Ad Age Marketer's Brief

E.J. Schultz

The week's marketing industry news.

  • 20 minutes 1 second
    How Opill is marketing the first over-the-counter birth control pill

    Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.

    1 May 2024, 9:00 am
  • 26 minutes 14 seconds
    How Smucker is adjusting its media mix to reach Gen Z

    JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.

    24 April 2024, 9:00 am
  • 21 minutes 29 seconds
    How Babylist grew from a baby registry site to a $400 million media and commerce business

    Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AI

    17 April 2024, 9:00 am
  • 25 minutes 15 seconds
    Inside the Thomson Reuters rebrand with CMO David Carrel

    Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.

    10 April 2024, 9:00 am
  • 21 minutes 17 seconds
    How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers

    Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers

    3 April 2024, 9:00 am
  • 25 minutes 51 seconds
    How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee

    ‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says

    27 March 2024, 9:00 am
  • 20 minutes 31 seconds
    Why Zappos remains customer-centric after 25 years

    CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversary

    20 March 2024, 9:00 am
  • 16 minutes 59 seconds
    How to make first-party data work for your brand, presented by Vericast

    Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.

    18 March 2024, 9:00 am
  • 24 minutes 24 seconds
    VAB’s Sean Cunningham on what marketers should know about media

    VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.

    13 March 2024, 9:00 am
  • 27 minutes
    How Dunkin’s Super Bowl spot came together

    Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast

    6 March 2024, 10:00 am
  • 21 minutes 3 seconds
    Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key

    After recently acquiring Radisson, the hotelier is integrating its marketing and technology

    28 February 2024, 10:00 am
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