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Lifestyle Asset University

Lifestyle Asset University

Shawn Moore

Real Estate Expert, Shawn Moore, from LifestyleAssetUniversity.com, brings you the Lifestyle Asset University podcast. Bringing you the best tips, tactics & strategies for growing and scaling your short-term vacation rental portfolio. Discover the difference between traditional short-term vacation rentals and true Lifestyle Assets. Learn from my 20 years of ups and downs in the Real Estate Investing game. Expert interviews on Acquisition, Legal, Finance, Management & more. All focused on building your Lifestyle Asset portfolio giving you Lifestyle & Financial Freedom starting today.

  • 38 minutes 23 seconds
    Paralyzed At 21, STR Empire At 40 - Jordan's Incredible Investing Journey

    His Property:
    1) https://www.airbnb.com/rooms/893594064461333412?source_impression_id=p3_1690219945_8pbrGEJ6b5Ox2ok0

    Want to learn more about Vodyssey or start your STR journey. Book a call here:
    https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7

    WEBINAR LINK:
    https://shawnmoore.clickfunnels.com/optiniyvvg89s

    FOLLOW US:
    https://www.instagram.com/vodysseyshawnmoore
    https://www.facebook.com/vodysseyshawnmoore/
    https://www.linkedin.com/company/str-financial-freedom
    https://www.tiktok.com/@vodysseyshawnmoore

    CONTACT US:
    [email protected]

    Chapters:

    00:00:00 Intro
    00:01:45 Family, Wyoming, and the Story Behind the Investor
    00:04:45 From Life-Changing Challenges to Real Estate
    00:05:50 Their First Rental Property—and Lessons Learned
    00:07:45 Discovering Short-Term Rentals and the Scottsdale Market
    00:10:00 Why They Chose Arizona
    00:11:30 Cash Flow vs. Appreciation: What Matters Most?
    00:13:00 The Mindset Shift Behind Their Investment Strategy
    00:15:45 From Market Saturation to Opportunity
    00:16:35 How Jordan Improved His Property’s Performance
    00:18:00 Why Appealing to Everyone Can Hurt Your STR
    00:19:30 The Power of Niche Positioning and Guest Experience
    00:20:30 How to Stand Out and Win in a Crowded Market
    00:22:00 Family Life and Building a Lifestyle Asset
    00:24:00 Exploring Accessible Short-Term Rentals
    00:27:00 What They Would Do Differently on Their First Deal
    00:29:00 Balancing Investment Returns With Lifestyle Benefits
    00:31:00 Building Wealth—and Creating Something for Your Family
    00:33:00 Why Community and Mentorship Matter
    00:36:00 Learning From Others and Continuing to Improve
    00:37:00 Final Takeaways and Closing

    9 October 2026, 6:00 am
  • 1 hour 1 minute
    Airbnb's New AI Just Changed EVERYTHING... Fall Update Explained

    WEBINAR LINK:
    https://shawnmoore.clickfunnels.com/optiniyvvg89s

    Want to learn more about Vodyssey or start your STR journey. Book a call here:
    https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7

    FOLLOW US:
    https://www.instagram.com/vodysseyshawnmoore
    https://www.facebook.com/vodysseyshawnmoore/
    https://www.linkedin.com/company/str-financial-freedom
    https://www.tiktok.com/@vodysseyshawnmoore

    CONTACT US:
    [email protected]

    Sources:
    1) https://news.airbnb.com/gen-z-is-driving-a-45-jump-in-halloween-weekend-searches
    2) https://news.airbnb.com/airbnb-2026-fall-update
    3) https://shorttermrentalz.com/news/airbnb-autumn-update-ai/
    4) https://www.chetholmes.com/inverted-buyers-pyramid/
    5) https://www.parcllabs.com/research/articles/research/trouble-in-paradise-americas-vacation-home-sellers-are-the-most-motivated-in-housing
    6) https://finance.yahoo.com/real-estate/articles/vacation-rental-booking-platforms-evolve-124400290.html

    Chapters

    Chapters

    • 00:00:00 Intro
    • 00:01:00 Airbnb's Halloween search trends and market insights
    • 00:02:25 Hosts discuss Halloween costumes and themed marketing
    • 00:04:03 Market conditions for vacation rental sales and negotiations
    • 00:07:48 Airbnb's new social and AI-driven platform features
    • 00:10:05 AI in trip planning and listing optimization
    • 00:15:56 The importance of listing details and visual content
    • 00:22:03 Airbnb's dynamic pricing tools and host dashboard updates
    • 00:27:49 Consumer trends and the appeal of direct bookings
    • 00:34:02 Challenges and strategies for successful direct booking campaigns
    • 00:49:47 Market conditions for selling vacation properties and negotiation tips
    • 00:57:59 Market outlook and long-term investment strategies
    6 October 2026, 8:54 pm
  • 34 minutes 44 seconds
    7 Months, No Money - Then Everything Changed...

    His Property:
    1) https://www.airbnb.com/rooms/1462981189559620709?source_impression_id=p3_1785949027_P3Kew6-7O1kXxAiq
    2) https://www.vrbo.com/4692370?dateless=true

    Want to learn more about Vodyssey or start your STR journey. Book a call here:
    https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7

    WEBINAR LINK:
    https://shawnmoore.clickfunnels.com/optiniyvvg89s

    FOLLOW US:
    https://www.instagram.com/vodysseyshawnmoore
    https://www.facebook.com/vodysseyshawnmoore/
    https://www.linkedin.com/company/str-financial-freedom
    https://www.tiktok.com/@vodysseyshawnmoore

    CONTACT US:
    [email protected]

    2 October 2026, 6:00 am
  • 56 minutes 49 seconds
    Episode 416 - Americans Pulling Back: Economic Warning Signs You Can't Ignore

    Book a call here:
    https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7

    WEBINAR LINK:
    https://shawnmoore.clickfunnels.com/optiniyvvg89s

    Property:
    https://www.airbnb.com/rooms/1779816942815554728?source_impression_id=p3_1790784618_P32w1TkAhR_xm8HW

    Sources:
    1) https://www.conference-board.org/topics/consumer-confidence/
    2) https://shorttermrentalz.com/news/expedia-group-vrbo-compensation-model-change/
    3) https://finance.yahoo.com/markets/stocks/articles/goldman-sachs-says-80-ultra-111500026.html
    4) https://www.sca.isr.umich.edu/
    5) https://www.freddiemac.com/pmms

    FOLLOW US:
    https://www.instagram.com/vodysseyshawnmoore
    https://www.facebook.com/vodysseyshawnmoore/
    https://www.linkedin.com/company/str-financial-freedom
    https://www.tiktok.com/@vodysseyshawnmoore

    CONTACT US:
    [email protected]

    30 September 2026, 5:34 pm
  • 51 minutes
    $388K Tax Savings REVEALED - How To Write Off 90% Of Your Purchase Price

    Wes's Property:

    https://www.airbnb.com/rooms/1586781231542468450?source_impression_id=p3_1787328211_P3j571mVnTtphCS5

    Want to learn more about Vodyssey or start your STR journey. Book a call here:

    https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7

    WEBINAR LINK:

    https://shawnmoore.clickfunnels.com/optiniyvvg89s

    FOLLOW US:

    https://www.instagram.com/vodysseyshawnmoore

    https://www.facebook.com/vodysseyshawnmoore/

    https://www.linkedin.com/company/str-financial-freedom

    https://www.tiktok.com/@vodysseyshawnmoore

    CONTACT US:

    [email protected]

    Chapters

    00:00 Introduction and Wes' background in tech

    02:05 Discovery of Odyssey and initial property interest

    04:04 Transition from wishful thinking to active investing

    06:28 Tax strategies including cost segregation and PPA

    10:01 Redesign and renovation of Tampa property

    16:40 Operational success and market positioning

    20:20 Market differentiation and branding

    30:24 Design and guest experience in Tampa

    36:07 Future plans and scaling the portfolio

    45:58 Lessons learned and advice for new investors

    25 September 2026, 6:00 am
  • 1 hour 2 minutes
    Episode 415 - Cash Flow CRASH: The NEW Metric Airbnb Investors Should Care About

    Check out these NEW Vodyssey properties:

    1) https://www.airbnb.com/rooms/1773471159591291182?guests=1&adults=1&s=67&unique_share_id=d9727f15-f9ad-42e4-b2eb-68a8d5e62818&source_impression_id=p3_1790173905_P304LgA9vDlPg4gZ

    2) https://www.airbnb.com/rooms/1776204833472399976?source_impression_id=p3_1790001320_P3z2ywdk_3CUxnci

    3) https://www.airbnb.com/rooms/1697825024853733231?check_in=2026-11-01&check_out=2026-11-06&guests=14&adults=14&s=67&unique_share_id=8199cd75-3d64-4384-b027-1a2fd385276a&source_impression_id=p3_1790110323_P32umNKAlYtjVSfz

    AirDNA's Hidden Gem Markets & Airbnb Farm Stays

    1) https://www.airdna.co/blog/ranked-by-airdna-best-hidden-gem-airbnb-locations

    2) https://news.airbnb.com/farmtostay

    Want to learn more about Vodyssey or start your STR journey. Book a call here:

    https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7

    WEBINAR LINK:

    https://shawnmoore.clickfunnels.com/optiniyvvg89s

    FOLLOW US:

    https://www.instagram.com/vodysseyshawnmoore

    https://www.facebook.com/vodysseyshawnmoore/

    https://www.linkedin.com/company/str-financial-freedom

    https://www.tiktok.com/@vodysseyshawnmoore

    CONTACT US:

    [email protected]

    Chapters

    00:00 Market Overview and Key Challenges

    01:58 New Property Launches and Success Stories

    04:12 Interest Rate Hikes and Their Impact on Cash Flow

    05:59 Inflation, Fuel Prices, and Consumer Goods

    07:48 Reevaluating Deal Assumptions in a High-Rate Environment

    09:59 Housing Market Trends and Builder Sentiment

    11:54 Opportunities in a Frozen Housing Market

    13:49 Demand for Short-Term Rentals and Supply Constraints

    15:58 The Power of Off-Market and Unique Properties

    18:03 Creative Strategies and Tax Benefits in Real Estate

    19:46 Market Data and Hidden Gem Locations

    22:09 Evaluating Investment Opportunities and Due Diligence

    23:53 Balancing Cash Flow with Appreciation and Tax Benefits

    26:10 Long-Term Wealth and Lifestyle Benefits

    27:58 The Role of Community and Surrounding Influences

    29:47 Opportunities in Agritourism and Farm Stays

    31:54 Partnering with Farmers and Local Communities

    33:50 Tax Strategies and Wealth Building Tools

    35:58 The Long Game and Navigating Market Headwinds

    37:54 Younger Generation and Real Estate Perspectives

    40:11 The Power of Education and Community Support

    41:57 Final Tips for Navigating a Challenging Market

    23 September 2026, 6:00 am
  • 46 minutes 10 seconds
    Episode 414 -2 Years On Airbnb - $280k Tax Savings & $150k In Revenue

    His Properties:

    1) https://www.airbnb.com/rooms/1417438512261589099?source_impression_id=p3_1784732066_P3upqdKgFUX_TKPL

    2) https://www.airbnb.com/rooms/615877235027596350?source_impression_id=p3_1765911878_P3LGJrboXuDsI9Na

    Want to learn more about Vodyssey or start your STR journey. Book a call here:

    https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7

    WEBINAR LINK:

    https://shawnmoore.clickfunnels.com/optiniyvvg89s

    FOLLOW US:

    https://www.instagram.com/vodysseyshawnmoore

    https://www.facebook.com/vodysseyshawnmoore/

    https://www.linkedin.com/company/str-financial-freedom

    https://www.tiktok.com/@vodysseyshawnmoore

    CONTACT US:

    [email protected]

    Chapters

    00:00:00 Intro

    00:01:10 Paul’s Career and Entry into Real Estate

    00:03:34 First Investment in Short-Term Rentals

    00:06:14 Market Choice: Arizona and Sedona

    00:07:27 Impact of Interest Rates on Buying Decisions

    00:09:42 Property Acquisition and Setup in Sedona

    00:12:46 Design and Theming for High Performance

    00:14:43 Operational Performance and Revenue Insights

    00:19:47 Expanding to a Second Property in Broken Bow

    00:22:52 Pool and Amenity Enhancements

    00:24:43 Upcoming Projects: Pickleball Court and Market Outlook

    00:27:43 Tax Benefits and Cost Segregation Strategies

    00:33:24 Future Market Interests and Portfolio Goals

    00:38:52 Advice for New Investors and Setup Tips

    00:42:29 Reflections on Starting Earlier and Building Wealth

    00:44:33 Closing Remarks and Call to Action

    21 September 2026, 6:00 am
  • 1 hour 10 seconds
    Episode 413 - The Housing Market Just Got WORSE for Airbnb Investors... *Breaking News*

    SAVE ON TAXES:

    https://humble-growth-820952--revo-213-partner-pages-wn0las8ze.framer.app/partners/vodyssey

    WEBINAR LINK:

    https://shawnmoore.clickfunnels.com/optiniyvvg89s

    Want to learn more about Vodyssey or start your STR journey. Book a call here:

    https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7

    FOLLOW US:

    https://www.instagram.com/vodysseyshawnmoore

    https://www.facebook.com/vodysseyshawnmoore/

    https://www.linkedin.com/company/str-financial-freedom

    https://www.tiktok.com/@vodysseyshawnmoore

    CONTACT US:

    [email protected]

    Sources:

    1) https://news.airbnb.com/announcing-housing-accelerator

    2) https://www.cnbc.com/2026/09/11/cpi-inflation-report-august-2026.html

    3) https://shorttermrentalz.com/news/airbnb-1bn-sponsored-listings/

    Chapters

    00:00:00 Intro

    00:02:25 Interest Rate Hikes and Economic Outlook

    00:06:52 Negotiation Strategies in a High-Interest Market

    00:16:33 Airbnb's Investment in Affordable Housing

    00:27:50 Airbnb's Sponsored Listing Bandwagon

    00:37:57 AI and the Future of Listing Photos

    00:49:27 Enforcement and Regulation of Short-Term Rentals

    00:58:14 Closing Remarks and Market Outlook

    16 September 2026, 6:00 am
  • 49 minutes 36 seconds
    The $1.3M Vacation Home Gamble That Changed Everything...

    Properties:

    1) https://www.airbnb.com/rooms/1306027121341201396?source_impression_id=p3_1789076790_P3h0MPqfaMCmqHC7

    2) https://www.airbnb.com/rooms/904445235790642892?source_impression_id=p3_1789081596_P3uUsGgKlCdO3YCS

    Want to learn more about Vodyssey or start your STR journey. Book a call here:

    https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7

    WEBINAR LINK:

    https://shawnmoore.clickfunnels.com/optiniyvvg89s

    FOLLOW US:

    https://www.instagram.com/vodysseyshawnmoore

    https://www.facebook.com/vodysseyshawnmoore/

    https://www.linkedin.com/company/str-financial-freedom

    https://www.tiktok.com/@vodysseyshawnmoore

    CONTACT US:

    [email protected]

    Chapters

    00:00:00 Intro

    00:01:56 Market selection: Why Jason chose mountain and ocean properties

    00:06:59 Property features and upgrades that attract high-end clients

    00:12:01 Managing seasonal fluctuations and marketing strategies

    00:16:57 Lessons learned from management companies and self-management

    00:23:00 The importance of amenities and themed interiors

    00:30:01 Future plans and market expansion strategies

    00:39:49 Advice for new investors and management tips

    11 September 2026, 6:00 am
  • 52 minutes 48 seconds
    Episode 411 - You Will LOSE 20% From Vrbo If You Don't Change This NOW!!

    Want to learn more about Vodyssey or start your STR journey. Book a call here:

    https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7

    WEBINAR LINK:

    https://shawnmoore.clickfunnels.com/optiniyvvg89s

    Check Out The Properties:

    1) https://www.airbnb.com/rooms/1765489961443087041?unique_share_id=cfd244ee-2c5e-4156-96bc-da4d20edd8e6&viralityEntryPoint=1&s=76&source_impression_id=p3_1788884075_P3zze-GzB1Q4CA_p

    2) https://www.airbnb.com/rooms/1218128470033142917?unique_share_id=bb314c38-8a05-48ee-a8ac-5b935e1d63fd&viralityEntryPoint=1&s=76&source_impression_id=p3_1788883988_P337A_QcC-u4x5NA

    Sources:

    1) https://www.cnbc.com/2026/09/04/fall-travel-wealthy-europe.html

    2) https://www.airdna.co/blog/airbnb-length-of-stay

    3) https://www.rentalscaleup.com/vrbo-members-only-deals-auto-enrollment/

    FOLLOW US:

    https://www.instagram.com/vodysseyshawnmoore

    https://www.facebook.com/vodysseyshawnmoore/

    https://www.linkedin.com/company/str-financial-freedom

    https://www.tiktok.com/@vodysseyshawnmoore

    CONTACT US:

    [email protected]

    Chapters:

    00:00:00 Intro

    00:03:32 Using AI in property design and graphics

    00:11:14 Creating immersive environments with AI

    00:20:18 When to and when not to use AI in design

    00:21:13 Luxury travel trends shifting into fall

    00:23:28 Data on fall demand and booking trends

    00:28:25 Extending peak seasons with amenities like pools

    00:34:04 The impact of heating pools in off-season

    00:40:10 VRBO's new member-only discount policies

    00:44:27 Opting out of OTA discounts and policies

    00:51:29 Closing remarks and call to action

    9 September 2026, 6:00 am
  • 35 minutes 30 seconds
    Episode 410 - 2 Hurricanes & 8.75% Rates - How This Dentist’s STRs Still Make Profit

    Check Out His Properties:

    1) https://www.airbnb.com/rooms/1209440043623463487?adults=1&children=0&enable_m3_private_room=true&infants=0&pets=0&search_mode=regular_search&check_in=2024-08-08&check_out=2024-08-13&source_impression_id=p3_1722389126_P3U80TzxpiN_xBT3&previous_page_section_name=1000&federated_search_id=1f1e694f-ba6e-4857-8452-701e734e2fe9

    2) https://www.airbnb.com/rooms/1160851235647050641?viralityEntryPoint=1&s=76&source_impression_id=p3_1784843440_P3Mw7GMZykVtEeLa

    Want to learn more about Vodyssey or start your STR journey. Book a call here:

    https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7

    WEBINAR LINK:

    https://shawnmoore.clickfunnels.com/optiniyvvg89s

    FOLLOW US:

    https://www.instagram.com/vodysseyshawnmoore

    https://www.facebook.com/vodysseyshawnmoore/

    https://www.linkedin.com/company/str-financial-freedom

    https://www.tiktok.com/@vodysseyshawnmoore

    CONTACT US:

    [email protected]

    Chapters

    00:00:00 Intro

    00:02:01 Jonathan's journey into real estate and rentals

    00:03:59 Market selection: Texas and Kentucky

    00:06:11 Timing and market environment considerations

    00:08:10 Capital requirements and managing stormy markets

    00:10:02 Property types: turnkey vs. custom

    00:11:59 Challenges of older homes and maintenance

    00:13:54 Designing for different target audiences

    00:15:52 Pros and cons of turnkey vs. custom properties

    00:19:09 Lessons from property management experiences

    00:21:04 Impact of weather events and review management

    00:23:03 Financing strategies and interest rate environment

    00:25:11 Visibility and forecasting with management models

    00:27:00 Future market plans and expansion

    00:34:03 Advice to younger self and enjoying the journey

    4 September 2026, 6:00 am
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