Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. “How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?” Meny Hoffman, CEO of Ptex Group and founder of the Let’s Talk Business Platform, will interview some of the world's most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they’ve had to overcome, how they’ve reached success—and their candid advice for how you can do the same.
In today's rerun episode of Let's Talk Business, we are thrilled to revisit an enlightening discussion on the interconnected realms of SEO, spirituality, and personal development.
Join your host, Meny Hoffman, as he sits down with Stephan Spencer, a renowned SEO expert, author, and podcaster who integrates his profound spiritual beliefs into his professional life.
When you plan to redesign your website and you want to make sure that you’re optimizing your SEO, research keywords in advance using tools such as Semrush or Moz Keyword Explorer, in order to identify keywords that your competitors are ranking in, and you’re not.
Too many companies work so hard at search engine optimization that they make their sites keyword-rich, but also extremely boring and unhelpful. What should you do? Use those keywords, have rich and valuable content, but avoid a long wall of text. Instead, use short sentences and short paragraphs, while adding lots of imagery, screen shots, pull quotes, and YouTube embeds. That’s the way you can have the best of both worlds.
If you hire a professional firm to help you with SEO, don’t just look for a referrals page; look for a results page, with actual numbers that you can analyze. Ideally, this should include case studies explaining the background information, the solution, and results that substantiate the claims that the company makes. You should also be able to take the firm’s clients’ URLs and use various tools to verify that the results are to your satisfaction.
Social media presents two obvious problems: first, you’re subject to the rules and whims of the social media companies, and second, no one looks at posts from last month. So turn your social media posts into blog entries on your website- but call them something else, like a research center, academy, or university. Make sure to organize them by subject rather than by date, so that it won’t matter how long they’ve been up.
In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation focusing on the significance of systems and processes in scaling a business. Join your host, Meny Hoffman, as he sits down with Chris Ronzio, the founder and CEO of Trainual, a SaaS platform dedicated to small business onboarding, training, and scaling.
Chris Ronzio is the founder and CEO of Trainual, a leading SaaS platform that transforms the way small businesses onboard, train and scale their teams. Chris is the host of “The Fastest Growing Companies” and “Organize Chaos” podcasts as well as the author of the best-selling book “The Business Playbook – How to Document and Delegate What You Do So Your Company Can Grow Beyond You.”
In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation with a marketing legend who has helped generate billions in revenue for major brands. Join our host, Meny Hoffman, as he sits down with Gerry O’Brion—author, speaker, and advisor—to delve into the powerful strategies and insights that have shaped Gerry's remarkable career.
Gerry has worked with household names like Procter & Gamble, Coors Lite, and Red Robin. He is known for his innovative marketing concepts, such as the color-changing mountains on Coors Lite bottles. In this episode, Gerry shares his expertise on how small businesses can stand out in competitive markets without massive marketing budgets.
In today's episode of Let's Talk Business, we are thrilled to welcome Mitch Axelrod, an entrepreneurial powerhouse, speaker, trainer, advisor, best-selling author, and a man who has significantly contributed to generating over $3 billion in revenue. Join our host, Meny Hoffman, as he sits down with Mitch to unravel the profound insights and strategies that have defined Mitch's illustrious career.
Episode Timestamps
Practical Pointers that can learned from this episode :
Links :
https://thenewgameofselling.com/
https://www.youtube.com/user/mitchaxelrod
https://www.facebook.com/mitchaxelrod
Chaim shares invaluable insights on setting clear financial goals, long-term planning, and budgeting, especially in the face of today's high inflation and living costs. We explore the psychology of credit card and debit card spending, particularly within large families and among frequent traveler
Episode Links:
Practical Pointers from this episode :
Guy Kawasaki shares his inspiring trajectory, beginning with his early days in the jewelry business, where he honed essential selling skills that set the foundation for his future endeavors. Recruited by his college classmate, Guy made a pivotal transition to the Apple Macintosh Division, marking the start of his significant contributions to the tech world.
Connect with Guy
Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable!
We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com
Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718
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In today's episode, we dive deep into the transformative world of business automation and effective leadership with our esteemed guest, Clate Mask, co-founder of Keep (formerly Infusionsoft). Join us as we uncover valuable insights from Clate's journey in revolutionizing small business operations through automation and his latest book, "Conquer the Chaos 2.0."
Clate Mask shares his inspiring journey from developing a CRM tool for direct response marketers to creating a comprehensive automation platform that empowers small business owners. He emphasizes the importance of achieving not just growth but also profitability and freedom, providing key takeaways that can help entrepreneurs elevate their operations to new heights.
In this episode, we also explore the rollercoaster of entrepreneurship, focusing on the critical aspects of mindset, personal vision, and the rhythm of execution. Clate and I delve into personal stories and research-backed strategies to help you navigate the highs and lows of running a business. Learn how setting personal goals separate from business objectives can ensure a fulfilling life beyond the dream of your enterprise.
Finally, we dive into the essence of leadership and building a culture of excellence within your organization. Clate discusses the co-creation process between leaders and their teams, iterative planning, and inclusive decision-making.
Tune in for actionable insights that promise to uplift your entrepreneurial journey and provide the tools you need to master small business automation and leadership.
https://keap.com/lp/keap-growth-and-freedom-playbook
https://conquerthechaosbook.com/
That’s my conversation with Clate Mask. My takeaways from this one:
Embrace Automation: Automate various aspects of your business operations, from marketing and sales to internal processes, to achieve growth, profitability, and freedom.
Use Comprehensive Tools: Utilize platforms like Keep to centralize and streamline your business processes, enhancing efficiency and effectiveness.
Understand the Evolution of Technology: Stay updated with technological advancements like AI to leverage new tools and strategies for business growth.
Develop a Personal Vision: Separate your personal goals from your business objectives to ensure a fulfilling life beyond the dreams of your enterprise.
Implement Customer Lifecycle Automation: Automate customer follow-up processes to ensure consistent and effective engagement, leading to higher satisfaction and retention.
In today's episode, we dive deep into the world of Jewish marketing with our esteemed guest, Menachem Lubinsky, a trailblazer and founder of the leading marketing firm, LUBICOM. Join us as we explore various facets of marketing, branding, and the burgeoning kosher food industry through insightful conversations and expert analysis.
Menachem Lubinsky is president & CEO of LUBICOM Business Consulting, which includes a full-service public relations, advertising and marketing firm he that founded in 1984. Mr. Lubinsky is a seasoned business executive whose successes have spanned many industries and is particularly known for his role in the growth and development of the kosher food industry. He is first and foremost a strategic business professional who is frequently consulted by businesses of all sizes.
For more than 30 years, LUBICOM Marketing has provided services to a broad cadre of clients in diverse areas, including MCI, Sprint, Coca Cola, Dannon Yogurt, Lea & Perrins, Welch’s, Frito-Lay, Hospital for Joint Diseases, Maimonides Hospital, Brookdale Hospital, Metropolitan Jewish Health System, the Luggage and Leather Goods and Shoe Industries, and more than 500 other businesses and not-for-profit organizations. Mr. Lubinsky is the recognized authority on the kosher food market.
Mr. Lubinsky writes a weekly “The Business Monitor” column for Hamodia and lectures extensively on business topics. His business consulting division has grown significantly in recent years, providing business consulting services to some 100 businesses in the past few years, ranging from start-ups to large multi-national companies.
In this episode, we sit down with Dobbin Buck, the visionary founder of Get You Wired, as he shares his extraordinary journey from military service to marketing mastery.
That’s my conversation with Dobbin Buck. My takeaways from this one:
In this episode, we sit down with a three-time Governor of New York, who narrates his extraordinary journey from being the Mayor of Peekskill to leading New York State through its most testing times. He reveals how his formative years in a small town shaped his leadership approach, emphasizing the necessity of a clear agenda and a competent team. The Governor also provides a gripping account of his leadership during the 9/11 attacks, highlighting the critical importance of unified coordination between city, state, and federal agencies. His decision to centralize all response teams in one room epitomizes the essence of unity and effective communication during crises.
As the discussion progresses, we delve into the substantial impact of government policies on sectors such as energy, infrastructure, and healthcare. Our guest shares invaluable insights on how the private sector can align with governmental goals to drive progress. Reflecting on New York's contemporary challenges, he voices concerns over rising crime rates and high taxes, comparing these issues with previously successful policies.
The conversation also touches on the current political climate and the media's role in shaping public perception. Despite the challenges, the Governor remains hopeful about achieving unity and overcoming obstacles. This episode is rich with historical insights and current affairs, all viewed through the lens of seasoned leadership.
We explore the critical moments of the 9/11 attacks, as he recounts his decisive actions and the necessity for unified coordination between city, state, and federal governments. His decision to centralize all response teams in one room exemplifies the essence of unity and seamless communication during crises.
Moreover, we discuss the impactful role of government policies on various sectors such as energy, infrastructure, and healthcare. The Governor offers his seasoned perspective on how the private sector can align with governmental goals to drive progress. Reflecting on New York’s contemporary challenges, he voices concerns over rising crime rates and high taxes, comparing these issues with previously effective policies.
We also delve into the current political climate and the influential role of media in shaping public perception. Despite these challenges, the Governor remains hopeful about achieving unity and overcoming obstacles. This episode is rich with historical insights and current affairs, seen through the lens of experienced leadership. Let's get right to our conversation with the Governor.
That’s my conversation with Former Governor George Pataki, my take away from this one:
While planning is crucial, leaders must also be prepared to pivot and respond effectively to unforeseen events.
Despite current challenges, maintaining a hopeful outlook can inspire resilience and motivate individuals to strive for positive change, even in difficult times.
Effective communication involves being transparent and truthful, especially when things go wrong. Acknowledging mistakes and explaining how you plan to address them builds trust and credibility—essential qualities for any leader.
A clear long-term vision is essential for sustained success. Leaders should not only focus on immediate goals but also consider how their decisions will impact the future.
In any leadership role, knowing your top priorities and surrounding yourself with competent individuals can help you achieve your goals effectively.
This is episode rerun with Rabbi Steven Burg from Episode 159
When Rabbi Steven Burg took over the Aish HaTorah institutions, the organization had accumulated serious debt and was three months behind in payroll. Now, eight years later, Aish has become a massive success story, with new ventures, increasing numbers of students, a bigger budget, and positive cash flow. How did he do it - and what lessons can you learn from his experience in turning Aish and other failing organizations around?
Listen to this episode of Let’s Talk Business as Meny asks Rabbi Burg about his management philosophy, how to hire the right employees, why you need to learn how to delegate, the importance of ignoring the noise, the difference between vision and implementation, how you can revamp your business while simultaneously keeping it open, and more.
Rabbi Steven Burg is the Director General of Aish HaTorah. Before joining this internationally renowned institution, Rabbi Burg held senior leadership roles in other prominent Jewish organizations, with a focus on outreach.
Want to connect with Rabbi Steven? Follow him on LinkedIn. Visit his Aish Global to live more thoughtful, spiritual, and impactful lives!
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
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