Girl Means Business

Kendra Swalls

Kendra Swalls, photographer, educator and Southern Boss Babe, shares helpful business advice, actionable tips and engaging interviews, all intended to help you create a business and life that you love.

  • 26 minutes 54 seconds
    Creative Marketing Ideas for Photographers: Lessons from Red Bull & Beyond

    Send Me A Message or Question About This Episode

    Ever heard about how Red Bull sent people out to clubs and bars to leave empty cans around, sparking a buzz that skyrocketed their sales? In this episode, we kick things off with that wild marketing tactic and explore how you can get just as creative with your photography business!

    In This Episode, You’ll Discover:

    • The Red Bull Story: How one unconventional idea created massive buzz and what you can learn from it.
    • Guerrilla Marketing Tactics: Pop-up photo installations, branded takeaways, and other low-budget, high-impact ideas to get your name out there.
    • Unconventional Collaborations: Tips on partnering with local businesses, sponsoring events, and setting up mini-experiences that make your brand unforgettable.
    • Social Media Creativity: Strategies to boost engagement and authenticity with behind-the-scenes content and client-driven campaigns.
    • Experiential Marketing: Ideas like themed mini sessions and interactive workshops that not only showcase your talent but also build a loyal following.

    Why You Should Listen:
    If you’re tired of the same old marketing advice and want fresh, actionable strategies that inject creativity into your business, this episode is for you. Learn how to stand out in a crowded market, attract your ideal clients, and build a brand that’s as innovative as your photography.

    Ready to get creative?
    Tune in now and discover how to turn bold ideas into real results for your photography business!

    TRY FLODESK
    Save 50% OFF you first year when you sign up using this link ⬇️
    https://flodesk.com/c/5WCB4U

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    26 February 2025, 11:00 am
  • 19 minutes 10 seconds
    How Multi-Genre Photographers Can Master Marketing & Branding for Business Growth

    Send Me A Message or Question About This Episode

    Do you shoot weddings, portraits, landscapes—and maybe a little bit of everything in between? In this episode, I answer one of your most burning questions: how do you handle social media and branding when your photography spans several genres?

    I'll share actionable strategies to help you maintain a cohesive brand identity while showcasing your diverse portfolio. From curating your social media feeds to crafting a consistent brand message that resonates with all your audiences, you’ll learn tips and tricks to simplify your marketing efforts. Whether you're a multi-genre photographer or just looking to diversify your approach, this episode is packed with insights to help you shine online and attract the right clients.

    Tune in and discover how to keep your brand unified—even when your creative vision is delightfully diverse!

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    19 February 2025, 11:00 am
  • 15 minutes 57 seconds
    Finding Your Ideal Client: The Ultimate Guide for Photographers

    Send Me A Message or Question About This Episode

    Struggling to attract the right clients for your photography business? In this episode, we break down how to pinpoint your ideal client and tailor your marketing to speak directly to them. Discover actionable steps to define your client avatar, refine your messaging, and showcase your unique style—so you can build a thriving business with clients who truly value your work. Whether you're a seasoned pro or just starting out, learn how to connect with your dream clients and stand out in a crowded market. Tune in and start attracting the business you deserve!

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    12 February 2025, 12:00 pm
  • 17 minutes 36 seconds
    Why I Took a 6-Month Break: Protecting Your Peace & the Future of Girl Means Business

    Send Me A Message or Question About This Episode

    🚨 I’m back! After taking a much-needed break from the podcast, I’m sharing the real, behind-the-scenes story of why I stepped away and the lessons I learned about protecting my mental health as a business owner.

    In this episode, I dive into:
    ✅ The signs of burnout that made me hit pause
    ✅ Why mental health should be a priority in your business
    ✅ My renewed focus on helping female photographers grow sustainable, stress-free businesses

    If you’ve ever felt overwhelmed or needed permission to slow down, this episode is for you! Plus, I’m sharing exciting updates on where Girl Means Business is headed next.

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    5 February 2025, 11:00 am
  • 21 minutes 3 seconds
    Finding Your Photography Niche: Why Specializing Helps You Stand Out & Book More Clients

    Send Me A Message or Question About This Episode

    📸 Not booking enough of the right clients? It might be time to niche down!

    Choosing a photography niche can feel scary—what if you limit your opportunities? But the truth is, getting clear on your niche actually helps you attract more of the right clients, charge higher prices, and grow a business you love.

    In this episode, I’m breaking down:
    ✅ Why niching down doesn’t mean limiting your opportunities
    ✅ How to identify your perfect photography niche (without overthinking!)
    ✅ Ways to refine your messaging to attract your dream clients

    If you’re feeling scattered in your business or unsure who your ideal client really is, this episode is a must-listen!

    P.S. Don't forget to download your KNOW YOUR NICHE workbook for FREE 👇🏼

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    5 February 2025, 11:00 am
  • 30 minutes 26 seconds
    How Much Does It Cost To Run a Business: My Must-Have Tools

    Send Me A Message or Question About This Episode

    Feeling overwhelmed by the multitude of tools required to launch your business? You're not alone! Join me, Kendra Swalls, as I recount my entrepreneurial journey and unveil the essential tools that have been game-changers in maintaining professionalism and staying organized. Ready to turbocharge your business growth? Let’s explore some invaluable tools that have propelled my business forward.

    Check out the tool mentioned in this episode:
     
    Google Business >> https://workspace.google.com/products/gmail/
    Honeybook >> bit.ly/gmbhoneybook
    Flodesk >> https://flodesk.com/c/DSQU1V
    Quickbooks >> https://quickbooks.intuit.com/
    Metricool >> https://mtr.cool/IYWDZM
    Showit >> https://account.showit.co/r/w3wm31yf
    BlueHost >> https://www.bluehost.com/
    Canva >> partner.canva.com/rnMyvd
    Loom >> https://www.loom.com/
    Zoom >> https://zoom.us/
    Asana >> https://asana.grsm.io/nmuwxurt10ug
    Slack >> https://slack.com/

    TRY FLODESK
    Save 50% OFF you first year when you sign up using this link ⬇️
    https://flodesk.com/c/5WCB4U

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    6 August 2024, 10:00 am
  • 37 minutes 51 seconds
    Finding Peace in Your Finances: A Conversation with Hannah Bier

    Send Me A Message or Question About This Episode

    Ready to transform your financial life and break free from money blocks? Join our conversation with Hannah Beer, a renowned money coach for women, as she shares her incredible journey from studying international fashion management to becoming an emotional healing coach and eventually finding her passion as a money coach. Hannah takes us through her unique approach, Money Bliss, revealing how she helps clients achieve financial peace and freedom by addressing the emotional ties we have with money. We promise you'll gain valuable insights into recognizing the opportunities around you and understanding what truly drives your financial desires.

    Connect with Hannah:
    https://www.hannabier.com/

    https://www.instagram.com/hannamoneybliss/

    TRY FLODESK
    Save 50% OFF you first year when you sign up using this link ⬇️
    https://flodesk.com/c/5WCB4U

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    30 July 2024, 10:00 am
  • 27 minutes 22 seconds
    The Simple Email Marketing Strategy That You Need In Your Business

    Send Me A Message or Question About This Episode

    Ever wondered why your social media marketing efforts aren't yielding the results you hoped for? Tune in as we uncover the game-changing power of email marketing. Initially skeptical myself, I share how a pivotal moment at a wedding show opened my eyes to its immense potential. We discuss the common pitfalls, like not giving people a compelling reason to hand over their email addresses and demystify the process to supercharge your business strategy. By the end of this episode, you'll be convinced that email marketing is not just a tactic but a necessity for sustainable success.

    Download your FREE Email Marketing Starter Kit: https://girlmeansbusiness.myflodesk.com/emailkit

    Check out FloDesk: https://flodesk.com/c/DSQU1V

    TRY FLODESK
    Save 50% OFF you first year when you sign up using this link ⬇️
    https://flodesk.com/c/5WCB4U

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    23 July 2024, 10:00 am
  • 56 minutes 32 seconds
    Secrets to Stress-Free Online Course Creation with Caitlin Bacher

    Send Me A Message or Question About This Episode

    Ever wondered how to turn your passion into a million-dollar course? Join me as I chat with Caitlin Batcher, CEO of Scale with Success, who spills the secrets on creating a sustainable, stress-free revenue system for course creators. From her journey as a teacher to becoming a successful business owner, Caitlin offers an inspiring look at aligning your business model with your lifestyle and leveraging evergreen revenue strategies.

    Connect with Caitlin:
    https://caitlinbacher.com/
    https://www.instagram.com/caitlinbacher/
    Caitlin’s Podcast - Scale with Success®

    TRY FLODESK
    Save 50% OFF you first year when you sign up using this link ⬇️
    https://flodesk.com/c/5WCB4U

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    16 July 2024, 11:00 am
  • 58 minutes 50 seconds
    Breaking Free from Perfectionism: Christine Clyne-Spraker's Journey to Self-Discovery

    Send Me A Message or Question About This Episode

    What would you do if you realized that your life's achievements didn't bring the fulfillment you'd anticipated? Join me for a captivating conversation with Christine Klein Spraker, a former health tech co-CEO who bravely abandoned her successful career to embark on a journey of profound self-discovery. Christine opens up about the societal pressures that fuel perfectionism, her personal and professional transitions through divorce, reclaiming her maiden name, and redefining what true contentment means. This episode promises a heartfelt exploration of self-reflection and growth, especially for women juggling the demands of motherhood and entrepreneurship.

    Connect with Christine:
    Book: Unwinding Perfect - https://amzn.to/4dN07sR

    https://www.co-foundher.com/

    https://www.unwindingperfect.com/



    TRY FLODESK
    Save 50% OFF you first year when you sign up using this link ⬇️
    https://flodesk.com/c/5WCB4U

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    9 July 2024, 8:00 pm
  • 18 minutes 51 seconds
    Should You Create a Blog Post or a Lead Magnet? {Listener Q&A}

    Send Me A Message or Question About This Episode

    Ever wondered whether to turn your valuable content into a blog post or a lead magnet? Today, we unravel this marketing conundrum by using Alicia S.'s question as a springboard to delve into the strategic depths of marketing funnels. We'll dissect how to effectively use free content to attract a wider audience and transform exclusive resources into potent lead magnets that convert casual visitors into loyal clients. Expect practical tips that will help you nurture your audience and create a seamless journey from first encounter to customer conversion.

    _______________________________________

    Got a burning biz question?
    I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

    _______________________________________

    💡 Let’s Grow Your Business (The Easy Way!):

    Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources

    1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact

    _______________________________________


    🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

    Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

    Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

    ______________________________________
    Let’s Be Business Besties!

    Instagram: www.instagram.com/girlmeansbusiness

    Facebook: www.facebook.com/girlmeansbusiness

    2 July 2024, 10:00 am
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