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Electronic Propaganda Society

Mathew Sweezey

Winner of the 2019 Hermes Platinum Award for best Podcast Mini-Series** This nine part mini-series looking into the failure of marketing and what brands must do about it. This podcast was made for rebellious marketers and brands looking for new ideas to help them break through.

  • 22 minutes 25 seconds
    Episode 1 - Marketing Has Failed
    Marketing isn't failing, it has failed. In this episode I'll show you the raw data and why even after the world spends $1 Trillion dollars per year on marketing it fails 99% of the time. This is where the journey begins.
    30 April 2019, 7:30 pm
  • 23 minutes 39 seconds
    Episode 2 - Welcome To The Infinite Era
    The world entered a new media era on June 24th 2009, we left the limited media era where our idea of marketing was created, and entered the infinite media era. This is one of the biggest shifts in the history of the world, and its affect will far surpass the effects of the printing press, the internet, and social media. This is the a world.
    30 April 2019, 7:28 pm
  • 23 minutes 29 seconds
    Episode 3 - The Fault In Our Stars
    Marketing is not too big to fail; it’s just the right size. In this episode we'll look at the long standing ideas that we believe to be marketing truth, to see why in our new world they have become fiction.
    30 April 2019, 7:24 pm
  • 20 minutes 51 seconds
    Episode 4 - Context Replaces Attention
    In the new era Context replaces Attention as the key to marketing. In this episode we'll go deep on the idea of context, what it is, and how it is your only hope in reaching the post AI consumer.
    30 April 2019, 7:22 pm
  • 19 minutes 46 seconds
    Episode 5 - Breaking Out For Big Wins
    In this episode we explore how Tesla created the biggest marketing win in history, and the new business model that allowed them to achieve such monumental success. It's not more marketing, rather a totally new idea of marketing that we all must embrace.
    30 April 2019, 7:19 pm
  • 23 minutes 47 seconds
    Episode 6 - The Power of Purpose
    Breaking through in the Infinite era requires more than just a new idea of marketing, it the brand to find a way to stay in their audiences lives in new ways. Purpose is that way, and opens the brand up to a wide new world of possibilities.
    30 April 2019, 7:18 pm
  • 21 minutes 28 seconds
    Episode 7 - All Consumers Are Changed
    The new era has created a new consumer mandate. This episode looks at the difference between B2B, B2C, Millennials, and Baby boomers to see there really isn't much of a difference at all. All consumers are changed.
    30 April 2019, 7:16 pm
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