Leaders, Innovators and Big Ideas - the podcast

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Leaders, Innovators and Big Ideas the podcast is supported by Rainforest Alberta and showcases those who are contributing to and / or supporting the innovation ecosystem in Alberta. Rainforest Alberta is an informal organization of people working together to improve Alberta’s innovation ecosystem.

  • 20 minutes 17 seconds
    A 7:00 AM Disaster: How One Major Failure Became a Catalyst for Success

    In this episode host Rea Hailley continues her series called "five questions and one wild story fempreneurs to watch for". Rea chats with Daniella Jasper-Okumagba, the founder of The Bridge, a catering concierge service dedicated to making ethnic food everyday food. Daniella is on a mission to save the corporate world from "treacherous charcuterie boards" by connecting mainstream events with authentic multicultural caterers. She opens up about the steep learning curve of entrepreneurship, sharing her personal "24-hour rule" for processing setbacks and why she believes that every "No" is just one step closer to a "Yes." Tune in to hear how she turned a student athlete mindset into business success, and stay for the "wild story" about a breakfast catering nightmare that became the defining moment for her company's quality standards.

    Thank you for listening to the Leaders, Innovators and Big Ideas podcast where we showcase fascinating people who are Leaders, Innovators, and have Big Ideas!

    Host: Rea Hailley Driven by a deep-seated belief in the power of entrepreneurship, Rea leads New Idea Machine in empowering businesses with innovative digital solutions. Having witnessed the grit and triumph of her parents building a business from scratch, Rea is passionate about enabling significant revenue growth and seamless operations for startups and Small/Medium Businesses, ensuring their dedication translates into tangible success.

    Guest: 

    Daniella Jasper-Okumagba is the founder of The BRDGE, a catering concierge service dedicated to a singular, bold mission: making authentic ethnic food as accessible as ordering a pizza.

    Recognizing that talented chefs often struggle to reach the mainstream market, Daniella built The BRDGE to connect food lovers with incredible home-style meals while supporting local businesses. She specializes in solving the catering challenge for corporate gatherings, weddings, and conferences, helping organizers source high-quality, diverse menus that satisfy multicultural teams and complex dietary restrictions alike.

    By delivering convenience without compromising on authenticity, Daniella is working to make international food "everyday food"—building bridges one meal at a time.

    Show Links:

    Show Quotes:

    "I found that there was a lack of ethnic food representation when it comes to events in schools and industrial areas... and that we're saved from the treacherous charcuterie boards and dry sandwiches at every conference that we attend."

    "I have a 24 hour rule for myself. Whenever I face a rough day in general as an entrepreneur, I take that day. I feel all the feelings, I get sad, do whatever I need to do, but the next day I just jump back right back into it."

    "There can't be another you... yes, someone can replicate that, but when it comes to a brand or people's connection to a brand, there's nobody that can replace how you make them feel."

    Credits...

    This Episode Sponsored By: New Idea Machine

    Episode Music: Tony Del Degan

    Creator & Producer: Al Del Degan

     

    23 December 2025, 3:00 pm
  • 28 minutes 10 seconds
    The "Small Corner" Mindset: From Dollar Store Habits to the Circular Economy

    In this episode host Rea Hailley continues her series called "five questions and one wild story fempreneurs to watch for". Rea sits down with the unstoppable Bibiana Cala—an anthropologist, serial entrepreneur, and champion of the Circular Economy Club of Calgary. Bibiana challenges us to look beyond the convenience of modern consumerism and understand how every purchase connects to a global ecosystem. From the unintended consequences of clothing donations to the philosophy of the "donut economy," she offers a compelling roadmap for a more sustainable future. But this conversation goes deeper than just business and sustainability; Bibiana opens up vulnerably about her journey with ADHD and depression, revealing how she learned to embrace her strengths as a visionary and delegate the rest. Tune in to hear how focusing on changing "your own small corner" can have a massive ripple effect, and stick around for a truly wild story about how she manifested an international move to Norway in less than a week!

    Thank you for listening to the Leaders, Innovators and Big Ideas podcast where we showcase fascinating people who are Leaders, Innovators, and have Big Ideas!

    Host: Rea Hailley Driven by a deep-seated belief in the power of entrepreneurship, Rea leads New Idea Machine in empowering businesses with innovative digital solutions. Having witnessed the grit and triumph of her parents building a business from scratch, Rea is passionate about enabling significant revenue growth and seamless operations for startups and Small/Medium Businesses, ensuring their dedication translates into tangible success.

    Guest: Bibiana Cala is passionate about fostering personal growth, community development, and sustainability across sectors. With a background in anthropology, she brings a people-centered perspective to creating meaningful and lasting impact. Over the years, she has supported individuals, businesses, and communities through entrepreneurship training, stakeholder engagement, and sustainable development projects. As Co-Founder of Huginn Insight, Bibiana is expanding this work into supply chain management and sustainability, helping small businesses and organizations build more transparent, responsible, and resilient practices. Guided by integrity, collaboration, and a deep love for her family, she believes that authentic connections and shared knowledge can shape a more inclusive and sustainable future.

    Show Links:

    Show Quotes:

    "If we don't do things in a different way, we're just affecting us and we are making things harder for more people. It's not just the planet. The planet has been here... millions, billions of years... The universe is going to be here even without us."
    "I know some people say, 'You're not going to change the world.' It doesn't matter. If I can change a little bit the corner I am, that's enough."
    "Just think twice when you're going to buy something. Say, 'Okay, can I find this secondhand? Can I do, maybe I have something at home I can reuse? Can I ask someone if they have it? Do I really need this or I want it?'... That actually makes a difference."

    Credits...

    This Episode Sponsored By: New Idea Machine

    Episode Music: Tony Del Degan

    Creator & Producer: Al Del Degan

     

    16 December 2025, 3:00 pm
  • 31 minutes 5 seconds
    Don’t Trash the Foam: Why Styrofoam is the Most Misunderstood Material on Earth

    In this "Where Are They Now?" episode, host Al Del Degan reconnects with Robert Herritt, the mastermind behind Styro Ventures. Since his last appearance on LIBI in 2021, Robert has transformed a local recycling initiative into a national juggernaut, expanding from a single pickup truck in Calgary to operations spanning Canada and soon the United States. Robert pulls back the curtain on the circular economy, debunking the myth that Styrofoam is non-recyclable garbage and revealing how it is being transformed into everything from home insulation to cabinetry. We also dive into his cutting-edge "Styro Track" software—a transparency tool that lets clients track their waste in real-time, ensuring it never hits a landfill. If you are interested in green tech, rapid business scaling, or simply want to know where your recycling fees actually go, you cannot afford to miss this conversation.

    Thank you for listening to the Leaders, Innovators and Big Ideas podcast where we showcase fascinating people who are Leaders, Innovators, and have Big Ideas!

    Host: Al Del Degan is a software developer and tech leader in Alberta's innovation ecosystem. He is also a Web3 enthusiast and podcaster, sharing his knowledge and passion for emerging technologies with his audience. Al is the founder and CTO of New Idea Machine, a software company dedicated to helping new developers gain hands-on experience building real-world applications. With his commitment to giving back to the community, Al is always available to offer advice on technology and business. His passion for innovation and entrepreneurship is evident in everything he does, making him a respected leader in the tech industry.

    Guest: Robert Herritt, Serial entrepreneur for 20 years. From airline pilot background to Eco-innovator. Helping put Canada on the world map in leading the charge to a zero-plastic waste future.

    Show Links:

    Show Quotes:

    "We finally found the on ramp to the motorway and we're picking up speed... here we are at the end of 2025 and we've gone national coast to coast and, soon down into the US."
    "It is a fantastic raw material that we're just discarding... We can make the plastics industry in Alberta a completely closed loop... There's no reason why we need to take virgin resin and make garbage bags and then put it in the ground."
    "We call it Styro Track... we wanted to be able to give people an Iron Clad assurance as to where the material is when we pick it up, and then what happens to it to be able to show completely where it goes and what happens to it and how it gets recycled."

    Credits...

    This Episode Sponsored By: New Idea Machine

    Episode Music: Tony Del Degan

    Creator & Producer: Al Del Degan

     

    9 December 2025, 11:07 pm
  • 26 minutes 33 seconds
    The Healthpreneur Revolution: Bridging the Rural Gap with BioInsight DNA

    In this episode host Rea Hailley continues her series called "five questions and one wild story fempreneurs to watch for". In this compelling episode host Rea Hailley sits down with Nyasha Katedza, a Medical Laboratory Assistant turned "Healthpreneur" and founder of BioInsight DNA and Blood Services. Driven by the stark reality of rural healthcare, where neighbors drive hundreds of kilometers just for blood work, Nyasha is on a mission to democratize access to care for marginalized communities.

    Together, they peel back the curtain on the unglamorous side of entrepreneurship, discussing the relentless workload, the bias against founders over 30, and why "necessity" is the ultimate driver for innovation in low-resource settings. The conversation culminates in a jaw-dropping "Wild Story" involving a winter ravine crash, a suspicious rescue attempt, and a shocking run-in with the RCMP that serves as a chilling reminder of why safety protocols are non-negotiable for female founders.

    Thank you for listening to the Leaders, Innovators and Big Ideas podcast where we showcase fascinating people who are Leaders, Innovators, and have Big Ideas!

    Host: Rea Hailley Driven by a deep-seated belief in the power of entrepreneurship, Rea leads New Idea Machine in empowering businesses with innovative digital solutions. Having witnessed the grit and triumph of her parents building a business from scratch, Rea is passionate about enabling significant revenue growth and seamless operations for startups and Small/Medium Businesses, ensuring their dedication translates into tangible success.

    Guest: Nyasha Katedza, a CSMLS- and BCSLS-certified Medical Laboratory Assistant with a CMLA from Camosun Colege and a Bachelor’s degree in Biology from Emory University. After working in both public hospital labs and private diagnostics, she saw firsthand how access to care can shape outcomes. That experience inspired her to found BioInsight DNA & Blood Services, a specimen collection company dedicated to bringing high-quality, equitable diagnostics to every community, especially the disabled and home-bound.  Nyasha’s work bridges science, compassion, and innovation - all driven by a belief that everyone deserves a health system that challenges disparities and provides equitable access to care.

    Show Links:

    Show Quotes:

    "We wanna think about flowers and butterflies when it comes to entrepreneurship, but a lot of times as a female entrepreneur, you have to consider safety... taking some courses in self-defense is not such a bad idea either."
    "I think most people would be surprised to learn that I'm not a spring chicken... A lot of funding is focused on youth entrepreneurship and there needs to be a conversation about that as well. It's like once you reach 30 or older, then you have no ideas and you have no vision."
    "If you ever meet an entrepreneur from a rural or remote area, they're building and they're building without funding... what drives them is necessity for themselves and for their neighbors."

    Credits...

    This Episode Sponsored By: New Idea Machine

    Episode Music: Tony Del Degan

    Creator & Producer: Al Del Degan

     

    3 December 2025, 1:28 am
  • 16 minutes 20 seconds
    16 Years of Never Giving Up: How Debbie Van Camp Created a Thriving Network for Women Entrepreneurs

    In this episode host Rea Hailley continues her series called "five questions and one wild story fempreneurs to watch for". Rea Hailley sits down with Debbie Van Camp, founder of Connected Business Women Network (CBWN), to explore 16 years of building a community where female entrepreneurs come together as collaborators rather than competitors. Debbie shares why women network differently than men and why creating a safe space to ask for help—something many women struggle with—has been central to her mission. From the fulfillment of entrepreneurship to the faces in the room that keep her motivated through challenging times, Debbie opens up about resilience, tenacity inherited from her Dutch immigrant father, and the surprising adventures she's embraced later in life—including a heart-pounding NASCAR ride along at 200 miles per hour. 

    Thank you for listening to the Leaders, Innovators and Big Ideas podcast where we showcase fascinating people who are Leaders, Innovators, and have Big Ideas!

    Host: Rea Hailley Driven by a deep-seated belief in the power of entrepreneurship, Rea leads New Idea Machine in empowering businesses with innovative digital solutions. Having witnessed the grit and triumph of her parents building a business from scratch, Rea is passionate about enabling significant revenue growth and seamless operations for startups and Small/Medium Businesses, ensuring their dedication translates into tangible success.

    Guest: Debbie Van Camp has been the owner of CBWN for over 16 years. Under her leadership, the organization is dedicated to bringing together business women and entrepreneurs through distinct monthly luncheons and special events.

    Show Links:

    Show Quotes:

    "I believe that it's really important to have women collectively in a room sharing ideas, sharing success, even sharing unsuccessful stories, learning personally and professionally."
    "We think asking for help is failure, and we can do it all. We're expected to clean the house, shop the groceries, keep the baby happy, and run the business. I think it's quite the opposite actually."
    "We've heard so many times about the time you're going to give up is about the time you're gonna have your greatest success. Hope is life—and without hope, without stepping back and taking a breath, it's never give up."

    Credits...

    This Episode Sponsored By: New Idea Machine

    Episode Music: Tony Del Degan

    Creator & Producer: Al Del Degan

     

    25 November 2025, 3:00 pm
  • 21 minutes 34 seconds
    From Hospital Bedside to Boardroom: Co-Designing the Future of Family Care

    In this episode host Rea Hailley continues her series called "five questions and one wild story fempreneurs to watch for". In this moving and insightful episode of LIBI, host Rea Hailley sits down with Cindy Sim, the CEO and Founder of Team CarePal. Cindy’s journey into tech entrepreneurship wasn’t planned—it was born out of necessity at the bedside of her loved ones. From caring for a premature infant to navigating end-of-life care for grandparents, Cindy experienced the crushing burnout that 1 in 4 Canadians face today. She channeled that struggle into building a "connected care ecosystem" that bridges the gap between families, communities, and healthcare systems. Cindy gets incredibly raw about the realities of being a female founder, why "ignorance" was her greatest asset in launching a tech company without a tech background, and the vital importance of co-designing solutions with the people who actually use them. Plus, you won't want to miss her "wild story" involving a snowboarding tow rope and a mechanical disaster! 

    Thank you for listening to the Leaders, Innovators and Big Ideas podcast where we showcase fascinating people who are Leaders, Innovators, and have Big Ideas!

    Host: Rea Hailley Driven by a deep-seated belief in the power of entrepreneurship, Rea leads New Idea Machine in empowering businesses with innovative digital solutions. Having witnessed the grit and triumph of her parents building a business from scratch, Rea is passionate about enabling significant revenue growth and seamless operations for startups and Small/Medium Businesses, ensuring their dedication translates into tangible success.

    Guest: Cindy Sim is the CEO and Founder of Team CarePal, a company she established based on her personal caregiving experience to support the millions of family care partners caring for loved ones. Cindy is building more than just an app; she is building a connected care ecosystem.

    Her vision is to provide one integrated pathway where care partners, families, and neighbors use a single platform to navigate the journey from hospital to home, community, and senior care. Through Team CarePal, Cindy has co-designed specific programs—Together Going Home, Together We Care, and Together in Care—that bridge the gap between families and the healthcare organizations they rely on. By streamlining communication and delivering tailored services, Cindy’s work focuses on preventing burnout and ensuring families remain connected and supported throughout the care journey.

    Show Links:

    Show Quotes:

    "I found myself burning out in levels of distress, crying between vehicles and parking lots and just feeling so lost and unseen. So Team CarePal was actually born at the bedside of my loved ones and grew from there."
    "I think that ignorance was my superpower that allowed me to take the first step and start going because I didn't really understand or fully get what I was walking into."
    "We don't make a move. We don't add anything. We don't build anything until it comes from that lived, true, authentic experience. And they guide us through what we're doing and where we're going."

    Credits...

    This Episode Sponsored By: New Idea Machine

    Episode Music: Tony Del Degan

    Creator & Producer: Al Del Degan

     

    17 November 2025, 5:27 pm
  • 48 minutes 53 seconds
    The No-Fluff Guide to Hacking Your Emotions and Unlocking Success

    In this episode host Rea Hailley continues her series called "five questions and one wild story fempreneurs to watch for". In this powerful episode Rea sits down with Intuitive Healing and Breakthrough Coach Kirstey Jane for a logical, no-fluff guide to mastering your inner world. Kirstey reveals why so many high-achievers get stuck in cycles of self-sabotage, emotional reactions, and chasing approval. She shares her unique, logic-based model for cutting through the "stories" we tell ourselves, helping clients achieve massive breakthroughs in hours, not months. This episode is a must-listen for any leader ready to stop being controlled by their emotions, turn their triggers into triumphs, and finally unlock the abundance that’s waiting for them. 

    Thank you for listening to the Leaders, Innovators and Big Ideas podcast where we showcase fascinating people who are Leaders, Innovators, and have Big Ideas!

    Host: Rea Hailley Driven by a deep-seated belief in the power of entrepreneurship, Rea leads New Idea Machine in empowering businesses with innovative digital solutions. Having witnessed the grit and triumph of her parents building a business from scratch, Rea is passionate about enabling significant revenue growth and seamless operations for startups and Small/Medium Businesses, ensuring their dedication translates into tangible success.

    Guest: Kirstey Jane specializes in helping men cut through the patterns that hold them back—fast. Her approach is free of fluff and "therapy talk," offering direct, results-driven breakthroughs that empower clients to get back in control of their career, relationships, and life. Whether through a one-time reset or ongoing support, Kirstey meets clients where they are, helping them reconnect with clarity, focus, and confidence.

     

    Show Links:

    Show Quotes:

    "Life is actually very, very simple. We just overcomplicate it with all of our stories, our feelings and our emotions and we get so lost."
    "A trigger is a gift. And that's the thing. People don't see that. When we get triggered, that's showing us where we need to pay attention. What is our thinking doing?"
    "Life is always evolving and you have to go with it. So growth is always going to be there somewhere. And the more you avoid, the more it's going to hit you in the butt."
    "If your going through hell, keep going. You don't want to be stuck there."

    Credits...

    This Episode Sponsored By: New Idea Machine

    Episode Music: Tony Del Degan

    Creator & Producer: Al Del Degan

     

    11 November 2025, 3:00 pm
  • 25 minutes 8 seconds
    The Chocolate Scientist and the Spirit Founder

    In this episode host Rea Hailley continues her series called "five questions and one wild story fempreneurs to watch for". Rea brings you the story of Kristen Carrier, the "Chocolate Scientist" and co-founder of 7 Summit Snacks. Kristen reveals why selling chocolate is surprisingly one of the hardest jobs in the world, even when 80% of people love it. She dives into the "nerdy" science of how high-quality chocolate provides not just physical fuel but an essential emotional lift for life's marathons. But the heart of this episode is the unbelievable, wild origin story behind her brand — a story born from a high-altitude tragedy on Mount Everest that became a final, beautiful gift of inspiration. This is a conversation about resilience, intuition, and building a legacy.

    Thank you for listening to the Leaders, Innovators and Big Ideas podcast where we showcase fascinating people who are Leaders, Innovators, and have Big Ideas!

    Host: Rea Hailley Driven by a deep-seated belief in the power of entrepreneurship, Rea leads New Idea Machine in empowering businesses with innovative digital solutions. Having witnessed the grit and triumph of her parents building a business from scratch, Rea is passionate about enabling significant revenue growth and seamless operations for startups and Small/Medium Businesses, ensuring their dedication translates into tangible success.

    Guest: Kristyn Carriere is a food innovator and entrepreneur with over a decade of experience developing some of the world’s best-known chocolate brands. During her career in Europe, she worked with global leaders including Cadbury, Milka, Green & Black’s, and Godiva, where she honed her expertise in product development and global market launches.

    In 2019, Kristyn returned to Canada and co-founded 7 Summits Snacks with her sister, Leanna. What began as a vision to merge performance nutrition with premium chocolate has since grown into a women-owned Canadian brand fueling active and adventurous lives and redefine the role of chocolate in functional nutrition.

    Show Links:

    Show Quotes:

    "Chocolate gives you this emotional lift like a carbohydrate gel or a Clif Bar is never going to do for you."
    "A lot of the times women want to have all the answers before they even start something... you know what, you might as well just start."
    "This wave of inspiration that I had received was like a gift from him in his final moment."

    Credits...

    This Episode Sponsored By: New Idea Machine

    Episode Music: Tony Del Degan

    Creator & Producer: Al Del Degan

     

    28 October 2025, 2:00 pm
  • 27 minutes
    Navigating the Menopause Maze: Stories and Strategies

    In this episode host Rea Hailley continues her series called "five questions and one wild story fempreneurs to watch for". Jessica Erlendson joins us to discuss her impactful journey as an advocate for women's health, particularly focusing on perimenopause and menopause. Jessica shares her experiences in offering support and creating communities that foster a balanced approach to dealing with this life phase through lifestyle adjustments and medical advice, tailored individually. Amidst her entrepreneurial endeavors, Jessica reveals the personal insights and societal challenges she has confronted being a female entrepreneur. Her dynamic conversation covers boundaries, identity beyond caretaking roles, and the importance of self-care as tools for empowerment.

    Thank you for listening to the Leaders, Innovators and Big Ideas podcast where we showcase fascinating people who are Leaders, Innovators, and have Big Ideas!

    Host: Rea Hailley Driven by a deep-seated belief in the power of entrepreneurship, Rea leads New Idea Machine in empowering businesses with innovative digital solutions. Having witnessed the grit and triumph of her parents building a business from scratch, Rea is passionate about enabling significant revenue growth and seamless operations for startups and Small/Medium Businesses, ensuring their dedication translates into tangible success.

    Guest: Jessica Erlendson is a certified Yoga therapist who has completed University level Anatomy, Physiology, Pathologies, Psychology, along with a minor in Anthropology and over 950 hours of Yoga trainings; including Pre & Postal Natal Women's Health. She has been working in the field of peri & post menopause care since 2019 and her support group includes over 12,600 women from across Canada at this time.

    Show Links:

    Show Quotes:

    "I don't decide for women what they need or don't need. I just find good sources."
    "As an artist, I don't think it's like that. I'm just gonna offer everything that I can do in a way that makes most sense to me."
    "It's uncomfortable for everybody...It's a stripping away of those things that no longer serve us."

    Credits...

    This Episode Sponsored By: New Idea Machine

    Episode Music: Tony Del Degan

    Creator & Producer: Al Del Degan

     

    22 October 2025, 2:55 am
  • 30 minutes 13 seconds
    Embracing Entrepreneurial Identity: A Journey of Self-Trust

    In this episode host Rea Hailley continues her series called "five questions and one wild story fempreneurs to watch for". Rea sits down with Sara Stepa to explore the thrilling and often challenging journey of entrepreneurship, especially as it transitions from the nonprofit sector. Sara shares her experiences of building a business from scratch, driven by passion and the need for sustainability in the nonprofit world. Together, they delve into the importance of embracing one's identity in entrepreneurship, overcoming fears of both failure and success, and the ongoing personal growth required to stay authentic and impactful in business. Insights from Sara offer listeners a reflective guide to trusting oneself and balancing personal and professional lives on the path to success.

    Thank you for listening to the Leaders, Innovators and Big Ideas podcast where we showcase fascinating people who are Leaders, Innovators, and have Big Ideas!

    Host: Rea Hailley Driven by a deep-seated belief in the power of entrepreneurship, Rea leads New Idea Machine in empowering businesses with innovative digital solutions. Having witnessed the grit and triumph of her parents building a business from scratch, Rea is passionate about enabling significant revenue growth and seamless operations for startups and Small/Medium Businesses, ensuring their dedication translates into tangible success.

    Guest: Sara Stepa is passionate about bridging gaps and reducing barriers for self-proclaimed leaders, solopreneurs, and nonprofits so they can create extraordinary impact. With over a decade of nonprofit experience, she brings specialized expertise in grant writing and strategy and supports her coaching clients with a somatic twist.

    As Founder of Circles of Impact, Sara helps organizations and leaders expand their capacity so missions can thrive. A past funder and natural collaborator, she has raised millions in funding and offers deep knowledge in grant strategy, capacity building, and mission alignment. Known for her clarity, energy, and strategic insight, Sara creates spaces where leaders feel empowered to thrive personally and professionally.

    Show Links:

    Show Quotes:

    "Identity is a huge element to any type of work that we're doing... it creates these barriers and resistance to achieving what you're really trying to achieve."
    "I finally got sick and tired of trying to fit myself into someone else's mold."
    "Freedom's a really big one, and anytime I think, I don't wanna do this anymore, I'm like, okay. Do I wanna go back to a nine to five? No, I don't."

    Credits...

    This Episode Sponsored By: New Idea Machine

    Episode Music: Tony Del Degan

    Creator & Producer: Al Del Degan

     

    14 October 2025, 2:00 pm
  • 31 minutes 41 seconds
    Breaking the Mold: Personalized Marketing Strategies for Success

    In this episode host Rea Hailley continues her series called "five questions and one wild story fempreneurs to watch for". Rea has a thoughtful chat with Ina Maria Toncescu, a dedicated digital marketing entrepreneur known for her unique and successful strategies. Ina shares her journey from aspiring psychologist to thriving marketer, emphasizing the importance of personalized marketing that delivers rapid results. She discusses the significance of following one's intuition in business and the joys and challenges of entrepreneurship. Ina’s story is a testament to the power of authenticity, relentless dedication, and strategic thinking in creating a business that's not only successful but also fulfilling.

    Thank you for listening to the Leaders, Innovators and Big Ideas podcast where we showcase fascinating people who are Leaders, Innovators, and have Big Ideas!

    Host: Rea Hailley Driven by a deep-seated belief in the power of entrepreneurship, Rea leads New Idea Machine in empowering businesses with innovative digital solutions. Having witnessed the grit and triumph of her parents building a business from scratch, Rea is passionate about enabling significant revenue growth and seamless operations for startups and Small/Medium Businesses, ensuring their dedication translates into tangible success.

    Guest: Ina Maria Toncescu is a marketing strategist who helps businesses cut through the noise and get results. With over 17 years of experience, she turns scattered social, SEO, and website development into cohesive strategies that actually work. As CEO of noLMIT Marketing, Ina is known for simplifying the complex, sharpening brand voices, and building momentum for growth. Off the clock, she’s a proud black cat enthusiast and nature lover who believes curiosity and boldness are the best strategies in business and in life.

    Show Links:

    Show Quotes:

    "It's loving every single thing that I do, but also loving life as a result of doing every single thing that I love."
    "The better you do, the better I do... my baby is my work to you, my delivery to you. But your baby is your business."
    "You are the one that's going to have to lead that path and walk it."

    Credits...

    This Episode Sponsored By: New Idea Machine

    Episode Music: Tony Del Degan

    Creator & Producer: Al Del Degan

     

    7 October 2025, 2:00 pm
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