#AskTrap

Michael Troiano

Boston VC and marketing guru Mike Troiano answers your questions about brand building, marketing, startup management, VC and whatever else in a quick, 5 minute snack. Record your questions on Anchor, or just use the hashtag #AskTrap on Twitter.

  • 14 minutes 11 seconds
    Thoughts from NFT_NYC Show: Competition, Community & Culture

    Spent the week in NY at the big NFT show, here are my big takeaways.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/miketrap/message
    24 June 2022, 10:11 pm
  • 19 minutes 1 second
    What does it mean to "tell the story" of your Web3 project?

    What does it really mean to put a story at the tip of the spear in creating a community around your Web3 project? How do you craft that story, in a way that will attract the right kinds of people, and get them to bring others like them on board? And what exactly, is the vessel for such a story, once you have it?

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/miketrap/message
    9 June 2022, 6:50 pm
  • 12 minutes 15 seconds
    Apes are one thing... Should you launch a REAL crypto project with a "story?"

    The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot.

    Terra Whitepaper

    PolkaDot Litepaper

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/miketrap/message
    3 June 2022, 3:07 pm
  • 9 minutes 48 seconds
    What’s different about building brands in Web3?

    Brands have always lived in the space between a product and a customer. What’s really changed in Web3? Two things, actually. And if you’re trying to build the community necessary to support a successful Web3 project, you really need to understand them, and put them to work for you.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/miketrap/message
    26 May 2022, 9:14 pm
  • 11 minutes 15 seconds
    START HERE: Why "Contagious Narrative?"

    I've been thinking a lot about the intersection of brand building, storytelling, community, and Web3. It's a space I'd like to explore in more detail, and that's what I plan to do here.

    For more on how I got here and where I plan to go, give this a listen.

    Show Links:

    Headless Brands, by Bryan Lehrer Toby Shorin, Sam Hart, Laura Lotti

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/miketrap/message
    21 May 2022, 6:43 pm
  • More Episodes? Get the App
© MoonFM 2024. All rights reserved.