#596 - How Much Should a Restaurant Spend on Marketing?

BUILD A MORE PROFITABLE RESTAURANT: https://www.restaurantstrategypodcast.com/listeners

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This week's episode is brought to you by: MARQII 
VISIT: https://marqii.com/

This week's episode is brought to you by: POPMENU
VISIT: https://popmenu.com/restaurantstrategy

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"How much should I be spending on marketing?" 

It's a question I get asked all the time, and on today's episode I'm going to put it to bed. I'm going to answer it specifically, directly, thoroughly. Tune in. 

#595 - How to Grow a Successful Restaurant Brand Without Losing Your Freedom (LIVE COACHING)

INCREASE PROFITS IN YOUR RESTAURANT: https://www.restaurantstrategypodcast.com/listeners

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This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/

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This is a live coaching session that was recorded and shared with Gianna's permission. It's often difficult to explain what coaching looks like, feels like... so we're going to do a better job of showing you on this podcast. 

"I've built a successful restaurant. It's profitable and requires less of me every single day. I'm ready to scale, but not sure the best path. What are my next steps?" 

That's the problem that was brought to the session. Over the course of 20 minutes, we dig deep to get to some answers. 

#594 - What Should Your Restaurant’s Labor Cost Actually Be? - You Cannot Cut Your Way Out of a Bad Schedule

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This week's episode is brought to you by: OVATION
VISIT: https://ovationup.com/chip/

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Everything I believe about managing labor. Take notes. 

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LEARN MORE about the P3 Mastermind: http://rsprofit.com/

#593 - What Should Your Restaurant’s Food Cost Actually Be?

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This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/

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Let's talk through the numbers... so you can really understand the difference between THEORETICAL and ACTUAL food cost. And let's talk about variance... and spoilage... and waste... 

Why? 

Because staying on top of your COGS % will make you more money. And that's the whole point, isn't it? 

***** 

LEARN ABOUT THE P3 MASTERMIND: https://www.restaurantstrategypodcast.com/listeners

#592 - The Ultimate Guide to Restaurant Marketing - How to Get More Customers and Keep Them Coming Back

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Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 people. Get your tickets now. 

LEARN MORE: https://go.restaurant-strategy.com/summit-2026

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This week's episode is brought to you by: OVATION
VISIT: https://ovationup.com/chip/

*****

Everything I believe about marketing restaurants packed into one hourlong episode. We'll cover: 

- The ABCDs of Marketing
- Product/Market Fit
- Competition
- The Marketing Triangle Principle
- Acquisition Tactics that work
- Retention Techniques to drive more visits
- Word-of-Mouth strategies that get people talking
- and much more 

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LEARN MORE about the P3 Mastermind: http://rsprofit.com/

#591 - Using AI and Analytics to (Actually) Manage Labor

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Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 people. Less than 30 tickets remain. Secure your spot today! 

LEARN MORE: https://go.restaurant-strategy.com/summit-2026

*****

This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chip

This week's episode is brought to you by: RIGHTWORK
VISIT: https://right.work/chip

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RightWork is an incredibly powerful Labor Management Software that helps owners and operators make better decisions in real time. I have never seen a tool this powerful before and I'm thrilled to introduce the audience to one of the co-founders. Get a special offer to try the platform:

VISIT: https://right.work/chip

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If you're ready to learn more about the P3 Mastermind: http://rsprofit.com/

#590 - Why Most Restaurant Marketing Fails (And What Actually Works for Independents)

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Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 people. Get your tickets now. 

LEARN MORE: https://go.restaurant-strategy.com/summit-2026

***** 

This week's episode is brought to you by: MARQII 
VISIT: https://marqii.com/

This week's episode is brought to you by: POPMENU
VISIT: https://popmenu.com/restaurantstrategy

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It's not about volume. Never was. 

It's about CLARITY. 

Explaining who you are... and who you're for. 

And doing that with blistering consistency. 

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LEARN ABOUT THE P3 MASTERMIND: https://www.restaurantstrategypodcast.com/listeners

#589 - The Day I Realized I was the Bottleneck

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Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 people. Less than 30 tickets remain. Secure your spot today! 

LEARN MORE: https://go.restaurant-strategy.com/summit-2026

*****

This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chip

This week's episode is brought to you by: RIGHTWORK
VISIT: https://right.work/chip

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It's not about having all the answers. It's about empowering your team so they can think for themselves. 

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If you're ready to learn more about the P3 Mastermind: http://rsprofit.com/

#588 - How to CRUSH Street Fairs, Farmers Markets, and Community Events (ENCORE)

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Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 people. Get your tickets now. 

LEARN MORE: https://go.restaurant-strategy.com/summit-2026

***** 

This week's episode is brought to you by: MARQII 
VISIT: https://marqii.com/

This week's episode is brought to you by: POPMENU
VISIT: https://popmenu.com/restaurantstrategy

*****

We all do a couple of these a year, right? 

Farmer's Markets... Street Fairs... some Charity Event for the local school. 

The goal of these is not to sell food. 

The only thing that matters is growing your email list. 

This is how to CRUSH it. 

***** 

LEARN ABOUT THE P3 MASTERMIND: https://www.restaurantstrategypodcast.com/listeners

#587 - AI Phone Answering Can Save You Tens of Thousands of Dollars in 2026

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Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 people. Get your tickets now. 

LEARN MORE: https://go.restaurant-strategy.com/summit-2026

***** 

This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/

*****

One of the most expensive departments in any restaurant is reception. You have hosts, reservationists, cashiers... all making $20-30 per hour. And people do one of two things... 

1) They cut cut cut to save payroll... but then the guest experience suffers. 

2) They overstaff to get proper coverage... but then struggle with profitability. 

Loman AI has created a compelling solution... an AI phone answering service that guests actually enjoy talking to. Now your staff can focus on the guests right in front of them. Not only is it helping operators save on payroll... but their case studies are showing that the system is actually generating a revenue lift. Across the board in FSR concepts, as well as QSR concepts. 

LEARN MORE: https://loman.ai/

***** 

LEARN ABOUT THE P3 MASTERMIND: https://www.restaurantstrategypodcast.com/listeners

#586 - How to Use AI to Market Your Restaurant (And Actually Get Results)

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Tickets are available now for the Restaurant Profitability Summit! This is our biggest event of the year, but attendance is capped at 200 people. Get your tickets now. 

LEARN MORE: https://go.restaurant-strategy.com/summit-2026

***** 

This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip

This week's episode is brought to you by: OVATION
VISIT: https://ovationup.com/chip/

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AI is all anyone can talk about these days. 

But most of the restaurant owners I talk to feel woefully behind. 

They know they should spend time learning the platforms, but they simply don't have the time. 

If that sounds like you, then this episode is for you. I am joined by P3 Coach, Rev Ciancio, to talk about about how to get started with LLMs like Claude, Gemini, and ChatGPT to market your restaurant in the year 2026 and beyond. Simple actionable advice you can use TODAY to make your restaurant better. 
 

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LEARN MORE about the P3 Mastermind: http://rsprofit.com/