Sound in Marketing
Jeanna Isham
There is a whole world of opportunity in marketing that has not yet been fully realized; sound. I break it down and share what I find fascinating and useful so that you can better market your products and brands.Dreamr Productions creates sonic branding and sound identities for companies, brands, and events. For more information, you can email [email protected]
- 6 minutes 57 secondsSeason Eight Teaser
Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity.
In the meantime, check out these past episodes that we’ll be circling back to very soon.
Time to study up and buckle down. Season eight is gonna be fun!
The Sound of General Motors
Part One https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59
Part Two https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838
POS; Retails Weakest Link
https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a
What Is Sonic Branding
Part One https://pod.link/1467112373/episode/a94caa891a29c7fc899752c284434c1a
Part Two https://pod.link/1467112373/episode/cb5a9f0a9dd9de40c9e0b72fc7459eea
Are Jingles Better Than Sonic Logos
https://pod.link/1467112373/episode/802cc22f09bb7bce71f87818ae12e528
Left Coast Airlines
https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac
Sound In The Shopping Experience
https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d
The Home Depot Orange Song
Part One https://pod.link/1467112373/episode/816969fd36fbb1f9c25b94d00b576386
Part Two https://pod.link/1467112373/episode/4d68a8f42d5d81d41b08b13b7320d1f3
Also mentioned in this episode, Ad Infinitum’s season finale episode The State of Sonic Branding. https://pod.link/1712384143/episode/c2613c43f6094d8d6c9a3eabdc92aa49
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
25 February 2025, 3:00 pm - 17 minutes 55 secondsSeason Seven Recap
Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come.
Episodes referenced in order:
What Is Sonic Branding With Examples
From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences.
SEASON EIGHT COMING SOON!
Want your very own Make Sound On Purpose mug, t-shirt, or sweatshirt? You can order one here!
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
21 January 2025, 8:05 pm - 12 minutes 24 secondsVegas Needs a Sound Strategy
What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference?
You can find my original article here. To listen to some musical inspiration referenced within the episode, check out my Spotify playlist.
Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
27 August 2024, 9:36 am - 9 minutes 41 secondsThe World's Loudest Chips Bag
Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud.
You can find the original article the episode inspired here.
Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting.
As promised, here are some links referenced in the episode.
- One pilot states it’s louder than his cockpit.
- The bag was just too darn loud.
- Scientific warning of noise being dangerous.
- Dip in revenue of 11%.
- The fix.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
30 July 2024, 8:34 am - 7 minutes 34 secondsOcean Spray, TikTok, and Fleetwood Mac
This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here.
Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background music that was used throughout this episode.
As promised, here are links to all things referenced:
Ocean Spray's Viral Video article- https://www.digitalshelfinstitute.org/blog/ocean-spray-viral-tiktok#
Fleetwood Mac tripled sales article- https://www.latimes.com/entertainment-arts/music/story/2020-10-01/tiktok-star-triples-sales-of-fleetwood-mac-dreams
TikTok parody 1- https://www.tiktok.com/@kjp/video/6879099764047236357
TikTok parody 2- https://www.tiktok.com/@adamraycomedy/video/6883339046320442629
TikTok parody 3-
https://www.tiktok.com/@santabarbarasheriff/video/6881633911114386693
Sacramento River Fun Fact- https://en.wikipedia.org/wiki/Sacramento_River#History
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
25 June 2024, 9:58 am - 15 minutes 46 secondsShoptalk 2024; How Authenticity Wins For Brands Like PacSun, Crocs, And Mattel In Today's Retail Marketing Space
In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago.
Thank you to my guest Joe Laszlo, Head of Content US for Shoptalk, and to the entire team at Shoptalk for allowing me to join the conversation. Thank you also to Artlist for your lovely selection of background music that was used throughout this episode.
Shoptalk 2024 is a global conference that focuses on the retail industry and how they are navigating the world of marketing and advertising.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
28 May 2024, 8:03 am - 36 minutes 16 secondsInsurance Jingles...Why?
How did the insurance jingle survive the commercial jingle massacre?
Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most downloaded episode of the year!
If you haven’t heard of 20k before, go subscribe immediately. You won’t be disappointed. Like Sound In Marketing, they focus on the wonder of sound in a very fun and accessible way with amazing skill and craft. Not sure what episodes to start with? My faves are, Tudum!, I’m Lovin’ It, and Soundalikes.
You’re welcome.---
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
26 March 2024, 8:26 am - 16 minutes 29 secondsWhat Is Sonic Branding With Examples
One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context.
Interested in learning more? You heard a snippet of Sound In Marketing Learning's "Sound's Power and Influence in Marketing" course that's full of insight and ideas. I have both a video course and an Ebook version for whichever might work best.
Thanks to Artlist’s library of sound effects and McDonald's, State Farm, and Nationwide for always having great sonic branding work to use for examples.This episode was a reboot and a rework from a previous article that I wrote back in 2022.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
27 February 2024, 9:10 am - 14 minutes 44 secondsLeft Coast Airlines
Dreamr Productions created a fake company to demonstrate a real sound in marketing solution.
Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below.
- Jodi Krangle, LCA’s brand voice, can be found at Voice Overs and Vocals. You should also check out her podcast Audio Branding.
- David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/. This man's range is fantastic and his outlook on life is just the best.
- Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/.
- And finally thanks to Jason Gilbert, or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
23 January 2024, 9:16 am - 1 minute 15 seconds(TRAILER) Left Coast Airlines
Episode Premiere Tuesday, Jan 23, 2024
Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.
Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result.
To follow me, you can come find me on Linkedin, Medium, Twitter, and Facebook.
Lastly, https://pod.link/1467112373 here are all the places you can find the Sound In Marketing Podcast. Spread the word and tell your friends.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
22 January 2024, 6:02 pm - 14 minutes 40 secondsSound In The Shopping Experience
Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers who will return again and again. Sound matters.
Thank you to my guests Matt Houghton: Director of Digital and Integrated Marketing at Interac Corp. and Val Fleur: Head of Strategy and Managing Director of Sixième Son Canada for their great insights on the world of sound in the shopping experience.
Check out Sixième Son's write-up on the project here.
Special thanks also to Artlist for the SFX and music by Ziv Moran Hawkins and the Jerusalem Symphony Orchestra of Artlist. To see my research sources, follow the links: https://www.academia.edu/57369350/Using_Background_Music_to_Affect_the_Behavior_of_Supermarket_Shoppers
https://www.acousticbulletin.com/noise-in-shopping-centres
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:[email protected]
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
Let’s make this world of sound more intriguing, more unique, and more on brand.
https://www.linkedin.com/in/jeannaisham/
https://twitter.com/Jeanna_Isham
19 September 2023, 8:25 am - More Episodes? Get the App