EPISODE 156 | Content Planning for the New Year

Derek DeWitt, communications specialist for Visix

Whether you’ve already started mapping out your content strategy or are still looking for inspiration, this episode is packed with actionable advice on creating a comprehensive content strategy and turning that vision into a practical content plan.

From defining goals and identifying stakeholders to understanding your audience and crafting content calendars, we break it all down into manageable steps. Listen for insights on tools, metrics and storytelling techniques to make your messaging more relevant, impactful and efficient. This episode will give you the framework and ideas you need to hit the ground running in the new year and set your team up for success.

• Understand the difference between a content strategy and a content plan
• Learn the different elements that need to be mapped out in both
• Discover how this process can streamline workflows and increase engagement
• Explore lots of online tools to help you at the macro and micro levels
• Get lots of content ideas to start building your plan

See the full transcript here: https://www.visix.com/podcasts/content-planning-for-the-new-year/

Click here for free digital signage message designs to fill in your content calendar. 

EPISODE 155 | Guest: Debbie DeWitt, marketing communications manager for Visix

Agile work is reshaping how organizations approach productivity, collaboration and workplace flexibility. By focusing on outcomes and empowering individuals, modern work practices can transform traditional structures into adaptable, efficient models for success.

In this episode, we break down some next-gen workplace terminology, talk about the history of agile and how it’s evolved, and give you practical advice to adopt and implement this new mindset.

• Understand core agile principles and how it differs from hybrid and flexible models.
• Explore how this mindset focuses on organizational outcomes over rigid processes.
• Discover key benefits, like increased flexibility, collaboration and innovation.
• Learn practical steps for transitioning your workplace, from pilot projects to full-scale adoption.
• Hear best practices to overcome resistance, foster autonomy and support cultural change.

See the full transcript HERE

Get content and communications tips in our Guide to Better Communications in the Agile Workplace HERE

EPISODE 154 | Guest: Debbie DeWitt, marketing communications manager for Visix

Get ready to spread some holiday cheer on screen! In this episode, we’re diving into the magic of holidays content for digital signs and how planning ahead can make your campaigns not just easy, but truly impactful.

From eye-catching campaigns and fun contests to fundraisers and kudos, there’s so much more you can do than just share a single holiday message. Listen to discover creative ways to celebrate the season, attract more viewers and make your screens more engaging.

• Hear lots and lots and lots of ideas for content and campaigns
• Discover how to make your messaging more inclusive, authentic and engaging
• Explore content ideas for basic holidays, lists and fun facts, social events and retail
• Learn about some unusual holidays and traditions (baby jumping!)
• Get links to popular websites to help you plan your content

See the full transcript HERE

Get more creative content ideas for your screens in our free Digital Signage Content Guide HERE

EPISODE 153 | Guest: Jill Perardi, senior director of professional services for Visix

Info kiosks let you put a wealth of information on a single screen, allowing users to search and explore on their own terms – enhancing both convenience and engagement. Plus, they can help organizations make a big impact without a big budget.

In this episode, we discuss the versatility of these tools across industries, from guiding visitors to engaging customers to celebrating achievements, and how interactive design elevates the user experience. Listen for some inspiration and get tips on how to plan and launch your own info boards:

• Understand what an info kiosk is – the content versus the equipment
• Discover the benefits of touchscreen info kiosks for various industries
• Hear real-world use case examples of info kiosks and hall of fame boards
• Learn best practices to plan and collate content for your project
• Get some basic design and content tips for better audience engagement

See the full transcript HERE

Learn more about affordable interactive packages from Visix HERE

EPISODE 152 | Guest: Ellyce Kelly, professional services consultant for Visix

Optimizing the student experience is a core goal of every educational institution, whether it’s a college campus, a community college, a high school or an entire K-12 district. Digital signage can improve your student communications for higher engagement with them – as well as faculty, staff and visitors – but only if you have good content.

In this episode, we’ll give you an overview of the benefits of digital signage and how it works, and walk you through lots and lots of ideas for what to show on screens for both K-12 schools and higher education.

• Get dozens of content examples and ideas for what to put on screens
• Discover how screens drive immediate action and ROI
• Save time with ready-made content and centralized scheduling
• Hear how to target messaging to specific audiences for more impact
• Understand how digital signage ties into CAP emergency alerts

See the full transcript HERE

Get more content ideas in our free Digital Signage Content Guide HERE

EPISODE 151 | Guest: Andrew Brown, president of Bridgemaker Referral Programs and co-founder of the Academy of Business Communications

B2B sales often involve big-ticket items. But big-ticket doesn’t always mean price – it can be time, resources, reputation, money and more on the line. Visix is a B2B digital signage solutions provider, so we understand the benefits and challenges that that entails.

In this episode, Andrew Brown walks us through some of the practical, actionable advice from his new book, Get Referred: How to Increase Sales Velocity, Volume and Value.

• Learn the benefits and business case for B2B referral programs
• Hear about ad hoc, value-added reseller and managed referral programs
• Understand why your employees and customers may not be your best referrers
• Explore barriers like the babysitter effect and reputation risk
• Discover B.R.I.D.G.E – a quick guide to successful referral relationships

See the full transcript HERE

Get the book Get Referred: How to Increase Sales Velocity, Volume and Value HERE

EPISODE 150 | Guest: Sean Matthews, president and CEO of Visix

Sustainability matters. It matters to your employees, customers, shareholders and partners. It can affect your brand reputation, the health of your workforce and community, and of course, the environment at large. Most of all, it can have a huge impact on your bottom line. So how can facility managers start to make a difference?

We continue our discussion of why sustainability matters, give you six tips on how to get started and cast some predictions about the future of sustainable facilities management.

• Learn four ways that sustainability (or lack of) affects an organization
• Explore green technologies, innovations and processes
• Understand why engaging and educating stakeholders is crucial
• Hear the most common challenges and barriers to sustainability
• Discover how sustainability for facilities and society is evolving

See the full transcript HERE

Learn more about our sustainable space management solutions HERE

EPISODE 149 | Guest: Debbie DeWitt, marketing communications manager for Visix

With hybrid work becoming the standard, many offices now feel noticeably emptier. However, there’s growing acknowledgment of the benefits that in-person collaboration brings to fostering innovation and maintaining a cohesive company culture – something that’s often missed in remote settings.

In this episode, we explore how to optimize your workplace to create a more welcoming environment for onsite staff, enhance employee engagement and collaboration, and, perhaps, entice more people to return in person.

• Understand why people want to come into the office (if it’s set up right)
• Discover the benefits to the organization of having more in-office collaboration
• Get 15 tips on how to revamp your workplace to make it more appealing to employees
• Learn about new types of spaces, amenities and technologies
• Hear how even small offices can transform their facility without breaking the budget

See the full transcript HERE

Get more hybrid communications advice in our free Guide to Engaging Remote Employees

EPISODE 148 | Guest: Jill Perardi, senior director of professional services for Visix

Office wayfinding is an often overlooked but essential element of modern workplace design, especially for large buildings or hybrid offices that offer flexible spaces. It can play a key role in improving productivity and employee satisfaction, and help to encourage people to come back to your facility.

In this episode, we’ll discuss the fundamentals of this new kind of wayfinding that businesses are using to help people find their ideal workspace, connect and collaborate with teammates, and improve the employee experience.

• Understand how office wayfinding differs from traditional wayfinding
• Discover the benefits for a flexible office and hybrid workforce
• Hear about in-office directories, different types of interaction and booking options
• Learn how to tie into directories for people, space reservations and events
• Get an overview of Visix creative and customization offerings

See the full transcript HERE

Learn more about workplace wayfinding from Visix HERE

EPISODE 147 | Allison Cohen, director of strategic partnerships at Tango

Hybrid workplaces aren’t new, but they’re definitely evolving. In this episode, we dive into how data-driven reservation and occupancy systems are revolutionizing the hybrid workplace. Discover how these innovative solutions are not only making office spaces more efficient and cost-effective, but also creating a more engaging environment that attracts employees back to the office.

We explore real-world examples, discuss the technology behind these systems, and share insights from experts on how companies can leverage this data to optimize their workspaces and enhance the employee experience.

• Learn about Tango’s platform of connected real estate solutions
• Hear what works and what doesn’t work in hybrid office seating
• Understand how space utilization metrics can shape strategic decisions
• Explore how reservation systems can influence workplace happiness and culture
• Discover how you can make hybrid offices more appealing to attract employees

See the full transcript HERE

Find out more about all Tango solutions HERE

EPISODE 146 | Derek DeWitt, communications specialist for Visix

Gen Z makes up 32% of the world’s population, and they have unique perspectives on technology, culture and communication, being the first true digital natives. They are expected to overtake baby boomers in the workforce this year, and any business looking to attract and retain this talented bunch will have to adapt or perish.

Gen Z is pushing us to be more honest, more equitable and more innovative in our communications. In this episode, we’ll look at what’s important to them and how to evolve your messaging to better engage Zoomers in the workplace:

• Understand Gen Z priorities like transparency, authenticity and inclusion
• Explore how Zoomers blend online and IRL connections
• Get tips on the types of messaging, designs and channels they prefer
• Debunk common misconceptions about this generation
• Hear some common Zoomer slang for the workplace

See the full transcript HERE

Get more communications tips in our Communications Planning Guide HERE