RESTAURANT STRATEGY
Chip Klose
A marketing podcast dedicated entirely to the restaurant industry, with topics geared toward the small-to-midsize restaurant. On each episode we share tactics and strategies that focus your attention on boosting covers and revenue.
- 14 minutes 35 secondsThe Myth of Word of Mouth
#540 - The Myth of Word of Mouth
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This week's episode is brought to you by: MARQII
VISIT: https://marqii.com/This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
VISIT: https://www.rti-inc.com/*****
Word-of-Mouth is a result. What you need is a system for making it happen.
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id14573798099 April 2026, 9:00 am - 16 minutes 43 secondsWhy “Trusting Your Managers” Is Costing You Money
#539 - Why “Trusting Your Managers” Is Costing You Money
*****This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chipThis week's episode is brought to you by: DAVO
VISIT: https://davosalestax.com/RestaurantStrategy
*****One of the most important aspects of the P3 Mastermind is to help owners get themselves out of the operation. The way we do that is through delegating and outsourcing. But blindly trusting your team does not work. You have to give them systems and structure.
That's what today's episode is all about.
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id14573798096 April 2026, 9:00 am - 16 minutes 6 secondsSocial Media is NOT Content, It's Communication at Scale
#538 - Social Media is NOT Content, It's Communication at Scale
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This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/ChipThis week's episode is brought to you by: OVATION
VISIT: https://ovationup.com/chip/
*****Social Media isn't about likes and followers. It's not about keeping up with trends or going viral. It's an opportunity for you to tell your story over and over again to the world.
Get used to repeating yourself.
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id14573798092 April 2026, 9:00 am - 18 minutes 58 secondsMenus Are Operational Tools, Not Art Projects
#537 - Menus Are Operational Tools, Not Art Projects
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This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/
*****We are in the business of "selling things." And there is one piece of sales colateral you give to every single person who walks into your restaurant. What is it?
Your menu.
The question is whether that menu is doing the heavy lifting you need it to do.
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If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/
If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program
If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b
If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980930 March 2026, 9:00 am - 13 minutes 36 secondsStop Chasing New Guests
#536 - Stop Chasing New Guests
*****
This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/ChipThis week's episode is brought to you by: OVATION
VISIT: https://ovationup.com/chip/
*****Customer Acquisition is a crucial piece of any restaurant's marketing plan... but only if there's a clear strategy to get them back.
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980926 March 2026, 9:00 am - 17 minutes 3 secondsThe Real Reason Your Labor Is Out of Control
#535 - The Real Reason Your Labor Is Out of Control
*****
This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/
*****Stop trying to "cut labor."
Start redesigning your restaurant.
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/
If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program
If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b
If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980923 March 2026, 9:00 am - 13 minutes 37 secondsYou Don’t Have a Marketing Problem, You Have a Clarity Problem
#534 - You Don’t Have a Marketing Problem, You Have a Clarity Problem
*****
This week's episode is brought to you by: MARQII
MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.
VISIT: https://marqii.com/
*****This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!
VISIT: https://www.rti-inc.com/
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You're not for EVERYONE.
Not even close. In fact, figuring out who you're NOT for is a great way to figure our who you ARE for. Clarity is like a knife cutting right to the heart of things. Get small. Stay focused. Solve a problem for someone.
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980919 March 2026, 9:00 am - 15 minutes 54 secondsBusy Is NOT Profitable
#533 - Busy Is NOT Profitable
*****This week's episode is brought to you by: OVATION
OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants.
VISIT: https://ovationup.com/chip/
*****This week's episode is brought to you by: DAVO
Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.
VISIT: https://davosalestax.com/RestaurantStrategy
*****Busy is NOT the goal. Profit is.
A business that runs itself... that provides. For your employees, your partners, and your guests.
Busy is a trap. Profit is freedom.
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980916 March 2026, 9:00 am - 20 minutes 6 secondsThe Connection Between Marketing and Culture (ENCORE)
#532 - The Connection Between Marketing and Culture (ENCORE)
*****
This week's episode is brought to you by: MARQII
MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.
VISIT: https://marqii.com/
*****This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!
VISIT: https://www.rti-inc.com/
*****
"People like US do things like THIS." -Seth Godin
"Culture exists. Always. The question is whether you get to craft it." -Chip Klose
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id145737980912 March 2026, 9:00 am - 38 minutes 30 secondsHow to Inject True Hospitality into Our Restaurants
#531 - How to Inject True Hospitality into Our Restaurants
*****This week's episode is brought to you by: OVATION
OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants.
VISIT: https://ovationup.com/chip/
*****This week's episode is brought to you by: DAVO
Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.
VISIT: https://davosalestax.com/RestaurantStrategy
*****On today's episode I'm joined by one of the P3 Coaches, Chris Hughes. He is a 30-year veteran of the industry, along with being a friend and colleague. On today's episode we're talking about the moves you can make to inject true hospitality in your restaurants.
Best of all?
These moves are TOTALLY FREE and will MAKE YOU MORE MONEY!
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id14573798099 March 2026, 9:00 am - 11 minutes 38 secondsWhat Exactly is a Figure Eight?
#530 - What Exactly is a Figure Eight?
*****
This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chipThis week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip
*****A Figure Eight is the repeated set of tasks that an employee is responsible for throughout service. You teach it to your people so they always know what they need to do next.
*****
If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
CLICK HERE: https://www.therestaurantmarketingmindset.com/If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-programIf you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-bIf you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id14573798095 March 2026, 10:00 am - More Episodes? Get the App