Nudge

Phill Agnew

  • 24 minutes 46 seconds
    I changed one sentence and got 20% more views

    I tested a fairly unknown persuasion principle on 96 loyal Nudge listeners. It made my message 20% more effective. To hear how and why, listen to the latest episode of Nudge with the fantastic Bas Wouters, best-selling author and CEO of the Cialdini Influence.


    Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/


    Cialdini’s latest edition of Influence: https://tinyurl.com/2sdz9524


    Join the Nudgers: https://forms.gle/wyKZB9SrHKnFks7G6


    Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

    23 December 2024, 6:30 am
  • 25 minutes
    This Harvard prof made my emails 3.5x better

    I’ve spent weeks writing handwritten letters rather than emails. I’m running an experiment inspired by today’s guest, Harvard Professor Mike Norton. Mike’s the scientist behind the IKEA Effect, and in today’s Nudge, he explains how that bias could help me gain more reviews. Did it work? Find out on today’s episode of Nudge.


    Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3n


    Watch Nudgestock: https://www.youtube.com/@nudgestock


    Control emails: https://im.ge/i/Control-emails.fEPKZW


    Handwritten emails: https://im.ge/i/handwritten-emails.fEPfX0


    Stats for the control email: https://im.ge/i/Control.fEP9YK


    Stats for the handwritten email: https://im.ge/i/Handwritten-variant.fEP5hF


    Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

    16 December 2024, 6:30 am
  • 28 minutes 46 seconds
    17½ persuasion tactics in 28 minutes

    This is one of my favourite interviews of the year. Listen, and you’ll learn why you should go last in a job interview, why you should pay incentives out in regular but smaller sums, and how you should always list your benefits in threes. 


    Steve’s book: https://tinyurl.com/23u5aysv


    Steve’s website: https://influenceatwork.co.uk/


    Subscribe to the Nudge Newsletter: https://nudge.ck.page/profile

    9 December 2024, 6:30 am
  • 46 minutes 27 seconds
    I watched 300 TV ads: Here’s how they nudge you

    I spent four hours watching 300 ads back to back. 


    Today, I reveal how they use psychological principles to persuade you. 


    Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

    2 December 2024, 6:30 am
  • 22 minutes 48 seconds
    The Psychology Behind a Perfect (SaaS) Website

    The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure out how to create a perfect website. On this episode of Nudge, he shares all the secrets. 


    Thomas’s newsletter: https://www.sciencesays.com


    Subscribe to the Nudge newsletter: https://nudge.ck.page/profile


    Get the bonus episode: https://nudge.ck.page/2a6d523eea

    25 November 2024, 2:14 pm
  • 28 minutes 2 seconds
    Can I create a viral YouTube video?

    In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen to find out. 


    Effortful YouTube video: https://youtu.be/L6ueaBYDop8?si=5kHrlW66Fdzk6yTb


    Effortless YouTube video: https://youtu.be/bhMCGaRsyUQ?si=LSXqZExxOZX7gIji


    Sign up for the Nudge Newsletter: https://nudge.ck.page/profile

    18 November 2024, 6:30 am
  • 22 minutes 35 seconds
    I shrunk Britain’s #1 bread. Did anyone notice?

    I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefiting from a psychological bias that means we struggle to notice small changes. Today, chatting with Grace Forell from Which?, I figure out the psychology behind shrinkflation, why it works, and I test if anyone notices my shrunken loaf of bread. 


    Methods of Persuasion: https://www.kolenda.io/books


    Grace Forell’s podcast: https://tinyurl.com/38hu99bu



    11 November 2024, 6:30 am
  • 31 minutes 29 seconds
    Can I persuade 20 strangers to listen to Nudge?

    Today, I try to persuade 20 total strangers to listen to Nudge. To help, I’ve asked Brain Ahearn for advice. Brian’s Tedx talk on pre-suasion has been viewed by over 1 million people. He teaches tactics that anyone can use. So, I put his advice to the test. I’ve found 40 strangers and asked them if they’d listen to Nudge, but for 20 I used Brian’s ‘pre-suasion’. Did it work? Tune in to find out. 


    Brian’s LinkedIn: https://www.linkedin.com/in/brianfahearn/


    Brian’s website: https://influencepeople.biz/


    Learn more about Voxpopme: https://www.voxpopme.com/


    4 November 2024, 6:30 am
  • 32 minutes 59 seconds
    Lessons from the longest study on human happiness

    What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers. Being the behavioural science nerd I am, I’ve always wondered if there is a scientific answer to this question. Is there a study that reveals the secrets behind the good life?


    Yes, there is. It’s the longest study on human happiness ever conducted. Today, I spoke to Marc Schulz, the associate director of that study, and he shared the results.


    What causes a happy life? Find out on today’s episode of Nudge.


    Marc’s book The Good Life: https://tinyurl.com/3fzcwuhp


    Access the Bonus Episode: https://nudge.ck.page/8c8b5f6c05

    28 October 2024, 6:30 am
  • 39 minutes 5 seconds
    Is the “godfather of influence” still relevant?

    Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate whether Cialdini’s 1984 findings still apply. 


    How I persuaded 8 influencers to promote Nudge: https://tinyurl.com/y8dvy9xk


    Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/


    Cialdini’s latest edition of Influence: https://tinyurl.com/2sdz9524


    BBC’s Bickman experiment: https://youtu.be/4jcleVvgchs?si=hxG2nodA_1vAZfDS


    Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

    21 October 2024, 5:30 am
  • 37 minutes 54 seconds
    Did Nintendo Brain Training make me smarter?

    I’ve spent hundreds of hours playing Nintendo Brain Training. I’ve always thought it’d make me smarter. Most people agree. I asked 25 Brits, and 24 said it “helps their memory.” And yet, my guest on Nudge, Prof Dan Simons, thinks we’re all wrong. So, does Nintendo brain training work? Well, in today’s episode of Nudge, I find out. 


    First, I analysed the dozens of ads Nintendo had put out. I share the psychological nudges they used to persuade us and how they made their game so popular. Then, I run my own experiment. For 5 days, I play Nintendo Brain Training. I record my progress and measure if my intelligence has improved after a week. And finally, I chat with Professor Dan Simons and hear why he thinks so many people like me were lured in by Brain Training’s claims. 


    Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile


    Learn more about Voxpopme: https://www.voxpopme.com/

    14 October 2024, 5:30 am
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