Sound in Marketing
Jeanna Isham
There is a whole world of opportunity in marketing that has not yet been fully realized; sound. I break it down and share what I find fascinating and useful so that you can better market your products and brands.Dreamr Productions creates sonic branding and sound identities for companies, brands, and events. For more information, you can email [email protected]
- 34 minutes 42 secondsRadio Station Jingles: 80 Years of Earworms [ENCORE]
Radio IDs, something few of us (me included) think of but have all experienced and cherished. They are those fun zingers, prompting a new radio show or DJ. They change for the holidays and for topical reference. They are the sounds of our past, present, and future, and the focus of this episode.
Twenty Thousand Hertz hired me to produce an episode on Radio IDs and now I’m sharing its ENCORE. Thank you to Twenty Thousand Hertz, Dallas Taylor, and Casey Emmerling for letting me run this ENCORE and for hiring me to produce it in the first place.
The original episode can be found here.
Let’s make this world of sound more intriguing, more unique, and more on brand.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
Want your very own Make Sound On Purpose mug? You can find it here.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
14 October 2025, 4:30 pm - 59 minutes 4 secondsThe State of Sonic Branding [ENCORE]
This is an encore episode of Ad Infinitum’s Season 2 Finale that I produced. Big thanks to Oxford Road’s Executive Creative Director and Ad Infinitum’s host, Stew Redwine, for asking me to write about something that I love.
The State of Sonic Branding is like the Princess Bride of podcast episodes; it’s got everything! Giant companies, inconceivable innovations, sound storming the Depot, rogue engineers in the Pit of Dispair, and a whole lot of sonic strategists and neuro marketers making miracles happen. All for the ‘True Love’ quest for sonic branding.
Ready to listen… well, then… As You Wish!
The original episode can be found here.
Let’s make this world of sound more intriguing, more unique, and more on brand.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
Want your very own Make Sound On Purpose mug? You can find it here.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
9 September 2025, 2:06 pm - 20 minutes 25 secondsThe Performance Purr
What if the signature sound for a sleek Scandinavian EV was inspired by a cat’s purr? Vinn hit the gas on that idea, while General Motors shifted into a full sound and driving ecosystem of experience. Which sound story will drive more vehicles off the lot?
Here are some links to episodes referenced or expanded upon within the episode.
- The State of Sonic Branding- We explore sonic branding's evolution, impact, and future. I interviewed everyone from audio logo inventors to current audio alchemists helping shape sonic strategies around the world:
- The Sound of General Motors- Part One and Two of my 1st interview with Jay. We go deep into the process of making sound for cars, both gasoline and electric vehicles.
Want more Sound In Marketing? I gotcha. Here are a few more episodes to get you started.
- Are Jingles Better Than Sonic Logos?- What’s the difference between a jingle and a sonic logo? Aren’t they the same thing?
- What Is Sensory Perception- part one and two- the importance of engagement and perspective.
- Chevy Silverado’s Walter The Cat- part one and two. Thoughtful music selection with a well-thought-out script made for a campaign that got this non-truck gal interested in trucks.
Thank you to Jay Kapadia and the team at General Motors for your wisdom and insights. Thank you also to Artlist.io for your supporting sounds and music. You never disappoint.
Let’s make this world of sound more intriguing, more unique, and more on brand.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
Want your very own Make Sound On Purpose mug? You can find it here.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
12 August 2025, 9:54 am - The State of Sonic Branding- We explore sonic branding's evolution, impact, and future. I interviewed everyone from audio logo inventors to current audio alchemists helping shape sonic strategies around the world:
- 14 minutes 51 secondsLeft Coast Airlines [ENCORE]
[Encore Episode] Left Coast Airlines. LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.
This episode was the first of many fake company episodes that demonstrated real sound in marketing solutions. From the brain of Jeanna to your ears- enjoy.
Dreamr Productions creates, consults and educates on the power of sound in marketing. Contact us for all of your sonic branding and sound strategy needs.
Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below.
- Jodi Krangle, LCA’s brand voice, can be found at Voice Overs and Vocals. You should also check out her podcast Audio Branding.
- David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/. This man's range is fantastic and his outlook on life is just the best.
- Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/.
- And finally thanks to Jason Gilbert, or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right.
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To get all the latest, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
28 May 2025, 5:46 pm - 16 minutes 31 secondsThe Transaction Tone
POS sounds; what are we trying to say about our brand experience as our customers are literally checking out?
If the last thing a customer hears is an annoying beep, what does that say about the brand experience? In this episode, I challenge brands to explore the overlooked world of POS sounds. An on-brand transaction tone doesn’t just signal the end of a sale- it shapes future customer loyalty and long-term spending.
Referenced in the episode are:
- Fixing Retail’s Weakest Link: Payment, a study by Sentient Decision Science- https://www.sentientdecisionscience.com/sentient-decision-science-lab/publications/fixing-retails-weakest-link-payment/
- Trader Joe’s Reddit strand referenced- https://www.reddit.com/r/CasualConversation/comments/9yydm2/trader_joes_changed_the_sound_that_their_credit/
- What Do the Bells Mean at Trader Joe’s? From Inside Trader Joe’s Podcast- https://www.youtube.com/watch?v=qJlZpH9pmFY
- Coca Cola Happy Beep Sound- https://www.youtube.com/watch?v=6kucuxCN6x0
Want more listening suggestions? Here are a few relevant Sound In Marketing episodes to dig into.
- POS: Retail’s Weakest Link- dig into this study on the effectiveness of POS sounds.
https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a
- The World’s Loudest Chips Bag- SunChips made a completely compostable chip bag, which was great. But it was loud...too loud.
https://pod.link/1467112373/episode/3520335b9f34509c17173b38153555db
- Sound in the Shopping Experience- Interac, a Canadian debit card company, used sound to help their customers shop more mindfully.
https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d
Another big thanks to Sentient Decision Science for providing preliminary research on the subject of POS Sounds. I hope to see more and more studies to come.
Thank you also to Artlist.io and Pixabay for being such a great musical and sound effects resource. I also referenced an episode of the Inside Trader Joe’s podcast. A fun branded podcast to check out if you’re feeling Trader Joey.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
Want your very own Make Sound On Purpose mug? You can find it here.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
29 April 2025, 1:45 pm - 14 minutes 1 secondThe Ultimate Playlist
Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable.
Thank you again to Artlist.io for being such a great musical and sound effects resource.
Follow the link to Spotify to hear the COMPLETE Purses By Moms Ultimate Playlist collection. https://open.spotify.com/playlist/4DF6lbyCwD5naJg9RqSpIO?si=ddUy5zbnRQGqSwM-M99McQ
Want more Sound In Marketing? Here are a few episode suggestions to dig into.
- Left Coast Airlines- a fictitious company to prove a real sound in marketing solution
https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac
- What Is Sonic Branding With Examples- a little more deep dive into what sonic branding is all about.
https://pod.link/1467112373/episode/6e7d9035c9c75f10aa0c6527676db39c
- Sound In the Shopping Experience- how one company used music to attract more mindful spending.
https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d
- Sonic Branding For The Small Business- sound is available and accessible to brands both big and small.
https://pod.link/1467112373/episode/8682a952062dd3da724b09ab914a1b32
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
Want your very own Make Sound On Purpose mug? You can find it here.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
25 March 2025, 1:52 pm - 6 minutes 57 secondsSeason Eight Teaser
Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity.
In the meantime, check out these past episodes that we’ll be circling back to very soon.
Time to study up and buckle down. Season eight is gonna be fun!
The Sound of General Motors
Part One https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59
Part Two https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838
POS; Retails Weakest Link
https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a
What Is Sonic Branding
Part One https://pod.link/1467112373/episode/a94caa891a29c7fc899752c284434c1a
Part Two https://pod.link/1467112373/episode/cb5a9f0a9dd9de40c9e0b72fc7459eea
Are Jingles Better Than Sonic Logos
https://pod.link/1467112373/episode/802cc22f09bb7bce71f87818ae12e528
Left Coast Airlines
https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac
Sound In The Shopping Experience
https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d
The Home Depot Orange Song
Part One https://pod.link/1467112373/episode/816969fd36fbb1f9c25b94d00b576386
Part Two https://pod.link/1467112373/episode/4d68a8f42d5d81d41b08b13b7320d1f3
Also mentioned in this episode, Ad Infinitum’s season finale episode The State of Sonic Branding. https://pod.link/1712384143/episode/c2613c43f6094d8d6c9a3eabdc92aa49
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
25 February 2025, 3:00 pm - 17 minutes 55 secondsSeason Seven Recap
Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come.
Episodes referenced in order:
What Is Sonic Branding With Examples
From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences.
SEASON EIGHT COMING SOON!
Want your very own Make Sound On Purpose mug, t-shirt, or sweatshirt? You can order one here!
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
21 January 2025, 8:05 pm - 12 minutes 24 secondsVegas Needs a Sound Strategy
What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference?
You can find my original article here. To listen to some musical inspiration referenced within the episode, check out my Spotify playlist.
Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
27 August 2024, 9:36 am - 9 minutes 41 secondsThe World's Loudest Chips Bag
Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud.
You can find the original article the episode inspired here.
Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting.
As promised, here are some links referenced in the episode.
- One pilot states it’s louder than his cockpit.
- The bag was just too darn loud.
- Scientific warning of noise being dangerous.
- Dip in revenue of 11%.
- The fix.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
30 July 2024, 8:34 am - 7 minutes 34 secondsOcean Spray, TikTok, and Fleetwood Mac
This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here.
Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background music that was used throughout this episode.
As promised, here are links to all things referenced:
Ocean Spray's Viral Video article- https://www.digitalshelfinstitute.org/blog/ocean-spray-viral-tiktok#
Fleetwood Mac tripled sales article- https://www.latimes.com/entertainment-arts/music/story/2020-10-01/tiktok-star-triples-sales-of-fleetwood-mac-dreams
TikTok parody 1- https://www.tiktok.com/@kjp/video/6879099764047236357
TikTok parody 2- https://www.tiktok.com/@adamraycomedy/video/6883339046320442629
TikTok parody 3-
https://www.tiktok.com/@santabarbarasheriff/video/6881633911114386693
Sacramento River Fun Fact- https://en.wikipedia.org/wiki/Sacramento_River#History
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
25 June 2024, 9:58 am - More Episodes? Get the App