3X Value Growth

Kerri Salls, MBA. CVGA

Tune in to hear from experts who generously share Do's and Don'ts, Best Practices, and Lesson Learned; to help owners of private companies crack the code on multiplying the value in their business in any economy. The 3X Value Growth Podcast is a forum to hear from advisors with the expertise and resources you need now to ensure your mid-market enterprise can reach its full potential.

  • 12 minutes 37 seconds
    Interview with Mike Armour: Above All, Build Trust

    Dr. Mike Armour combines life-long leadership experience in high-level positions with passion for helping leaders meet their most pressing challenges.

    He has coached over 600 executives, managers, and entrepreneurs, and has trained thousands more on four continents.

     

    “Anywhere you increase trust you increase value.”

    – Mike Armour

     

    Why you have to check out today’s podcast:
    • Discover the impact of unrecognized, unaddressed, or unresolved issues of trust in an organization
    • Determine why trust is the core of leadership
    • Develop trust-building steps that will boost employee engagement
      Learn More about the 3X Value Growth™ Model

    Go to www.3xvaluegrowth.com/model

     

     

    Episode Takeaway: How to boost employee engagement?

    “When you find a place where trust is high in an organization, you will find that there is an atmosphere that is running. There is a feeling in the air, and it’s a feeling that I am safe, I am informed, I’m respected, I’m valued, and I’m understood. People need to feel safe, informed, respected, valued, and understood. And it’s interesting to just begin a dialogue with your workers, with your employees, with your management team to find out, do they feel in this culture that they are safe, informed, respected, valued and understood. Because if those things are weak, trust will be in poor repair.“

    – Mike Armour

     

    Resources|Links

     

    Connect with Mike Armour: 
    2 June 2020, 2:00 pm
  • 8 minutes 19 seconds
    Julie Ann Sullivan: The Four Pillars of a Flourishing Workplace Culture

    The future of your business depends on your talents. Recruiting and retaining great talent, efficiency, and customer loyalty benefit from the culture you design. 

    Julie Ann Sullivan is The Queen of Culture.  Her diverse background and extensive research give her a unique perspective on business culture.  She is a speaker, author, podcast host, and leadership coach. Her current book is Catalysts of Culture – How Visionary Leaders Activate the Employee Experience.  

     

    "When all this (pandemic) settles down, we're still going to be back to being able to find and retain great talent. The way you do that is by creating a company where people want to work. And once they're there, they want to do their best for themselves and for the company."

    – Julie Ann Sullivan

     

    Why you have to check out today’s podcast:
    • Discover how to increase your knowledge of what it means to be a best place to work
    • Determine what components in your employee’s experience need to improve
    • Develop a unique plan for your organization's next cultural improvement
      Learn More about the 3X Value Growth™ Model

    Go to www.3xvaluegrowth.com/model

     

     

    Episode Takeaway: 'You can't see the forest through the trees'-- what does that look like in an organization?

    "When I go into a company, the first thing I do, or I want to do, is to do a survey of the workforce and a survey of the leadership team. And what comes out of that, I have always found that what the leadership team thinks the challenges are, are different than what the workforce (thinks). That old saying, "You can't see the forest through the trees" it's the same that happens in leadership in a company. Especially medium size, they don't have a people officer who's doing this kind of work."

    – Julie Ann Sullivan

     

      Resources|Links

     

    Connect with Julie Ann Sullivan: 

     

    26 May 2020, 10:00 am
  • 11 minutes 57 seconds
    Interview with Michael Houlihan and Bonnie Harvey: When the Cement is Wet, You Can Move with Trowel

    Michael Houlihan and Bonnie Harvey are the founders of Barefoot, America’s number one wine brand. They are also the co-authors of the New York Times bestseller, The Barefoot Spirit. They started with virtually no money or wine industry experience and pioneered worthy cause marketing. They now share their innovative approach to business as consultants, authors, workshop leaders, and speakers. 

    In this episode, Michael and Bonnie share how they help companies use their business stories to help instill corporate DNA with their stakeholders and employees resulting in a more engaged team, lower turnover rates, and increased productivity.

     

    “When people hear a story, they’re more likely to identify with the principles behind the story.”

    – Michael Houlihan

     

    Why you have to check out today’s podcast:
    • Discover how knowing the company story, the business hardship, hustle, and heart can build a business to success
    • Learn the importance of instilling the corporate DNA and values when onboarding employees
    • Find-out why is it so important that your employees know your company history when they are hired in the first 24 hours
      Learn More about the 3X Value Growth™ Model

    Go to www.3xvaluegrowth.com/model

     

     

     

    Episode Takeaway: Why is it so important that your employees know your company history when they are hired in the first 24 hours?

    “‘When the cement is wet; you can move it with a trowel when it gets hard; you need a jackhammer’– the thing is when you can move it with a trowel, why not embed the company history in that new employee’s open mind. They’re coming to work, they don’t know what to expect. This is your chance to tell them about your company’s story.’

    – Michael Houlihan

     

    Episode Takeaway: How to solve employee turnover?

    “If people are more engaged, if they understand what the principles are of the founder, then they can relate to that and they can relate to everyone they’re working with, and be more of a team player. They can care more about the company that they’re working for, instead of it just being a job. So, it solves the problem of turnover, the number one hidden cost of any company.”

    – Bonnie Harvey

      Resources|Links   Connect with Bonnie Harvey and Michael Houlihan: 
    19 May 2020, 10:00 am
  • 7 minutes 2 seconds
    Interview with Christina Daves: How to Land Media Exposure for Your Business

    Christina Daves is a do-it-yourself publicity strategist. Together with her clients, she has over 1 billion views and over 8 figures in sales from free publicity.  She has appeared on over 1000 media outlets and is a regular on-air contributor on television programs across the country.

    In this episode, Christina shares how to use free publicity to massively grow your business and how to stand out from the crowd when doing media pitching.

     

    "The people who get this, who get it, who get the digital marketing piece, who get the media piece, they're going to win because they're going to get the visibility. It doesn't matter how good they are or not, they're the ones who are going to get the clients and the customers.”

    – Christina Daves

     

    Why you have to check out today’s podcast:
    • Discover how to free publicity to massively grow my business
    • Learn how to stand out from the crowd when pitching the media by making you or your business newsworthy and valuable to the media’s audience
    • Discover what holds people back from doing public relations or PR
      Learn More about the 3X Value Growth™ Model

    Go to www.3xvaluegrowth.com/model

     

     

    Episode Takeaway: What holds people back from doing PR?

    "It's inaction. My business coach said to me years ago, 'Christina, imperfect action is better than perfect inaction.' So, just do it. What's the worst that's going to happen? Nothing. "

    – Christina Daves

    Resources|Links

     

    Connect with Christina Daves: 

     

    12 May 2020, 10:00 am
  • 10 minutes 20 seconds
    Interview with Lisa Nirell: Mindful Marketing in Challenging Times

    Lisa Nirell is passionate about helping CEOs and CMOs cut through the chatter, grow revenues, and accelerate marketing innovation. She’s also the Chief Energy Officer of EnergizeGrowth® Innovative companies such as Adobe,  Google, AARP, Gannett/USA TODAY NETWORK, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas.

    In this episode, Lisa gave her insights about how to stay present and profitable in a data-driven world by working directly and interacting humanely with your customers and how can businesses make that leap from the way they did marketing when the economy was booming to how marketing is done now in a new ‘temporary’ reality.

     

    “Q: What should we be asking our people and our customers right now? A: Those two questions are: what is the most pressing challenge you’re experiencing right now and how can we help?”

    – Lisa Nirell

     

    Why you have to check out today’s podcast:
    • Discover how to become a mindful leader who knows how to ask customers what they need and become the go-to service provider for that need
    • Learn how to stay present and profitable in a data-driven world by working directly, and interacting humanely with their customers
    • Discover how do you make that leap from the way you did marketing when the economy was booming to how marketing is done now in a new reality
      Learn More about the 3X Value Growth™ Model

    Go to www.3xvaluegrowth.com/model

     

     

    Episode Takeaway: What is the meaning of the platitude. “We are in this together”?

     

    “It’s heard across the world right now. ‘Business owners are in it together.’ This is a time to deepen our relationships with each other and be willing to ask for help. Although that’s not something I have mastered. So, this is testing me as well to know when to raise my hand and say, ‘I really need some resources, I need some help. Can we work on this together?’

    – Lisa Nirell

      Resources|Links   Connect with Lisa Nirell: 

     

    5 May 2020, 10:00 am
  • 13 minutes 16 seconds
    Interview with David Veech: Getting back to BETTER

    David Veech teaches leaders how to Love, Learn, and Let go so they can create a workplace that fully engages the creative and productive power of people.  He learned through 20 years of service in the Army and is still learning.  He has shared what he learned with thousands of students and clients since he retired.  His messages will inspire you and your teams to obliterate obstacles, accelerate innovation, and elevate performance leaving everyone motivated and engaged for the future. 

    In this episode, David shares how he helps leaders see where their personal behaviors are taking the organization away from their stated purpose and their stated goals.

     

    “The energy that is generated when people know that you’re actually listening and doing something with their ideas, then it just comes like a flood. It’s just very exciting to see an engaged workforce switch on. ”

    – David Veech

     

    Why you have to check out today’s podcast:
    • Discover how to practice lean thinking as a leader — which is deeply rooted in developing people both technically and cognitively using ‘The C4 Process’
    • Learn how organizations of all types can create a leader-development system that defines critical leader behaviors, provides simple techniques for building and improving the skills that drive those behaviors, and establishes a mechanism for monitoring and enforcing those behaviors.
    • Discover how personal behavior of leaders enhances influence and performance — and is positively associated with being perceived as a leader
    Learn More about the 3X Value Growth™ Model

    Go to www.3xvaluegrowth.com/model

     

     

    Episode Takeaway: When are we going to get back to normal [after the coronavirus pandemic]?

    “Let’s not go back to normal, let’s go back to better. So, what can we do now, while we’re in this virtual mode, what can we do now to analyze our processes, to solve some of our problems, to develop our people, particularly develop our leaders? What can we do now so that when we go back, we’re better and ready to just hit it hard?”

    – David Veech

    Resources|Links

     

     

    Connect with David Veech: 
    28 April 2020, 10:00 am
  • 7 minutes 53 seconds
    Interview with Regina Gulbinas: Fail-Proof Your Business in Any Industry

    Regina Gulbinas is a business strategist who has worked with over 100 businesses, helping them scale correctly and in many cases re-organize. 

    In this episode, Regina shares how she teaches CEOs how to run and grow their company correctly, preventing them to become major bottlenecks of their own company in terms of decision making and infrastructure resulting in improved cash-flow and long-term success and profitability. 

     

    “Take responsibility that you’re the CEO, that you’re the leader. A lot of people are struggling and usually, business owners are the biggest bottleneck in their own business. ”

    – Regina Gulbinas

     

    Why you have to check out today’s podcast:
    • Discover why it is important to teach CEOs and business leaders to make better and profitable decisions
    • Learn the reasons why  business owners become the major bottlenecks of their  own company in terms of decision making and infrastructure
    • Learn how to fail-proof your business in any industry with knowledge and infrastructure towards long-term success and profitability
      Learn More about the 3X Value Growth™ Model

    Go to www.3xvaluegrowth.com/model

     

     

    Episode Takeaway: What’s Regina’s number one priority to her clients?

    “My number one priority is to teach the CEO to make better and profitable decisions because if I can’t do that, they’re going to continue going down the rabbit hole.”

    – Regina Gulbinas

      Resources|Links

     

    Connect with Regina Gulbinas: 
    21 April 2020, 10:00 am
  • 9 minutes 10 seconds
    Interview with Holly Duckworth: Overcoming Leadership Stress Through Mindfulness

    Holly Duckworth is a trailblazing keynote speaker, applied mindful leadership advisor and a Stress Reduction Specialist. She is the Founder of the C-Suite Network Mindful Leadership Council. Holly is also a New York Times contributor, and Producer/Host of the Everyday Mindfulness Show.

    In this episode, she shares how she teaches leaders how to bridge the personal practice of mindfulness into the profitable business culture. 

     

    "Take that extra moment to breathe, to relax, to center, to focus, and maybe listen a little bit, not only to our own intuition but the intuition and the data of our teams to create those focus results that are going to get this economy spinning forward in the right and perfect time. ”

    – Holly Duckworth

     

    Why you have to check out today’s podcast:
    • Discover how to shift the culture of a company from a traditional to a self-aware and mindful one 
    • Learn how to become a mindful leader that has resilience, reliance on gut instinct, authenticity, and confidence
    • Find-out how visioning, meditation, affirmations, and other “self-help” modalities help overcome leadership stress
      Learn More about the 3X Value Growth™ Model

    Go to www.3xvaluegrowth.com/model

     

     

    Episode Takeaway: What's one other practice you could do beyond breathing and gratitude to overcome leadership stress?

     

    "It is that practice of centering. Take a moment every day and remember your center. That very first day you took this job, you started your career, that passion, that excitement, and continue to grow that practice because that will keep you in the present moment with passion--that will create profits, peace, and presence for your company."

    – Holly Duckworth:

     

    Resources|Links

     

    Connect with Holly Duckworth: 
    14 April 2020, 10:00 am
  • 9 minutes 40 seconds
    Interview with Mark Boundy : The Success of Your Business is All in Your Customer’s Head

    Mark Boundy is a business builder, sales leader, author, coach, and consultant. He has grown businesses in a variety of industries for 25 years, amassing wide-ranging experience in sales, marketing, new product development, and product management. 

    In this episode, Mark shares how he helps his clients find, win, and keep more business—more profitably. 

    “Understand your value to your customer. And then make sure you can articulate that to the customer, you sell it and then you price it appropriately. ”

    – Mark Boundy

     

    Why you have to check out today’s podcast:
    • Discover how to develop and show value in a customer’s mind
    • Learn how to provide more value for customers without discounting your services short
    • Learn how to  deepen customer relationships and make your business more profitable
      Learn More about the 3X Value Growth™ Model

    Go to www.3xvaluegrowth.com/model

     

    Episode Takeaway: Typical symptoms of that problem that you see owners experiencing

    1. Focusing on internal customers only. If you have developed processes where you have internal customers, that's a symptom because you've let people lose a view to the outside customers.
    2. Discounting too much. If you think that you might be discounting too much, you've got a symptom of the problem.
    3. Your salespeople fai to sell value. If your salespeople can't articulate the customer outcomes that your customer is going to receive from using your product or service, you've got a symptom of the problem.
      Resources|Links Connect with Mark Boundy: 

     

    7 April 2020, 10:00 am
  • 10 minutes 28 seconds
    Interview with Barry Moltz: How Small Businesses Can Thrive in the Corona Economy

    Barry Moltz is a small business expert that gets companies growing again by unlocking their potential. 

    As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential.  With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change.

     

    “Close your eyes and imagine a consumer world where people rarely leave their homes. Now open your eyes, and how is your business going to react? How is your business going to reinvent itself in this world where most things will be done virtually?”

    – Barry Moltz

     

    Why you have to check out today’s podcast:
    • Discover how to plan for  your business in this Corona economy
    • Learn how to build a business that can “bounce” through these cycles of recession for long-term success.
    • Learn how to protect your business in the midst of the coronavirus crisis
    Learn More about the 3X Value Growth™ Model

    Go to www.3xvaluegrowth.com/model

     

     

    Episode Takeaway: Common mistakes that you see business owners making at this time of the Corona crisis?

    “You have to have a plan right now about how your business is going to respond. It’s like, whenever we have one of these recessions, it’s like musical chairs, right? You’re going along, the music is going and all of a sudden, the music stops. And then you got to see where you’re at. You really have to assess how is your business going to respond to what really will be going on short term. I believe for another six or eight weeks, then long term, probably 18 to 24 months?”

    – Barry Moltz

      Resources|Links

     

    Connect with Barry Moltz:
    31 March 2020, 10:00 am
  • 13 minutes 23 seconds
    Interview with Norman Wolfe : Growing Your Company From a New Paradigm

    Norman Wolfe, founder, and CEO of Quantum Leaders, is a leading voice in bringing about a transformation of the core paradigm of business. He is a 15-year veteran of Hewlett Packard, has lead and consultant with companies large and small. He is the author of The Living Organization, an application of the core principles of how the world works and how organizations can create extraordinary impact. 

     

    “Most people are not as successful as they'd like. Either it takes longer than they want, they're not getting the efficiencies they want, they're not being as innovative as they want. ”

    – Norman Wolfe

     

    Why you have to check out today’s podcast:
    • Discover why a shift in orientation from the traditional view of an organization as a machine to an organization as a living being is required
    • Learn what 'a new paradigm' for both organizational management and personal transformation is all about and how this helps leaders
    • Learn a better way to engage the world of business to make a positive impact on the society, world and the lives of people
      Learn More about the 3X Value Growth™ Model

    Go to www.3xvaluegrowth.com/model

     

     

    Episode Takeaway: What is the common mistake that leaders do in their organizations?

     

    "One of the things they doing that's a big mistake is they think of their organizations like a machine, which in turn, makes them think in terms of people as cogs of the machine. Not consciously or not intentionally, it's just the way we're taught to think and how we manage the organization. And on top of that, it makes the leader completely responsible, which is really a burden. .”

    –Norman Wolfe

        Resources|Links   Connect with Norman Wolfe:
    10 March 2020, 10:00 am
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