#546 - You’re Not Competing With Other Restaurants

***** 

This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip

This week's episode is brought to you by: OVATION
VISIT: https://ovationup.com/chip/

*****

You're not competing with other restaurants. You're up against inertia. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/ 

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

#545 - Why Food Cost Is a Leadership Issue

***** 

This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/

This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/

*****

It's not about all those nickels and dimes. It's about the systems that are broken. 

***** 

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

#544 - Marketing Should Start Inside the Restaurant

***** 

This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip

This week's episode is brought to you by: OVATION
VISIT: https://ovationup.com/chip/

*****

Great marketing can't make up for a mediocre experience. Start marketing by making a more memorable meal. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/ 

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

#543 - Your Systems Are Either Training Your Team... or Replacing You

***** 

This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/

This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/

*****

Stop trying to be a hero. It's not cute anymore. Your job isn't to do it all. It's to teach everyone else how to do it all. 

End of story. 

***** 

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

#542 - Why Discounts Attract the Worst Customers

***** 

This week's episode is brought to you by: MARQII 
VISIT: https://marqii.com/

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
VISIT: https://www.rti-inc.com/

*****

PRICE is different than VALUE.

The worst customers want the lowest price possible.

The best customers want the most for their money. 

Make sure you're attracting the right one. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

#541 - The Hidden Cost of Being “Nice”

*****

This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chip

This week's episode is brought to you by: DAVO
VISIT: https://davosalestax.com/RestaurantStrategy

*****

NICE is different than KIND. Let's talk about why you being nice is costing you people and money. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

#540 - The Myth of Word of Mouth

***** 

This week's episode is brought to you by: MARQII 
VISIT: https://marqii.com/

This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
VISIT: https://www.rti-inc.com/

*****

Word-of-Mouth is a result. What you need is a system for making it happen. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

#539 - Why “Trusting Your Managers” Is Costing You Money

*****

This week's episode is brought to you by: MARGIN EDGE
VISIT: https://www.marginedge.com/lp/chip

This week's episode is brought to you by: DAVO
VISIT: https://davosalestax.com/RestaurantStrategy

*****

One of the most important aspects of the P3 Mastermind is to help owners get themselves out of the operation. The way we do that is through delegating and outsourcing. But blindly trusting your team does not work. You have to give them systems and structure. 

That's what today's episode is all about. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

#538 - Social Media is NOT Content, It's Communication at Scale

***** 

This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip

This week's episode is brought to you by: OVATION
VISIT: https://ovationup.com/chip/

*****

Social Media isn't about likes and followers. It's not about keeping up with trends or going viral. It's an opportunity for you to tell your story over and over again to the world. 

Get used to repeating yourself. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

#537 - Menus Are Operational Tools, Not Art Projects

*****

This week's episode is brought to you by: KICKFIN
VISIT: https://kickfin.com/demo/

This week's episode is brought to you by: AJINOMOTO
VISIT: https://ajinomotofoodservice.com/

*****

We are in the business of "selling things." And there is one piece of sales colateral you give to every single person who walks into your restaurant. What is it? 

Your menu. 

The question is whether that menu is doing the heavy lifting you need it to do. 

***** 

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

#536 - Stop Chasing New Guests

***** 

This week's episode is brought to you by: RESTAURANT SCALE SECRETS
VISIT: https://restaurantscalesecrets.com/Chip

This week's episode is brought to you by: OVATION
VISIT: https://ovationup.com/chip/

*****

Customer Acquisition is a crucial piece of any restaurant's marketing plan... but only if there's a clear strategy to get them back. 

*****

If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
CLICK HERE: https://www.therestaurantmarketingmindset.com/

If you're ready to learn more about the P3 Mastermind...
CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

If you want a free 30-day trial of our Restaurant Foundations Membership Site...
CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b

If you want to leave a 5-star rating/review on Apple Podcasts...
CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809