Fraudsters use four common tactics to con you. These tactics have been proven to work in scientific labs, adopted by the world’s best marketers, and used by scammers to manipulate and persuade. Are you being conned? Find out on today’s episode of Nudge with Dan Simons.

Dan's book: https://www.dansimons.com/NobodysFool.html

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There’s a strange ritual Messi does at the start of every game that helps make him great. This ritual also helps job candidates succeed in interviews, sketch comedians create better jokes, and helped A-ha write Take On Me. To hear what it is, listen to bestselling author Adam Alter teach me the science behind beating procrastination. 

Adam’s book: https://adamalterauthor.com/anatomy

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Whether clinking a glass with a friend, blowing on a cake, touching wood for good luck or tapping the plane before boarding, most of us have at least one weird ritual. Today’s guest, Harvard Professor Mike Norton, studied them for years. In today’s Nudge episode, he shares his findings. It turns out that those odd rituals are more important than we think. 

Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3n

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I didn’t pay them. I didn’t force them. I didn’t even try to persuade them. No, to convince these 8 influencers I used an extremely powerful psychological bias. This same bias has been used to sell one thousand pounds of cheese in three hours, turn greedy bankers into charitable donors, and (potentially) save us from nuclear war. Listen to find out how I persuaded 8 influencers to promote this podcast. 

The (free) Science of Persuasion course: https://nudge.ck.page/persuasion-course

The Science of Marketing course: https://nudge.ck.page/persuasion-course

Robert Cialdini’s new edition of Influence: https://tinyurl.com/2pn23p83

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I interviewed a (former) mind reader. He still reads minds today, but not for gimmicks. Instead, he uses his powers to help companies increase their sales. Today on Nudge, he shares 21 psychology-inspired tips that are proven to increase revenue.

Nick's newsletter: https://www.kolenda.io/

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The bestselling author of The Power of Habits and Supercommunicators shared his top communication advice. Today, on Nudge, I tested Charles Duhigg's advice on four strangers. Will his advice make me more popular?

Access the bonus episode: https://nudge.ck.page/72cea6802d

Charles's book Supercommunicators: https://tinyurl.com/447wkpmz

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Facebook has developed AI that’s smart enough to manipulate and persuade humans. Political spinsters have used it to persuade voters. Scam artists used it to con thousands of people at scale. Yet, I’m most worried about how AI might take my job, how AI is almost certain to become a better podcaster, writer, and marketer than me. Today, I share what happens when AI can persuade humans, and I suggest a way for all of us to keep our jobs in an AI-dominated world of work. 

The Coming Wave: https://tinyurl.com/pvsbvhuh

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What do Maradona’s Hand of God and Martin Luther King’s “I Have A Dream” have in common? Both might be due to cognitive biases. Today, on Nudge, Nuala Walsh shares seven cognitive biases that shape our decisions and might ruin my life.  

Nuala’s book: https://www.nualagwalsh.com/

Nuala’s TED talk: https://youtu.be/xLSAkVxPOk0?si=PPjFSAO7tk8VszPM

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He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist views as scientific fact. And for a decade, he got away with it. Today, I share how one of the world’s most popular behavioural scientists fooled the world.

Nobody’s Fool: https://tinyurl.com/yv6pf93v

Influence: https://www.influenceatwork.com/store-new/

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In today’s episode of Nudge, Rory Sutherland explains how to

Sell a £500 hoover

Make a flight delay pleasurable 

Improve the London Tube map 

Persuade more effectively

Make any cafe more popular 

Stop drink drivers 

It’s a cracker. 

(A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to).

Access the bonus episode here: https://nudge.ck.page/a48dd10ceb

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz

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What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the past week listening to nothing but election winning speeches. Today, I share what makes an election winning speech. 

Derek’s book Hit Makers: https://tinyurl.com/yeymzds8

Jonah’s book Magic Words: https://jonahberger.com/magic-words/

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