I'm breaking down what to do when the Facebook group grind stops working. I share real, practical strategies that I've used myself to market my continuing education Podcourses, without burning out or relying solely on social media.

I talk about:

• Why Facebook posts lose momentum
• How to build a simple email marketing funnel that actually works
• Why partnerships and podcast guesting can open new doors
• The power of searchable, evergreen content
• And how to make it ridiculously easy for someone to buy your course

If you're tired of spinning your wheels, this episode will help you pivot, not panic. Plus, I give you a behind-the-scenes look at how I market my Podcourse bundle, including what didn't work and what finally clicked. Read the blog here.

Links mentioned in this episode:

Browse all the Podcourses

Build your first CE course (free)

Save time with Berries AI: get $50 off your first month with code THERAPYSHOW50

Get my Coping with Political Stress Ebook and Peaceful Politics AI Guide

Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides.

Solution-Focused Therapy Guide72 questions + prompts to help adult clients clarify goals and move forward using SFT.

Check out all my Counselor Resources.

I'm helping you plan your 2026 growth goals in this episode, whether that's continuing education courses, certifications, clinical skills, or supervision. If you're feeling a little unsure about where to focus next year, this is your chance to reflect, regroup, and set a clear, simple direction for your professional development.

I'll walk you through how to identify what actually worked in 2025, choose what's worth your time in 2026, and share a few of my favorite tools that save time and reduce overwhelm - including a note-writing AI I'm loving, and a free CE Course Builder I created just for therapists like you.

In this episode, I cover:

• How to plan CEUs you'll actually enjoy
• Choosing certifications that align with your goals
• Building your skills and setting one focus per quarter
• Tools to streamline your work and free up space to grow

Links mentioned in this episode:

Browse all the Podcourses Build your first CE course (free)Save time with Berries AI: get $50 off your first month with code THERAPYSHOW50

Get my Coping with Political Stress Ebook and Peaceful Politics AI Guide

Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides.

Solution-Focused Therapy Guide72 questions + prompts to help adult clients clarify goals and move forward using SFT.

Check out all my Counselor Resources.

In this episode of The Therapy Show, I share something I've been working on behind the scenes - a free tool I created just for mental health clinicians: the CE Course Builder, a custom GPT designed to help you create and launch your own continuing education courses. If you've ever thought about teaching but felt overwhelmed by the tech, compliance, or where to even start, this tool walks you through it all - step-by-step.

I also talk about group discounts available for practice owners (email me to discuss offering my CE Podcourses to your clinicians) and invite you to fill out a short survey to help shape future CE content.

If you're ready to move beyond the therapy room and share your expertise, this episode is for you.

Get my Coping with Political Stress Ebook and Peaceful Politics AI Guide

Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides.

Solution-Focused Therapy Guide72 questions + prompts to help adult clients clarify goals and move forward using SFT.

Check out all my Counselor Resources.

I'm thrilled to welcome back my good friend and brilliant multi-passionate entrepreneur, Kym Tolson. If you've ever wondered how therapists can use AI to streamline their work, generate new income streams, or simply stop drowning in admin tasks, you're going to love this conversation.

Kym and I dive deep into her newest creation, The Thera AI Hub, a growing collection of over 35 done-for-you AI tools built specifically for therapists. From custom GPTs, to newsletter-building agents, to niche-finding and scalable-offer creators, Kym shows how therapists can reclaim their time, reduce burnout, and finally move toward the ideas they've been sitting on for years.

We also explore the evolving role of AI in mental health care including the big news about Cigna using AI as a first-line support tool, and talk candidly about what this means for the future of our field. Kym shares how therapists can stay relevant, adapt intentionally, and develop specialties AI can't replace.

Plus, she gives us an exciting look at upcoming features inside Berries, the AI-powered therapy note scribe where she serves as Clinical Director. Think smart treatment plans, automatic session summaries, homework suggestions, and even telehealth and EMR capabilities on the horizon.

If you're curious about leveraging AI to enhance your clinical work, build new offers, or simplify your business systems, this episode is packed with inspiration, practical tips, and plenty of "oh wow" moments.

I can't wait for you to listen. Kym always brings so much clarity, creativity, and encouragement. I know you'll walk away with at least one idea you're excited to try.

Links mentioned in the episode:

Get my CE Course Builder for Mental Health Clinicians for FREE

Thera AI Hub + Clinical AI Club: https://kymtolson.kartra.com/page/AI-Tools-for-Therapists

AI Newsletter Opt In/Mastering AI Prompts for Therapists: https://kymtolson.kartra.com/page/Join-AI-Newsletter

AI Powered Private Practice Giveaway: https://kingsumo.com/g/m88558m/ai-powered-practice-giveaway

Check out all my Counselor Resources.

In this episode of The Therapy Show, I'm thrilled to chat with Dr. Tobin Richardson, a fellow continuing education creator and the founder of Save the Therapist. We dive into how Tobin combined his passion for narrative podcasting and his background in counselor education to create a unique, story-driven CE platform for therapists. He shares the behind-the-scenes of launching CE courses that actually engage and inspire, why he believes continuing education needs a serious upgrade, and how he's offering these courses completely free thanks to his creative business model.

We also get real about the challenges of building something meaningful, how to market CE content without burning out, and what it's like to cover nuanced, sometimes controversial topics with honesty and integrity. If you've ever thought about creating your own CE content or just want to hear how another therapist is innovating in the field, this episode is for you.

Tune in and get inspired by Tobin's journey and maybe even find your next favorite CE podcast.

Tobin Richardson, EdD, NCC, is a counselor educator with a decade of experience building and delivering innovative educational resources to therapists in both community mental health and large VC-backed provider organizations. Since launching in early 2025, his NPR-style CE platform Save the Therapist has garnered over 4,000 therapists registrants with over 7,000 course completions.

And don't forget! If you're ready to spend less time on notes and more time doing what you love, check out heyberries.com. Use code THERAPYSHOW50 for $50 off your first month with Berries.

Get my Coping with Political Stress Ebook and Peaceful Politics AI Guide

Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides.

Solution-Focused Therapy Guide72 questions + prompts to help adult clients clarify goals and move forward using SFT.

Check out all my Counselor Resources.

In this episode, I'm sharing my recent conversation from Between Sessions with Berries, a podcast created for mental health professionals who want to simplify documentation, fight burnout, and reconnect with their purpose.

Kym Tolson and I dive into my journey from therapist to continuing-education creator, how burnout inspired me to reimagine CE for busy clinicians, and what it takes to blend creativity, courage, and aligned action into your career. We also discuss lessons learned from losing a major podcast sponsor, building confidence through reinvention, and the power of staying curious in the face of change.

If you've ever felt stuck, uninspired, or ready for something new in your professional life, this conversation will encourage you to take the next step - one aligned action at a time.

And don't forget! If you're ready to spend less time on notes and more time doing what you love, check out heyberries.com. Use code THERAPYSHOW50 for $50 off your first month with Berries.

Get my Coping with Political Stress Ebook and Peaceful Politics AI Guide

Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides.

Solution-Focused Therapy Guide72 questions + prompts to help adult clients clarify goals and move forward using SFT.

Check out all my Counselor Resources.

PURCHASE THIS PODCOURSE!

If you are a therapist or counselor looking for continuing education, check out my NBCC Approved $5 Podcourses and other continuing education offerings. Plus, get your first Podcourse half off.

In this Podcourse episode, I sit down with Dr. Steve Stuhlreyer, a licensed professional counselor, professor, and director of the PhD program in Counselor Education at Columbia International University. Dr. Stuhlreyer shares how his clinical work, research, and experience leading men's retreats have shaped his approach to understanding and supporting men's mental health.

Together, we explore how therapists can recognize the unique challenges men face such as loneliness, emotional isolation, and the pressure to succeed while also understanding how conflicting cultural messages create cognitive dissonance and emotional distress. Dr. Stuhlreyer offers evidence-based strategies, including attachment-focused and cognitive-behavioral approaches, to help male clients regulate emotions, develop authentic relationships, and align their sense of identity and purpose.

Our hope is that you'll walk away with practical strategies you can integrate into your clinical work right away and you can also earn one NBCC continuing education contact hour by completing this Podcourse.

🎧 Listen for free, or earn 1 NBCC-approved continuing education contact hour for just $5.

Learning Objectives

After completing this Podcourse, participants will be able to:

1. Analyze the unique factors that influence men's mental health needs across diverse social and cultural contexts.

2. Identify common presenting issues and behavioral patterns among men in counseling, including loneliness, avoidance, and compulsive sexual behaviors.

3. Apply evidence-based and relationship-focused counseling strategies to help men address cognitive dissonance, emotional dysregulation, and barriers to healthy attachment.

About Dr. Steve Stuhlreyer: Dr. Steve Stuhlreyer is a Licensed Professional Counselor, professor, and Director of the PhD in Counselor Education and Supervision program at Columbia International University. He operates a private practice in Cincinnati, Ohio, where he primarily works with men and couples. Dr. Stuhlreyer's work focuses on helping men address loneliness, emotional disconnection, and compulsive behaviors while rediscovering meaning and purpose through authentic relationships and healthy attachment.

About Lisa: Lisa Mustard, MPH, EdS, LMFT, has over 15 years of experience as a marriage and family therapist. She has worked in college counseling, addiction recovery, and with military service members and families. Lisa is passionate about helping therapists grow personally and professionally through innovative and accessible continuing education opportunities.

Continuing Education Contact Hours: Mustard Consulting, LLC has been approved by NBCC as an Approved Continuing Education Provider, ACEP No. 7061. Programs that do not qualify for NBCC credit are clearly identified. Mustard Consulting, LLC is solely responsible for all aspects of the programs.

Completion Requirements: To obtain your certificate of completion, you must listen entirely to the audio, pass the Podcourse completion quiz, and complete a satisfaction survey.

Refund Policy: No refunds are provided for self-study courses.

Disclosure Statement for Dr. Steve Stuhlreyer: Financial: Dr. Steve Stuhlreyer receives an honorarium from Mustard Consulting, LLC for this speaking engagement.

Disclaimer: The Therapy Show with Lisa Mustard is for informational and entertainment purposes only and should not be considered a substitute for professional advice. Always consult with your own healthcare provider regarding any personal health or medical conditions.

Connect with Lisa: Website

Thank you for tuning into The Therapy Show. Subscribe to the podcast on Apple Podcasts, Spotify, or your favorite podcast platform to never miss an episode

PURCHASE THIS PODCOURSE!

If you are a therapist or counselor looking for continuing education, check out my NBCC Approved $5 Podcourses and other continuing education offerings.Plus, get your first Podcourse half off.

In this Podcourse episode, I sit down with Dr. Timothy Davis, a psychologist who has spent his career working with what he calls "challenging boys." He shares how his background, from academic research to volunteer firefighting, inspired a practical framework that helps parents manage meltdowns, build resilience, and strengthen their connection with their child.

Together, we explore how therapists can support parents in creating effective Emergency Plans, identifying skill deficits in emotion regulation and executive functioning, and applying family systems principles to improve family dynamics.

Our hope is that you'll walk away with fresh strategies you can integrate into your clinical work right away and you can also earn one NBCC continuing education contact hour by completing this Podcourse.

🎧 Listen for free, or earn 1 NBCC-approved continuing education contact hour for just $5.

Learning Objectives:

• Describe how an Emergency Plan supports parents in remaining calm and nonreactive during meltdowns, tantrums, refusals, and other challenging behaviors, and demonstrate how to guide parents in developing Emergency Plans tailored to their child's specific triggers and behavior patterns.
• Explain how challenging behaviors are commonly linked to deficits in emotion regulation and executive functioning rather than willfulness or defiance, and assist parents in identifying specific skills their child needs to strengthen to increase resilience and coping capacity.
• Describe and apply three relational ratios in clinical work with parents.
• Differentiate among the three tools of discipline - punishments, rewards, and coaching—and analyze how each tool requires different levels of trust and goal alignment. Participants will also be able to guide parents in selecting the most appropriate tool for their unique situation.

About Dr. Tim Davis: Dr. J. Timothy Davis is a clinical psychologist with 30 years of experience specializing in child, adolescent, couples, and family therapy. He holds a PhD in psychology from the University of Pennsylvania and completed his postdoctoral training at Harvard Medical School. He has conducted research on male development at Harvard's renowned Study of Adult Development and served on the faculty of Harvard Medical School for twenty-five years. Dr. Davis's work emphasizes understanding the underlying causes of challenging behavior and equipping parents with proactive strategies to remain calm and connected while they teach their son the skills he needs to face life's challenges with resilience. He's the author of Challenging Boys: A Proven Plan for Keeping Your Cool and Helping Your Son Thrive published by Rowman & Littlefield.

About Lisa: Lisa Mustard, MPH, EdS, LMFT has worked for a college counseling center, addiction recovery center and has been working with a military branch for the past 14 years. Lisa is a lover of all things fitness and health, a Podcaster and Coach.

Continuing Education Contact Hours: Mustard Consulting, LLC has been approved by NBCC as an Approved Continuing Education Provider, ACEP No. 7061. Programs that do not qualify for NBCC credit are clearly identified. Mustard Consulting, LLC is solely responsible for all aspects of the programs.

Completion Requirements: To obtain your certificate of completion, you must listen entirely to the audio, pass the Podcourse completion quiz and complete a satisfaction survey.

Refund policy: No refunds are provided for self-study courses.

Disclosure Statement for Dr. Tim Davis; Financial: Dr. Tim Davis receives an honorarium from Mustard Consulting, LLC for this speaking engagement.

The Therapy Show with Lisa Mustard is for informational and entertainment purposes only and should not be considered a substitute for professional advice. Always consult with your own healthcare provider regarding any personal health or medical conditions.

Connect with Lisa: Website

Thank you for tuning into The Therapy Show. Subscribe to the podcast on Apple Podcasts, Spotify, or your favorite podcast platform to never miss an episode.

🧠 Get my Coping with Political Stress Ebook and Peaceful Politics AI Guide

🗣 Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides.

💬 Solution-Focused Therapy Guide72 questions + prompts to help adult clients clarify goals and move forward using SFT.

If you are a therapist or counselor looking for continuing education, check out my NBCC Approved $5 Podcourses and other continuing education offerings. Plus, get your first Podcourse half off.

🫐Sponsored by Berries: Use code TherapyShow50 for $50 off your first month - CLICK HERE.🫐

Check out all my Counselor Resources.

In this episode of The Therapy Show, I'm joined by psychologist and USA Today bestselling author Dr. Chloe Carmichael to discuss her upcoming book Can I Say That? Why Free Speech Matters and How to Use It Fearlessly. We dive into the mental health benefits of speaking authentically, from lowering anxiety and calming the brain to building stronger relationships through open dialogue.

Dr. Chloe discusses how naming emotions reduces stress, why mindful self-expression matters, and what therapists can do to navigate political or polarizing conversations without losing neutrality. I also share my own story of learning to use my voice more confidently - even in challenging family conversations.

If you've ever struggled with self-censorship, worried about conflict, or wanted practical tools to model courageous communication in your sessions and personal life, this conversation will encourage and equip you.

Learn more about Dr. Chloe, preorder Can I Say That?, connect on social media.

🧠 Get my Coping with Political Stress Ebook and Peaceful Politics AI Guide

🗣 Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy—without taking sides.

💬 Solution-Focused Therapy Guide72 questions + prompts to help adult clients clarify goals and move forward using SFT.

If you are a therapist or counselor looking for continuing education, check out my NBCC Approved $5 Podcourses and other continuing education offerings. Plus, get your first Podcourse half off.

Check out all my Counselor Resources.

Have you ever walked away from a family dinner feeling tense, frustrated, or even hurt because of political disagreements? I know I have, and it's not easy. In this episode, I open up about my own experience of clashing with a loved one over politics and how I used the very tools I teach to protect the relationship and my peace of mind.

Together, we'll unpack why family political conflicts feel so emotionally charged. It's rarely just about politics. It's also about family roles, generational differences, shared history, and even our sense of identity and belonging. I'll share practical strategies to help you set gentle boundaries, find common ground, and protect your peace without cutting ties.

I'll also walk you through a simple reflection exercise from my Coping with Political Stress ebook and workbook, and introduce you to the Peaceful Politics AI Companion Guide. This supportive tool is designed for adults over 18 and gives you feedback, self-care strategies, and even helps you practice responses for tough conversations.

And for my fellow therapists, I'll tell you about my Deep Dive Therapist Conversation Framework, a printable resource with 97 essential questions to help you navigate politics in the therapy room without taking sides.

By the end of this episode, you'll have a clearer path toward protecting both your relationships and your peace of mind, even when you don't agree.

Sponsored by Berries: Use code TherapyShow50 for $50 off your first month - CLICK HERE.

If you are a therapist or counselor looking for continuing education, check out my NBCC Approved $5 Podcourses and other continuing education offerings. Plus, get your first Podcourse half off.

🧠 Coping with Political Stress (eBook + Workbook)A 62-page editable guide with grounding tools and reflection prompts. Customize and share with clients.

Not a therapist but want the workbook? Click here.

🗣 Therapist Conversation Framework: Politics in SessionA printable PDF with 97 questions to navigate political talk in therapy—without taking sides.

💬 Solution-Focused Therapy Guide72 questions + prompts to help adult clients clarify goals and move forward using SFT.

Check out all my Counselor Resources.

Are you tired of continuing education that feels like a checkbox instead of a meaningful part of your professional growth? In this episode, I share how to choose CE that actually improves your therapy practice and your life.

I cover:

• Why so many CE experiences feel irrelevant or draining.
• The five qualities that make continuing education worth your time.
• How to measure the ROI of CE—whether it helps your clients make breakthroughs, gives you fresh perspectives, or teaches you business skills that grow your practice.
• Practical tips for evaluating your CE options so you invest in trainings that matter.
• The future of CE and why flexibility, relevance, and engagement are key.

I'll also share the story of how attending a conference in Charleston sparked the idea for my Podcourses which are NBCC-approved, podcast-style continuing education you can listen to anywhere. And I'll introduce you to my growing library of CE Courses, designed for therapists who want deeper, more comprehensive learning.

👉 Explore CE Courses and Podcourses here: lisamustard.com

Sponsored by Berries: Use code TherapyShow50 for $50 off your first month - CLICK HERE.

Disclaimer: Please note that The Therapy Show with Lisa Mustard is for informational and entertainment purposes only and not a substitute for professional medical or mental health advice. Always consult with your therapist, doctor, or physician before implementing any suggestions from this show. Lisa Mustard, a licensed marriage and family therapist, provides insights that should not replace medical or psychiatric advice. Your unique situation requires personalized attention from a healthcare professional.