Most people who struggle with addiction never get help.

Not because they don't want it.

Because the only help they're offered requires them to quit immediately, admit they're powerless, and commit to never drinking or using again for the rest of their lives.

And if they're not ready for that, the system says: come back when you hit rock bottom.

Hamilton Baden built a career leading sales for one of the largest specialty pharmacies in the country. He was successful, respected, winning by every external measure. And the entire time, he was quietly losing his battle with alcohol.

He knew he had a problem for 22 years before he finally raised his hand and asked for help. The day he walked into treatment was both the best and the worst day of his life.

Today, Hamilton runs Youturn Health, a company built around one uncomfortable truth: 95% of people who struggle with addiction or mental health issues will never enter traditional clinical treatment. His model doesn't wait for people to be ready. It meets them where they are, removes the fear, and refuses to let them fail.

In this conversation, Hamilton walks through the neurobiology of addiction, why traditional treatment only works for a small percentage of people, and what actually changes when you stop waiting for someone to have a moment of clarity and start showing up for them before they're ready.

In this episode:

Why Hamilton drank every night for years and still showed up to work like a normal person
How his dopamine levels spiked to 24 when a normal person's goes to 11
The moment in treatment when he finally admitted he was an alcoholic
Why his wife wanted him to quit drinking but didn't understand he was incapable of drinking like her
The three gaps in traditional addiction treatment that leave 95% of people behind
Why telling someone to hit rock bottom before getting help is dangerous and outdated
How fentanyl changed everything about the way we have to approach addiction
The rat study that proves the opposite of addiction is community, not willpower
Why peer support works when clinical treatment doesn't
How Youturn Health flips the responsibility from the person struggling to the coach supporting them
The 18 year old girl who wasn't ready to quit fentanyl but stayed alive because someone refused to give up on her
Why some treatment centers fired Youturn Health after their relapse rates dropped
What leaders and managers should do when someone on their team is struggling
How to intervene when someone mentions suicide and why you don't need to be trained to help
Why Hamilton wouldn't change a single thing about his story, even the hardest parts

Hamilton Baden is the co-founder of Youturn Health, a peer support platform that closes the gaps in traditional addiction and mental health treatment by meeting people where they are and refusing to let them fail.

Learn more about Hamilton and YouTurn Health:
https://youturnhealth.com/

If you or someone you know is struggling or in crisis, help is available. Call or text 988 to connect with the Suicide & Crisis Lifeline. Support is free, confidential, and available 24/7.

This episode is for educational and entertainment purposes and does not replace individualized medical or mental health advice. Consult a qualified healthcare professional before changing medications, supplements, or treatment protocols.

Chapters

Chapters

• 00:00:00 Introduction: The Best and Worst Day of His Life
• 00:07:05 The Neurobiology of Addiction: Why He Couldn't Drink Like a Normal Person
• 00:14:50 When Your Life Revolves Around Alcohol
• 00:16:36 The Most Dangerous Place for an Addict: Success
• 00:20:20 The Moment of Clarity That Changed Everything
• 00:30:05 The Three Gaps Traditional Treatment Fails to Address
• 00:44:24 Meeting People Where They Are: The U-Turn Health Model
• 00:57:50 The Story That Proves Everything: Saving an 18-Year-Old on the Streets
• 01:15:12 Suicide Prevention: Your Duty to Intervene
• 01:21:42 What Leaders Should Do When Someone on Their Team Is Struggling
• 01:29:33 The Separation That Almost Ended His Marriage
• 01:32:38 The Biggest Misperception and Where to Find Help

#addiction #mentalhealth #recovery #leadership #etdty

Everybody has an opinion about AI right now.

Most of them are guessing.

Kevin Surace is not guessing.

He holds 95 patents and was building AI virtual assistants 30 years ago, long before Siri, years before ChatGPT and Claude, back when the entire idea sounded like science fiction.

So when he tells you what is coming, he is not reacting to the headlines. He has already spent decades watching the future arrive.

And he is not scared. He is encouraged.

But here is the part that surprised me: the man who spent 30 years building the machines is now writing a book about joy. Not productivity. Not efficiency. Joy.

In this conversation, Kevin explains why AI is not coming for your job unless you refuse to use it, why the people who embrace AI become more valuable rather than less, and why the real threat is not automation but complacency.

He also shares what he has learned about success, failure, humility, and why joy must come before success if you want to build anything that lasts.

In this episode:

Why Kevin built AI virtual assistants in 1998 and what the world was not ready for
How 3.5 million people used voice assistants before the iPhone existed
Why the patents Kevin filed decades ago became the foundation for Siri and Alexa
What happens when you invent something the world is not psychologically or financially ready to adopt
Why autonomous vehicles are 97% safer than human drivers but we still fear them
How critical thinking reveals what fear and headlines obscure
Why AI takes away joyless work, not jobs
The macro workforce problem nobody is talking about
How coders who use AI go 10 to 100 times faster and why that does not mean layoffs
Who gets fired and who becomes indispensable in the age of AI
Why taste, judgment, and experience are the skills that matter most now
What Kevin told his HR director when she said using AI could get her fired
How humanoid robots will learn by reinforcement and why that changes everything
Why complaining 100 times a day keeps you stuck at zero
The one complaint a day rule and how it rewires your brain
Why joy leads to success, not the other way around
How to find joy in firing someone, sweeping the floor, or failing
Why some people need to be blessed out of your life
What humility taught Kevin that ambition could not
How to become the robot overlord instead of being replaced by one

Kevin Surace is an inventor, entrepreneur, speaker, and author of The Joyous Success Cycle, with a foreword by Goldie Hawn. His work spans AI, robotics, sustainability, and biometric authentication.

Learn more about Kevin:
https://kevinsurace.com
https://joysuccesscycle.com

If you want to keep your job, the best thing you can do is be the robot overlord.

Chapters

Chapters

• 00:00:00 Introduction: The Robot Overlord
• 00:01:05 The Man Behind 95 Patents
• 00:04:15 Building AI Virtual Assistants in 1998
• 00:08:20 Why the World Wasn't Ready
• 00:14:20 The Future Is Already Here
• 00:21:13 AI Is Not Coming for Your Job
• 00:24:56 Be the Robot Overlord or Be Replaced
• 00:26:23 What Actually Worries Kevin About AI
• 00:36:46 The Skills That Become More Valuable
• 00:42:24 The Joy Success Cycle
• 00:50:31 Finding Joy in Every Moment
• 00:57:36 Bless the Joy Killers Out of Your Life
• 01:00:09 AI Won't Kill Your Critical Thinking
• 01:04:19 Be Humble and Stay Curious
• 01:08:42 Who You Can Become When You Use AI

#AI #automation #innovation #joy #leadership

The man who spent his career keeping elite athletes healthy nearly lost his own life because he missed what was happening inside his own body.

Justin Roethlingshoefer has worked with Stanley Cup champions, Olympians, and some of the best athletes in the world. His job was to keep them at their peak. Then his doctors told him he wouldn't live to see 35.

Four precancerous polyps. A bleeding precancerous ulcer. And a body that looked healthy on the outside but was quietly breaking down from the inside.

In this conversation, Justin walks through the moment he realized that the same system he built for elite performers could save his own life. He explains why most people confuse looking healthy with being healthy, why your habits are simply your identity made visible, and how healing the cell allows the body to heal itself.

This is not a conversation about biohacks or quick fixes.

It is about understanding the body you live in so you can actually steward it.

In this episode:

Why high performers think they are Iron Man until they are not
How an eight year old boy shaped a 30 year identity of needing to be impressive
The five imprisoned hearts that limit men: performer, perfecter, pessimist, pleaser, protector
Why disconnection creates an imprisoned heart, which poisons the mind and diseases the body
What manufactured confidence looks like and why it leaves you feeling empty
How to define joy as acceptance of the present moment
Why your habits, behaviors, and life rhythms are simply your identity made visible
The difference between routine and intentional rhythms
What the cell needs: oxygen, detoxification, and nutrients
Why heart rate variability is the most holistic measure of health
How VO2 max reveals whether your body is struggling even when you do not feel stressed
Why sleep quality determines whether your body can detoxify
The difference between blood serum testing and cellular nutrient testing
Why vitamin deficiencies cause hormone imbalances, not the other way around
How to move from "I will try" to "I will do whatever it takes"
Why you cannot put new habits on an old identity and expect transformation
What it means to heal the cell so the body heals itself

Justin Roethlingshoefer is a health expert, author of Holy Health, and founder of Own It Coaching, where he helps high capacity leaders take ownership of their health so they can live in alignment with how they were designed.

Learn more about Justin:
https://ownitcoaching.com
https://holyhealthbook.com

This episode is for educational and entertainment purposes and does not replace individualized medical advice. Consult a qualified healthcare professional before changing medications, supplements, or health protocols.

Chapters

Chapters

• 00:00:00 Introduction: The Health Expert Who Was Told He Wouldn't Live Past 35
• 00:05:07 The Eight-Year-Old Boy: Where Performance Identity Began
• 00:10:03 Forgiving the Younger Versions of Yourself
• 00:12:37 The Five Hearts That Imprison Men
• 00:16:24 The Order of Breakdown: Spirit, Heart, Mind, Body
• 00:20:37 Manufactured Confidence vs. True Confidence
• 00:24:02 Defining Joy: Peace and Freedom in Any Moment
• 00:25:21 When Habits Become Idols: The Rigidity Trap
• 00:27:51 Your Habits Are Your Identity Made Visible
• 00:34:12 Consistency Will Get You Paid: The Thirteen-Year-Old's Lesson
• 00:36:27 The Difference Between Routine and Intentional Rhythms
• 00:43:57 Cellular Health: The Foundation Everything Else Is Built On
• 00:46:07 The Three Things Every Cell Needs to Thrive
• 00:48:02 Heart Rate Variability: The Language of Your Body
• 00:54:48 The 84% Solution: Why HRV Above the 50th Percentile Matters
• 00:55:58 VO2 Max: Why 45 or Greater Is Non-Negotiable for Men
• 00:58:35 Sleep Quality: The Glymphatic System and Detoxification
• 01:04:21 Zone Two and Zone Five: The Training Protocol That Works
• 01:06:40 Cellular Deficiencies: What Blood Work Doesn't Tell You
• 01:07:45 Methylation: Why Most Supplements Don't Work
• 01:09:18 Testosterone Deficiency Is Actually a Vitamin Deficiency
• 01:14:18 Success Takes Sacrifice vs. Success and Health Go Hand in Hand
• 01:14:48 Leading from Overflow, Not Exhaustion
• 01:15:55 Dustin's Story: From 85 Pounds Overweight to CrossFit Games
• 01:20:22 Heal the Cell, The Body Heals Itself
• 01:20:59 Track, Design, Refine: The System That Works
• 01:25:49 The Commitment Bridge: From False to True Identity
• 01:27:46 I'll Do It When: The Moving Goalpost That Never Comes
• 01:29:06 Whatever It Takes: Covenant Level Commitment
• 01:30:32 Be Nothing: The Secret to Serving at the Highest Level

#health #leadership #identity #wellness

Exhaustion is not proof that you are working harder. It may be the reason your best work is getting worse.

In this episode, Josh sits down with Dr. Michael Breus, widely known as The Sleep Doctor, to unpack what high performers consistently misunderstand about sleep.

Dr. Breus explains why entrepreneurs often sleep differently, how your chronotype affects the best time to focus, create, exercise, and recover, and why the time you wake up may matter more than the time you go to bed.

They also explore caffeine, alcohol, sleep apnea, waking up in the middle of the night, melatonin, sleep tracking, and the danger of turning better sleep into another impossible standard.

In this conversation:

• Why sleep deprivation changes your judgment and emotional regulation
• The three-part sleep strategy Dr. Breus gives entrepreneurs
• Why your wake time anchors your entire sleep schedule
• How chronotypes affect productivity, relationships, and leadership
• What caffeine and alcohol may be doing to your sleep
• Why people wake up between 1 and 3 a.m.
• Practical ways to quiet your mind and return to sleep
• What people misunderstand about melatonin and supplements
• Why better sleep does not require perfect sleep

Take the free Chronoquiz created for ETDTY listeners:

https://sleepdoctor.com/etdty

Michael J. Breus, PhD, is a clinical psychologist, sleep medicine specialist, author of five books, and one of only 168 people to pass the sleep medicine specialty board without attending medical school.

Learn more about Dr. Breus:

https://sleepdoctor.com

This episode is for educational and entertainment purposes and does not replace individualized medical advice. Consult a qualified healthcare professional before changing medications or supplements.

Why does getting older make us more afraid that we will never reach our potential?

In his first ETDTY solo episode, Josh Zolin examines four forces behind that pressure: legacy, proof, joy, and impact. He explores why some forms of ambition are rooted in fear, why others come from love, and how constantly moving the goalpost can make even meaningful success feel empty.

This is a personal examination of achievement, self-worth, alignment, and the difference between being remembered and making an impact.

Why do people say yes when they don't want to?

And what separates influence from manipulation?

Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion and Pre-suasion, joins the show to break down the seven universal principles that shape human decision making.

This conversation isn't about tricks or tactics. It's about trust. It's about how people really make decisions, how leaders move people without manipulating them, and what happens when technology starts pulling us farther apart instead of bringing us closer together.

Dr. Cialdini explains why reciprocity works when you go first, why authority validates better in multiples, how scarcity drives urgency more than discounts, and why showing people you are one of them is more powerful than simply being like them.

He also gets into the ethics of influence, the long term cost of deception, and why organizations that tolerate dishonesty attract the wrong people and lose the best ones.

And he shares what Warren Buffett does in his shareholder letters that makes people trust him more, not less.

SPECIAL OFFERS FOR ETDTY LISTENERS

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Use code Zolin2026 at checkout.

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https://cialdini.com/certified-practitioner

Use code ZolinCCP at checkout.

Get the newest expanded edition of Influence:
https://www.amazon.com/dp/0062937650

In this episode:

Why people say yes even when they don't want to
The seven universal principles of persuasion
How reciprocity unlocks influence when you give first
Why liking works better when paired with warmth and approval
The difference between similarity and unity
How authority validates more effectively in groups
Why scarcity of items works better than scarcity of time
How loss language outperforms gain language
What makes commitment and consistency so powerful
The ethics of influence and the long term cost of deception
Why dishonest cultures attract cheaters and lose top performers
How to humanize your communication in the digital age
What Warren Buffett does to establish credibility in his messaging
Why influence is a responsibility, not just a tactic

Because at the end of the day, influence isn't just about getting someone to say yes.

It's about who we become while trying.

Learn more about Dr. Robert Cialdini:
https://www.cialdini.com/

Chapters

Chapters

• 00:00:00 Introduction: The Psychology of Yes
• 00:02:25 The Seven Principles of Persuasion
• 00:05:23 Reciprocation: The Most Primitive Principle
• 00:09:29 Liking: Show Them You Like Them First
• 00:15:26 Authority and Social Proof: Consensus Wins
• 00:18:27 The Power of Social Proof and Popularity
• 00:22:40 Commitment and Consistency
• 00:24:31 Scarcity: Loss is the Ultimate Motivator
• 00:31:22 Unity: You Are One of Them
• 00:36:05 The Ethics of Influence
• 00:39:17 The Cost of Dishonesty in Organizations
• 00:43:24 Influence in the Digital Age
• 00:47:20 Humanize Your Digital Presence
• 00:54:06 Being an Authority vs. Being in Authority
• 00:55:38 Warren Buffett and the Power of Honesty

#influence #persuasion #leadership #businessethics #etdty

What if the way you speak is not fixed?

Speech and communication coach Myles Usher Doyle has worked with some of the most recognizable voices in podcasting, health, and digital media, including Chris Williamson of Modern Wisdom, Dr. Gabrielle Lyon, and Heidi Somers.

In this episode, Myles joins the show for a conversation about voice, presence, fear, and the hidden reason so many capable people struggle to be heard.

Myles explains why improving your voice does not mean becoming fake, why nervous people often talk too much, and how learning to pause can completely change the way an audience experiences you.

He also shares the childhood moments that shaped his work, including being so quiet that a teacher admitted they sometimes forgot he was in the room.

This conversation explores filler words, public-speaking anxiety, storytelling, listening, persuasion, confidence, and what it really takes to command a room.

Because finding your voice is not about becoming someone else.

It is about finally allowing people to experience who you already are.

Learn more about Myles at https://www.speak-well.co.uk/

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► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook

When the thing you built becomes your identity, losing it can feel like losing yourself.

Anthony Trucks spent 13 years turning himself into an NFL player. Then football disappeared, and the identity underneath it nearly collapsed too.

His business struggled. His marriage fell apart. He lost his health, his status, and nearly himself.

In this conversation, Anthony and I unpack the invisible machinery of identity: why we confuse ourselves with our titles, why responsibility restores agency, and why information alone does not create change.

Anthony explains dark work, the unseen and often uncelebrated work that rewires who you are when nobody is watching.

We also explore:

• The identity gap that appears when a career or chapter ends
• Why you were never the fruit, you were always the tree
• How helplessness can become the darkest lie you believe
• Why acting out of character can create a new identity
• The connection between self-respect and self-love
• Why action creates clarity and motion changes emotion
• How to stop identifying with outcomes
• The difference between shadow work and dark work
• How to intentionally build the person you need to become

This is not a clean reinvention story.

It is the truth about what can happen when the identity that built you starts breaking you.

Learn more about Anthony:

darkwork.com anthonytrucks.com

Content warning: This episode includes a candid discussion of suicidal ideation and suicide. Some listeners may find this material distressing. Please listen with care.

If you or someone you know is struggling or in crisis, help is available. In the United States, call or text 988 or visit 988lifeline.org to connect with the 988 Suicide & Crisis Lifeline. Support is free, confidential, and available 24/7.

If you or someone else is in immediate danger, call 911 or go to the nearest emergency department. Outside the United States, contact your local emergency services or crisis support line.

This podcast is for informational purposes only and is not a substitute for professional mental health care.

Most founders start a business to create freedom. Then they build one that cannot function without them.

I started this conversation with a question I have had to ask myself:

Why do so many founders say they want to scale, then build a company that cannot function without them?

Cameron Herold knows the cost of that contradiction.

At 34, his health, marriage, family life, and business were all under extraordinary pressure. He thought he was handling it. Then a stress assessment came back at 435.

Cameron says a score of 250 represented a 90% chance of a heart attack.

His entire identity had become the business.

In this conversation, we explore what Cameron changed after that moment and how founders can build companies that support their lives instead of consuming them.

We discuss delegation, executive assistants, second-in-command leadership, personal Vivid Visions, unique ability, coaching, failure, gratitude, and why Cameron's own team told him they liked it when he went away.

Cameron Herold is an entrepreneur, author, former COO of 1-800-GOT-JUNK, and founder of the COO Alliance.

Learn more: www.cooalliance.com

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► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook

Most people aren't stuck because they don't know what to do. They're stuck because doing it requires them to confront the truth. Nick Anderson knows what it means to move through the thing you never thought you could survive.

At 10 years old, Nick lost his father to suicide. Years later, his wife was struck by a car while they were taking a walk and did not survive. Nick was left to raise two young boys while battling grief, depression, and a body that had reached 305 pounds.

He eventually looked in the mirror and made a decision:

"I can't live this life."

"I've got to stay alive for my kids."

That decision began a transformation that changed his health, identity, relationships, leadership, and career. Today, Nick is the CEO and co-owner of OneAccord, where he helps companies develop stronger leaders, build executable strategies, navigate difficult personnel decisions, and create businesses that can thrive without being completely dependent on their owners.

In this conversation, we get into:

• The stories we tell ourselves about other people and our own lives
• Why the only way out is through
• What actually makes someone a leader
• The difference between strategy and a collection of tactics
• Why your strategy must evolve as your company evolves
• Outgrowing people who helped build the business
• How to approach conversations most leaders avoid
• The biggest threat to the value of an owner-led company
• Building something meaningful for the people you love

You probably already know the conversation, decision, or change you've been avoiding. The question is how much longer you're willing to let it keep you stuck.

Connect with Nick Anderson and OneAccord:

https://oneaccord.co

https://www.linkedin.com/in/nickdanderson/

The fears you recognize may not be the ones controlling you. Executive leadership coach and author Hortense le Gentil joins Josh Zolin to uncover the hidden beliefs, inherited expectations, and "mind traps" quietly shaping how we lead and live.

Hortense explains why perfectionism can become a trap, how fear of failure disguises itself as ambition, and why having more success, money, or power rarely silences the internal battle. She also shares the process leaders can use to trace these beliefs back to their source, challenge the voices behind them, and begin writing their own story.

In this episode:

• Why great leaders make space for others
• The hidden anxiety that comes with leadership
• How perfectionism becomes a mind trap
• Why success can disconnect leaders from themselves
• How to identify fears you did not know you had
• The difference between introspection and self-awareness
• Why honest feedback is essential for growth
• How to face fear without allowing it to take control
• What it means to move from a "hero leader" to a human leader

Hortense le Gentil is an executive leadership coach, speaker, and author of The Unlocked Leader: Dare to Free Your Own Voice, Lead with Empathy, and Shine Your Light in the World.

Learn more about Hortense: https://www.hortenselegentil.com/

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► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook