Send us Fan Mail

In this episode of the Private Practice Survival Guide, Brandon Siegel breaks down how private practice owners can create a unique clinical positioning statement that helps them stand out in a crowded healthcare market. Instead of relying on vague claims like “quality care” or “patient-centered service,” Brandon explains how specificity, differentiation, and strategic positioning can attract the right patients, referral partners, and growth opportunities. He shares practical frameworks like the “only one” exercise, competitor audits, and the anti-resume strategy to help practice owners clarify what makes their services different, who they serve best, and why narrowing their focus can actually increase conversions and long-term success. 

What You’ll Learn:

•  How to create a unique clinical positioning statement for your private practice 
•  Why generic healthcare marketing fails to differentiate your practice 
•  How the “only one” exercise helps define your niche and ideal patient 
•  Why auditing competitors can reveal opportunities to improve patient experience 
•  How an anti-resume can clarify who you do not want to serve 
•  Why specificity in your messaging can improve conversions, referrals, and growth 
•  How narrowing your focus can strengthen your brand and make your marketing more effective 

If you want your private practice to stop blending in and start attracting the right audience, this episode will help you sharpen your message and position your business for real growth.

#PrivatePracticeGrowth #HealthcareMarketing #ClinicalPositioning #PracticeManagement #PrivatePracticeSuccess

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this critical episode, Brandon Seigel sits down with healthcare entrepreneur Greg Todd to dissect the "insurance trap" and reveal how healthcare providers can build a powerful authority brand. Discover why relying solely on insurance is a dangerous game and learn actionable strategies to differentiate your practice, monetize your expertise, and create a thriving ecosystem of services. Greg shares his journey and provides a blueprint for shifting your mindset from clinician to influential decision-maker, ultimately empowering you to achieve financial freedom and make a greater impact. Join us to unlock the secrets to a successful and sustainable private practice.  

What You'll Learn:

• The challenges and limitations of the current insurance-driven healthcare model.
• Why building an authority brand is essential for modern healthcare professionals.
• How to shift your mindset from a technical clinician to a valuable decision-maker.
• Practical strategies for diversifying income streams beyond traditional insurance billing.
• The "dentist model" as a blueprint for packaging and communicating value to patients.
• The importance of effective communication in building trust and brand authority.
• How to create an ecosystem of products and services, inspired by companies like Amazon and Netflix.
• Leveraging insurance as a strategic marketing tool for your practice. 

Don't just survive in private practice, thrive by building an authority brand that transcends the limitations of traditional healthcare. Embrace the mindset of a decision-maker and create an ecosystem of value for your clients. What will your practice look like when you escape the insurance trap?#PrivatePracticeSurvivalGuide #HealthcareEntrepreneur #AuthorityBrand #InsuranceTrap #GregTodd

Greg Todd is a husband, father, entrepreneur, and coach dedicated to transforming healthcare professionals’ lives. A former physical therapist, Greg turned burnout into a mission to empower others, founding Smart Success Healthcare and generating over $30M in revenue across multiple ventures. He’s committed to helping 10,000 providers break free from burnout, build thriving online businesses, and create balanced, purpose-driven lives.

https://www.instagram.com/gregtoddpt/

https://www.linkedin.com/in/gregtoddpt/

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

Unlock the secrets to a well-oiled private practice with Brandon Seigel in this insightful episode of the Private Practice Survival Guide. Discover why an employee operations manual is indispensable, not just for you, but for your entire team. Learn actionable strategies for creating a dynamic, effective operations manual that ensures smooth transitions and sustained productivity, even when key team members depart. Dive into innovative approaches to documentation, training, and hiring that will transform your practice's efficiency and foster a culture of accountability.

What You'll Learn:

• The true purpose of an employee operations manual: empowering your team and preventing chaos.
• How to build your operations manual using 30-day sprints and the "document what you just did" method.
• Strategies for incorporating videos, checklists, quizzes, and practical application into your training.
• The "new hire test" to evaluate the effectiveness of your documentation.
• Implementing tiered documentation: one-pagers, SOPs, and video walkthroughs.
• Integrating job skills-based assessments into your hiring process.
• Setting clear expectations and fostering accountability within your team.
• The importance of continuous review and updating of your operations manual.

Don't let an undocumented process become a liability. Start building your practice's resilience today! #PracticeManagement #OperationsManual #PrivatePractice #EmployeeTraining #BusinessStrategy

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

Building a strong HR foundation is crucial for the success and compliance of any private practice. In this insightful episode, Brandon Seigel welcomes Scott Booher, Chief HR Officer at Wellness Works Management Partners, to discuss the must-have policies that protect your practice and foster a thriving work environment. They explore the complexities of HR in healthcare, from avoiding costly hiring mistakes to navigating multi-state labor laws and crafting effective employee handbooks. Learn how proactive HR strategies can transform your practice.

What You'll Learn:

• The value of fractional HR services for private practices.
• Common HR pitfalls that can lead to significant financial losses.
• How to create a legally sound and effective employee handbook.
• The implications of multi-state and remote employees on HR policies and workers' compensation.
• Best practices for balancing at-will employment with employee expectations.
• Key elements of comprehensive and compliant job descriptions.

Don't miss this essential guide to HR excellence in private practice. #PrivatePracticeHR #HRPolicies #WellnessWorksMP #ScottBooher #HRCompliance

Scott Booher brings over 30 years of experience in the Healthcare Sector and has specialized in human resources & workforce compliance for the past 20 years. Scott is the Chief HR Officer for Every Child Achieves and the Chief HR Consultant in collaboration with Wellness Works Management Partners, where he oversees the fractional HR management and the HR Advisor Program. Scott is an active member of the Society for Human Resource Management (SHRM) and a pinnacle leader and collaborator, partnering with Brandon Seigel for over 11 years.

http://www.wellnessworksmp.com

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this quick tip episode of The Private Practice Survival Guide, Brandon Seigel lays out the five most common compliance blunders that put private practices at risk—often not from sophisticated hackers, but from everyday employee negligence and preventable process gaps. Brandon explains why “their mistake becomes your mistake” when it comes to HIPAA, fraud exposure, billing integrity, and workplace compliance, and he shares the real-world stakes: OCR enforcement, the cost-per-violation impact of protected health information mishandling, and the cascading financial and reputational damage that follows when compliance is treated as an afterthought instead of an operating system.

Brandon breaks down actionable prevention strategies across the biggest risk areas: HIPAA privacy/security failures, billing and coding errors, patient safety breakdowns, employment law violations, and weak compliance infrastructure (including the OIG’s core compliance elements). He emphasizes practical fixes—annual HIPAA training, documented policies, internal monitoring and auditing, certified coding expertise, safety protocols, and clear reporting/corrective action procedures—so practices can reduce denials, avoid penalties, and build a culture of continuous improvement. The takeaway: compliance isn’t about perfection; it’s about proving diligence, tightening systems, and protecting your practice so you can lead with confidence.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this episode of The Private Practice Survival Guide, Brandon Seigel explains how to run internal compliance audits as a proactive defense strategy—before HR errors, documentation gaps, or billing issues turn into denials, paybacks, fines, or legal exposure. He breaks practice compliance into three core pillars—HR, billing/coding, and clinical documentation—and shows why audits aren’t just “paperwork,” they’re a practical way to protect revenue, reduce risk, and sleep better at night knowing your practice is audit-ready. Brandon also outlines the real-world cost of noncompliance, from employment documentation penalties to massive revenue loss tied to preventable billing mistakes. 

Brandon provides a clear audit framework covering what to review, how often to audit (internal vs. external cadence), and which high-risk areas commonly trigger payer scrutiny—E/M coding, modifiers, telehealth, documentation-medical necessity alignment, and contract-driven requirements. You’ll hear how to build an audit calendar, use sampling and peer review, document corrective actions, and measure outcomes with compliance and revenue-cycle metrics like denial rates, appeal performance, training completion, and time-to-resolution. The takeaway: consistent internal audits create a sustainable compliance culture that protects patients, staff, and the long-term stability of your private practice. 

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this quick tip episode of The Private Practice Survival Guide, Brandon Seigel breaks down how to identify (and actually hire) your ideal team player—before turnover, training costs, and culture damage pile up. He explains why most practice owners hire to “fill a seat” instead of hiring someone who changes the game, then walks through the real financial and operational cost of poor hiring decisions in healthcare. Brandon challenges listeners to evaluate candidate decision-making patterns, spot red flags early (like job-hopping), and modernize interviews to reveal character—not just credentials.

Using Patrick Lencioni’s Ideal Team Player framework, Brandon outlines the three non-negotiable virtues—Humble, Hungry, and Smart (people-smart)—and calls out the most dangerous profile: the “hungry and smart” candidate who isn’t humble (a “skillful politician”). He shares practical ways to hire for mindset and cultural fit, including research expectations, character-based questions, and real-world assessments that test adaptability, communication, and emotional intelligence. The takeaway: strong teams aren’t accidental—if you build hiring around heart, hustle, and humility, you can reduce turnover, improve patient experience, and create a practice that thrives.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this episode of Private Practice Survival Guide, Brandon Seigel breaks down why a clearly defined, intentionally built team is one of the most powerful growth levers in private practice. Backed by real-world data and leadership psychology, Brandon reframes “team culture” from a feel-good concept into a measurable business strategy—one that directly impacts patient satisfaction, revenue performance, retention, operational efficiency, and long-term sustainability. He defines what a true team is (and isn’t), outlines the four pillars of high-performing teams, and explains why most practices underperform simply because their team approach is undocumented, misaligned, or reactive.

Listeners are guided through Brandon’s practical UNITE framework—understanding strengths, nurturing shared values, implementing communication rhythms, training together, and evaluating performance—along with actionable strategies for handling underperformance without toxicity. Through a detailed case study, Brandon demonstrates how a fragmented, high-turnover clinic transformed into a scalable, profitable organization by shifting from siloed roles to a collaborative team-based care model. This episode is a must-listen for private practice owners who want to reduce burnout, improve outcomes, increase profitability, and build a practice that thrives through clarity, accountability, and unified leadership.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this Private Practice Survival Guide quick tip, Brandon Seigel breaks down how to find the ideal buyer for a private practice using a strategy-first lens—grounded in market realities, buyer behavior, and value drivers that impact deal outcomes. He explains what’s fueling the private practice consolidation wave, why many physicians sell (administrative burden, rising costs, stagnant reimbursement), and how those trends create acquisition opportunities for prepared owners.

Brandon outlines the major buyer categories—private equity, health systems/hospitals, strategic corporate acquirers, and franchise platforms—then walks through the prep work that drives stronger multiples, including EBITDA optimization, operational efficiency, risk mitigation (especially key-person risk), and compensation structure sustainability. He covers practical buyer identification tactics (market research, brokers, healthcare investment banking relationships, transaction comps) and deal mechanics like equity rollover, timelines, diligence, and culture/operational fit. The episode closes with red flags to avoid and a clear takeaway: owners who define an ideal buyer profile and prepare early improve leverage, reduce surprises, and exit faster with better terms. 

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this episode of The Private Practice Survival Guide, Brandon Seigel breaks down one of the most overlooked—but most critical—elements of private practice ownership: defining your endgame and building a deliberate exit strategy. Rather than reacting to burnout, retirement pressure, or market shifts, Brandon challenges practice owners to forecast their “final play” early and let that vision drive every operational, financial, and leadership decision. From realistic valuation multiples and EBITDA expectations to why only a small percentage of practices ever sell successfully, this episode reframes exit planning as a growth discipline—not an afterthought.

Listeners are guided through practical exit scenarios, buyer types (family, employees, competitors, private equity), and the metrics buyers actually care about—clean financials, upward growth trends, scalable systems, and strong human capital. Brandon also outlines common valuation mistakes, tax considerations, timing strategies, and the importance of planning at least 5–7 years in advance. The result is a clear, executive-level roadmap for maximizing practice value, protecting legacy, and exiting on your terms—so you can thrive long before the sale ever happens.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Send us Fan Mail

In this quick tip episode of Private Practice Survival Guide, Brandon Seigel breaks down how to accurately define the sales valuation of a private practice—and why misunderstanding valuation mechanics can cost owners hundreds of thousands of dollars at exit. He explains the two primary deal structures (stock sales vs. asset sales), how insurance contracts and tax IDs impact deal viability, and why buyer type (private equity, strategic buyers, internal partners, or individual investors) directly influences valuation outcomes.

Brandon walks through the most common valuation methodologies, including EBITDA multiples and discounted cash flow (DCF), while clarifying common mistakes owners make—especially overstating EBITDA by misclassifying owner compensation. Using a real-world case study, he shows how proper add-backs, risk reduction, operational independence, and infrastructure readiness can dramatically increase multiples and sale price. The episode closes with practical steps to optimize value, protect sensitive data during negotiations, and prepare early so owners exit confidently, maximize leverage, and preserve the legacy they’ve built.

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book

This show is proudly produced at PS Studios — learn more https://www.psstudios.co