RESTAURANT STRATEGY
Chip Klose
A marketing podcast dedicated entirely to the restaurant industry, with topics geared toward the small-to-midsize restaurant. On each episode we share tactics and strategies that focus your attention on boosting covers and revenue.
- 23 minutes 46 secondsHow to CRUSH Your Marketing Goals (ENCORE)
#524 - How to CRUSH Your Marketing Goals (ENCORE)
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This week's episode is brought to you by: MARQII
MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.
VISIT: https://marqii.com/
*****This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!
VISIT: https://www.rti-inc.com/
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There are only 2 things you need to focus on when it comes to marketing your restaurant...
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980912 February 2026, 10:00 am - 1 hour 13 minutesFounder of Craveworthy Brands, Gregg Majewski (ENCORE)
#523 - Founder of Craveworthy Brands, Gregg Majewski (ENCORE)
*****This week's episode is brought to you by: OVATION
OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants.
VISIT: https://ovationup.com/chip/
*****This week's episode is brought to you by: DAVO
Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.
VISIT: https://davosalestax.com/RestaurantStrategy
*****Gregg Majewsky runs a little company you might have heard of: Craveworthy Brands.
LEARN MORE: https://www.craveworthybrands.com/
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id14573798099 February 2026, 10:00 am - 16 minutesWhy Not Raise Prices Every Single Month?
#522 - Why Not Raise Prices Every Single Month?
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This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chipThis week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip
*****In this episode Chip walks you through a simple framework he teaches to all of his clients: Popcorn Pricing.
You should be raising prices on your menu every single month. But not on every dish... just a handful of dishes. By understanding the real time plate costs of what you serve you can use pricing as a tool to maintain profitability. Every month, you should be increasing the prices of 5-10% of your items.
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id14573798095 February 2026, 10:00 am - 14 minutes 2 secondsBusy Isn't the Same as Productive
#521 - Busy Isn't the Same as Productive
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This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/
*****Busy Isn’t the Same as Productive
In this episode Chip walks you through a simple framework for how you can get out of the day-to-day and start being the CEO your restaurant needs. Ultimately there is only one way to tell if your brand is ready to grow: You need to take a 90-day sabbatical. Step away and let the team in place handle everything! Sounds crazy, right? But it's the only way. If you want to work up to it, trying getting off the grid 1 day a week for the next 3 months. By the end you'll be ready for your 90-day sabbatical.
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/
If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program
If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b
If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id14573798092 February 2026, 10:00 am - 18 minutes 38 secondsGood Is No Longer Good Enough
#520 - Good Is No Longer Good Enough
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This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chipThis week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip
*****Good food and good service is no longer enough. That's table stakes. To succeed you need to think bigger.
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980929 January 2026, 10:00 am - 26 minutes 6 seconds8 Ways to Increase Revenue (Without Spending a Dime on Marketing)
#519 - 8 Ways to Increase Revenue (Without Spending a Dime on Marketing)
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This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/
*****THE BOTTOM LINE
Let's recap these eight strategies:
- Fix your menu mix - guide guests to high-margin items
- Stop giving away add-ons - charge for upgrades
- Engineer your drink menu - create premium beverage options
- Implement strategic pricing tiers - use price anchoring
- Maximize table turns - increase efficiency without rushing
- Capture the check - train staff to upsell appetizers and desserts
- Build a strategic takeout program - treat it as a profit center
- Implement minimum requirements - value your premium seating
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/
If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program
If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b
If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980926 January 2026, 10:00 am - 18 minutes 50 seconds8 Bold Predictions for the Future of Restaurants
#518 - Eight Bold Predictions for the Future of Restaurants
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This week's episode is brought to you by: MARQII
MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.
VISIT: https://marqii.com/
*****This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!
VISIT: https://www.rti-inc.com/
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PREDICTION #1: Technology Will Amplify Humanity, Not Replace It
PREDICTION #2: Data Integration Will Become The Ultimate Competitive Advantage
PREDICTION #3: The "Me-Me-Me Economy" Will Demand Hyper-Personalization
PREDICTION #4: Experience Will Trump Everything Else
PREDICTION #5: The High-Low Format Will Dominate
PREDICTION #6: Value Will Be Redefined (And It's Not About Price)
PREDICTION #7: Health-Conscious Customization Will Become Standard
PREDICTION #8: Community Connection Will Beat Transaction Optimization
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980922 January 2026, 10:00 am - 14 minutes 3 seconds8 Leadership Tips for 2026
#517 - Eight Leadership Tips for 2026
*****This week's episode is brought to you by: DAVO
Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.
VISIT: https://davosalestax.com/RestaurantStrategy
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Be predictably calm. Chaos happens. Great leaders don’t add to it—they absorb it and steady the room.
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Set the standard in public, correct in private. Praise loudly, coach quietly. Your culture listens to how you handle both.
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Decide faster than you feel ready. Indecision is more exhausting to a team than a wrong call that gets corrected.
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Say “thank you” more than you think you should. Effort noticed is effort repeated—especially in a high-stress environment.
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Coach the why, not just the what. People don’t commit to tasks; they commit to purpose.
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Protect your best people from burnout. The schedule is a leadership tool, not just a staffing solution.
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Own the misses—out loud. Accountability from the top gives everyone else permission to improve.
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Work on the business in front of your team. When they see you planning, training, and improving—not just firefighting—they follow suit.
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980919 January 2026, 10:00 am -
- 14 minutes 37 secondsWhat is GOOD Marketing?
#516 - What is GOOD Marketing?
*****
This week's episode is brought to you by: MARQII
MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.
VISIT: https://marqii.com/
*****This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!
VISIT: https://www.rti-inc.com/
*****
Marketing is define by 3 questions:
- What's the product?
- Who is it for?
- How to you reach them?Good Marketing is then defined by your focus, specificity, and intention.
This episode explains how to do that.
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980915 January 2026, 10:00 am - 12 minutes 17 secondsEmbracing the Abundance Mindset
#515 - Embracing the Abundance Mindset
*****This week's episode is brought to you by: DAVO
Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.
VISIT: https://davosalestax.com/RestaurantStrategy
*****The Scarcity Mindset says that there's so much much to go around. One single pie with only so many pieces.
The Abundance Mindset says that if you have the recipe, you can just bake more pies. There's always more than enough to go around.
In the year ahead I want you to change your thinking to change your life.
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980912 January 2026, 10:00 am - 28 minutes 49 secondsHow to Optimize Your Restaurant for AI Search
#514 - How to Optimize Your Restaurant for AI Search
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This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****Rev's LinkedIn Newsletter Post About AI SEARCH: https://www.linkedin.com/pulse/secret-sauce-winning-ai-search-restaurant-ciancio-teewe
FAQ Page Example: https://handcraftburgers.com/faqs
Rev's Instagram: https://www.instagram.com/revciancio/
Rev's TikTok: https://www.tiktok.com/@revciancio
Rev's LinkedIn: https://www.linkedin.com/in/revciancio/
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id14573798098 January 2026, 10:00 am - More Episodes? Get the App