#425 - Operational Efficiency for Restaurants with Tork USA Marketing Director

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This week's episode is brought to you by: TORK 

TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. 

VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal

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This week's episode is brought to you by: KICKFIN

Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. 

VISIT: https://kickfin.com/demo/

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Efficiency matters in the fast-paced world of restaurants. 

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Ready for consistent, 20% profits? Click below to learn more about the P3 Mastermind. 

• BOOK A CALL: https://www.restaurantstrategypodcast.com/schedule

#424 - Email Marketing By The Numbers

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This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. 

VISIT: marginedge.com/chip

*****

This week's episode is brought to you by: INKIND

To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true.

VISIT: https://www.inkind.vip/restaurantstrategy

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By the numbers...

• 22% - Industry Average for Open Rate
• 2% - Average CTR is usually less than
• 2% - As long as your unsubscribe rate is under this, you're good
• 10-12 and 3-5pm - best times to send emails
• 5 - minimum number of data capture points (res, online order, waitlist, wifi, popup, loyalty)
• 4 - at least this many emails a month
• 1:1:1 Principle - own it
• 50 - minimum number of restaurants you should subscribe to
• 250 - net new subscribers to your list

*****

The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency?

Email me to start a conversation: [email protected] 

#423 - Christin Marvin, Author of The Hospitality Leader's Roadmap (ENCORE)

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This week's episode is brought to you by: TORK 

TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. 

VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal

*****

This week's episode is brought to you by: KICKFIN

Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. 

VISIT: https://kickfin.com/demo/

*****

Nothing left to be said except this: Go get Christin's book: https://www.solutionsbychristin.me/book

*****

Ready for consistent, 20% profits? Click below to learn more about the P3 Mastermind. 

• BOOK A CALL: https://www.restaurantstrategypodcast.com/schedule

#422 - Google's Restaurant Influencer Summit

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This week's episode is brought to you by: AVERO

Increase your profitability using the industry's best kept secret weapon. 

VISIT: https://averoinc.com/

***** 

This week's episode is brought to you by: CHOWLY

The Chowly Platform unites powerful tools to transform your restaurant’s digital presence and grow profits ouside four walls. From Online Ordering and Third-Party Marketplace POS Integration to Smart Pricing and Digital Marketing, everything works together seamlessly—creating, capturing, and converting demand into meaningful growth. Your tools and data, all in one place, to save time, boost profits, and give you complete control.

VISIT: https://chowly.com/chowly-platform/

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Google is where people go to find things... so you want to make sure you're found by the people who are looking for the thing you have. Simple enough, right? Three weeks ago I was invited to Google to learn exactly how to use their tools to the fullest. On Episode 422 I'm sharing my biggest takeaways from spending the day at Google Headquarters. 

*****

Get access to THE SERVER PLAYBOOK now and learn ten new scripts for driving more revenue in 2025! 

• ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1 

#421 - Better Hiring Practices for Our Restaurants

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This week's episode is brought to you by: TIME FORGE

TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software.  

VISIT: timeforge.com/RestaurantStrategy

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This week's episode is brought to you by: POPMENU

If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. 

VISIT: https://popmenu.com/restaurantstrategy

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Ours is a people business, so I think we should be more intentional about the way we attract and retain our employees. In particular, I think we can do a better job at hiring. Today I'm sharing 7 insights that will help you find the very best talent in your market. 

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Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving as much as 20-25% more revenue in 2025! 

ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1

*****

Are you ready for real profit in your restaurant? Learn more about the P3 Mastermind!

LEARN MORE: https://www.restaurantstrategypodcast.com/schedule

#420 - The Power of Data with Avero CEO, Doug Hsieh

***** 

This week's episode is brought to you by: AVERO

Increase your profitability using the industry's best kept secret weapon. 

VISIT: https://averoinc.com/

***** 

This week's episode is brought to you by: CHOWLY

The Chowly Platform unites powerful tools to transform your restaurant’s digital presence and grow profits ouside four walls. From Online Ordering and Third-Party Marketplace POS Integration to Smart Pricing and Digital Marketing, everything works together seamlessly—creating, capturing, and converting demand into meaningful growth. Your tools and data, all in one place, to save time, boost profits, and give you complete control.

VISIT: https://chowly.com/chowly-platform/

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Avero is the OG when it comes to restaurant software. Back in the day - when the average POS carried no data - Avero was the only way to turn all those numbers into action. And you know what? They still do it better than just about any other piece of software out there. Tune in to learn how they still manage to crush it in the year 2025! 

WEBSITE: https://averoinc.com/

*****

Get access to THE SERVER PLAYBOOK now and learn ten new scripts for driving more revenue in 2025! 

• ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1 

#419 - Joe Fontana, Owner of Chicago-Based Chicken Concept, Fry The Coop

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This week's episode is brought to you by: TIME FORGE

TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software.  

VISIT: timeforge.com/RestaurantStrategy

*****

This week's episode is brought to you by: POPMENU

If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. 

VISIT: https://popmenu.com/restaurantstrategy

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Fry The Coop is a Chicago-based chicken concept that has absolutely exploded over the past few years. Under Joe Fontana's leadership it's grown from a single location to nine. Over the course of these forty minutes we discuss humble beginnings, growing pains, marketing, profitability, and more. 

WEBSITE: https://www.frythecoop.com

INSTAGRAM: https://www.instagram.com/frythecoop

TIKTOK: https://www.tiktok.com/@frythecoop

*****

Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving as much as 20-25% more revenue in 2025! 

ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1

*****

Are you ready for real profit in your restaurant? Learn more about the P3 Mastermind!

LEARN MORE: https://www.restaurantstrategypodcast.com/schedule

#418 - Biggest Takeaways from the P3 Marketing Summit (Salt Lake City)

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This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. 

VISIT: marginedge.com/chip

*****

This week's episode is brought to you by: INKIND

To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true.

VISIT: https://www.inkind.vip/restaurantstrategy

*****

The 2025 P3 Marketing Summit happened last week in Salt Lake City, UT and by all estimations it was a HUGE success. 100+ restaurant owners and operators from all over the country descended upon the city to level up and learn the keys to successfully marketing their restaurants. These were my 6 big takeaways: 

1. You must have a fundamental understanding of marketing in order to succeed.
2. Marketing is a series of little moves; there is no silver bullet.
3. It might feel like there should be more to it, but there isn’t. It's just blocking and tackling. 
4. Purchase intent is everything, whihc is why Google is the center of our ecosystem.
5. Your website needs to be streamlined and easy for people to take action! 
6. Owners are looking for partners they can trust, companies that can provide solutions!

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The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency?

Email me to start a conversation: [email protected] 

#417 - Turning Managers Into Leaders with Author Jason Brooks (ENCORE)

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This week's episode is brought to you by: TORK 

TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. 

VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal

*****

This week's episode is brought to you by: KICKFIN

Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. 

VISIT: https://kickfin.com/demo/

*****

Nothing left to be said except this: Go get Jason's book: https://www.jasonebrooks.com/book

*****

Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025! 

• ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1

#416 - The Future of Restaurant Funding with InKind Founder

***** 

This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. 

VISIT: marginedge.com/chip

*****

This week's episode is brought to you by: INKIND

To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true.

VISIT: https://www.inkind.vip/restaurantstrategy

*****

Johan Moohesinghe has built something very, very cool. A new way to fund restaurants. He's also an owner himself and he's used the platform numerous times. InKind is a very cool company that should be on your radar. Enjoy the conversation. 

*****

The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency?

Email me to start a conversation: [email protected] 

#415 - The Number One Way to Increase Revenue (ENCORE)

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This week's episode is brought to you by: TORK 

TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. 

VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal

*****

This week's episode is brought to you by: KICKFIN

Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. 

VISIT: https://kickfin.com/demo/

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Psst... the secret is SECOND BEVERAGE SALES. I share the script on this episiode. But we go into much greater depth in The Server Playbook (link below). Go get all 10 scripts for FREE. 

*****

Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025! 

• ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1