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Lean Marketing

Lean Marketing

Brandon Kidd and Folsom Creative

Ever wonder how the top brands in manufacturing and technology market themselves? What can others in the field glean from their success? What can their brand stories reveal to us? Introducing Lean Marketing – a new podcast dedicated to manufacturing and technology marketing leaders with an exploration of their business, their rise to the top of their industry, and inside tips that you can use to bolster your own future success. Join us every week as we spotlight a new marketing leader and talk about how they use digital marketing to generate leads and sales for their businesses. Lean Marketing is available online at leanmarketingpodcast.com, and wherever good podcasts are found.

  • 22 minutes 43 seconds
    The State of B2B Marketing Today with Lindsay Duran

    We speak with Lindsay Duran of Zilliant, a Texas-based company that specializes in B2B growth solutions to maximize customer lifetime value.

    Lindsay also hosts the B2B Reimagined podcast with a rotating host of experts, each of whom brings decades of experience using data science to address industry-vertical specific challenges.

    Connect with Lindsay and Zilliant:

    https://www.linkedin.com/in/lindsayduran/

    https://www.zilliant.com/

    B2B Reimagined:

    https://b2breimagined.libsyn.com/

    Connect with host Brandon Kidd:

    https://www.linkedin.com/in/brandon-kidd/

    Learn more about DeltaV Digital here:

    https://www.deltavdigital.com/

    For other episodes, show notes, and to request to be a guest visit:

    https://www.deltavdigital.com/resources/podcasts/

    13 May 2020, 7:11 pm
  • 19 minutes 4 seconds
    The Power of Influencer Marketing with Lyssandra Vila

    This week, we're joined by Lyssandra Vila, Marketing Director at ConsolFreight, LLC. Lyssandra takes us through the definition and purpose of influencer marketing and how it can be used to generate great word-of-mouth advertising for your business.

    Connect with Lyssandra:

    https://www.linkedin.com/in/lyssandra-ma-vila-42521229/

    Connect with host Brandon Kidd:

    https://www.linkedin.com/in/brandon-kidd/

    Learn more about DeltaV Digital here:

    https://www.deltavdigital.com/

    For other episodes, show notes, and to request to be a guest visit:

    https://www.deltavdigital.com/resources/podcasts/

    15 April 2020, 12:00 pm
  • 19 minutes 27 seconds
    Simple and Effective Video Marketing with Dave Timpone

    Dave Timpone knows that you don't need a huge budget or expensive equipment to produce effective video content. The key is to keep it simple.

    Today, Dave shares what he's learned from growing the marketing division at his company, what you should – and should not – spend your time on, how to use what you know, and more on this episode of Lean Marketing.

    Connect with Dave on LinkedIn:

    https://www.linkedin.com/in/david-timpone/

    Connect with host Brandon Kidd:

    https://www.linkedin.com/in/brandon-kidd/

    Learn more about DeltaV Digital here:

    https://www.deltavdigital.com/

    For other episodes, show notes, and to request to be a guest visit:

    https://www.deltavdigital.com/resources/podcasts/

    8 April 2020, 12:00 pm
  • 21 minutes 47 seconds
    Twenty Years of Content Marketing with Scott Dailey

    On this episode of Lean Marketing we chatted with Scott Dailey on the history of content marketing in the digital world and where it's heading.

    Follow Scott on LinkedIn here - https://www.linkedin.com/in/scottpdailey/

    Connect with host Brandon Kidd:

    https://www.linkedin.com/in/brandon-kidd/

    Learn more about DeltaV Digital here:

    https://www.deltavdigital.com/

    For other episodes, show notes, and to request to be a guest visit:

    https://www.deltavdigital.com/resources/podcasts/

    1 April 2020, 12:00 pm
  • 19 minutes 37 seconds
    From College to Marketing with Luke Patterson


    Connect with host Brandon Kidd:

    https://www.linkedin.com/in/brandon-kidd/

    Learn more about DeltaV Digital here:

    https://www.deltavdigital.com/

    For other episodes, show notes, and to request to be a guest visit:

    https://www.deltavdigital.com/resources/podcasts/

    25 March 2020, 12:00 pm
  • 23 minutes
    The Evolution of Social Media with Stephanie Amy

    On this episode of Lean Marketing we chat with Stephanie Amy about social media marketing best practices and what the future of SMM looks like.

    Follow Stephanie on LinkedIn - https://www.linkedin.com/in/stephanieamy/


    Check out her agency here - https://www.stephsandyconsulting.com/

    Connect with host Brandon Kidd:

    https://www.linkedin.com/in/brandon-kidd/

    Learn more about DeltaV Digital here:

    https://www.deltavdigital.com/

    For other episodes, show notes, and to request to be a guest visit:

    https://www.deltavdigital.com/resources/podcasts/

    18 March 2020, 12:00 pm
  • 23 minutes 36 seconds
    Traditional to Digital Marketing Transformation with John Kenworthy

    On this episode we chat with john Kenworthy about transforming your marketing from traditional to digital and why some traditional tactics still work.


    Follow John on LinkedIn - https://www.linkedin.com/in/johnkenworthy2018/

    Connect with host Brandon Kidd:

    https://www.linkedin.com/in/brandon-kidd/

    Learn more about DeltaV Digital here:

    https://www.deltavdigital.com/

    For other episodes, show notes, and to request to be a guest visit:

    https://www.deltavdigital.com/resources/podcasts/

    11 March 2020, 12:00 pm
  • 21 minutes 31 seconds
    Building Your Marketing Strategy with Graham Muir

    On this episode of Lean Marketing we chant with Graham Muir about his journey into digital marketing.

    Follow Graham on LinkedIn - https://www.linkedin.com/in/grmuir/

    Connect with host Brandon Kidd:

    https://www.linkedin.com/in/brandon-kidd/

    Learn more about DeltaV Digital here:

    https://www.deltavdigital.com/

    For other episodes, show notes, and to request to be a guest visit:

    https://www.deltavdigital.com/resources/podcasts/

    4 March 2020, 1:00 pm
  • 18 minutes 11 seconds
    B2B Content Creation & Storytelling with Christopher Grillo

    On this episode of Lean Marketing we chat with Christopher Grillo about his journey from an english teacher to a content marketer in the B2B space.

    Follow Chris on Linkedin - https://www.linkedin.com/in/christopher-grillo-1a847a170/

    Connect with host Brandon Kidd:

    https://www.linkedin.com/in/brandon-kidd/

    Learn more about DeltaV Digital here:

    https://www.deltavdigital.com/

    For other episodes, show notes, and to request to be a guest visit:

    https://www.deltavdigital.com/resources/podcasts/

    26 February 2020, 1:00 pm
  • 23 minutes 31 seconds
    From Car Sales to Digital Marketing Strategist with Gabby Francisco

    On this episode of Lean Marketing we chat with Gabby Francisco about her journey into marketing and how she manages marketing strategy, content, and a podcast.

    Follow Gabby on LinkedIn: linkedin.com/in/gabby-francisco

    Listen to the Your Voice Is Heard Podcast: podcast.cfidrive.com

    Connect with host Brandon Kidd:

    https://www.linkedin.com/in/brandon-kidd/

    Learn more about DeltaV Digital here:

    https://www.deltavdigital.com/

    For other episodes, show notes, and to request to be a guest visit:

    https://www.deltavdigital.com/resources/podcasts/

    19 February 2020, 1:00 pm
  • 28 minutes 34 seconds
    Cutting Edge Content Marketing with J.D. Redmon

    On this episode of the Lean Marketing Podcast we chat with J.D. Redmon about developing your content marketing stack and how to adapt to changes in audience preferences.

    Be sure to follow J.D. on LinkedIn - https://www.linkedin.com/in/jdredmon/

    Listen to Fright Waves Radio - https://www.freightwaves.com/radio

    Learn more about TTN Fleet Solutions - https://ttnfleetsolutions.com/

    Connect with host Brandon Kidd:

    https://www.linkedin.com/in/brandon-kidd/

    Learn more about DeltaV Digital here:

    https://www.deltavdigital.com/

    For other episodes, show notes, and to request to be a guest visit:

    https://www.deltavdigital.com/resources/podcasts/

    12 February 2020, 1:00 pm
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