Effective trial communication requires attorneys to make complex information understandable, establish credibility, and give jurors a story they can follow and remember. 

In this IMS Insights Podcast episode, Senior Jury Consulting Advisor Keith Pounds, PhD, speaks with Maggie Mendenhall Casey, Deputy General Counsel for the City of Chicago and 2025 recipient of the Earl B. Dickerson Award, about what it takes to communicate effectively in the courtroom. 

Listen now for insights on: 

• Why attorneys should speak with jurors in a clear, conversational way 
• What jurors look for when evaluating witnesses, especially experts 
• How acknowledging difficult facts can strengthen credibility 
• What makes opening and closing arguments memorable to jurors 
• How courtroom analogies and demonstratives can simplify complex concepts 
• How mock jury research can help litigation teams refine case strategy 
• Why conveying damages presents an important challenge in high-exposure litigation 

Ideal for trial attorneys and litigation professionals, this episode offers practical perspectives on distilling complex cases into narratives that are credible, memorable, and accessible to jurors. 

Watch the original LinkedIn Live recording here: [link] 

Explore IMS jury consulting services today: https://imslegal.com/services/jury-consulting

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

Artificial intelligence is rapidly changing trial preparation and presentation, creating new opportunities to improve efficiency while raising important questions about ethics, admissibility, and courtroom credibility. 

In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg welcomes Senior Technology Consultant Josh Stanhill to discuss how trial teams are using AI today, where it can add value, and the risks attorneys should consider before introducing AI-enhanced materials in court. 

Listen now for insights on: 

• How AI can enhance exhibits and video evidence without altering underlying facts  
• Why transparency and attorney oversight are essential when using AI in trial preparation  
• How jurors are increasingly scrutinizing AI-generated and AI-enhanced content  
• What real-world courtroom experiences reveal about credibility risks associated with AI misuse  
• Why confidentiality and data security should be part of every AI discussion  

Ideal for trial attorneys and litigation support professionals, this episode offers guidance on balancing innovation and efficiency with credible advocacy as AI becomes more prevalent in legal practice. 

Watch the original LinkedIn Live recording here: https://www.linkedin.com/events/imselevate-aiandtrial-ethics-ev7483551034326544384/theater/

Find guidance on explaining AI to jurors in this past episode:  https://imslegal.com/podcasts/decoding-llms-and-generative-ai-for-the-jury

Explore IMS trial technology services today: https://imslegal.com/services/presentation-technology

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

Expert witness selection is among the most consequential decisions in complex litigation. While attorneys may assume the process is about finding the most credentialed professional in a given field, the reality is far more strategic. 

In this IMS Insights Podcast episode, Vice President of Client Experience Marie-Petra Adams welcomes Senior Director of Expert Services Erica Evans to examine the strategy behind expert sourcing, vetting, and selection. They explore how the process unfolds, from early case specification through final alignment, and share what two real-world case studies reveal about how nuanced and unpredictable these expert searches can become. 

Listen now for insights on: 

• How effective expert witness strategies start before the search process begins 
• Why qualifications, communication, credibility, and relatability all factor into selection 
• How conflict analysis and testimony history inform final vetting decisions 

Ideal for attorneys, claims professionals, and litigation managers, this episode offers a behind-the-scenes look at what it takes to find the right expert witness who can not only address the issues but also explain them clearly and credibly to a judge, juror, or arbitrator. 

Watch the original LinkedIn Live recording here. 

Explore IMS expert witness services today: https://imslegal.com/services/expert-witness

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

Modern juries expect high-quality courtroom visuals. While trial demonstratives are essential for conveying arguments and maintaining juror attention, evolving evidentiary standards are reshaping how these visuals are developed and used. 

In this IMS Insights Podcast episode, Senior Director of Jury Consulting Chris Dominic welcomes Trial Consultant Michelle Cooper to examine Federal Rule of Evidence 107 and its direct implications for trial presentations. They explore how this rule influences expectations for demonstratives, including the distinction between illustrative visuals and those that may be admitted into evidence, and share practical tips for how trial teams can approach visual strategy with greater intention. 

Listen now for insights on: 

• How Federal Rule 107 changes expectations for trial demonstratives 
• The distinction between illustrative visuals and admitted evidence 
• Why visual strategies should begin early in case development 
• How transparency, structure, and accuracy influence juror understanding 
• What a disciplined approach to trial visuals looks like in practice 

Ideal for trial attorneys and litigation teams, this episode offers practical guidance on aligning visual strategy with changing evidentiary standards while supporting juror comprehension and decision-making. 

Watch the original LinkedIn Live recording here. 

Read Michelle Cooper’s article on Federal Rule 107: https://imslegal.com/articles/why-federal-rule-107-matters 

Explore IMS trial graphics services today: https://imslegal.com/services/trial-graphics 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg welcomes Senior Jury Consulting & Strategy Advisor Chris Ritter to explore his “Theory of Core Values,” a framework developed over decades to explain what motivates jurors and how they reach decisions in the courtroom. 

Their conversation examines how jurors rely on deeply held beliefs, such as fairness, personal responsibility, and common sense, when evaluating evidence and assigning responsibility. Chris outlines 11 core values that influence juror reasoning and shares how attorneys can apply these insights to shape case strategy and strengthen advocacy. 

Listen now to learn about: 

• The 11 core values and how they influence juror decision-making  
• The difference between emotional, analytical, and instinctive reasoning  
• How concepts like fairness, personal responsibility, and common sense shape verdicts  
• Applying core values through Mental Mining® to develop case strategy  
• How core values empower active jurors during deliberations  

Ideal for trial lawyers and litigation teams navigating complex disputes, this episode provides practical guidance on understanding juror behavior and building more persuasive case narratives. 

Watch the original LinkedIn Live recording here. 

Learn more about Chris Ritter: https://imslegal.com/team/g-christopher-ritter-jd 

Read about Adam Bloomberg: https://imslegal.com/team/adam-bloomberg 

Explore IMS jury consulting services: https://imslegal.com/services/jury-consulting\ 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

In this IMS Insights Podcast episode, Senior Strategy & Jury Consulting Advisor Chris Dominic sits down with veteran trial lawyer Keely Duke of Duke Evett PLLC to explore the critical role of credibility in high-stakes litigation. 

Their conversation dives into how trial teams can prepare executives and witnesses to testify authentically, balance tenacity with restraint, and maintain trust with juries while advocating persuasively. Keely also shares guidance for young litigators aspiring to become effective first-chair trial attorneys, emphasizing the importance of knowing your case, staying true to your style, and communicating honestly. 

Do not miss Keely’s insights on: 

• How credibility serves as the cornerstone of persuasive advocacy 
• Techniques for preparing executives and witnesses to testify authentically 
• The risks of overselling arguments and losing juror trust 
• Balancing aggressive advocacy with restraint 
• Advice for early-career trial attorneys 

Ideal for trial lawyers, litigation teams, and legal professionals navigating high-stakes disputes, this episode delivers actionable takeaways on maintaining credibility, shaping juror perception, and strengthening advocacy. 

Watch the original LinkedIn Live recording here. 

Learn more about Keely Duke: https://dukeevett.com/our-team/keely-e-duke/ 

Read about Adam Bloomberg: https://imslegal.com/team/adam-bloomberg 

Learn about Chris Dominic: https://imslegal.com/team/chris-dominic 

Explore IMS litigation support solutions: https://imslegal.com/services 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

When your client is perceived as the “Goliath” in a commercial dispute, how do you earn juror trust? In this episode of the IMS Insights Podcast, IMS Senior Jury Consulting Advisor Chris Dominic sits down with experienced trial lawyer William Toles of Munsch Hardt Kopf & Harr, PC, to share effective strategies for defending corporations in today’s anti-corporate climate. From preparing witnesses for authentic courtroom communication to leveraging mock trials for risk assessment, this conversation provides practical insights for trial teams and litigation professionals seeking to enhance their defense approach. 

Learn more about William’s expertise: https://www.munsch.com/Professionals/William-Toles 

Learn more about Chris Dominic: https://imslegal.com/team/chris-dominic?fbclid=PAZXh0bgNhZW0CMTEAAab6BsMu0fyUPngLSF2IO91qWUb99ikQ56jlAzfUDs7jwmydan-brGrdCuE_aem_FBPPSIztPpXfjm2N0nuZPA 

Explore IMS’s Jury Consulting Services: https://imslegal.com/services/jury-consulting 

Find the original LinkedIn Live recording here.  

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

What happens when jurors’ gut instincts clash with your expert’s data? In this episode, IMS Senior Jury Consulting Advisor Chris Dominic teams up with Affiliate Advisor Steve Pomerantz, PhD, and Trial Consultant Michelle Cooper, JD, to tackle one of the courtroom’s trickiest challenges: making statistical significance make sense to the jury.  

From framing fairness and randomness in everyday language to using simple checklists that keep jurors focused, this conversation is packed with practical strategies to help trial teams turn complex numbers into clear storytelling.  

If you have ever wondered how to explain science by “speaking juror”, this episode offers a roadmap. Listen now or watch the original LinkedIn Live here: https://www.linkedin.com/events/imselevate-explainingstatistica7402744841094537216/theater/

Learn about Steve Pomerantz’s expertise: https://imslegal.com/team/steve-pomerantz  

Learn about Michelle Cooper’s expertise: https://imslegal.com/team/michelle-cooper-jd

Explore IMS’s litigation support services: https://imslegal.com/services 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg sits down with Senior Jury Consulting & Strategy Advisor Chris Ritter—author of Creating Winning Trial Strategies—to explore the art and science of Mental Mining®. Their conversation dives into how this methodology helps trial teams uncover the subconscious ways jurors process information and how to use that insight to educate, motivate, and connect. 

Listen now for insights on: 

• What Mental Mining is and why it matters in trial strategy 
• How to identify jurors’ subconscious “toeholds” and leverage them effectively 
• The difference between ongoing Mental Mining and dedicated strategy sessions 
• How the “desired dozen” questions guide clear and persuasive case narratives 

Ideal for trial lawyers, litigation teams, and professionals navigating complex disputes, this episode provides actionable takeaways on strengthening advocacy and persuading today’s juries. 

Watch the original LinkedIn Live recording here. 

Learn more about Chris’s expertise: G. Christopher Ritter, JD | Senior Jury Consulting & Strategy Advisor 

Read about Adam’s background: Adam Bloomberg | Senior Client Success Advisor 

Explore IMS’s litigation support solutions: Our Trial Consultancy Services | IMS Legal Strategies 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg talks with Senior Jury Consulting & Strategy Advisor Chris Ritter—author of Creating Winning Trial Strategies—about the power of visuals in the courtroom. Their conversation explores how the creative process behind trial graphics can sharpen case narratives, clarify complex information, and engage jurors on multiple levels. 

Listen now for insights on: 

• The real purpose behind trial graphics 
• A five-step process for building persuasive visuals 
• Common missteps attorneys make with courtroom demonstratives 
• How to make complex ideas relatable to jurors 
• Why thinking visually can elevate your entire case strategy 

Ideal for trial lawyers, litigation teams, and professionals navigating complex disputes, this episode delivers actionable takeaways on how visual advocacy supports stronger outcomes in court. 

Find the original LinkedIn Live recording here. 

Learn more about Chris’s expertise: G. Christopher Ritter, JD | Senior Jury Consulting & Strategy Advisor 

Read about Adam’s background: Adam Bloomberg | Senior Client Success Advisor 

Explore IMS’s jury consulting and trial graphics services: Our Trial Consultancy Services | IMS Legal Strategies 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

As generative AI becomes a defining issue in litigation, trial teams must be ready to explain the “black box” of large language models (LLMs) for juries shaping landmark cases across the US. 

In this episode of the IMS Insights Podcast, Senior Client Success Advisor Adam Bloomberg talks with Jury Consultant Liz Babbitt and LLM Training Expert Devon Madon, PhD, about how to make complex AI concepts clear, relatable, and persuasive in the courtroom. 

Together, they explore the evolving legal landscape surrounding AI copyright and fair use, practical strategies for simplifying technical ideas, and ways to address common AI misconceptions that can influence juror understanding. 

Gain insights on bridging the gap between advanced technology and everyday comprehension—so you can build credible, compelling narratives in your next AI-related case. 

Find the original LinkedIn Live recording here. 

For additional insights, read Liz and Devon’s article, “Demystifying Generative AI for the Modern Juror,” published by Law360.  

Explore IMS’s jury consulting and expert sourcing solutions at imslegal.com/services. 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.