Inbound Academy
Rizen Inbound
Every week Inbound Academy shares quality advice and insights on how to use inbound marketing and sales techniques to grow your brand. Whether you’re a new small business owner or a seasoned marketing professional, let us help you grow your skills with our straight-forward guidance and occasional humor! Support this podcast: https://anchor.fm/inbound-academy/support
- 30 minutes 3 secondsHow to Design Customer Feedback That Works (w/ Dr. Wendy Guess)
Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results!
Episode Markers
- 1:06 - Dr. Guess’s Background
- 2:39 - How customer behavior COULD change Post-COVID
- 5:50 -The Essential Elements of Interaction w/ Customers
- 9:48 - Why PLANNING is Crucial When Communicating w/ Customers
- 15:38 - How to plan a useful survey
- 22:50 - Tools for designing and analyzing surveys
- 28:16 - tips for new marketers when starting out
- 32:10 - How to connect w/ Dr. Guess
Connect w/ Dr. Guess
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We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today!
--- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support20 July 2020, 10:26 pm - 12 minutes 17 secondsBuyer Personas: Yes - They're For Sales Too!
Buyer personas are important for sales pros just as much as marketers. We'll explain why in today's episode!
Learn More About Buyer Personas:
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Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
--- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support17 July 2020, 12:30 am - 1 minute 54 secondsWe're Changing Our Name!
A brief announcement about our upcoming name change, why we're taking this step, and what you can expect from us moving forward!
--- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support9 July 2020, 7:29 pm - 27 minutes 59 secondsHow to Launch a Podcast w/ Sebastian Rusk (pt.2)
We continue our conversation with Podcast expert Sebastian Rusk about optimizing your podcast for maximum quality and visibility.
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Grow Your Brand With Rizen!
We're a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Visit us at gorizen.com or contact us today!
--- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support3 June 2020, 8:42 pm - 29 minutes 19 secondsHow to Launch a Podcast w/ Sebastian Rusk (pt.1)
Get useful tips and tricks for getting that podcast idea off the ground with digital storyteller and podcast veteran Sebastian Rusk!
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Podcast Hosting Platforms to Check Out:
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Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
--- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support19 May 2020, 11:55 pm - 16 minutes 55 secondsHow to Actually Attract, Engage, and Delight Customers
As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers.
Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy.
Learn more about inbound marketing with our free web guide.
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Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
--- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support11 May 2020, 5:00 pm - 21 minutes 4 seconds3 Podcast Marketing Tips for New Shows
You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly.
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Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
--- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support28 April 2020, 7:13 am - 25 minutes 5 secondsMarketing Burrito: Coronavirus Marketing & Quarantine Foods to Binge
Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole.
This is your place for marketing news, strategies, and growth all rolled into one!
Stories This Month:
Burger King Targets At-Home Students
Anheuser-Busch Switches Production to Hand Sanitizer
Monthly Poll
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Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
--- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support21 April 2020, 7:09 pm - 12 minutes 9 secondsWhy Aren't You Doing A/B Testing?
Your web pages and content needs testing to see how it connects with customers. Are there layouts and tweaks that work better than others? A/B testing can help you find out. Here’s how to get started.
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Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
--- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support13 April 2020, 10:36 pm - 19 minutes 34 secondsHow We Work Remote: Using Sound to Aid Focus
Working at home comes with a different set of challenges than an office. A common challenge is blocking out those external distractions. We have some ideas to share with you on what works for us.
Aubrey Marcus binaural beats link
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Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
--- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support7 April 2020, 6:05 pm - 27 minutes 8 secondsMarketing Managers! Overcome These 4 Modern Challenges
Today's workplaces have evolved and grown since our grandparents - or even our parents - entered the workforce. Here are some of the most common challenges that managers face in the modern workplace.
Follow Inbound Academy on Social Media!
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Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
--- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support25 March 2020, 4:00 am - More Episodes? Get the App