🎧 Start listening on Apple Podcasts, Spotify, subscribe on YouTube, or wherever you get your podcasts.

Get 20% off workshops and courses at UX Content Collective. For content designers who want to upgrade their thinking, check out Advanced UX Content for Product.

Adedayo Agarau is a poet, a Stanford Wallace Stegner Fellow, and a content designer who has worked on AI search at Google and on Grok at XAI. He came to content design through web writing, a Nigerian fintech startup, a browser company, and an MFA at Iowa - not the path anyone would have predicted, and exactly the kind of path that produces someone worth listening to.

We talk about what it actually means to design for a large language model: how personality gets built, why guide rails are a writing problem, why the distinction between an ideal response and just a response is what separates well-designed AI from the rest...and why content designers are the best ones to do this type of work.

What we talked about:

✅ How Adedayo discovered poetry through a Nigerian social app ✅ What it was like contributing to AI-powered Google Search ✅ Designing voice, tone, and personality for Grok ✅ Why the X algorithm amplifies shock value and what that does to content designers ✅ Why AI hype creates both overclaiming and unhealthy skepticism ✅ What engineers actually want from content designers when building AI systems ✅ The case for treating data as content, not just content as data ✅ Why designing an AI agent is fundamentally the same as writing a character

Where to find Adedayo:

• Website
• LinkedIn
• Github

Get 20% off workshops and courses at UX Content Collective. For content designers who want to upgrade their thinking, check out Advanced UX Content for Product.

Want to learn how to use AI to build with other content designers? Join the Content Design AI Accelerator. Applications open until January 30.

Why wearable tech will change content design

Smart glasses and wearable devices have been "just around the corner" for years. But quietly, that's starting to change.

In this episode, I speak with Carly Gray, a content designer who's spent years working on AR and wearable products, including smart glasses at North and Meta. While much of the industry debates AI and screens, Carly has been designing content for products where there's little or no screen at all.

We talk about what changes when content moves off phones and into the physical world, why wearables raise entirely new design and ethical challenges, and what content designers need to start learning now if they want to stay relevant as new platforms emerge.

What we talked about:

✅ How Carly moved from technical writing into content design for AR and smart glasses ✅ Why smart glasses are different from VR, and why wearability matters more than novelty ✅ Designing content with extreme space constraints (or no screen at all) ✅ Using sound, voice, and companion apps to communicate when text isn't an option ✅ Why "designing for the bystander" is as important as designing for the user ✅ What wearable tech reveals about the future skill set of content designers ✅ Why conversation design and systems thinking matter more in emerging platforms

Where to find Carly:

Website: carlygray.ca LinkedIn: Carly Gray Twitter: @carlygray

THANK YOU FOR 50 EPISODES!

This is the 50th episode of Writers of Silicon Valley. Thank you for listening all this time - through my bad editing skills, a three year break, and me saying "absolutely" a lot.

It means so much that you'd tune in once, let alone 50 times. So thank you :)

As an extra 'thank you' I'm offering 35% off Advanced UX Content for Product at UX Content Collective. Use PODCAST35 at checkout :)

Here's to 50 more.

Content design for AI agents

Christopher Greer has been creating cool content design resources for years, but his latest is a real accomplishment: a Claude Skill that hooks into Figma and critiques UX writing.

It turns out Chris is quite optimistic about the state of the content design market.

We talk about his work at Stripe, what it actually means to design content for AI agents and internal systems - not chatbots for end users, but the infrastructure, context, and governance that sit behind them.

Chris shares how content design skills translate directly into agent design, why context management is now a core capability, and how content designers can scale their influence by working closer to engineering and systems.

What we talked about:

✅ Why content design skills map closely to designing AI agents and systems ✅ Context management, "context rot," and why structure matters more than prompts ✅ How content designers can scale influence through internal tools and governance ✅ Working as a content designer inside an engineering-led company like Stripe ✅ What Chris learned building and open-sourcing a Claude skill for UX writing critique ✅ Why GitHub and version control are becoming practical skills for content designers ✅ The risks AI poses to junior roles, and the strategic work that won't disappear ✅ Why qualitative judgment, taste, and human evaluation still matter

Where to find Chris:

• LinkedIn
• Chris's blog
• Chris's Claude Skill

👉 Get up to 35% off everything at UX Content Collective until December 16!

It's the end of the year, which means it's time for a little reflection.

I've picked 5 clips from the most popular episodes of the year.

Have a wonderful end of the year / holiday season, and I'll see you all in 2026.

Any suggestions, interview ideas? Hit me up at [email protected].

Do you enjoy the podcast? Please leave a review!

👉 Buy Margo's book, "Good Job", at her website

👉 Our new course, Advanced UX Content for Product, is out! Use PODCAST20 to get 20% off.

👉 Sign up to our UX writing newsletters

How to ace your design interview

Interviews are horrible. No one likes them. But does it have to be that way?

Margo Stern's new book, Good Job, takes on design interviews - both for candidates and for the people creating the interview process. She goes into great detail about how to actually ace a design interview, and for hiring managers, how to design an interview process that treats people like human beings.

We delve into all sorts of great discussions about interviews. How to ace them, what they get wrong, and what companies need to do to make the interview process better for designers.

Enjoy!

What we talked about:

✅ Why interviewing is a separate skill from doing the job ✅ How candidates can prepare through self‑reflection, rehearsal, and storytelling ✅ Why the STAR method works (and why most people use it badly) ✅ The real reason case studies fall flat and how to make yours a story, not a status report ✅ How to research a company without crossing the line into oversharing ✅ The advantages extroverts have in interviews and how introverts can level the field ✅ How candidates can show genuine interest without being performative ✅ How to read red flags in interview processes (ghosting, unclear expectations, chaotic loops) ✅ The danger of applying to too many jobs and why "less, but better" works for both sides ✅ The key questions both candidates and interviewers should ask

Where to find Margo:

📖 Margo's website Do you enjoy the podcast? Please leave a review!

👉 Our new course, Advanced UX Content for Product, is out! Use PODCAST20 to get 20% off.

Do you enjoy the podcast? Please leave a review!

👉 Our new course, Advanced UX Content for Product, is out! Use PODCAST20 to get 20% off.

👉 Sign up to our UX writing newsletters

Ditto 2.0 is here, and wants you to rethink product content

Five years ago, Ditto launched as one of the first tools built specifically for managing product copy at scale. Now? It's powering content systems for some of the biggest design teams in tech and it just relaunched with a major update.

In this episode, I catch up with co-founders Jess and Jo about what they've learned since founding Ditto, what it's like to rebuild a product from the ground up, and why strong content systems are more essential than ever especially in the age of AI.

Learn what these founders are hearing from the heads of design teams about content, why systems thinking is more important than ever, and why they're optimistic about the future of content design.

What we talked about:

✅ How Ditto's vision has changed (and stayed the same) ✅ Why rebuilding the product from scratch was the right call ✅ What they've learned from working with dozens of enterprise teams ✅ How to support content systems in companies with messy, legacy infrastructure ✅ What sales has taught them about communicating the value of content ✅ How AI is shaping expectations—and where it actually adds value ✅ Why more content designers should think like founders

Where to find Ditto:

📖 Ditto

Do you enjoy the podcast? Please leave a review!

👉 Our new course, Advanced UX Content for Product, is out! Use PODCAST20 to get 20% off.

Do you enjoy the podcast? Please leave a review!

👉 Our new course, Advanced UX Content for Product, is out! Use PODCAST20 to get 20% off.

Should content designers care about "vibe coding"?

AI prototyping has taken the design world by storm. Replit, Cursor, Lovable, Figma Make...all of them are certainly very cool. But do they actually change the way we design? And if they do, should we even care?

David Hamilton joins me to talk about it.

What we talked about:

✅ Designing content for cars across screens, systems, and contexts ✅ The stakes of language in safety-critical interfaces ✅ Why consistency across app and vehicle language really matters ✅ How content designers can shape AI systems ✅ What "vibe coding" is and why content still plays a key role ✅ Why the last 5% of polish is the new differentiator ✅ The importance of taste, trust, and systems thinking

Where to find David:

📖 LinkedIn

📖 David's Substack

Do you enjoy the podcast? Please leave a review!

👉 Our new course, Advanced UX Content for Product, is out! Use PODCAST20 to get 20% off.

Do you enjoy the podcast? Please leave a review!

👉 Our new course, Advanced UX Content for Product, is out! Use PODCAST20 to get 20% off.

👉 Check out the Content Design Salary Survey

When words make or break the player experience

Most content designers work in apps, websites, and services. But what happens when your product is a massive open-world RPG or a competitive shooter?

In this episode, I talk with Ben Moran, a UX writer who's worked on AAA video games, about the unique challenges of designing language for games. From menu systems and HUD elements to skill trees and settings, we explore how content design in games is a constant balancing act between immersion and usability.

We also talk about the differences between "content design" in the gaming industry (quests, story content) versus UX writing for UI, and why game studios are missing opportunities when they don't bring dedicated UX writers onto their teams.

What we talked about:

✅ How Ben transitioned from product design and copywriting into UX writing for games ✅ The difference between content design for quests and UX writing for UI ✅ Immersion vs. usability: why both matter, and how to find the balance ✅ Deciding when to name things in a game (and when not to) ✅ Making complex systems like skill trees, armor upgrades, and settings feel approachable ✅ Why players will tolerate complexity in gameplay, but not in basic navigation ✅ The missed opportunity when studios don't hire UX writers ✅ Lessons from games that can inspire innovation in digital products

Where to find Ben:

📖 LinkedIn

📖 Ben's article on UX writing in video games

Do you enjoy the podcast? Please leave a review!

👉 Our new course, Advanced UX Content for Product, is out! Use PODCAST20 to get 20% off.

👉 Check out the Content Design Salary Survey

Do you enjoy the podcast? Please leave a review!

👉 Our new course, Advanced UX Content for Product, is available for preorder. Order and get 25% off, plus 30% off another course or workshop.

👉 Get 25% off all courses and workshops at UX Content Collective

Navigate AI with clarity, not panic

There's a lot of noise about AI right now. It's going to replace us. It's going to revolutionize everything. It's the best thing since sliced bread or the beginning of the end.

In this episode, Andrew Stein, a content design leader and thoughtful skeptic, helps us cut through the noise. We talk about what AI actually means for content professionals, how to spot the hype, and what it looks like to respond with nuance instead of fear.

This isn't an AI doomscroll. It's a clear-eyed look at the choices ahead of us—and why content designers are uniquely positioned to ask the right questions.

What we talked about:

✅ Why skepticism is a healthy response to AI ✅ What content design still does better than AI (by a long shot) ✅ The pressure to "prove your value" in the age of automation ✅ How to have thoughtful conversations about AI at work ✅ Why embracing complexity is part of the job now ✅ The difference between curiosity and panic ✅ Where content strategy still shines no matter the tools ✅ Why being critical of tech isn't being anti-tech

Where to find Andrew:

📖 LinkedIn

👉 Our new course, Advanced UX Content for Product, is available for preorder. Order and get 25% off, plus 30% off another course or workshop.

👉 Get 25% off all courses and workshops at UX Content Collective

Do you enjoy the podcast? Please leave a review!

👉 ATTEND OUR MAJOR COURSE ANNOUNCEMENT ON MAY 6. REGISTER HERE. 👉 Get 20% off courses and workshops at UX Content Collective with PODCAST20.

Staying hopeful, getting hired, and embracing the hustle

The job market for content designers hasn't been easy—and it's even harder when you're trying to break into the field for the first time. But if there's anyone who knows how to stay resilient through the process, it's Casey Webb.

In this episode, Casey shares her journey from marketing to UX content design—navigating layoffs, contracts, full-time roles, and everything in between. She talks candidly about building confidence, managing rejection, and why being coachable has been her secret weapon in landing roles at companies like Wells Fargo, Warner Bros. Discovery, eBay, and Indeed.

If you're job searching right now, or just feeling uncertain about your next move, this episode is for you.

What we talked about:

✅ How Casey transitioned from marketing into content design ✅ The ups and downs of job hunting over the last few years ✅ Why the expectations for content designers have changed ✅ The importance of business impact and strategic thinking in portfolios ✅ How to deal with contradictory interview feedback ✅ Why the "one yes" mindset can help you push through ✅ Tips for preparing for interviews and asking smart questions ✅ Why reaching out and building a network really works ✅ How to show up with humility and curiosity—on and off paper ✅ Staying grounded when the job search gets tough

Where to find Casey:

📖 LinkedIn

👉 ATTEND OUR MAJOR COURSE ANNOUNCEMENT ON MAY 6. REGISTER HERE. 👉 Get 20% off courses and workshops at UX Content Collective with PODCAST20.

Listen on:

Apple Podcasts | Spotify

Do you enjoy the podcast? Please leave a review! 👉 Get 25% off courses and workshops through April 6, 2025 at UX Content Collective.

👉 Check out Victor's Substack, Footbridge

👉 Victor's piece on content design that sparked this conversation

Rethinking influence, resentment, and the future of content design

It's easy (and often correct) to blame external factors for why content design doesn't get the respect it deserves. But what if some of our biggest challenges are ones we've created ourselves?

In this episode, Victor Beigelman, a longtime content designer at Meta, joins us for a candid conversation about how content designers might be getting in their own way. From clinging too tightly to writing as a core identity to unintentionally acting like the "language police," Victor lays out a case for humility, adaptability, and product thinking as paths forward.

If you've ever felt stuck in your content career, questioned your influence, or wondered what's next for the discipline - this one's for you.

What we talked about:

✅ How acting like the "language police" hurts your credibility ✅ Why content design isn't always seen as essential and how to change that ✅ What it means to be a "full-stack content designer" ✅ How to work more strategically with product and design partners ✅ Why style guide debates don't move the needle ✅ How to build influence through collaboration not control ✅ Where content designers can lead in AI, AR/VR, and new interfaces ✅ The role of humility in building long-term impact

Where to find Tom:

📖 LinkedIn 📖 Substack – Footbridge

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