If you’re the type of person who doesn’t post videos because you don’t like the way you look, or because you don’t have a good camera, or you think no one is watching anyway, or you don’t like your voice, or you wonder why someone would buy or watch your videos when they can go watch that other person's… you’ll dig this episode.

It’s a conversation with my friend Brian Nevison. We talk about the work he’s been doing with other online teachers, trainers and coaches about making their videos more profitable and engaging.

I was seeing his posts & responses to people in the Random Talking Video Facebook Group, I could sense he had a system and that he wasn’t just guessing… and he also openly shares his best ideas without holding back. which made me think, “damn this dude would be a good guest.”

One of the things I like most about Brian is that even though he’s a beast who can jump over cars and bench press 1500 pounds, he doesn’t lead with demonstrations of his physical superpowers. He uses those more as appetizers and focuses largely on making videos that aim to deliver his personality.

In this episode, we talk about his 3-step process for filming an effective, profitable online training video. We also cover:

✅ 10:30 - Facebook? Instagram? YouTube? The best social media platform when you’re starting out

✅ 13:10 - How to get attention on Instagram

✅ 14:16 -  3 steps for making a video that doesn’t suck

✅ 16:46 - How to make a valuable product (everyone gets this wrong)

✅ 25:41 - Don’t like how you look on camera? Do these 5 things.

✅ 37:07 - Making a movement video….when you can’t even move well 

✅ 43:58 - Don’t make a time lapse video. Do this instead. 

✅ 49:45 - How to get over anxiety before filming

✅ 52:25 - Forget authenticity. Here’s how to actually be inspiring

✅ 1:00:00 - Do these 2 things immediately after you post a video

✅ 1:04:00 - A step-by-step guide to responding to emoji comments

✅ 1:10:00 - People aren’t commenting on your stuff? Do this. 

✅ 1:15:00 - 3 things you can do RIGHT NOW

Here's the "behind the scenes" video we talked about of Brian making a video. (v meta)

I think you’ll find this useful whether you’re a fitness trainer, or coach, or a yoga teacher, or a mobility teacher or how ever you define yourself.

And if you want to get a complete breakdown from the man himself, make sure you go to unusuallyfocused.com/brian

And find all of his work at smilestakeyoumiles.org

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Robert Tercek is a Business Futurist, Technology Strategist, and Digital Media Pioneer. He's an award-winning author with his book “Vaporized," and he's the former President of Digital Media, Oprah Winfrey Network

I asked him to come on and talk about two of the essays he posted on Facebook about the COVID crisis - which you should definitely read.

1️⃣ "You have everything you need within you now to survive & thrive" (strategies)
2️⃣ "Finding opportunity in the chaos" (predictions)

• We talk briefly about the current state of affairs.
• And the two things we have to make sure we do over the next couple of months
• Then we get into what the future might look like… for businesses and the economy, in general.
• We talk about the shifts in our preferences that will likely change everything forever
• And some strategies you can use to build your brand and differentiate yourself in these crazy times of uncertainty.

Kassidy comes in late because she had to disinfect herself after coming from a bi-weekly Whole Foods run.

Learn more about Robert at roberttercek.com.

🔻🔻🔻🔻🔻🔻

If you’d like some help in this transition period, or you just wanna hang out with other people who are working through it - check out the Confidence, Influence & Random Talking Video group on Facebook.

🔺🔺🔺🔺🔺🔺

“If you’re in the information business (and we all are in the information business), Tercek’s urgent manifesto will help you see the future, so you can prepare for it.”

—Seth Godin, author of Unleashing the Ideavirus

“[Tercek's] Vaporized is incredible. I found it right on every point. It tracks the move from atoms to bits in a funny and thought-provoking manner that will be a wake up call to many industries.”

—Nolan Bushnell, founder of Atari, Inc.

“Robert Tercek is a technological provocateur. His book provides deep thinking about our digital world and its monumental possibilities in ways that you probably haven't ever considered.”

—Jarl Mohn, CEO of National Public Radio

“Tercek's vision is singular, unique and unmatched in its insight. Vaporized is the next must-have strategy guide for every executive in media, manufacturing, retail and marketing.”

—Gabe Zichermann, CEO of Gamification Co. and author of Gamification Revolution

“Vaporized will certainly make you think. If you don’t like change it will terrify you, but if you embrace the future, Robert's book will justify your mission and spur you on to new heights.”

—Brett King, Author of Augmented and Founder of Moven

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A conversation with Movement Performance Chiropractor, Dr. Moses Bernard, about the launch of his Ultimate Spine product.

We've been working with him behind the scenes for a few months and we are right in between the Presale and Open Enrollment periods, so we thought it would be cool to have a candid conversation about the stuff that has been working so far.

All 100 pre-sale spots sold out in 6 hours - almost half of which came in the first 15 minutes.

You'll get a bunch of cool ideas in this episode:

✅ We talk about the ads we used including how we set up the targeting…

✅ How we used Facebook & Instagram Ads to get his videos in front of more than a half-million people who didn’t know him. Many of whom signed up for his email list and registered in the course.

✅ The strategy we used to get people started on the "Buyer's Journey."

✅ And some of the things that we were asking him to do that made him uncomfortable.

✅ Before we get to deep into the marketing, I had to ask him what The 3 stupidest things that Moses has heard yoga teachers say - and that's always fun.

✅ Our predictions for how quickly the next wave of 100 spots will sellout.

✅ A bunch more.

If you want me to show you how to setup your ads like we talk about in this episode, check out unusuallyfocused.com/social-media-ads. There's a free 15minute video there that breaks down Moses's launch and a button to grab our new walkthrough videos.

Get Part 1 of The Ultimate Spine for free (for now) at theultimatespine.com


And Follow Moses on Instagram @mosesbernard.

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“I gave SO much of my time — and as happy as I was to help, I wasn’t able to put food on the table... or pay my bills.”

Nazareth has been an important part of the #randomTalkingVideo community for two years. Her easy-going, inviting personality & true vulnerability have helped A LOT of people overcome their fear of talking to the camera and just posting it.

A lot of her content is about a very specific problem experienced by many women: Vulvodynia - which [as far as I understand it] can be described as Chronic Pelvic Pain. Not fun.

She made a post in the Confidence, Influence & Random Talking Video group a few weeks ago asking for advice about how to STOP giving free advice over DM and start getting paid.

She spent so much time helping people that she truly cared for that, as you'll see in the show, she essentially went broke.

But she tried a different approach... and as soon as she posted about what happened in the FB group, I asked her if she'd want to jump on FB Live and talk about it.

She said "yes," and it ended up being better than I expected so I'm bringing it here.

Here's the link to the Facebook Live Replay. (if you prefer video)

🔥🔥🔥🔥🔥

🔥 It ended up being even better than I was expecting ... so here are a few highlights:

☑️ The Critical Mistake that most people are making when they find themselves in this position. (you’re probably doing it too)

☑️ Her “F This” Moment when she made a decision to charge for a consulting session

☑️  SHE SAID “YES!” AND SHE PAID IN ADVANCE. Boundary Setting.

☑️ If you do not charge them, you can NOT help them. (“if they don’t pay, they don’t do shiiiii”)

☑️ The idea she got in the RTV group for a free resource she could provide to people who couldn’t afford it.

☑️ LIGHTBULB MOMENT.

☑️ How to subtly convince people who said “no” over time.

☑️ How to Screen, Pre-Screen and Pre-Pre-Screen people so you don’t waste your time with people who aren’t gonna do anything.

☑️ A Prescreening Philosophy & Strategy

☑️ how to prepare for consulting calls when you’re nervous

☑️ a low-key way to do the call so you don’t feel a lot of pressure or over-prepare

☑️ How to release the pressure that comes with trying to “compete” with Doctors… how to know what makes you DIFFERENT FROM THEM.

☑️ The 5 Stages of Awareness… using your life experience to talk to the people who are in the EARLY stages. This is when your story is important.

☑️ Nazareth has a knack for writing and sharing stories in MOMENTS. It makes her content much more compelling.

☑️  Why it’s important to be HYPER SPECIFIC in what you do. Everyone is a generalist.

☑️ Why “branching out” is a horrible idea.

☑️ how to find really strong authentic messages in your speech and turn it into really compelling content.

☑️ You can always change your story. If people like it, they will accept it.

☑️ It’s more profitable to be the person who does ONE THING not a bunch of things.

🔺🔺🔺🔺🔺

Follow her on Instagram @nazarethgold

And her website at yogawithnazareth.com.

We discussed a resource page that she made for people. You can see that here: Vulvodynia resource page

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Have your Facebook & Instagram ads stopped working? Did they ever work at all?

By far, the most common questions Danny Twoguns and I got since the last episode of this podcast were about targeting. People were very clear that they wanted DETAILED INFORMATION about exactly how to set up their ad targeting... none of the "nebulous" bullshit that people are tossing around.

These questions come from everyone from start-up personal trainers, online coaches, and yoga teachers to 8-figure serial entrepreneurs. Each of them obviously has its own unique circumstances and differences, but there does tend to be one commonality.

One step that they're all not taking.

The next step.

They take the first step just fine. They boost the post. They set up the sweet targeting parameters within a 5mile radius of the shop. They might have even installed the Facebook pixel on their Linktree. Oooohhhh.

But nothing happens. They think "that's it?" and "☹️ Facebook ads don't work."

But they for do nothing with the folks who watched the video, or Saved the post, or clicked the link right before she had to put her phone away because her daughter was crying - and then forgot to come back.

That's the step they're missing. And it's probably the step you're missing.

Here's a general overview of the topics

Here's a quick overview of some of the topics we cover.

• When to turn an ad off if you have a small budget
• The best ad ever
• Dark Posts vs Boost Posts vs Organic Posts
• Danny's Social Media & Advertising "Beautiful Mindmap" (his exact social media & ads campaign structure that he uses with his clients. We step through it, in detail, in the episode. But you can see the image here.)
• WTF is a Global Warm Audience?
• How to build a campaign to get online coaching clients
• How to build a campaign to get local clients
• A weird way to create your "Customer Avatar"
• How to pay the Facebook Membership Fee for special rights & privileges in the Newsfeed.
• And a bunch more that I will add to this description soon.

And we also took questions from the RTV FB group.

• Bernadette asked about how the hell you target people.
• Kassidy asked how to use Facebook & Instagram ads to sell out her expensive yoga retreat.
• Dio wanted to know how to build ad campaigns to get clients for his online coaching business
• Susan wanted to know how to use Facebook ads to attract an older clientele who might benefit from her grief counseling services
• Bethany asked how to use ads to get yoga clients in Japan as an American woman.

All of those questions answered in this episode, and if you want to submit a question like this for a future episode, join the group and let us know.

Some of this episode is advanced, so if anything goes over your head, just bear with us for a few moments longer. We'll get to the simplification or an example that will make it click.

If you have any questions about any of this stuff, join us in the Confidence, Influence & Random Talking Video Facebook group. Danny, Kassidy, and I are in there a lot and we're always down to help out.

Best place to find Danny is @dannytwoguns.

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I should be charging you for this episode. It's a conversation with Danny Twoguns - the creator of the Fitness Nerd Academy - and founder of not one, but TWO, popular gyms in the relatively small town of Erie, PA.

Danny was one of Rabbit Hole's Most Valuable Rabbits. When someone had a question, he was always there to drop serious knowledge.

The main reason I wanted to bring him on the podcast is to discuss what he’s doing with Facebook and Instagram advertising and what's working RIGHT NOW.

Specifically, I ask him what is the single best thing he’s doing right now to turn a cold, social media audience into CUSTOMERS for his and his clients brick and mortar gyms -- and as expected, he DELIVERED.

One of my favorite takeaways from this episode is what i’m now calling the $150/month Facebook Membership. Which isn’t actually real - but it’s a cool way to look at what we both to consider a prerequisite marketing budget.

And we walk step-by-step through a 3-part campaign that both of us use on a regular basis to turn social media followers and lurkers into customers, members or clients

We also talk about a bunch of other cool shit.

Learn more about The Fitness Nerd Academy

And check out the podcast we mentioned in the part where we talked about the single best thing he's doing right now. The Erie Fitness Lifestyle Podcast. (BRILLIANT)

And if you want to learn more about how to do all of this FB & IG Advertising stuff to get clients and help more people - take a look at Magic Pixel Dust.

Here's a brief overview:

7:58 - Danny discusses his fitness businesses (2 gyms in Erie, PA) and his marketing business. (advertising & marketing agency for fit pros)

26:00 - This is the way everybody should approach learning from a mentor.

28:00 - How important is the exchange of money when it comes to helping people?

31:00 - A lot of Yoga Teachers have a hard time with marketing… here’s why.

35:00 - How to increase referrals and familiarize people with your business.

38:00 - If you think your marketing isn’t working, listen to this.

46:00 - Ryan and Danny address the question, “Who should I show advertisements to?”

48:25 - An in-depth, real-life example of an advertisement Danny ran on Facebook/Instagram.

50:25 - Danny shares his experiences with FB/IG Advertising. Here are some things that work/don’t work.

55:00 - One thing you need to know about local advertising

1:08:00 - Is Facebook dying?

1:22:00 - Danny gives actionable tips on how to get the most out of your return on FB & IG Advertising

1:33:00 - How much content should you consume vs how much to produce?

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This episode is a conversation with my friend Nelson Cuadras - from The Daily Practice podcast.

I met Nelson through the #randomtalkingvideo community - just as I've met hundreds or thousands of other cool ass people. But Nelson's got some special kind of thing - because not all of those thousands of people have me wondering "hmm I wonder what's up with this dude/chick?"

I think it's a combination of these things:

1. I compare myself to him on social media because we have similarly sized audiences and many of the same thought-leader friends
2. He's got an unfairly good voice for podcasting.
3. He seemed to be dealing with similar mental health issues as me
4. He has cool people commenting on his stuff
5. He has cool guests on his podcast.
6. He seemed/s like a genuinely good dude.

He does a lot of cool handstands and stuff with his body - but honestly, I don't even care about that. The only reason it's cool to me at all is that he's shown his audience (me) a more interesting side of his personality through talking videos and his pocast.

In this episode, Nelson and I talk about how to use social media differently in order to build confidence, pull yourself out of your "funks," get excited about your stuff again, and all kinds of other cool shit.

We talk about how we've both used unedited talking videos and guerilla podcasting to get over our s***.

And a whole bunch of other stuff.

And at the end, at the risk of him being worried about some of his podcasts feeling slighted - I asked him to share the Best 3 Little Tidbits he got from the whole lot of geniuses he's had on as guests.

Basically "give me the Top 3 Greatest Hits of All Time - none of this fluffy stuff."

One of them that I thought was particularly interesting was Devin Kelley's idea about the prerequisite for meditation.

It was a fun conversation. Hope you like it.

Before our conversation begins, Kassidy Crawford (Director of Marketing & Shenanigans at Unusually Focused) and I give you a few quick tips to break the stranglehold social media has over you. (testing a new segment concept)

Check out Nelson on Instagram at @nelsoncuadras
And his website (including The Daily Practice podcast) is at nelsoncuadras.com


(this is the first time we used an editor. I've been doing it myself. Not quite sure what I think of it - but maybe you can let a brother know?)

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There aren't a lot of things I love more than pissing off yoga teachers - especially the soft ones - which tend to be white women. It's just too way too easy.

unusuallyfocused.com/s2e2

And I can't think of many betters ways than talking to the creators of a new podcast called Yoga is Dead, Jesal Parikh and Tejal Patel, about their first episode: "White Women Killed Yoga."

"Yoga is Dead is a revolutionary podcast that explores power, privilege, fair pay, harassment, race, cultural appropriation and capitalism in the yoga and wellness worlds. Join Indian-American hosts Tejal + Jesal as they exposes all the monsters lurking under the yoga mat."

It's one conversation broken into 2 podcast episodes for digestibility. Both are available right now.

We talk about a few hot button issues like cultural appropriation, intent vs impact and a lot of stuff regarding race.

And we get into specific action steps you can take to be better, do better, and make more money.

Before I published it, I asked a few people, both white and not-white women, about what they thought of this conversation — and they made no qualms about telling me that I could have pushed back harder on a few of the points.

I suppose that might be true — but I didn’t do this to be combative or anything… 

The main issue I wanted to raise was surrounding how much responsibility a business owner has to be more inclusive when the primary goal of any business is profit. Because without that, the conversation is moot because the business won’t exist.

I had my own issues in yoga classes and we discuss what led me to be jaded enough to start attacking a few years ago.

At the time of this recording, they had something like 6,000 downloads of their first episode in the first week… which is definitely Top 1% of 1% for new podcasts…

So it seems they’re onto something here.

So check this episode out… then it continues in Part 2.

And you can find their podcast at yogaisdeadpodcast.com, and apple, and google and all that stuff.

And go follow them on Instagram at @yogaisdeadpodcast.

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This is the second part of the conversation that began in the previous episode: Trigger Warning: Yoga is Dead & White Women Killed It (Part 1) - so if you haven't listened to that one yet, do that first.

"Yoga is Dead is a revolutionary podcast that explores power, privilege, fair pay, harassment, race, cultural appropriation and capitalism in the yoga and wellness worlds. Join Indian-American hosts Tejal + Jesal as they exposes all the monsters lurking under the yoga mat."

We talk about a few hot button issues like cultural appropriation, intent vs impact and a lot of stuff regarding race.

And we get into specific action steps you can take to be better, do better, and make more money.

Before I published it, I asked a few people, both white and not-white women, about what they thought of this conversation — and they made no qualms about telling me that I could have pushed back harder on a few of the points.

I suppose that might be true — but I didn’t do this to be combative or anything… 

The main issue I wanted to raise was surrounding how much responsibility a business owner has to be more inclusive when the primary goal of any business is profit. Because without that, the conversation is moot because the business won’t exist.

I had my own issues in yoga classes and we discuss what led me to be jaded enough to start attacking a few years ago.

At the time of this recording, they had something like 6,000 downloads of their first episode in the first week… which is definitely Top 1% of 1% for new podcasts…

So it seems they’re onto something here.

And you can find their podcast at yogaisdeadpodcast.com, and apple, and google and all that stuff.

And go follow them on Instagram at @yogaisdeadpodcast.

Support the show

A couple of months ago, I got a text message from Kass that said "check out  trollcakes.com. I am officially a fangirl."

I clicked. And immediately, I thought "HO-LEE SHIT. WHO IS THIS AND WHY IS SHE SO MUCH SMARTER AND BETTER THAN ME?"

Then I Googled her and found her main website with an absolutely hilarious portfolio of projects she's worked on.

Cat Hair Pills, Wax Strip Fortune Teller, Lululemon or Chairman Mao -- the list goes on and on.

Which only made me feel worse.

Ok not really. But I knew right away I had to get her on the Podcast.

Her bio says "I like to advertise real and fake things. I own a fog machine."

Her stuff has been featured on fucking EVERYTHING - including but not limited to:

NPR, Playboy, CNN, Inc., Boing Boing, Buzzfeed, ABC, Upworthy, Design You Trust, Mashable, Grub Street, Pix11, Food&Wine, AV Club

Her approach is entirely unconventional and she has a really sharp marketing mind.

We talk about a bunch of cool shit:

• How she uses low-cost Loss Leaders to build a body of work that is magnetically attractive to the right types of business partners and clients…
  
  
• And how to get over your paralysis by just selling something.
  
  
• We talk about Creating opportunities and building a reputation by executing on projects that make you happy… even if they don’t make money.
  
  
• How she met her goal of $80,000 and beyond on Kickstarter to fund a brilliant card game called Side Effects.
  
  
• And a lot more.

Here's the official Episode 22 page at UnusuallyFocused.com

Here's her stuff. Buy everything. Especially Side Effects.

Troll Cakes: Bakery & Detective Agency

KatThek.com: Check her portfolio for the projects we talked about in this episode. And a whole bunch more.

Side Effects by Pillbox Games

@kat_thek on Instagram

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And as always, if you're interested in finally taking action on your ideas - you should take a look at MoneyMoves. It's our premium training on how much to build an audience and sell your stuff with social media.

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The most expensive book I own is called "Breakthrough Advertising" by a marketing legend named Eugene Schwartz.

It's a regular hardcover book. Not an overblown 'info product.' And I've seen it running anywhere between $500 and $1000 - which is a feat in and of itself.

It's full of down-n-dirty marketing brilliance.

But there's one concept that I have never been able to forget. It colors everything I do.

It's called the '5 Stages of Customer Awareness.'

It's absolutely critical to understand this if you want to get results with your marketing.

A few key takeaways in this episode:

• The single best way to build influence over someone
• How to tailor your posts to speak to the right people at the right time.
• One of the biggest mistakes I see people making with their social media marketing efforts (ESPECIALLY those promoting "local" businesses.)
• And a bunch more.

Mentioned in this episode:

MoneyMoves: How to make shit happen with social media

Magic Pixel Dust: 5 Marketing Magic Spells

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