"I have all these people I know, and I've never asked for help ever from anybody." - John K. Coyle

Join Niiamah (@niiamahashong) and John K. Coyle for a live coaching session. John is a five-time TEDx speaker, a former world-ranked speed skater, and the author of Design for Strengths. He has never lost a room in ten years. He has also never asked anyone for anything. This session goes at the gap between being excellent and being known. It looks at what happens when the athlete's operating system, head down and work harder, hits the ceiling of a business that runs on other people. And it takes apart the difference between a small ask that stalls and a large ask that moves.

Three things leaders take away:

• The bigger ask is the easier ask. Small requests feel like begging. Large ones feel like a gift.
• Fixing your weaknesses is how you go backward. John has the record to prove it.
• You cannot read your own label from inside the jar. Expertise does not exempt you.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

00:46 - Twelfth to thirty-fourth in two years

02:33 - Your strength has a weakness attached

04:28 - Small moments reset your trajectory

07:03 - The accidental exponential life

08:13 - Risk is the memory driver

11:52 - Twenty-five gigs to a hundred

13:36 - Ten years without a follow-up

14:01 - Eighty percent saw him live

15:48 - You do not need help

Enter into Outlier’s Edge World:

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"We cannot solve high-level problems from the low level and hope it trickles its way up." — Niiamah

Join Niiamah (@niiamahashong) and Andrew Frazier. Andrew wants to do for small business growth what the credit score did for banks. He has the framework. He has seventeen years and a thousand business owners behind it. He is still pitching one advisor at a time. This session goes after the gap between the size of the ambition and the size of the entry point.

What you will take away:

• Clarity is rarely the bottleneck. Courage is. You already know the path you are avoiding.
• You cannot solve a high-level problem from the low level and hope it trickles up. Match the entry point to the outcome.
• Every plan built entirely around you has a ceiling shaped like you. How do I becomes how do we.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

02:00 - The credit score for small business

05:05 - What would make this life-changing

06:07 - Not clearer. More courageous

11:50 - This is not the edge

16:08 - Nobody in an emergency needs to understand

22:38 - Don't go after the giants

25:17 - What governs the institutions

39:39 - What level are you prepared to lead

43:58 - Does it need to be you

Enter Outlier’s Edge World:

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"The act of invitation is changing the world." - Niiamah

Join Niiamah (@niiamahashong) and Ed Brenninger. Ed has built a forty-year career on introducing people to people. Approaching three hundred unscripted conversations with local leaders nobody has heard of. He wants one percent of the world taking personal initiative in their own communities. He has never once asked any of them to host him. This one goes at the ask, the product underneath the format, and what has to change in the design when the number you picked is bigger than your calendar.

• Waiting to be invited is a decision, not a strategy.
• You are not selling the format. You are selling people being seen.
• If it only works when you are in the room, it is a schedule, not a movement.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

01:00 - Three hundred strangers, no celebrities

03:07 - One percent of the world

13:33 - What would make this life-changing

16:23 - You are not selling conversation

20:06 - This vision is too small

24:14 - You are not asking people

25:27 - Niiamah introduces Ed out loud

32:06 - Invite yourself to the first

44:50 - Do not become the bottleneck

Enter Outlier’s Edge World:

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"Leads just plunged, and you know, without a parachute, and I can't find a way to get lift again." - Jae Gruenke

Join Niiamah (@niiamahashong) and Jae Gruenke. Jae has spent 24 years teaching runners to stop fighting their bodies. First-timers to Olympians. Then search changed, and the leads stopped. This session is not about leads. It is about what happens when a master loses the felt sense of her own business, keeps translating herself down to be understood, and starts making every decision from a defensive crouch.

Three things you leave with:

- You cannot steer a business you can no longer feel. Get the sense back before you pick the tactic.

- The method you sell is the method you are refusing to use on yourself.

- Being found is not a gift. It is a move you have not made yet.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

05:39 - What would make this life-changing

06:56 - Your business as your body

09:28 - The cliff in November 2024

11:01 - Not really is not zero

20:08 - Gates of the Greats

30:46 - AI erased what mattered most

32:58 - A gift outside her control

37:52 - Learning to speak runner

51:33 - Out of the crosshairs

Enter Outlier’s Edge World:

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"You no longer have to play their game." — Niiamah

Join Niiamah (@niiamahashong) and John Livesay, the keynote speaker they call the Pitch Whisperer and author of The Sale Is in the Tale. John came in wanting to double his keynotes. What surfaced was the position underneath the number. A leader who says yes to almost everything because he does not believe the next one is coming. This session goes after the gap between the game you brought and the game actually available to you.

Three things you leave with:

• The goal you name out loud is usually one level too low

• The genius people pay you for is the one you never turn on yourself

• Imposter syndrome is an altitude reading, not a defect

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Podcast

01:17 - The self-esteem roller coaster

07:05 - Invisible, interesting, irresistible

13:25 - He wants to double keynotes

14:39 - Bureaus, referrals, and the block

22:14 - Answering the question too low

23:45 - Fifty requests, not twenty-four

29:56 - Never let himself think that

34:46 - The imposter voice shows up

41:20 - The quest is on

Enter Outlier’s Edge World:

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"If he's not getting anything out of this, it is work only." — Niiamah

Join Niiamah (@niiamahashong) and Marc Champagne, author of Personal Socrates and host of Behind the Human. Marc has put his work in front of ninety million people. He does not count a single one of them.

This session goes after the gap between reach and return. What happens when a leader builds something enormous and receives nothing back from it. Why the mind ends up choosing the direction instead of executing it. And what the unscalable move looks like when the scalable one is quietly draining you.

What leaders take from this:

- Reach is not return. Millions touched, zero gathered.

- Refusing to count what you built means every goal restarts at zero.

- The move that does not make sense on paper is usually the one that pays.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

02:29 - Where Mental Fitness Came From

09:31 - The 250 Million Goal

11:22 - The 90 Million He Discounts

13:40 - What Do You Lose

17:15 - Give Your Mind a Rest

18:13 - Heart Fitness Enters the Room

25:25 - The Mind Runs Everything

29:53 - How Often Do You Gather

39:57 - Artist Inside a Business System

Enter Marc Champgne's World:

Konect

Continue into Outlier’s Edge World:

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"If we're in a foxhole together, you have my right side. I never ever ever have to worry about my right side." — Len

Join Niiamah (@niiamahashong) and Len May for a live coaching session. Len built a company to find root cause. Genetics, biomarkers, real prevention instead of another pill. Then he spent years treating a symptom inside his own leadership team. This session covers what happens when equity fails to produce ownership. What a partner actually is, as opposed to a person you like. And why the same conversation, repeated for years, is never a communication problem.

Three things leaders take from this one:

- Equity does not buy ownership behavior. If you keep re-incentivizing, the incentive was never the issue.

- If you have to check your right side, you do not have a partner.

- The conversation you keep having is the diagnosis.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

03:38 - What Len Is Building

19:47 - Naming His Own Root Cause

24:12 - How Can I Help

36:43 - The Question Nobody Asked

37:47 - Partner Or Employee

43:20 - The Foxhole Test

51:44 - Treating A Partner Like Staff

54:10 - Push Versus Pull

58:05 - Raise The Bar

Enter Outlier’s Edge World:

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"It's not that you're perfect 100% of the time. It's that when you step out of integrity with yourself, and you're aware of it, you go in and you clean it up." — Niiamah

Join Niiamah (@niiamahashong) and Greg Viti for a live coaching conversation. Greg can create demand anywhere. He walks into a hardware store and leaves with business. He has a seventy-unit building in play, and family money is circling a high-rise. He is also still writing his own contracts. This session goes after the reason the cheap work never leaves a leader's desk. It is not time. It is not the absence of good people. It is comfort.

What you will take from it:

• Why you keep the work you are best at, and why that is the exact work that has to go
• The difference between operations and administration, and why naming the role wrong installs your own ceiling
• Your constraint is not opportunity. It is how much can move through you.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

00:51 - The business is already waiting

02:05 - Hard to help through gloom

03:36 - The friend who coached him young

06:27 - Building a team now

09:30 - Feedback is a gift

17:47 - Letting go of control

21:07 - Fifty dollar an hour work

21:47 - Handing the paperwork to Susan

23:15 - Operations is not administration

Enter Outlier’s Edge World:

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"Ask for what you want, not what you think you can get." - Niiamah

Join Niiamah (@niiamahashong) and J Mase III. J Mase is a poet, filmmaker, and immersive world designer building a ten-year project. The music is written. The workshop is staged. The money is not there. This session gets into what happens when a leader keeps applying for funding instead of asking for it, and what it costs to size your vision to what someone else can already picture.

What you take away:

- Why the size of your ask gets decided before you open your mouth

- How to build the world before the money arrives

- What one project big enough to hold all of you does that five good ones never will

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

02:48 - What A Cultural Worker Is

12:08 - What Would Make This Life-Changing

18:00 - One Project, Ten Years

26:15 - A Hundred Thousand A Week

29:30 - A World Of Mundane Lives

32:39 - Model The Future Now

33:30 - The MacKenzie Scott Ask

35:15 - Have You Actually Asked

52:34 - Build The Audience First

Enter Outlier’s Edge World:

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"You have the one thing that AI will never have. You're actually human." - Niiamah

Join Niiamah (@niiamahashong) and Elaine for a live coaching session. Elaine has spent decades helping caregivers carry what most people never see. Then the funding disappeared and the business went with it. This session is about what happens next.

What you'll take away:

- Three customers is the same as zero. Name the one who pays.

- The care that stops at your customer never reaches the person writing the check.

- Fun is not a reward for later. It is the signal telling you where your leverage already is.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

04:40 - What would change everything today

05:00 - "I want to be human"

12:34 - The business that disappeared overnight

19:04 - Three customers, no named buyer

32:55 - Where the care goes cold

43:13 - "I'm stuck"

49:36 - Rebuilding in COVID was fun

59:50 - Like digging post holes

1:06:11 - The doors already open

Enter Outlier’s Edge World:

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"I think you're playing for the middle of the road right now, and you're getting middle of the road results." - Niiamah

Join Niiamah (@niiamahashong) and David Reich for a live coaching session on the gap between being good in the room and getting into the room. David has performed magic since he was twelve, taught at Harvard and MIT, and has a TED talk. He still cannot bring himself to ask for a real fee.

What you take away:

- Every conversation you enter as the seller is a request. The reversal is one sentence long.

- Hedging your bets is how you guarantee the middle of the road, in pricing and everywhere else.

- Confidence you only feel after the sale is confidence that never gets you hired.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

00:00 - Welcome to Outlier's Edge Live

00:43 - The magician who went corporate

06:23 - Candid, authentic, and vulnerable

11:10 - Why haven't I heard of you

15:23 - Spray, pray, and carpet bomb

18:11 - Take me to twelve years old

22:47 - Every room he walks into

26:15 - Selling from the wrong seat

32:34 - You are in the seller position

36:18 - Playing for the middle of the road

Enter Outlier’s Edge World:

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