RESTAURANT STRATEGY
Chip Klose
A marketing podcast dedicated entirely to the restaurant industry, with topics geared toward the small-to-midsize restaurant. On each episode we share tactics and strategies that focus your attention on boosting covers and revenue.
- 1 hour 2 minutesJames Beard Award-Winner, Chef Katie Button (ENCORE)
#506 - James Beard Award-Winner, Chef Katie Button (ENCORE)
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This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****Chef Katie Button is a James Beard Award-Winner and she drops in to share a bit about her journey.
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980911 December 2025, 10:00 am - 25 minutes 1 secondTwo Mastermind Case Studies
#505 - Two Mastermind Case Studies
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This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****What happens behind closed doors? And what sort of impact does the P3 Mastermind have?
This episode is for you... sharing 2 case studies from similar sized companies, though in very different markets. This is the power of the P3 Mastermind!
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/
If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program
If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b
If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id14573798098 December 2025, 10:00 am - 44 minutes 1 secondDialing In the Guest Experience with Coach Sal Rotolo
#504 - Dialing In the Guest Experience with Coach Sal Rotolo
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This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****Restaurant Coach Sal Rotolo is back, and this time we're taking a deep dive into GUEST EXPERIENCE. What is it? Why does it matter? How do you get your team to care as much as you do? How do we make it obvious and intuitive to take care of people? How do we make serving cool?
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id14573798094 December 2025, 10:00 am - 35 minutes 30 secondsSimple Tricks for Growing Revenue with CEO of Frontline Performance Group
#503 - Simple Tricks for Growing Revenue with CEO of Frontline Performance Group
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This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****Your servers are your frontline workers... your infantry... the first line of attack. They are responsible for the hospitality in your restaurant, yes. But they are also your salespeople. And if revenue is so important, the natural question is: What are you doing to level up your team?
Frontline Performance Group is dedicated to that specific problem, and today's conversation with CEO Geoffrey Toffetti provides an answer to that question.
- Frontline Performance Group: https://frontlinepg.com/
- Geoffrey's LinkedIn: https://www.linkedin.com/in/gtoffetti/
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/
If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program
If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b
If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id14573798091 December 2025, 10:00 am - 31 minutes 33 secondsUnderstanding Personas and Pain Points (ENCORE)
#502 - Understanding Personas and Pain Points (ENCORE)
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This week's episode is brought to you by: MARQII
MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.
VISIT: https://marqii.com/
*****This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!
VISIT: https://www.rti-inc.com/
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Sharing a case study from a restaurant I worked at from 2012 to 2020 to illustrate an important point about marketing restaurants. Do not miss this one!
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980927 November 2025, 10:00 am - 19 minutes 4 secondsWe Suck at Training, But This is How to Do It Better (ENCORE)
#501 - We Suck at Training, But This is How to Do It Better (ENCORE)
*****This week's episode is brought to you by: DAVO
Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.
VISIT: https://davosalestax.com/RestaurantStrategy
*****We suck at training, but we don't have to!
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980924 November 2025, 10:00 am - 25 minutes 1 secondCelebrating Episode 500 with Six Pieces of Wisdom
#500 - Celebrating Episode 500 with Six Pieces of Wisdom
*****
This week's episode is brought to you by: MARQII
MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.
VISIT: https://marqii.com/
*****This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!
VISIT: https://www.rti-inc.com/
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Celebrating our 500th Episode of the Restaurant Strategy Podcast!
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980920 November 2025, 10:00 am - 13 minutes 49 secondsHow to Increase Check Average with Dessert Sales
#499 - How to Increase Check Average with Dessert Sales
*****This week's episode is brought to you by: DAVO
Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.
VISIT: https://davosalestax.com/RestaurantStrategy
*****If anyone tells you NOT to sell desserts, they are flat out wrong. They haven't learned how to sell desserts the right way and you should run far, far away. I could care less about the dessert itself, but I care deeply about the cappuccinos and after-dinner drinks we can get onto the check if we succeed in selling that dessert.
On today's episode I show you how to do it right.
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980917 November 2025, 10:00 am - 17 minutes 43 secondsFour-Walls Marketing Tactics That Actually Work (and Are Absolutely Free!!)
#498 - Four-Walls Marketing Tactics That Actually Work (and Are Absolutely Free!!)
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****- Better Hellos
- Bouncebacks for First-Timers
- More Google Reviews
- Stronger Engagement
- Better Goodbyes
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980913 November 2025, 10:00 am - 26 minutes 47 secondsTakeaways from the P3 Profitability Summit in Fort Worth, TX
#497 - Takeaways from the P3 Profitability Summit in Fort Worth, TX
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This week's episode is brought to you by: KICKFIN
Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.
VISIT: https://kickfin.com/demo/
*****Restaurant Strategy is a podcast, yes. But we're also an organization that does so much more to help independent restaurant owners who struggle. Our Founder, Chip Klose, wrote a book (link below)... we run a membership site called Restaurant Foundations (link below)... we host a group coaching program called the P3 Mastermind (link below)... and we throw two live in-person events every year...
Last week we hosted the P3 Profitability Summit in Fort Worth, TX, gathering together hundreds of restaurant owners from all over the world... we had folks fly in from Hawaii and Norway!!!
This episode we're sharing our biggest takeaways from that event.
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/
If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program
If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b
If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980910 November 2025, 10:00 am - 19 minutes 7 secondsBuilding a Strategy to Spark Word-of-Mouth (ENCORE)
#496 - Building a Strategy to Spark Word-of-Mouth (ENCORE)
*****
This week's episode is brought to you by: MARGIN EDGE
Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.
VISIT: marginedge.com/chip
*****People don't talk about ORDINARY things. They only share unique, unusual, or remarkable experiences. Try to be something that they can't help but talk about.
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id14573798096 November 2025, 10:00 am - More Episodes? Get the App