In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg welcomes Senior Jury Consulting & Strategy Advisor Chris Ritter to explore his “Theory of Core Values,” a framework developed over decades to explain what motivates jurors and how they reach decisions in the courtroom. 

Their conversation examines how jurors rely on deeply held beliefs, such as fairness, personal responsibility, and common sense, when evaluating evidence and assigning responsibility. Chris outlines 11 core values that influence juror reasoning and shares how attorneys can apply these insights to shape case strategy and strengthen advocacy. 

Listen now to learn about: 

• The 11 core values and how they influence juror decision-making  
• The difference between emotional, analytical, and instinctive reasoning  
• How concepts like fairness, personal responsibility, and common sense shape verdicts  
• Applying core values through Mental Mining® to develop case strategy  
• How core values empower active jurors during deliberations  

Ideal for trial lawyers and litigation teams navigating complex disputes, this episode provides practical guidance on understanding juror behavior and building more persuasive case narratives. 

Watch the original LinkedIn Live recording here. 

Learn more about Chris Ritter: https://imslegal.com/team/g-christopher-ritter-jd 

Read about Adam Bloomberg: https://imslegal.com/team/adam-bloomberg 

Explore IMS jury consulting services: https://imslegal.com/services/jury-consulting\ 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

In this IMS Insights Podcast episode, Senior Strategy & Jury Consulting Advisor Chris Dominic sits down with veteran trial lawyer Keely Duke of Duke Evett PLLC to explore the critical role of credibility in high-stakes litigation. 

Their conversation dives into how trial teams can prepare executives and witnesses to testify authentically, balance tenacity with restraint, and maintain trust with juries while advocating persuasively. Keely also shares guidance for young litigators aspiring to become effective first-chair trial attorneys, emphasizing the importance of knowing your case, staying true to your style, and communicating honestly. 

Do not miss Keely’s insights on: 

• How credibility serves as the cornerstone of persuasive advocacy 
• Techniques for preparing executives and witnesses to testify authentically 
• The risks of overselling arguments and losing juror trust 
• Balancing aggressive advocacy with restraint 
• Advice for early-career trial attorneys 

Ideal for trial lawyers, litigation teams, and legal professionals navigating high-stakes disputes, this episode delivers actionable takeaways on maintaining credibility, shaping juror perception, and strengthening advocacy. 

Watch the original LinkedIn Live recording here. 

Learn more about Keely Duke: https://dukeevett.com/our-team/keely-e-duke/ 

Read about Adam Bloomberg: https://imslegal.com/team/adam-bloomberg 

Learn about Chris Dominic: https://imslegal.com/team/chris-dominic 

Explore IMS litigation support solutions: https://imslegal.com/services 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

When your client is perceived as the “Goliath” in a commercial dispute, how do you earn juror trust? In this episode of the IMS Insights Podcast, IMS Senior Jury Consulting Advisor Chris Dominic sits down with experienced trial lawyer William Toles of Munsch Hardt Kopf & Harr, PC, to share effective strategies for defending corporations in today’s anti-corporate climate. From preparing witnesses for authentic courtroom communication to leveraging mock trials for risk assessment, this conversation provides practical insights for trial teams and litigation professionals seeking to enhance their defense approach. 

Learn more about William’s expertise: https://www.munsch.com/Professionals/William-Toles 

Learn more about Chris Dominic: https://imslegal.com/team/chris-dominic?fbclid=PAZXh0bgNhZW0CMTEAAab6BsMu0fyUPngLSF2IO91qWUb99ikQ56jlAzfUDs7jwmydan-brGrdCuE_aem_FBPPSIztPpXfjm2N0nuZPA 

Explore IMS’s Jury Consulting Services: https://imslegal.com/services/jury-consulting 

Find the original LinkedIn Live recording here.  

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

What happens when jurors’ gut instincts clash with your expert’s data? In this episode, IMS Senior Jury Consulting Advisor Chris Dominic teams up with Affiliate Advisor Steve Pomerantz, PhD, and Trial Consultant Michelle Cooper, JD, to tackle one of the courtroom’s trickiest challenges: making statistical significance make sense to the jury.  

From framing fairness and randomness in everyday language to using simple checklists that keep jurors focused, this conversation is packed with practical strategies to help trial teams turn complex numbers into clear storytelling.  

If you have ever wondered how to explain science by “speaking juror”, this episode offers a roadmap. Listen now or watch the original LinkedIn Live here: https://www.linkedin.com/events/imselevate-explainingstatistica7402744841094537216/theater/

Learn about Steve Pomerantz’s expertise: https://imslegal.com/team/steve-pomerantz  

Learn about Michelle Cooper’s expertise: https://imslegal.com/team/michelle-cooper-jd

Explore IMS’s litigation support services: https://imslegal.com/services 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg sits down with Senior Jury Consulting & Strategy Advisor Chris Ritter—author of Creating Winning Trial Strategies—to explore the art and science of Mental Mining®. Their conversation dives into how this methodology helps trial teams uncover the subconscious ways jurors process information and how to use that insight to educate, motivate, and connect. 

Listen now for insights on: 

• What Mental Mining is and why it matters in trial strategy 
• How to identify jurors’ subconscious “toeholds” and leverage them effectively 
• The difference between ongoing Mental Mining and dedicated strategy sessions 
• How the “desired dozen” questions guide clear and persuasive case narratives 

Ideal for trial lawyers, litigation teams, and professionals navigating complex disputes, this episode provides actionable takeaways on strengthening advocacy and persuading today’s juries. 

Watch the original LinkedIn Live recording here. 

Learn more about Chris’s expertise: G. Christopher Ritter, JD | Senior Jury Consulting & Strategy Advisor 

Read about Adam’s background: Adam Bloomberg | Senior Client Success Advisor 

Explore IMS’s litigation support solutions: Our Trial Consultancy Services | IMS Legal Strategies 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg talks with Senior Jury Consulting & Strategy Advisor Chris Ritter—author of Creating Winning Trial Strategies—about the power of visuals in the courtroom. Their conversation explores how the creative process behind trial graphics can sharpen case narratives, clarify complex information, and engage jurors on multiple levels. 

Listen now for insights on: 

• The real purpose behind trial graphics 
• A five-step process for building persuasive visuals 
• Common missteps attorneys make with courtroom demonstratives 
• How to make complex ideas relatable to jurors 
• Why thinking visually can elevate your entire case strategy 

Ideal for trial lawyers, litigation teams, and professionals navigating complex disputes, this episode delivers actionable takeaways on how visual advocacy supports stronger outcomes in court. 

Find the original LinkedIn Live recording here. 

Learn more about Chris’s expertise: G. Christopher Ritter, JD | Senior Jury Consulting & Strategy Advisor 

Read about Adam’s background: Adam Bloomberg | Senior Client Success Advisor 

Explore IMS’s jury consulting and trial graphics services: Our Trial Consultancy Services | IMS Legal Strategies 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

As generative AI becomes a defining issue in litigation, trial teams must be ready to explain the “black box” of large language models (LLMs) for juries shaping landmark cases across the US. 

In this episode of the IMS Insights Podcast, Senior Client Success Advisor Adam Bloomberg talks with Jury Consultant Liz Babbitt and LLM Training Expert Devon Madon, PhD, about how to make complex AI concepts clear, relatable, and persuasive in the courtroom. 

Together, they explore the evolving legal landscape surrounding AI copyright and fair use, practical strategies for simplifying technical ideas, and ways to address common AI misconceptions that can influence juror understanding. 

Gain insights on bridging the gap between advanced technology and everyday comprehension—so you can build credible, compelling narratives in your next AI-related case. 

Find the original LinkedIn Live recording here. 

For additional insights, read Liz and Devon’s article, “Demystifying Generative AI for the Modern Juror,” published by Law360.  

Explore IMS’s jury consulting and expert sourcing solutions at imslegal.com/services. 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

In this episode of the IMS Insights Podcast, Senior Client Success Advisor Adam Bloomberg sits down with Senior Jury Consulting & Strategy Advisor Chris Dominic to break down key takeaways from the BTI Litigation Outlook Index and discuss what these trends mean for today’s corporate counsel and their outside legal partners. 

Listen in as Adam and Chris explore: 

• Why in-house counsel is calling for new ideas instead of recycled strategies 
• How social science and jury behavior insights reveal leverage points that can shift case outcomes 
• Why effective legal technology should streamline—not complicate—litigation strategy 
• How responsible use of generative AI can boost clarity and speed decision-making 

Get an inside look at the challenges shaping corporate litigation today—and the forward-thinking approaches helping in-house counsel stay ahead of the curve. Join the conversation and share your thoughts on the trends redefining litigation strategy. 

Find the original LinkedIn Live recording here.  

Learn more about Chris’s expertise: Chris Dominic, Senior Jury Consulting & Strategy Advisor 

Read about Adam’s background: Adam Bloomberg | IMS Legal Strategies 

Explore IMS’s litigation consulting services: Nationwide Litigation Consulting Services | IMS Legal Strategies 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

In this IMS Insights Podcast, Senior Client Success Advisor Adam Bloomberg talks with Senior Advisor Chris Ritter about how early case strategy sessions can shape stronger outcomes in complex disputes. Their conversation highlights practical tools trial teams can use to build compelling narratives and prepare more effectively for high-stakes proceedings. 

Listen now for insights on: 

• Leveraging early strategy workshops to sharpen discovery and case development 
• Building an integrated trial strategy that unites messaging, themes, and your team 
• How “Mental Mining” and core values influence persuasive storytelling 
• The impact of strategy sessions—even with trial fast approaching 
• What active jurors need and the tools that support deliberation 

Ideal for trial attorneys, legal teams, and professionals facing jury trials, arbitration, or regulatory proceedings, this discussion offers guidance from one of the foremost thought leaders in trial consulting. 

Find the original LinkedIn Live recording here.  

Learn more about Chris’s expertise: G. Christopher Ritter, JD | IMS Legal Strategies 

Read about Adam’s background: Adam Bloomberg | IMS Legal Strategies 

Explore IMS’s litigation consulting services: Nationwide Litigation Consulting Services | IMS Legal Strategies 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

In this IMS Insights Podcast, Senior Jury Consulting Advisor Chris Dominic is joined by Lead Life Care Planning and Vocational Expert Kacy Turner, MS, CRC, CVE, CLCP, to discuss the valuable role vocational experts play in traumatic injury litigation. Kacy explains how vocational assessments, through testing, transferable skills analysis, and rehabilitation planning, help attorneys, juries, and judges understand an injured individual’s employability and earning capacity—both past and future.  

 Kacy also highlights why hands-on job placement experience and recognized credentials are essential for credibility in court, and how collaboration with economists and life care planners strengthens damages analyses. With IMS’s integrated team of specialized experts, plaintiff and defense clients can benefit from comprehensive vocational assessments, life care plans, economic reports, and rebuttals that provide clarity and confidence in injury-related cases. 

Watch the original LinkedIn Live recording here: https://www.linkedin.com/events/imselevate-theimpactofvocationa7365729687089664001/theater/ 

 Learn more about Kacy’s expertise: https://imslegal.com/team/kacy-turner 

 Learn more about host Chris Dominic: https://imslegal.com/team/chris-dominic 

 Contact Us: https://imslegal.com/contact 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

What really influences a jury’s final decision? In this IMS Insights Podcast, Senior Client Success Advisor Adam Bloomberg chats with Senior Jury Consulting & Strategy Advisor Chris Ritter to break down the psychology and strategy behind how jurors think—and how legal teams can use that knowledge to shape more persuasive case stories. 

Tune in as Adam and Chris dive into: 

• The impact of unanimous vs. supermajority verdict rules 
• How jurors absorb and evaluate information—heuristically, systematically, or both 
• Building credibility and trust with a diverse jury 
• Designing multiple persuasive paths that lead to the same verdict 
• Predicting shifts in juror alliances and adjusting your approach mid-deliberation 

This episode is a must-listen for trial attorneys, litigation teams, and legal professionals looking to sharpen their understanding of jury behavior and boost courtroom outcomes. 

Find the original LinkedIn Live recording here. 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.