Shopify Across the Pond

Blend Commerce

Shopify across the pond is a 100% Shopify related podcast, focused on bringing the latest news, development, and discussion on Shopify for UK based Shopify merchants. Each month, we'll bring an episode with a key member of the Shopify community to discuss apps, strategies, and processes aimed at helping you launch, grow and automate your Shopify business. Shopify across the pond is proudly created by Blend Commerce, a Shopify Expert Agency.

  • 41 minutes 13 seconds
    Growing a brand from £6m to £50m with data

    Specifically, Oliver discusses:

    • Why the eCommerce 'data hype' hasn't even kicked off yet.
    • Which data points were used as a the Managing Director of a global brand
    • What he misses and doesn't miss about being a retailer.
    • ROAS (a little debate) and attribution and how they impact on retailers

    To connect with Oliver, click here.

    To find out more about Sweet Analytics, click here.

    6 June 2023, 8:22 am
  • 36 minutes 9 seconds
    How can brands maximise value from customer data across multi channel?

    Specifically, Phill discusses:

    • The value of customer data  - the real insight
    • Customer Data Platforms  - what are they and who needs one
    • Design vs. Deployment - what's the debate and why?

    To find out more about PAASE, click here.

    To connect with Phill on Linkedin, click here.

     

     

    9 May 2023, 2:18 pm
  • 35 minutes 55 seconds
    How DTC-first brands can use retail marketplaces to improve acquisition costs

    Specifically, Jamie discussses:

    • Dr. Squatch's history and how our view on marketplaces has changed over time
    • Their advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate that
    • Trends that she's seeing in the marketplace/online retail space.

    To connect with Jamie directly, click here.

     

    18 April 2023, 3:28 pm
  • 37 minutes 53 seconds
    Why email deliverability is harming your bottom line

    Specifically, they discuss:

    • Some practical number on deliverability
    • Why it shouldn't be neglected
    • How automations can affect deliverability.

    To connect with Israa, click here.

    To get Israa's deliverability guide, click here.

     

    12 April 2023, 12:14 pm
  • 42 minutes 28 seconds
    Sustainability, eCommerce and its impact?

    Specifically, Rhona discusses:

    • Why brands get sweaty palms when it comes to sustainability
    • What is sustainable and what isn't.
    • Does more sustainability mean less profitability?

    To find out more about Rhona's upcoming workshops, click here.

    To connect on Linkedin, click here.

     

    30 March 2023, 8:21 am
  • 29 minutes 2 seconds
    Can live shopping really work in the west?

    Specifically, Guillaume discusses:

    • The real numbers on live shopping
    • Social media vs on-store live shopping
    • Shoppable content 

    To find out more about LiveMeUp click here

    Mention Shopify Across the Pond to get a 2 month free trial.

    22 March 2023, 10:02 am
  • 38 minutes 10 seconds
    How can you use profitability analysis to grow your business in the right direction

    Specifically, Lucy and Adam discuss

    • How Lucy moved from banking to eCommerce
    • Her big profit epiphany in 2022
    • Why she went big on wholesale
    • The numbers that really matter when it come s 
    • Her plans for 2023

    To find out more about Bare Kind, click here

    To connect with Lucy, click here

    14 March 2023, 4:16 pm
  • 24 minutes 46 seconds
    How to significantly grow your email list using the power of social media ads

    Specifically, Laura discusses:

    • Why there's a bad rep for ads now.
    • The ways we need to change our thinking on ads
    • How she's getting success eCom brands and the ad types she's using.

    To find out more and connect with Laura, please see the links below:

    https://www.linkedin.com/in/laurahanlon-pinkleopard/

    https://www.pinkleopard.co.uk/

    21 February 2023, 4:32 pm
  • 42 minutes 35 seconds
    How to leverage the power of email and SMS to retain your e-commerce customers

    Specifically, Gabe discusses:

    • Why email and SMS is important to him in his role at Annmarie skin care.
    • What he really thinks about personalisation and segmentation.
    • Why retention has become far more important than it was.

    To connect with Gabe, click here.

    7 February 2023, 3:59 pm
  • 30 minutes 9 seconds
    How to take your customer journey from drab to amazing

    Specifically, Eric discusses:

    • What Customer Journey really means
    • Where brands take a miss step
    • How persoanlisation can be used in practical terms

    Please also find all of the link Eric refers to in the podcast, here:

    - Winc (wine brand) : https://www.winc.com/

    - Woodhouse clothing - https://www.woodhouseclothing.com/en-gb/

    - bootcamp: https://www.optimonk.com/bootcamp/

    31 January 2023, 1:30 pm
  • 34 minutes 2 seconds
    How product brands can win with SMS in 2023 & beyond

    Specifically, she discusses:

    • Why is SMS is seen as spammy?
    • How to understand if SMS will work for your brand,
    • What's working now with SMS.
    • How to get around the new changes to the Apple inbox for SMS.

    To connect with Kerri, click here.

    To find out more about The Greenhouse, click here.

     

    24 January 2023, 5:36 am
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