We welcome Lane Wakefield, mental health advocate and Director for the Center of Sports Strategy & Sales at Baylor University. We discuss the emergence of this once-taboo talking point for what it is: One of the single most important determinants of success for an organization. Lane shares resources and helpful insights to bring much-needed awareness to this topic. 

Marketing and advertising expert, Shelby Wright joins the show to discuss the mobile marketing strategies that the UGA Bulldogs utilize and plan on utilizing with the shifting sports climate, strategies for marketers, captivating stories of Vince Dooley, and more! Visit www.GeorgiaDogs.com for a closer look.

Founder explains.

We welcome BoardActive CEO, Doug Pittman and Yuri Eliezer of Founders Legal back to the show! Since his first two appearances on the show, 5 new patents have been added to BoardActive's portfolio. Join us for an intriguing conversation on BoardActive's newest allowances and what it means for them, their partners, and businesses across the globe.

U.S. Patent # 10, 762, 530

U.S. Patent # 10, 762, 529

U.S. Patent # 10, 762, 528

U.S. Patent # 10, 762, 527

U.S. Patent # 10, 762, 526

We get the rare opportunity to mix it up with the C-Suite on this episode. Join us for an intriguing conversation with CEO, Doug Pittman and CMO, Jeff Gray.

They discuss the latest vertical playbooks released by BoardActive that provide actionable strategies for brands in the finance, municipality and sports marketing sector.

Follow BoardActive on the socials. @Boardactive on Linkedin, Facebook, and Twitter.

www.BoardActive.com

The sports universe is in flux. However, it's not doom and gloom! Money can still be made with some creative strategy and execution. Sports marketers still need to drive revenue for existing sponsors as well as create new opportunities. This can and will be accomplished by providing a memorable experience for fanatics across the globe. These strategies will lead to an increase in app downloads, in-app activity and the most important measure of success - SALES. Check out the written version of this playbook here: https://www.boardactive.com/playbooks

Restaurant have been in a slump thanks to COVID-19. But there is light ahead. They can recover by providing a worry-free experience for their patrons by being thoughtful and creative in their mobile marketing efforts.

This day has been circled. Fans have eagerly awaited this moment - The "Big Game"! For the sports marketer this is the time to really cash in on opportunities for more app downloads, in-app activity and revenue streams. Listen as we provide profitable use cases on leveraging available technologies like geolocation, advanced push notifications, and first-party user data. Game On!

How can sports marketers transfer carry home game momentum on the road? In this second installment of the App Engagement Playbook we provide effective use cases to increase app downloads, in-app activity, and give tangible solutions to amplify current revenue streams and create new ones. Let's hit the road!

Join us for a resounding recap conversation about the month of June! BoardActive Founder and CEO, Doug Pittman joins us to discuss his growing Intellectual Property portfolio, legal team, senior advisors, deals, partnerships and the introduction to an emerging futuristic technology piece called, "VisualMatic". Join us for an amazing conversation on demand!

Cue Fight Song! It's all about the gameday experience for college sports fans! Gameday marketers will find many applicable use cases for home games. Increase app installs, engagement, and drive revenue with advertising partners.