When I first started learning about farm marketing years ago, there was SO MUCH. I felt overwhelmed. I really wanted a framework to help me stitch it all together and give it a rhyme and a reason. Then, one of my mentors shared an acronym that I found really helpful.

That acronym was: TLC. Here's what it stands for:

T = Traffic L = Leads C = Conversion

I later added the letter "F" for Fulfillment, because I found that this element was one of the key drivers behind customer retention.

Today, I'm going to teach you this TLCF method. The goal is to build a mechanism or system in your farm business for EACH of these areas. When you do, your ideal customers will stream right through and turn into super buyers.

In this episode, I define each of these elements and give you suggested steps for what you should be doing this spring in each area, so that you have them all covered. You can optionally decide to use Farm Marketing School to help you build some of these systems this summer too in my 30 Day project builds.

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Webinar: Maximizing E-Commerce Success: Crafting Offers to Boost Farm Sales -- Join Corinna Bench from My Digital Farmer and Nina Galle from Local Line on March 25 at 12:00 PM EST/9:00 AM PST as they explore the elements of defining a great offer. Topics include: - Why offers are crucial for your sales strategy, acting as a powerful lure to lead potential customers to the point of sale - Corinna's comprehensive framework on building offers - How to seamlessly integrate offers into your e-commerce platform - And, five impactful examples you can experiment with this season!

Join my CSA Academy and learn how to support your CSA members Use my resources!! Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime. https://www.mydigitalfarmer.com/academy

Beginner's Guide to CSA Guide -- Use my Canva template and share it with your CSA members in your fulfillment process. This quick read guide shares the quick tips from my CSA master members, for how to be successful as a new CSA member. https://www.mydigitalfarmer.com/csasuccess

Get my A to Z Vegetable Storage Guide and use it as a lead magnet -- This is my MOST successful lead magnet ever. I've used it for 5 years. I'm sharing the Canva template with you, and you have full rights to use it as-is, or change it for your farm. https://www.mydigitalfarmer.com/atozguide

Find my marketing Facebook group for CSA farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

April 24, 2024

As life would have it, I've been in a season of long-term illness this winter. These health issues have been so distracting, that I've had to pare down my farm marketing to the absolute bare bones.

What's interesting is that I haven't noticed a huge difference!

I'm often asked by farmers, "If I only have 2 hours of time a week for marketing, what should I be doing with it?" I feel like I can answer that now because I'M DOING IT. My circumstances forced me to decide what the most critical revenue-driving activities were for my business. I share them with you in this podcast.

Keep in mind, I'm in my 16th season of farm business, and I have a lot of the other marketing assets in my  machine built. That may not be your situation. But once the machine is built, these 2 activities are the ones I chose to spend my precious time on when I was ill. 

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Join my CSA Academy and learn how to fast-track your CSA members to CSA success. Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime. https://www.mydigitalfarmer.com/academy

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

Is your online store confusing?

Last month, I was doing a one to one coaching call with one of my farmer Accelerator members. They came to me with a problem:

"Help us figure out why hardly anyone is buying from the online store."

They had recently received a boost in traffic to their website thanks to some free media/press. They had hoped it would translate to many new buyers and sales. Unfortunately, the conversion rate was abysmally low, and they wanted to know what was wrong.

As we sat down together and reviewed their website AND store setup, I noticed a few pretty key elements that were missing and/or confusing. And i suspect this is the reason they aren't seeing sales from  new buyers.

Remember: Old buyers who have figured out the ropes will navigate their way through these issues. They know how it works. But NEW buyers will NOT enter into a state of confusion.

In today's episode, I'm talking through what we uncovered in this online store audit, and I'm challenging YOU to take a look at your own website/online store, to see if you can take this list of improvements to optimize your store conversion.

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Join my CSA Academy and learn how to fast-track your CSA members to CSA success. Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime. https://www.mydigitalfarmer.com/academy

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

Every one of your farm products has a conversion rate.

The question is: do you know what it is?

I used to scream and rail and raise my fists to the heavens in frustration, when I couldn't get more people to buy my CSA box. What was wrong with me? Maybe nothing...

It just has a lower conversion rate.

Today, I want to introduce you to the concept of the conversion rate, and I want you to start TRACKING what they are for your most popular (and signature) products.

How can we get our conversion rates to go higher?

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Join my CSA Academy and learn how to fast-track your CSA members to CSA success. Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime.

Find my marketing Facebook group for CSA farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

April 3, 2024

Do you have a customer retention problem? If so, I bet I know one of the major factors behind it.

In this podcast, we take a deep look at the critical customer management system that should be firiing RIGHT AFTER a person buys. It's called "customer onboarding."

I know. Not very sexy. But if you're missing this piece, a lot of confusion is happening for your customer as they get your product.

• How do I get it?
• What do I need to do to prepare?
• What do I watch out for?
• What do I do first?

You need to be ready with answers to questions like these, to help them get results. You need to point them to the "Yellow Brick Road" that gets them to Oz.

If you don't, they'll wander around aimlessly, burn out, get lost, experience failure, feel disappointed in themselves, and never buy your product again.

Yes, my friend. I know you don't want to hear this... But you can't just grow the product. You have to guide them to success, too. 

In this episode, we'll talk about what topics to cover in your customer onboarding, as well as where/how you can put this system to work. Lucky for you, it's not that hard to build this element in your sales machine. But you do need to have one.

Let's start today, shall we?...

Podcast Sponsors:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Canva Template: Tips and Tricks for CSA Success -- The Beginner's Guide to CSA Success. This is a beautiful, well written guide you can give to your CSA member rookies to teach them the "secrets" to becoming a great home chef faster using the CSA way of eating. Purchase this template and use as-is, or switch out pictures or pages to suit your farm. Ideal for vegetable CSA onboarding.

Get my CSA Handbook template --  This is my 2023 CSA handbook. Handbooks are a great form of customer onboarding. If you don't have one yet for your CSA, use mine to help you figure out your sections and then change out the wording to suit your far! To get the handbook template, subscribe at: https://shared-legacy-farms.ck.page/c8cc81f21a

Join my CSA Academy and learn how to fast-track your CSA members to CSA success. Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime.

Episode 252 How to Monetize Your Farm's YouTube Channel for Passive Income- I share ideas for playlist topics in here

Find my marketing Facebook group for CSA farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at [email protected].

Today it's time to review the marketing basics.

When I was a volleyball coach years ago, I used to say, "We spend 80% of our time focusing on the basics." If you can't serve a ball over the net, you'll never score points. If you can't bump the serve into the air to pass to the setter, you'll never score a point. The basics matter.

The same is true in farm marketing. There is a FRAMEWORK on which ALL of marketing is based, and you need to know what it is! If you don't have the basics in place, you will lose points!

In today's episode, I'm going back to the basics to share with you the 8 stages of the marketing system framework. When you know the stages you need to build in your farm marketing, you'll find that leads move seamlessly through your brand and turn into customers and raving fans.

I want you to listen to this episode through the lens of your own farm business. Pay attention! Do you have a marketing element for each stage to move people through the pipeline? Or are you missing some? Perhaps you have a lot of marketing in ONE stage, but hardly any in the later parts of the customer journey.

Use this episode to audit your own marketing strategy and identify what areas you need to shore up this season!

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.=

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

How do you market a flower subscription CSA? That's the topic of today's podcast, which is actually a recording from ANOTHER show I was on last week. I was interviewed for the Dirt on Flowers podcast, and the episode turned out SO good that I asked if I could share the recording of the episode with MY podcast audience. 

Tune in as co-hosts Shannon Allen from Bloomfield Farm and Lyndsay Biehl of Wildroot Flower Co. grill me on how to find the perfect customer avatar for a flower farm, what kind of marketing content to make to attract leads into your farm business, and how to pitch your offer so that people want to stick around from year to year. We get REALLY practical, and I drop all kinds of ideas to try. 

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers.  These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

The Dirt on Flowers Podcast -- Today's interviewers are the co-hosts of this awesome podcast. If you are a flower farmer, make sure you subscribe to their podcast. Every week, cohosts Shannon Allen and Lyndsay Biehl talk farm business, marketing, and growing techniques to help you create the farm of your dreams. https://www.thedirtonflowers.com/

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

My Digital Farmer Podcast Episode 209 Selling Inspiration - My Interview with Lyndsay Biehl of Wildroot Flower Co. - my interviewer from today's podcast was on MY show a few months ago. Listen to her awesome advice on how to build a brand following.

Webinar: Maximizing E-Commerce Success: Crafting Offers to Boost Farm Sales on March 25, at 12 PM EST -- join me and my cohost Nina Galle from LocalLine, as we teach how to create offers that will drive traffic to your online store and get them to buy. Learn what makes a compelling offer, and share some examples of what's worked well in your business with our guests.We'll also show some ways you can configure your store settings to make it more likely someone takes your offer.  Register for free at www.mydigitalfarmer.com/offerwebinar- Recording will be available to anyone who registers.

Find my marketing Facebook group for CSA farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

Share a Review in Apple Podcast

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Have you ever thought about offering a Spring Plant Sale to your customers? You grow veggie startup plants for them for their garden. They pre-order them in early March, you get the revenue in the bag, and then deliver them when they're ready?

This has been one of our most popular promotions and offers every year. I've gotten several requests from farmers to "show them how we do it." So this episode is a deep dive into our step by step process. How we set up the offer. What we charge. How to get a higher Average Order Value. What veggies to sell. How we promote it to get lots of buying on the first day.

One of the resources I offer in this episode is my Canva file for my Plant Sale Price List. <== Grab it here! This is the "plant catalog" I created in Canva to show my customers the plants we offer, as well as how it all works. I link this up in my promo email to my buyers. You can grab a copy of this Canva design for FREE, and use it when you build your own Price List. It will serve as a great starter template. Subscribe here to get the Canva template link for free: https://shared-legacy-farms.ck.page/f49a438962

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Subscribe to the I Spy an Offer Challenge. Learn how to get better at making offers in your business by playing along with me! Dates: March 18-22, 2024. To be successful in sales, you need to get good at making offers. This is a skill that takes practice and learning the "formulas" of offers that will appeal to your customer. To help you learn, I'm hosting a 5 day "I Spy an Offer" Challenge. It's easy to play. Just subscribe below and every day starting March 18-22, I want you to put your eyes on and LOOK for a type of offer in the big wide world. It can be anything in any industry or media. For example: "Kids eat free on Tuesdays..." Each day, I'll send you an email with an offer I spied, and what I learned from it. Once you train your eye to see offers, you'll get better and incorporating some of them into your own marketing. If you see this after the challenge is over, you can still play! Subscribe and I'll send you the offers I spied each day for 5 days after the fact. You can still play along in your own time. Subscribe at: https://shared-legacy-farms.ck.page/b8eb611e7d

One of the resources I offer in this episode is my Canva file for my Plant Sale Price List. <== Grab it here! This is the "plant catalog" I created in Canva to show them the plants we offer, as well as how it all works. You can grab a copy of this Canva design for FREE, and use it when you build your own Price List. It will serve as a great starter template. Subscribe here to get the Canva template link for free: https://shared-legacy-farms.ck.page/f49a438962

My Digital Farmer Podcast Episode 236 How to Raise Your Prices (and Make More $) Using Price Anchoring -- This is SO SO good! Make sure you learn about this powerful pricing strategy used EVERYWHERE, because it will help you make more sales!

Find my marketing Facebook group for CSA farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

March 6, 2024

Have you ever thought about monetizing your farm's YouTube Channel? If you already have subscribers and videos on your channel -- this may as easy as 15 minutes to set up. I recently flipped the switch to make monetize my channel, and it's SO COOL to see passive revenue coming into my business every month. In this podcast, I share my journey on YouTube, including how I used the platform to help me build brand awareness, grow my email list, educate my potential clients, and support my CSA members with a CSA Success path. We'll cover YouTube basics, what is required to monetize, and my recommended first steps for getting started on the platform.

See my YouTube channels for both Shared Legacy Farms and My Digital Farmer. You can scroll those channels to see what content I've created, and see what's been getting more views than anything else. (Get some inspiration for content you could create, too!)

https://www.youtube,com/sharedlegacyfarms <== my farm's YouTube channel

https://www.youtube.com/mydigitalfarmer <== Please subscribe and help me get over my 1000 subscriber hump!

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Join my CSA Academy and fast-track your farm customers to CSA success. Try it out for the first month for $1 using coupon code TRIAL. Go to www.mydigitalfarmer.com/academy to enroll. You'll get access to the entire resource library I give to my CSA members to support them as they learn how to become a home chef! Watch cooking tutorial videos for every vegetable. See the catalog of "cooking exit strategies" we teach to our members. Download my veggie e-guides, worksheets, and use them with your own customers. Or just scroll the table of contents for inspiration on how you can build your own Sucess Path for your farm clients. It's a goldmine of information and a shortcut to content creation each week. Cancel your membership anytime.

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

February 28, 2024

In today's episode, I share a case study of one pasture-based livestock farmer, who has spent the last 9 years slowly scaling her business in a way that hasn't required her to take on debt, while also having time to homeschool her two kids. I ask her: "How'd you get here?" 

Dana shares the transition process and lessons she's learned along the way. She discusses how she markets her product each week to attract new customers and get her current ones to buy more. We talk about the strategies that are doing most of the heavy lifting. We talk about the mindset work she's had to do to help her take risks and not give up. And we talk about the deep commitment we both have to running a fun business that doesn't kill our body, mind or spirit. If you're starting out your business, there are some really great gems inside of here.

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Today’s podcast guest is Dana Workman Stacy. Dana and her husband Jesse along with daughters Eliza and Brynn operate Grass Powered Poultry & Meats, a pasture-based livestock farm in Highland County, Ohio. Over the past 9 years their farm has grown from a few chickens in the front yard to fill their own freezer to raising lots more pasture-raised chicken, pastured pork and grass-finished beef. In 2019, Dana left her career in agricultural lending to focus on the farm and her family and hasn’t looked back. As a first-generation farmer, building a profitable and sustainable farm business hasn’t been easy, but the journey has been incredible. In addition to raising amazing food, Dana is passionate about building community and supporting the growth and success of rural businesses.

Visit her website: GrassPoweredPoultry.com

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Join Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Cancel your membership anytime.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

February 21, 2024

Are you a farm business that uses social media to sell your product? Then today's podcast is a  must-listen.

One of the delicate balances of posting on social media is making sure you also honor the rules of the platform. I'm constantly reminding myself that people aren't coming to Facebook or Instagram to shop for my stuff. They're there to engage with friends and family. So how do we post our content without it feeling like an "intrusion" into their world?

The answer is the indirect post. In this episode, I share the difference between "indirect" and "direct" posts on social media, how they're both necessary, and how to craft them so they BOTH get you traction. I'll give you some examples of what they look like in practice. 

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers.

You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Cancel your membership anytime.

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Get my Social Media post templates - Looking for ideas on the "categories" of posts you could create on your social channel? This guide will give you 20 different examples of post styles, from the "question" post, to the FAQ post, to the Lead Magnet post. Use this to break the logjam when you're racking your brain over what to talk about on social!

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer