Welcome to Episode 2 of the Norton Norris Podcast.

This week we're joined by Dr. Jean Norris, who tells us about:

• Student Empowerment Approach (SEA)
• 5 Factors of Fit
• MyGuidance Coach
• EnrollMatch

Listen to Dr. Jean explain student empowerment, why it's necessary in higher ed admissions, and how to implement an empowerment approach at your school.

Then, we take a deep dive into the concept of "fit" and why it's so important for student outcomes and retention.

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Welcome the inaugural episode of the Norton Norris podcast! We'll be sharing tips, tricks, best practices, we'll be inviting guests, some of our clients, our colleagues as well as some thought leaders in the; marketing, admissions, training, and assessment space, so we hope you stay tuned! 

If you want to watch this episode in video format, we'll be available on YouTube, IGTV, Facebook Watch.

In today's episode Trent sits down with Vince Norton to discuss How to Integrate Traditional & Digital Marketing. 

Vince has been running successful marketing campaigns for almost 40 years. He shared best practices in advertising placement, advertising messaging, and how to properly measure advertising effectiveness.

Vince disproves the myth that "traditional is dead" and provides concrete examples of how to master your marketing mix. 

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Welcome to the Norton Norris Podcast!

In this episode, Dr. Jean Norris shares her thoughts with Dr. Robert McManus and Joe Sallusito regarding consumerism in higher education.

Here are the show notes:

Professionals within higher education are divided on the concept of student consumerism – some have embraced treating the student as a consumer, and others are pushing back. 

In this episode of Admissions Live, Joe Sallustio will explore both perspectives regarding today’s students. Join us for a friendly discussion with guests Dr. Robert McManus and Dr. Jean Norris.

Visit nortonnorris.com for more!