player options and their respective advantages.

See the full transcript HERE

Download our Networking Guide to get all of the details you need to build and deploy an AxisTV Signage Suite system HERE

EPISODE 175 | Guest: Jennifer Razzano, director of internal communications for 84.51˚

There is no single secret sauce for effective internal communications. Because your audience and messages are varied, your strategy must be too. A successful multi-channel communications approach means using the right channel for the right purpose, ensuring employees know where to go for specific information and how to engage. This involves creating a clear purpose for each platform – from email and intranets to instant messaging and digital signage – and making them work together seamlessly.

This episode breaks down practical steps for creating a robust, tiered communications plan. It’s not just about pushing information out; it’s about fostering two-way dialogue, building community and strengthening company culture.

• Learn why a single-channel approach fails and a multi-channel strategy succeeds.
• Discover how to define a specific purpose for each of your communication channels.
• Understand the power of two-way channels for boosting engagement and community.
• Explore how to coordinate channels for major events and story-driven campaigns.
• Get tips for securing leadership buy-in by connecting culture to the bottom line.

See the full transcript HERE

Get specific advice for digital signage communications in our Free Masterclass Guide HERE

EPISODE 174 | Guest: Sean Matthews, president and CEO of Visix

Change is inevitable in business, but with 70% of change initiatives failing due to poor communication, organizations need strategic approaches to guide their teams through transitions successfully. This episode explores how internal communications serves as the cornerstone of effective change management, breaking down the critical phases from pre-change preparation through post-implementation reinforcement.

Digital signage and multi-channel communication strategies play a vital role in reducing resistance, building trust and maintaining team alignment during organizational shifts. Discover practical content examples and communication frameworks that turn potentially disruptive changes into opportunities for growth and employee engagement.

Key Takeaways:

• Learn why structured communication reduces change resistance and increases success rates.
• Discover pre-change strategies that build anticipation rather than anxiety.
• Understand real-time progress updates and visual reinforcement during transitions.
• Explore post-change communications that reinforce new behaviors and celebrate wins.
• Get practical digital signage content ideas for each change management phase.

See the full transcript HERE

Learn more in our Guide to Better Communications in the Agile Workplace

EPISODE 173 | Mark Malaney, systems engineer for Visix

Digital signage is a powerful communication tool, but its connectivity to your network also makes it a potential target for security threats. A breach can lead to downtime, reputational damage or even a compromise of sensitive company data.

This episode demystifies the world of digital signage security, breaking down the most common vulnerabilities and risks that every organization should be aware of. We explore actionable, real-world strategies to harden your digital signage deployment against attack. From the fundamentals of network segmentation and data encryption to the importance of physical security and choosing the right technology partners, you'll get a clear roadmap for creating a secure and reliable digital signage ecosystem.

• Learn about the unique security vulnerabilities of different digital signage media players.
• Understand common threats like social engineering, malware and man-in-the-middle attacks.
• Discover best practices for securing your network, including segmentation and encryption.
• Get expert advice on the importance of physical security and keeping your software updated.
• Explore key security considerations when choosing hardware and software providers.

See the full transcript

Want to learn more about digital signage networks? Download our Digital Signage Systems Overview Guide

EPISODE 172 | Derek DeWitt, communications specialist for Visix

Choosing the right content for your digital signs can feel overwhelming, but an effective strategy is rooted in one key factor: your organization's structure. The way your company is built – whether it's a traditional hierarchy, a dynamic matrix or a decentralized network – fundamentally shapes its culture, workflows and communication needs.

This episode unpacks how aligning your visual communications with your company's framework can help you prioritize and produce better messaging. We explore seven distinct organizational structures and give you specific, actionable content ideas designed to reinforce your company’s goals, improve the employee experience and make your internal communications more effective than ever.

• Identify which of the seven most common organizational structures your company uses.
• Learn to tailor messaging to the communication flows and cultural values of each model.
• Discover dozens of content ideas for each of the different frameworks.
• Understand why a call to action is vital for every message and how to craft one.
• Explore using audience feedback to continuously improve your digital signage content.

See the full transcript HERE

Want more content ideas and inspiration? Download our Digital Signage Content Guide HERE

EPISODE 171 | Guest: Melissa Sartin, senior creative content artist for Visix

Displaying data on digital displays is a powerful way to keep your audience informed, from showing KPIs and production metrics to progress on company-wide initiatives. But how should you design these messages? What are some of the considerations to keep in mind when trying to make complex information understandable and engaging for your audience?

It’s more complex than a simple text message, but when done right, data-driven content is inherently eye-catching and incredibly useful. This episode breaks down the key design considerations to ensure your data is not just seen but understood in a matter of seconds.

• Learn to avoid the most common design mistakes, like information overload.
• Discover how to intentionally use color, contrast and motion for maximum impact.
• Understand the differences between data visualizations and data mapping.
• Get tips on using color and visual hierarchy to "tell a story" with your data.
• Explore the first steps for success, from planning your goals to testing designs on screen.

See the full transcript HERE

Get more digital signage design advice in our Masterclass Guide 4: Digital Signage Design HERE