RESTAURANT STRATEGY

Chip Klose

A marketing podcast dedicated entirely to the restaurant industry, with topics geared toward the small-to-midsize restaurant. On each episode we share tactics and strategies that focus your attention on boosting covers and revenue.

  • 48 minutes 31 seconds
    The Future of Restaurant Funding with InKind Founder

    #416 - The Future of Restaurant Funding with InKind Founder

    ***** 

    This week's episode is brought to you by: MARGIN EDGE

    Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. 

    VISITmarginedge.com/chip

     


    *****

    This week's episode is brought to you by: INKIND

    To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true.

    VISIT: https://www.inkind.vip/restaurantstrategy

     

    *****

    Johan Moohesinghe has built something very, very cool. A new way to fund restaurants. He's also an owner himself and he's used the platform numerous times. InKind is a very cool company that should be on your radar. Enjoy the conversation. 

     

    *****

    The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency?

    Email me to start a conversation: [email protected] 

     

    30 January 2025, 10:00 am
  • 19 minutes 32 seconds
    The Number One Way to Increase Revenue (ENCORE)

    #415 - The Number One Way to Increase Revenue (ENCORE)

    *****

    This week's episode is brought to you by: TORK 

    TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. 

    VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal

     

    *****

    This week's episode is brought to you by: KICKFIN

    Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. 

    VISIT: https://kickfin.com/demo/


    *****

    Psst... the secret is SECOND BEVERAGE SALES. I share the script on this episiode. But we go into much greater depth in The Server Playbook (link below). Go get all 10 scripts for FREE. 

     

    *****

    Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025! 

     

     

    27 January 2025, 10:00 am
  • 30 minutes 27 seconds
    Better Table Touches to Drive Revenue

    #414 - Better Table Touches to Drive Revenue

    ***** 

    This week's episode is brought to you by: AVERO

    Increase your profitability using the industry's best kept secret weapon. 

    VISIT: https://averoinc.com/

     

    ***** 

    This week's episode is brought to you by: CHOWLY

    The Chowly Platform unites powerful tools to transform your restaurant’s digital presence and grow profits ouside four walls. From Online Ordering and Third-Party Marketplace POS Integration to Smart Pricing and Digital Marketing, everything works together seamlessly—creating, capturing, and converting demand into meaningful growth. Your tools and data, all in one place, to save time, boost profits, and give you complete control.

     

    VISIT: https://chowly.com/chip/

     

    *****


    The OLD SCHOOL way was better than the crappy systemetized way we do things now. Waaaaaaay better. 

     

    *****

    Get access to THE SERVER PLAYBOOK now and learn ten new scripts for driving more revenue in 2025! 

     

    23 January 2025, 10:00 am
  • 22 minutes 20 seconds
    The Keys to a Successful Pre-Shift Meeting

    #413 - The Keys to a Successful Pre-Shift Meeting

    *****

    This week's episode is brought to you by: TIME FORGE

    TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software.  

    VISIT: timeforge.com/RestaurantStrategy


    *****

    This week's episode is brought to you by: POPMENU

    If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. 

    VISIT: https://popmenu.com/restaurantstrategy


    *****

    First... you need to be gathering your team before every shift. 

    Second... you need to run those meetings the right way. 

     

    *****

    Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving as much as 20-25% more revenue in 2025! 

    ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1

     

    20 January 2025, 10:00 am
  • 16 minutes 7 seconds
    Supercharge Your Email List Growth in 2025

    #412 - Supercharge Your Email List Growth in 2025

    ***** 

    This week's episode is brought to you by: AVERO

    Increase your profitability using the industry's best kept secret weapon. 

    VISIT: https://averoinc.com/

     

    ***** 

    This week's episode is brought to you by: CHOWLY

    The Chowly Platform unites powerful tools to transform your restaurant’s digital presence and grow profits ouside four walls. From Online Ordering and Third-Party Marketplace POS Integration to Smart Pricing and Digital Marketing, everything works together seamlessly—creating, capturing, and converting demand into meaningful growth. Your tools and data, all in one place, to save time, boost profits, and give you complete control.

    VISIT: https://chowly.com/chip/

     

    *****


    New New Subscribers: that's the KPI the best restaurant marketers care about most. Not only the size of your list, but the rate of growth. How many new subscribers are you adding each and every month? That's what I want to know... and I want to share with you 8 ways to grow that list. 

     

    *****

    Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025! 

     

     

    16 January 2025, 10:00 am
  • 19 minutes
    Two Ways Inventory Can Save You BIG Money (ENCORE)

    #411 - Two Ways Inventory Can Save You BIG Money (ENCORE)

    *****

    This week's episode is brought to you by: TIME FORGE

    TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software.  

    VISIT: timeforge.com/RestaurantStrategy


    *****

    This week's episode is brought to you by: POPMENU

    If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month. 

    VISIT: https://popmenu.com/restaurantstrategy


    *****

    Monthly inventory helps you get a clear picture of your COGS percentage. 

    Weekly inventry helps you manage waste and over-ordering. 

     

    *****

    Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving as much as 20-25% more revenue in 2025! 

    ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1

     

    13 January 2025, 10:00 am
  • 28 minutes 13 seconds
    The Do's and Don'ts of Working with a Marketing Agency (ENCORE)

    #410 - The Do's and Don'ts of Working with a Marketing Agency (ENCORE)

    ***** 

    This week's episode is brought to you by: MARQII 

    MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

    VISIT: https://marqii.com/


    *****

    This week's episode is brought to you by: INKIND

    To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true.

    VISIT: https://www.inkind.vip/restaurantstrategy

     

    *****

    Most agencies love to tell you about all the stuff they did for you... but what I really care about are the results. "What did you make happen?" is something you should always ask them. Here's how to get the most out of your agency partners. Listen and take notes! 

     

    *****

    The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency?

    Email me to start a conversation: [email protected] 

     

    9 January 2025, 10:00 am
  • 26 minutes 1 second
    A System for Everything in Your Restaurant (ENCORE)

    #409 - A System for Everything in Your Restaurant (ENCORE)

    *****

    This week's episode is brought to you by: TORK 

    TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. 

    VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal

     

    *****

    This week's episode is brought to you by: KICKFIN

    Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. 

    VISIT: https://kickfin.com/demo/


    *****

    Everyone I work with comes to me at first saying, "I need to make more money." Then within a few months they say, "Great. Now I'm making money... but I'm still here 60 hours a week. Can you get me more time?" 

    And I believe that is the journey all restaurant entrepreneurs are on. 

    Systems are the key to more money AND more time. 

     

    *****

    Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025! 

     

     

    6 January 2025, 10:00 am
  • 28 minutes 13 seconds
    Getting Organized with My 2025 Marketing Calendar

    #408 - Getting Organized with My 2025 Marketing Calendar

    ***** 

    This week's episode is brought to you by: MARQII 

    MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

    VISIT: https://marqii.com/


    *****

    This week's episode is brought to you by: INKIND

    To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true.

    VISIT: https://www.inkind.vip/restaurantstrategy

     

    *****

     

    The key to a successful year lies in your ability to get organized and stay productive. The best tool I have to help you do that is my Marketing Calendar Template. You want the new one for 2025? Just email me: 

    [email protected]

     

    *****

    Ready to learn more about the P3 Mastermind? 

    *****

    Got a second? Leave us a review on Apple Podcasts! 

     

    2 January 2025, 10:00 am
  • 24 minutes 15 seconds
    Ten Affirmations to Take into the New Year

    #407 - Ten Affirmations to Take into the New Year

    *****

    This week's episode is brought to you by: TORK 

    TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands. 

    VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal

     

    *****

    This week's episode is brought to you by: KICKFIN

    Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. 

    VISIT: https://kickfin.com/demo/


    *****

    1. What is the one thing you could do that would make all else easier or unnecessary?
    2. Time is more valuable than money
    3. A rising tide lifts all ships
    4. Culture is created.
    5. Live a life of abundance
    6. Is this the condition I so feared? 
    7. I am exactly where I’m supposed to be. 
    8. The only thing we can control is ourselves.
    9. The secret to happiness? Lower your expectations
    10. If you want to be in the 1%, you have to do the things that the 99% aren't willing to do. 

     

    *****

    Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025! 

     

     

    30 December 2024, 10:00 am
  • 14 minutes 49 seconds
    Behold the Power of First Approach

    #406 - Behold the Power of First Approach

    ***** 

    This week's episode is brought to you by: AVERO

    Increase your profitability using the industry's best kept secret weapon. 

    VISIT: https://averoinc.com/

     

    ***** 

    This week's episode is brought to you by: CHOWLY

    Chowly Off Premise Platform helps restaurants create, capture, and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations.

    VISIT: https://chowly.com/chip/

     

    *****


    I just released a video series called THE SERVER PLAYBOOK, which teaches you 10 simple scripts you can implement to help your servers and bartenders make you (and themselves) more money. Simple, straghtforward, and effective. This episode is the 1st Playbook... you can use the link below to access all 10 for FREE.

     

    *****

    Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving more revenue in 2025! 

     

     

    26 December 2024, 10:00 am
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